2013-05-19T03:12:20Z http://oai.repec.openlib.org/oai.php

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1273-12812011-03-29RePEc:eee:jbrese

article This article evaluates the role of technological capabilities in moderating the relationship between competitive strategies and firm performance using a sample of 253 companies from the information and communications technology industry in Spain. The study tests the hypotheses that technological capabilities have a positive influence on performance. However, unlike previous research, the study gives specific consideration to how the relationship between competitive strategies and performance is moderated by technological capabilities. The findings indicate that technological capabilities enhance the relationships between quality orientation and performance, and cost orientation and performance, respectively. The obtained results suggest that the theoretical prescriptions of RBV and competitive strategy must be strategically combined within the firm for maximum effect. Technological capabilities Competitive strategies Moderating effect 12 2010 63 12 1273 1281 http://www.sciencedirect.com/science/article/B6V7S-4XDFDM4-2/2/1c1f781ed11034c1a80ec2949d704da4 Ortega, María José Ruiz

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1356-13632011-03-29RePEc:eee:jbrese

article The purpose of this article is to examine the phenomenon of innovation generation in a firm's upstream and downstream business relationships. The study considers the role of knowledge redundancy and relational embeddedness on the generation of radical and incremental innovations. The study further considers the moderating role of complexity and globalization on the link between the independent variables and innovation generation. By deriving several theoretically sound and managerially useful propositions, this research advances knowledge in the business-to-business and innovation generation domains and offers insights for managerial practice. Innovation Globalization Business-to-business Knowledge redundancy Relational embeddedness Complexity 12 2010 63 12 1356 1363 http://www.sciencedirect.com/science/article/B6V7S-511BPHH-2/2/e5219509c6e74a098fd33a1eecbebfe4 Roy, Subroto Sivakumar, K.

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:220-2262011-03-29RePEc:eee:jbrese

article This study examines the effects of intangible extrinsic cues on consumer quality perception and purchase intention of private brands. We find that store image and product signatureness enhance quality perception and purchase intention of private brands while quality variation reduces both outcomes. All effects of the three extrinsic cues on purchase intention are partially mediated by quality perception. In addition, consumer value consciousness strengthens the relationship between quality perception and purchase intention of private brands. Private brands Store image Product signatureness Quality variation Quality perception Purchase intention 2 2011 64 2 220 226 http://www.sciencedirect.com/science/article/B6V7S-4YH92KH-1/2/b0833faf61d56833a5fc05291ee6de49 Bao, Yongchuan Bao, Yeqing Sheng, Shibin

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:501-5072011-03-29RePEc:eee:jbrese

article We compare the long-term stock price and operating performance of firms that are followed by analysts to those that are not over the period of 1994-2005. While analysts are skillful in identifying quality firms for coverage, the market is efficient in pricing both covered and neglected stocks such that risk-adjusted stock returns are compatible between the two groups. However, dumped stocks consistently outperform covered stocks with significant risk-adjusted returns across different market conditions and regulatory environments. Hence, investors might earn better returns by investing in dumped stocks, but the higher returns may represent compensation for greater search costs and information risk associated with investing in these stocks. Analyst recommendation Covered, dumped and neglected stocks Risk-adjusted returns Operating performance 5 2011 64 5 501 507 http://www.sciencedirect.com/science/article/B6V7S-5021J8C-1/2/767d92f1cadc79d856c64fb5d96d17e3 Lee, Hei-Wai Sharma, Vivek Cai, Kelly Nianyun

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:856-8622011-03-29RePEc:eee:jbrese

article As China experience unprecedented changes in its social, legal, and economic institutions, on what should foreign firms focus more to overcome this challenge, managerial ties or market orientation? This study investigates how managerial ties and market orientation affect competitive advantage and, consequently, firm performance in China. On the basis of a survey of 179 foreign firms in China, we find that both managerial ties and market orientation can lead to firm success--but in different ways. Market orientation enhances firm performance by providing differentiation and cost advantages, whereas managerial ties improve performance through an institutional advantage (i.e., superiority in securing scarce resources and institutional support). Institutional advantage, in turn, leads to differentiation and cost advantages and consequently superior performance. Managerial ties Market orientation Competitive advantage Institutional advantage Emerging economy 8 2010 63 8 856 862 http://www.sciencedirect.com/science/article/B6V7S-4X3MR7Y-2/2/ead120c33fa8523ebaa0ec90dba4a72f Li, Julie Juan Zhou, Kevin Zheng

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:950-9562011-03-29RePEc:eee:jbrese

article E-marketing evolved from a comparatively isolated group of "dot-com" firms to a mainstream marketing channel activity. This progress has also influenced customers and their "e-behavior" in the process. This study reviews the literature from information systems and marketing and uses meta-analysis to synthesize key findings. Three important insights emerged. From this exercise, a framework was developed integrating both perspectives, Marketing and IS empirical and conceptual literatures, enhancing the understanding of the customer "e-behavior" process by which attitudes, perceptions and evaluations interact to influence purchasing intentions. The analysis suggests also that perceived usefulness and perceived ease of use, the primary constructs of the technology acceptance model (TAM), continue to influence purchasing intentions in the post-adoption online context. Thus, the multi-disciplinary nature of online purchasing behavior was demonstrated, underscoring a need for both cross-disciplinary research and a more integrative and collaborative strategy for decision-makers and managers. Internet Consumer behavior Meta-analysis 9-10 2010 63 9 950 956 http://www.sciencedirect.com/science/article/B6V7S-4X9D5CH-1/2/0c5b42ee8df9e8d56ba174faa2d0fded Taylor, David G. Strutton, David

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:551-5572011-03-29RePEc:eee:jbrese

article This research examines the effect of extraordinary retail environments on consumer self-concept. Two between-subjects experiments manipulate the extraordinariness of the retail environment and evaluate participants' self-concept in the environment. In both experiments, high-extraordinariness retail environments elicit a more atypical working self-concept than low-extraordinariness environments. Content analysis of participants' working self-concept in the two environments offers insight into the cognitive processes underlying the effect. The article discusses managerial and theoretical implications of the research. Retail environment Self-concept Accessibility 6 2011 64 6 551 557 http://www.sciencedirect.com/science/article/B6V7S-50H1HG4-1/2/64664f6e7a61d382c135c483d96785f9 Kaltcheva, Velitchka D. Patino, Anthony Chebat, Jean-Charles

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:964-9712011-03-29RePEc:eee:jbrese

article This study analyzes the perceptions which induce customers to purchase over the Internet, testing the moderating effect of e-purchasing experience. We distinguish between two groups: (1) potential e-customers, who are considering making their first e-purchase, and (2) experienced e-customers, who have made at least one e-purchase and are thinking about continuing to do so. The perceptions that induce individuals to purchase online for the first time may not be the same as those that produce repurchasing behavior. Our findings demonstrate that customer behavior does not remain stable because the experience acquired from past e-purchases means that perceptions evolve. The relationships between perceptions of e-commerce change with purchasing experience, whilst the influence of Internet experience is stable for all users. The implications are especially interesting for e-commerce providers whose business models depend on e-customer behavior. E-commerce E-purchasing experience Adoption Repurchasing E-purchasing behavior 9-10 2010 63 9 964 971 http://www.sciencedirect.com/science/article/B6V7S-4X7YXBF-2/2/9f6bc5f1b56e9bc0bc4f036ebbb88806 Hernández, Blanca Jiménez, Julio Martín, M. José

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:508-5152011-03-29RePEc:eee:jbrese

article The measurement of online self-service quality has become increasingly crucial as firms deliver an expanding array of services through their Web sites. Substantial research examines online services using salient scales primarily developed for personnel-orchestrated, face-to-face services; several recently developed scales that target online services focus on important information and/or system characteristics but do not consider e-retailers' fundamental roles holistically. The reported research synthesizes relevant previous research and proposes a conceptual framework to examine the quality of online self-services in e-retailing. The proposed framework then guides a scale development effort that includes a series of pilot and validation studies. The resulting scale, e-SELFQUAL, provides a means for examining the relationships between online service quality and customer satisfaction, as well as loyalty in e-retailing. This study has several important implications for research and business practice. Service quality Self-services Online shopping Scale development 5 2011 64 5 508 515 http://www.sciencedirect.com/science/article/B6V7S-5045DT5-1/2/e60d91579467b9af804c9afc4818f568 Ding, David Xin Hu, Paul Jen-Hwa Sheng, Olivia R. Liu

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:863-8692011-03-29RePEc:eee:jbrese

article Most empirical investigations of inter-organizational cooperation within channel dyads investigate the phenomenon from the perspective of only one partner. However, because investigating from both partners' perspectives is important especially when interdependencies exist between the channel partners, this study attempts to examine both perspectives in buyer-supplier relationships and explain why differences, if any, arise. The data that this study requires were collected from buyers responsible for supplier relationships in a Korean telecommunication service provider and from their partners. The results show that switching costs and inter-organizational trust are significant determinants of cooperation for buyers; technological uncertainty and the reciprocity of the relationship are significant determinants for the suppliers. In both sample sets, goal consistency significantly affects inter-firm cooperation. Supply chain management Inter-organizational cooperation Buyer-supplier relationship Telecommunication industry 8 2010 63 8 863 869 http://www.sciencedirect.com/science/article/B6V7S-4WTHB41-2/2/1b03930303c732521babd8b4c845b894 Kim, Kyung Kyu Park, Seung-Hoon Ryoo, Sung Yul Park, Sung Kook

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:516-5232011-03-29RePEc:eee:jbrese

article A content analysis of 99 articles focuses on the comparative cross-cultural marketing research in 14 leading marketing and business journals from 1990 to 2008. The content analysis indicates strong growth in cross-cultural studies, especially in terms of studies on consumer attitudes and behavior and on promotion-related topics. This study classifies articles according to a series of conceptual (e.g., cultural dimensions employed in the study) and methodological (e.g., use of analytical technique) criteria. Although researchers have advanced in both conceptual and methodological respects, the studies still focus strongly on the dimensions from Hofstede (2001); methodologically, the dominance of two-country studies is problematic. Further, survey data from North America and Europe and researchers based and trained in North America and Europe are still dominant in the research field. Cross-cultural research Cross-cultural marketing Cultural dimensions Literature review Content analysis 5 2011 64 5 516 523 http://www.sciencedirect.com/science/article/B6V7S-504C9F0-1/2/0e427660d46b7246dbd64a30d4908a86 Engelen, Andreas Brettel, Malte

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:242-2492011-03-29RePEc:eee:jbrese

article This study examines the relationship between management accounting and planning profiles in Brazilian companies. The main goal is to understand the consequences of not including a fully structured management accounting scheme in the planning process. The authors conducted a field research among medium and large-sized companies, using a probabilistic sample from a population of 2281 companies. Using analytic hierarchy process (AHP) and statistical cluster analysis, the authors grouped the entities' strategic budget planning processes into five profiles, after which the authors applied statistical tests to assess the five clusters. The study concludes that poor or fully implemented strategic and budget-planning processes relate to the management accounting profiles of the Brazilian organizations studied. Management accounting Strategic planning Budget 3 2011 64 3 242 249 http://www.sciencedirect.com/science/article/B6V7S-4XYB42S-2/2/08741c4b083c07b4f9eba834f97ac362 Frezatti, Fabio Aguiar, Andson B. Guerreiro, Reinaldo Gouvea, Maria A.

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:164-1712011-03-29RePEc:eee:jbrese

article Social capital plays an important role in explaining how value is created from firms' network relationships, but little is understood about how social capital is shaped over time and how it is re-shaped when firms consolidate their network ties. In response, this study explores the evolution of social capital in buyer-supplier relationships through a case study of a company undertaking radical product innovation, and examines the corresponding changes in the firm's network of buyer-supplier relationships. The analysis shows that social capital is built in a decidedly non-linear and non-uniform manner. The study also reveals considerable interaction among the dimensions of social capital throughout the evolution of the firm's network, and emphasizes the importance of the cognitive dimension--a feature receiving little attention thus far. The evidence shows, too, that efforts to strengthen social capital need to increase when network ties are sacrificed to prevent unintended consequences for firms' longer-term value creation. Buyer-supplier relationships Innovation Social capital 2 2011 64 2 164 171 http://www.sciencedirect.com/science/article/B6V7S-4Y7NDNB-1/2/2970727a4e8a375b86ced3d81932b7d8 Hughes, Mathew Perrons, Robert K.

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:993-9992011-03-29RePEc:eee:jbrese

article Email campaign effectiveness is a real challenge for the web industry. According to the literature, privacy concerns, trust and attitude toward a company web site influence consumers' intentions to return to a web site (Chelappa and Pavlou, 2002; Belanger et al., 2002; Eastlick et al., 2006). The objective of this paper is to investigate whether those variables spill over to the email campaign response process. The research framework is an opt-in marketing campaign, with email planned as a loyalty-generating tool and based on a quantitative survey on 330 shoppers of a web retailer. The study results indicated a positive effect of intention to return to the web site on attitudes toward the email campaign; however, consumers' attitude toward a web site had no influence on attitude toward the email campaign in this study. Finally, attitude toward the email campaign had a positive influence on the response process. Email Privacy Trust Web site Purchase intention Return intention 9-10 2010 63 9 993 999 http://www.sciencedirect.com/science/article/B6V7S-4X8BP96-2/2/8bbbf35b46899da3bc59838494fb0af9 Cases, Anne-Sophie Fournier, Christophe Dubois, Pierre-Louis Tanner Jr., John F.

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:454-4592011-03-29RePEc:eee:jbrese

article Denison [Denison, D.R. (1996), What is the difference between organizational culture and organizational climate? A native's point of view on a decade of paradigm wars, The Academy of Management Review, 21 (3), 619-654] offers a paradigm to comprehend the difference between studying organizational culture and organizational climate from a methodological perspective. The present study uses a Scopus analysis to understand the contributions of Denison's work in contemporary research of organization studies, and to recognize benefits of his discussion on organizational culture and organizational climate. The Scopus analysis shows that Denison's article is seminal across academic disciplines from its appearance. Organizational culture Organizational climate Scopus 5 2011 64 5 454 459 http://www.sciencedirect.com/science/article/B6V7S-4YTM6B6-1/2/cab0528f1a83334cb69906684160bf9f Asif, Farah

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:51-542011-03-29RePEc:eee:jbrese

article Most sales promotion analysis, either at the external-to-the-store or in-store level, has been conducted based on what marketers have done and how consumers have responded in specific retail situations and for specific promotional techniques. Most studies, therefore are reported as, point-in-time and point-of-place specific, historical, after-the-fact results and imply a consumer preference for the measured activity. This paper provides a holistic view of how U.S. consumers regard all forms of promotion, both external-to-the-store in the form of 31 media alternatives and 23 in-store techniques across thirteen broad product categories. Data comes from twice a year online studies of representative groups of U.S. consumers, conducted since 2002. Consumers report on which in-store activities most influence their purchase decisions. From that, predictive models of consumer response to alternative promotional combinations are developed using CHAID analysis. This predictive approach is superior to traditional after-the-fact measures. Promotion analysis CHAID Predictive Results In-Store 1 2011 64 1 51 54 http://www.sciencedirect.com/science/article/B6V7S-4XHT4CT-5/2/79e9ca6c079a2da9e73f6432ca48be51 Schultz, Don E. Block, Martin P.

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:258-2652011-03-29RePEc:eee:jbrese

article Emerging market importers are increasingly engaging in relationships with foreign suppliers. Nevertheless, characteristics of the institutional and cultural environments of countries may affect relationship behavior. Furthermore, research on relationship marketing primarily focuses on the marketing activities of exporters from developed countries and much less attention is paid to the import side of the exchange process. Thus, the objective of this study is to empirically examine importer relationship performance in a Latin American context. This article proposes and tests a conceptual model that includes the antecedents and outcomes of trust and commitment with a survey of Chilean importers. The model uses confirmatory factor analysis (CFA) to develop the construct measures and structural equation modeling (SEM) to test the model. The findings of this study contribute to a better understanding of the driving forces of trust and commitment and their influence on importing firms' performance in an emerging market context. Importer Relationship marketing Chile Trust Commitment Latin America 3 2011 64 3 258 265 http://www.sciencedirect.com/science/article/B6V7S-4XYB42S-1/2/9e8212a966342b55aea99633d3390771 Bianchi, Constanza C. Saleh, Md. Abu

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:119-1252011-03-29RePEc:eee:jbrese

article This research applies social identity theory to the project manager-client relationship in the service sector to examine the impact of dual identification and client co-location on the satisfaction and word of mouth (loyalty) of the client. The research is conducted in the information technology industry with a sample of project manager-client dyadic relationships. The results show that project managers that have identification to their own organization and the client organization have significantly more loyal clients compared to project managers that do not have identification to their organization or the client organization. Project managers that only have client organization identification and not service organization identification have significantly more client loyalty compared to project managers that only have service organization identification. Further, the results show that being co-located with a client results in greater client satisfaction, but does not increase a project manager's identification to the client organization. Social identity theory Project managers Client satisfaction and loyalty 2 2011 64 2 119 125 http://www.sciencedirect.com/science/article/B6V7S-4YHP7F3-1/2/96682c66812063f4b4207eb30834ffbf Webber, Sheila Simsarian

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:919-9252011-03-29RePEc:eee:jbrese

article We propose a conceptual framework that reconciles the practitioners' view of engagement as central to online best practice and the scholarly view that tends to use other constructs to assess consumer experience. Building on research in e-learning as well as online marketing, we characterize the consumer experiential response to website and environmental stimuli as a dynamic, tiered perceptual spectrum which includes interactivity, telepresence and engagement. We construe engagement as a cognitive and affective commitment to an active relationship with the brand as personified by the website, and we propose dimensions of this construct. We discuss how the constructs of interactivity, flow and involvement are related to but distinct from the constructs within our conceptual framework. We offer suggestions for future empirical research into developing a scale for engagement and assessing its importance and utility. Engagement Telepresence Flow Interactivity Internet Involvement 9-10 2010 63 9 919 925 http://www.sciencedirect.com/science/article/B6V7S-4XF7XVN-2/2/cb6d6a59fc7f6a8cdfaef379c61cf57b Mollen, Anne Wilson, Hugh

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:905-9072011-03-29RePEc:eee:jbrese

article This commentary is about the article, "First come, first served: how market and non-market actions influence pioneer market share" (Usero and Fernández, 2009). Though non-market actions are common competitive weapons in practice, relevant studies are surprisingly rare in strategic research. The empirical results of Usero and Fernández demonstrate that in some specific contexts, traditional market actions do not affect market position, but non-market actions do. However, to erode first mover's advantage, this study considers only the relative frequency of actions and does not measure quality, timing and strength of actions. This commentary also discusses some practical and theoretical implications of Usero and Fernández's study. 8 2010 63 8 905 907 http://www.sciencedirect.com/science/article/B6V7S-4XHT4CT-2/2/26673b9732dd842d0a14b0a1deae9703 Wang, Chun-Ju

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:12-172011-03-29RePEc:eee:jbrese

article This paper explores how individual characteristics of age, need for cognition (NFC), and affective intensity (AI) interact with each other and with advertising appeal frames (i.e., rational, positive-emotional, negative-emotional) to influence ad attitudes, involvement, and recall. The mixed design study reveals that younger adults recall emotional messages, especially negative ones, better than rational ones, but recall does not differ for older adults across appeal frames. Older adults prefer rational and positive messages to negative-emotional messages but ad attitudes do not differ among younger adults across appeal frames. Finally, age interacts with AI, but not NFC, to influence ad responsiveness. Both age and AI influence ad attitudes such that older adults exhibit the most positive ad attitudes across all appeal frames. Need for cognition Affective intensity Age Persuasion Involvement Recall 1 2011 64 1 12 17 http://www.sciencedirect.com/science/article/B6V7S-4XHT4CT-3/2/13cbff25011d75638d8eef2cbd52ad4b McKay-Nesbitt, Jane Manchanda, Rajesh V. Smith, Malcolm C. Huhmann, Bruce A.

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:483-4892011-03-29RePEc:eee:jbrese

article A stock listing usually reflects easy access to external equity financing. Although scant empirical evidence exists on the matter, the literature suggests that the enhanced standing towards creditors - which would result in easier access to debt financing - is an extra advantage of being publicly quoted. This paper tests whether a stock listing leads to more flexibility of debt financing, using a data set of listed and comparably large unlisted companies. The data reveals that listing mainly increases the flexible use of debt financing. The difference between listed and unlisted firms is most apparent when investment opportunities tend to arrive in low-cash-flow states. Furthermore, as the unlisted firms in the dataset are all large consolidating business groups, the results indicate that a group structure does not substitute for listing. The results are robust to different estimation methods. Financial flexibility External financing Stock listing Financing frictions 5 2011 64 5 483 489 http://www.sciencedirect.com/science/article/B6V7S-5005SNY-1/2/ecd165e706f3469e43e6589a6f8210b2 Schoubben, Frederiek Van Hulle, Cynthia

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1164-11712011-03-29RePEc:eee:jbrese

article The objectives of branding and marketing in the public sector can differ in nature from those in the private sector, to include an improved responsiveness to public needs, rather than an increase in customer numbers. In addition, the customer orientation (a disposition that will influence brand perception) of public services is often questioned. Drawing from prior work in the private sector on the relationships expected between employee and organization customer orientation (hereafter referred to as CO), corporate brand personality, and both employee and customer satisfaction, the authors propose a number of models. These models are tested using structural equation modeling on data from a study of the employees (n = 302) and customers (n = 200) of a public hospital. Corporate brand personality mediates the positive links between employee customer orientation (hereafter referred to as ECO) and satisfaction; ECO influences brand personality, which in turn influences satisfaction. However, while both the needs and enjoyment dimensions of ECO improve customer satisfaction, the former has an unexpected, negative effect on employees. Organization customer orientation (hereafter referred to as OCO) influences customer, but not employee, satisfaction. The paper discusses the implications for managing and researching corporate branding in the public sector. Corporate branding Public sector Customer orientation 11 2010 63 11 1164 1171 http://www.sciencedirect.com/science/article/B6V7S-4XN0SCW-1/2/c42554c693d550e6cf2fa847ed7a9f4e Whelan, Susan Davies, Gary Walsh, Margaret Bourke, Rita

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1245-12532011-03-29RePEc:eee:jbrese

article Besides applying technology in their own products, industrial firms increasingly exploit their technologies externally, for example through out-licensing. Earlier studies cannot explain the discrepancies between a few pioneering firms in active technology licensing and the managerial difficulties of many others. In diversified firms, diverging interests of the corporate and business unit level in the keep-or-sell decision constitute a central barrier to active licensing. Therefore, this article examines two essential dimensions of designing the corporate/business unit interface in diversified firms: the centralization of the activities on the corporate level and the alignment between the organizational levels. The study tests three hypotheses regarding the interaction and consequences of these organizational dimensions with data from 152 firms. Consistent with the hypotheses, the data provide support for the benefits from medium levels of corporate centralization and corporate/business unit alignment. The results have implications for technology exploitation, open innovation, markets for technology, and corporate strategy. Technology exploitation Technology licensing Markets for technology Diversified firms 11 2010 63 11 1245 1253 http://www.sciencedirect.com/science/article/B6V7S-4XXNXRC-1/2/0ccc9ce0068ce7b841a6fded967418a5 Lichtenthaler, Ulrich

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:408-4172011-03-29RePEc:eee:jbrese

article Literature examines the relationship between innovation and performance and asserts a positive relationship between organizational learning and both performance and innovation. However, few empirical studies analyze these relationships together. This article explores those relationships using SEM with data from 451 Spanish firms. The findings show that both variables -- organizational learning and innovation -- contribute positively to business performance, and that organizational learning affects innovation. Another finding of this study is that size and age of the firm, industry and environmental turbulence moderate these relations. Innovation Organizational learning Performance SEM 4 2011 64 4 408 417 http://www.sciencedirect.com/science/article/B6V7S-516CHCF-1/2/dbd112f353c8fc5d1a53785849a9bf90 Jiménez-Jiménez, Daniel Sanz-Valle, Raquel

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:476-4822011-03-29RePEc:eee:jbrese

article Whisper numbers--unofficial forecasts of earnings per share--were widely reported alongside analyst forecasts and actual earnings in the late 1990s. Bagnoli et al. (1999) showed that whispers appeared to be more accurate than analyst earnings forecasts for a small sample of high-tech firms. We extend their study and investigate whether the superior accuracy of whisper numbers extends to a broader sample, whether whispers have incremental information vis-à-vis analyst forecasts and whether the market rationally uses the information available in whispers. We find that analyst forecasts are more accurate than whispers; however, whisper forecasts contain value-relevant information incremental to analyst forecasts. We also find that the incremental information in whispers is fully incorporated into share price. Lastly we find that whispers are common for firms with lower forecast accuracy, and also that the presence of whispers improves the information environment of firms. Our findings imply that while analyst forecasts are the more accurate expectation of earnings, whispers play a complementary role in providing information about the firm. To the extent that managers convey information to the market in the form of whispers, this study shows that the private information is captured in the share price. Whisper forecasts Analyst forecasts Earnings expectations Information asymmetry 5 2011 64 5 476 482 http://www.sciencedirect.com/science/article/B6V7S-500SRG1-1/2/47ab0d7902f59e152a2fd9fc21cf36a1 Brown Jr., William D. Fernando, Guy D.

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1269-12722011-03-29RePEc:eee:jbrese

article This article reviews a seminal article in the historical marketing literature -- "Historical Method in Marketing Research: With New Evidence on Long-Term Market Share Stability" (Golder, 2000). The present study uses citation analysis and commentary to consider the contributions of Golder (2000) to the marketing discipline. This review explores why the article is seminal and how Golder's article influences marketing historical research. Golder's article is important for two main reasons. First for its findings, which contradict commonly held beliefs about long-term market share stability, though the relevant literature largely ignores these findings. The literature does recognize Golder's (2000) second contribution of the historical method: his article offers clear guidelines to new and emerging research in historical marketing. Historical method Market share stability Surprising findings Seminal article 12 2010 63 12 1269 1272 http://www.sciencedirect.com/science/article/B6V7S-4XG909C-1/2/dafdb3875770814f0c50a8cc48148107 Thompson, Ann-Marie K.

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:524-5322011-03-29RePEc:eee:jbrese

article Recent moral and financial collapse of high profile organizations around the world led the business community, the popular and business press, and researchers to rediscover the worthiness of organizations' virtues. Aiming to contribute to this momentum, this empirical study investigates how perceptions of organizational virtuousness (OV) predict affective well-being (AWB) and affective commitment (AC). Two hundred five individuals participate. The findings show that perceptions of OV predict AC both directly and through the mediating role of AWB. The study suggests that fostering organizational virtuousness (e.g., through honesty, interpersonal respect, and compassion; combining high standards of performance with a culture of forgiveness and learning from mistakes) improves employees' AWB and promotes a more committed workforce. Considering these findings and mirroring the growing contributions of the positive psychology, positive organizational behavior, and positive organizational scholarship movements, the study suggests that a "positive-people-management" perspective should be considered, both by practitioners and scholars. Affective well-being Happiness Affective commitment Organizational virtuousness Psychological climate Positive-people-management perspective 5 2011 64 5 524 532 http://www.sciencedirect.com/science/article/B6V7S-5037MGN-1/2/662a6a8e8b9003ea1397344acddd0ef6 Rego, Arménio Ribeiro, Neuza Cunha, Miguel Pina e Jesuino, Jorge Correia

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:631-6392011-03-29RePEc:eee:jbrese

article Individuals cope with membership-threatening situations in organizations through their level of collective efficacy. Basically, members' perception of the resourcefulness of the organization provides them with a strong basis from which to believe that they are collectively competent in handling unforeseen situations. To support this argument, this paper empirically analyzes two changing organizations in which high collective efficacy de facto lowers members' preoccupation with seeing features of the organization key for their membership disappear. These findings confirm previous work on the role of collective efficacy during general organizational threats and provide initial evidence of the importance of collective efficacy in containing membership threats in particular. Collective efficacy Membership Threat Organizational identity 6 2011 64 6 631 639 http://www.sciencedirect.com/science/article/B6V7S-50HWJ6P-1/2/617221010bcaaee734c630636520483e Illia, Laura Bonaiuto, Marino Pugliese, Erica van Rekom, Johan

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:446-4532011-03-29RePEc:eee:jbrese

article Strategy formation mode refers to the way organizations devise their strategies. While some organizations do so through an explicit, formalized, and planned method, other organizations unintentionally create patterns in their strategic decisions--a strategy formation route that is more emergent in nature. This research explores the relationship between strategy formation mode and firm growth. Further, this article explores two strategic processes--forecasting and long-range objective setting--and their efficacy in association with particular strategy formation modes. Primary and secondary data collected from 103 manufacturing firms were used to test the hypotheses. Results indicate that the relationship between strategy formation mode and firm growth is curvilinear (inverted-U shape). Further, a three-way interactive effect is found between strategy formation mode, forecasting, and long-range objective setting on firm growth. Strategy formation Growth Forecasting Objective setting 5 2011 64 5 446 453 http://www.sciencedirect.com/science/article/B6V7S-4YRXKGK-1/2/7279a28258be93d85426bc9e9251429d Titus Jr., Varkey K. Covin, Jeffrey G. Slevin, Dennis P.

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1290-12942011-03-29RePEc:eee:jbrese

article We investigate if presenting a brand's promotion and prevention features in homogenous blocks (e.g., two promotion features followed by two prevention features -- a toothpaste that freshens breath, whitens teeth, stops plaque buildup and prevents cavities) as opposed to alternating their presentation order (a toothpaste that freshens breath, stops plaque buildup, whitens teeth, and prevents cavities) affects brand attitude. We find that alternating feature presentation improves brand evaluation among promotion-focused, but not prevention-focused, consumers. In mixed presentations, since each feature physically contrasts with those near it (e.g., promotion features bracketing a prevention feature), the resulting heightened distinctiveness increases the perceived variety of a brand's benefits and fits better with the advancement goals of promotion-focused consumers. We report two studies that support our predictions. Regulatory focus Information sequence Perceived variety Brand attitude 12 2010 63 12 1290 1294 http://www.sciencedirect.com/science/article/B6V7S-4XBP97J-3/2/577c77e2d5d441ae407d0eac83c417ea Chatterjee, Subimal Malshe, Ashwin Vinod Heath, Timothy B.

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:81-862011-03-29RePEc:eee:jbrese

article This paper examines the patent impact factor by an empirical study using panel data. To investigate the impact factor of patent value, this study conducts a sensitivity analysis of a patent evaluation model within the framework of a real option, while considering the uncertainties associated with both patent counts and the amount of R&D per patent, and develops an empirical analysis method for examining the impact factor of a patent using an unbalanced two-way fixed effects model. The empirical results indicate that the increase of patent value accords with the increase in the patent counts, volatility and patent lifetime. Although patent value declines with the amount of R&D per patent, the impact is not significant. However, reducing cost, raising patent counts and enhancing innovation efficiency offer a feasible method for a firm to increase patent value. Patent Citation Exchange option Panel data 1 2011 64 1 81 86 http://www.sciencedirect.com/science/article/B6V7S-4Y34MB6-4/2/884fc5862f1d9c963861609b6c714411 Wu, Ming-Cheng

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1025-10322011-03-29RePEc:eee:jbrese

article Virtual community is a valuable business medium for web vendors in terms of disseminating information and retaining customers. This research investigates the underlying driving forces that cultivate both the trust and returning behavior of virtual community members. In particular, this research examines the influence of shared values, satisfaction with previous interactions, and website privacy policies on the trust of 381 active virtual community members. The findings suggest that the shared values of virtual community members have a positive impact on both trust and relationship commitment. Second, satisfaction with previous interactions not only increases the level of trust in virtual community members, but also enhances relationship commitment and member stickiness. Third, website privacy policies enhance the level of trust significantly. Finally, trust shows a positive and significant effect on both the stickiness and the commitment of virtual community members. Virtual community Trust Shared values Stickiness Satisfaction Commitment 9-10 2010 63 9 1025 1032 http://www.sciencedirect.com/science/article/B6V7S-4X3MR7Y-1/2/c58dbdc3411685e571f96787144cd09d Wu, Jyh-Jeng Chen, Ying-Hueih Chung, Yu-Shuo

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1202-12082011-03-29RePEc:eee:jbrese

article This research examines how store-evoked affect, human personality, and brand personality influence consumers' emotional attachments to brands. A field study (in wine tasting rooms) demonstrates that satisfaction mediates the effects of store-evoked pleasure and arousal on brand attachments, which further affects brand loyalty and willingness to pay a price premium. Attachment is consistently stronger in positive affective environments (i.e., when pleasure, arousal, and satisfaction are high) and when the brand possesses positive dimensions of brand personality. These effects are stronger for consumers scoring high (rather than low) on extraversion, openness, agreeableness, and conscientiousness and weaker for individuals scoring high on neuroticism. A follow-up experiment (in juice bars) supports the findings of the field study and provides further insight into the three-way interaction between store-evoked affect, brand personality, and consumer personality. Arousal Big Five Brand personality Pleasure Satisfaction 11 2010 63 11 1202 1208 http://www.sciencedirect.com/science/article/B6V7S-4XPXT65-2/2/10f5d0c6227e7bbb88b2ef74e56551d3 Orth, Ulrich R. Limon, Yonca Rose, Gregory

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1222-12282011-03-29RePEc:eee:jbrese

article The authors apply consumer theories of cognition to event marketing specifically in relation to corporate sponsorships. Upon conducting field surveys with attendees (n = 1636) at an international sporting event with a multinational sponsor, the authors demonstrate the pivotal roles that 1) attendees' knowledge regarding the sponsor's product, and 2) perception of the sponsor's commitment to corporate social responsibility have on successful event sponsorship. Specifically, structural model results show how attendees' knowledge of the event sponsor's products and perceptions of the sponsor as socially responsible enhance attendees' commitment to the sponsor and intentions to purchase the sponsor's products. These results provide scholars and managers with means of improving event marketing communications. Event marketing Sponsorship Sports marketing Promotion Corporate social responsibility 11 2010 63 11 1222 1228 http://www.sciencedirect.com/science/article/B6V7S-4XSSV0F-1/2/3f105b74b8a8a0b2b1a1ae1d9382d611 Lacey, Russell Close, Angeline G. Finney, R. Zachary

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:207-2122011-03-29RePEc:eee:jbrese

article Extensive literature conjectures that investor sentiment may be one of the important factors in explaining fund manager herding. To address this issue, this study investigates the role of investor sentiment in fund manager herding. The study employs the trinomial-distribution approach to measure manager herding, and uses the principal component analysis as the means of extracting the composite sentiment measure. The results indicate that investor sentiment plays a significant role in explaining subsequent mutual fund herding, especially on the sell-side. Specifically, the evidence is consistent with the funds sharing an aversion to stocks that have previously exhibited higher optimistic sentiment, supporting the sentiment countering hypothesis. The finding also reveals the existence of informational cascades in the case that fund managers herd as a result of analyzing the same sentiment-related indicators. Herding Investor sentiment Fund managers 2 2011 64 2 207 212 http://www.sciencedirect.com/science/article/B6V7S-4YC8RFH-4/2/dd8ffb3a2ae07761ff684f42d8ee8ace Liao, Tsai-Ling Huang, Chih-Jen Wu, Chieh-Yuan

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1310-13162011-03-29RePEc:eee:jbrese

article In this study, we draw from the organizational experience and market entry literature and investigate if a firm's pre-entry experiences predict which subfield to enter first. We employ a unique data set from the biotechnology industry where two distinct subfields emerged around the same time due to a revolutionary discovery. Among the firms that entered one of the two emerging subfields, we examine the relationship between pre-entry experiences and which subfield a firm enters. Our key finding is that general experience rather than specialized experience increases the likelihood of a firm entering first the subfield with higher level of uncertainty as opposed to the subfield with lower level of uncertainty. Market entry Organizational experience Subfield Biotechnology 12 2010 63 12 1310 1316 http://www.sciencedirect.com/science/article/B6V7S-4X9V2XG-1/2/951ebda79fda4bfc903dbeddf87d3e6f Lee, Hun Shin, Hyung-Deok

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1349-13552011-03-29RePEc:eee:jbrese

article For more than four decades, research has investigated the relationship between perceptions of organizational justice and employees' work attitudes. This study used two data sets to examine how perceptions of organizational justice influence marketing employees' perceived support and trust. Specifically, this study examines the role of perceived support as a mediator between organizational justice and trust. The results indicate that in Study 1 perceived organizational support (POS) serves as a mediator between procedural justice and organizational trust. Interactional justice is both a direct and indirect predictor of supervisory trust through perceived supervisor support (PSS). Distributive justice is related indirectly to organizational trust through PSS and directly to organizational trust. In contrast to the results in Study 1, distributive justice is an antecedent to both POS and PSS while procedural justice is related directly to organizational trust. Organizational justice Perceived supervisor support Perceived organizational support Trust 12 2010 63 12 1349 1355 http://www.sciencedirect.com/science/article/B6V7S-4YDR2GY-1/2/8b3c35e9ae8583988c286df4c0bccf7c DeConinck, James B.

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:870-8782011-03-29RePEc:eee:jbrese

article This paper analyses the relationship between growth opportunities and debt of quoted Portuguese companies using various panel estimators. The results show a cubic relationship between growth opportunities and debt. When companies' growth opportunities are low and high, the relationship between growth opportunities and debt is positive. For intermediate levels of growth opportunities, the results show the existence of a negative relationship between growth opportunities and debt. These results suggest that the relationship between companies' growth opportunities and debt is influenced by complex aspects in companies' capital structure decisions. The empirical results suggest that creditors recognize high growth opportunities when such opportunities exist, and debt is a way to discipline managers' actions in the presence of low investment opportunities. For intermediate levels of growth opportunities, the subinvestment problems seem to be relevant in explaining the relationship between growth opportunities and debt. Debt Dynamic panel estimators Growth opportunities 8 2010 63 8 870 878 http://www.sciencedirect.com/science/article/B6V7S-4Y1WK35-1/2/0023c32c4268f4ef0bdd57d4a86879ae Serrasqueiro, Zélia Nunes, Paulo Maçãs

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1209-12142011-03-29RePEc:eee:jbrese

article Manufacturers in business markets are experiencing a strong trend towards close versus distant relationships with suppliers. Three key relationship constructs in academic research are trust, commitment, and satisfaction. Although the relevant literature holds some evidence that trust and commitment are antecedent to satisfaction, the possibility that satisfaction plays a key mediation role between trust/commitment and other important outcomes (i.e., coordination, cooperation, and continuity) receives scant examination. This study tests this conceptual model by examining the relationships between manufacturers and suppliers. A random sample of small-to-medium-sized Norwegian manufacturers was contacted by phone in order to identify potential key informants. Shortly thereafter, a total of 581 surveys were mailed to the key informants. Two hundred and twelve surveys were returned, representing a response rate of 36.5%. Results support the conceptual model presented; trust and commitment relate positively to satisfaction; and satisfaction, in turn, relates positively to all three outcomes of coordination, cooperation, and continuity. Satisfaction Trust Commitment Coordination Cooperation Continuity Relationship marketing Norway 11 2010 63 11 1209 1214 http://www.sciencedirect.com/science/article/B6V7S-4XPXT65-4/2/d41dafddf09dff530e189b917858e8d7 Svensson, Göran Mysen, Tore Payan, Janice

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1000-10062011-03-29RePEc:eee:jbrese

article Despite the increasing popularity of viral marketing, factors critical to such a new communication medium remain largely unknown. This paper examines one of the critical factors, namely Internet users' motivations to pass along online content. Conceptualizing the act of forwarding online content as a special case of a more general communication behavior, we identify four potential motivations: (1) the need to be part of a group, (2) the need to be individualistic, (3) the need to be altruistic, and (4) the need for personal growth. Using a survey of young adults, we examine the relationship between these motivations and the frequency of passing along online content. We also investigate if high trait curiosity can indirectly lead to more forwarding by increasing the amount of online content consumed. Results show that Internet users, who are more individualistic and/or more altruistic, tend to forward more online content than others. Viral marketing Electronic word-of-mouth (e-WOM) Motivation e-Maven 9-10 2010 63 9 1000 1006 http://www.sciencedirect.com/science/article/B6V7S-4X6M9FM-2/2/a5d2179447dc9af0f8794dbc95daeb2d Ho, Jason Y.C. Dempsey, Melanie

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1111-11122011-03-29RePEc:eee:jbrese

article This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management. 11 2010 63 11 1111 1112 http://www.sciencedirect.com/science/article/B6V7S-4XKXRPC-1/2/0fd85f23125ba6a3356de4a5b27bc6b2 Jevons, Colin Veloutsou, Cleopatra Christodoulides, George de Chernatony, Leslie

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:601-6092011-03-29RePEc:eee:jbrese

article This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness. Consumer innovativeness Propositional inventory Systematic literature review Innate innovativeness Domain-specific innovativeness Innovative behavior 6 2011 64 6 601 609 http://www.sciencedirect.com/science/article/B6V7S-508FKSN-1/2/d29f8eca599dd3d966f58958be7cc3d8 Bartels, Jos Reinders, Machiel J.

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:39-442011-03-29RePEc:eee:jbrese

article Recent corporate reputation research focuses on customers as an important stakeholder group for whom firm reputation matters. The authors hypothesize that customer-based corporate reputation (CBR) may affect customer citizenship behaviors (CCB) and that both commitment and loyalty mediate the CBR-CCB relationship. The tests of the hypotheses use a sample of 583 service customers who evaluate the reputation of service firms. These results suggest that commitment and loyalty mediate the relationship between CBR and one type of CCB, that is, helping the company. The authors discuss the implications for marketing research and practice. Commitment Customer-based corporate reputation Customer citizenship behavior Loyalty Multiple mediation 1 2011 64 1 39 44 http://www.sciencedirect.com/science/article/B6V7S-4XHT4CT-1/2/f3e3f4d53891cdaffb0e4e044133a793 Bartikowski, Boris Walsh, Gianfranco

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1196-12012011-03-29RePEc:eee:jbrese

article This study explores how senior executives affect firms' propensity to engage in political activity. I propose that firms' participation in the political process depends on their senior executives' involvement in political activity. I examine this framework using data on the campaign contributions of 151 U.S. manufacturing firms during the years 1999-2002. The results suggest that senior executives' involvement in a particular political activity affects their firms' commitment to that political activity, contingent on CEO tenure and top management team heterogeneity. Corporate political activity Top management team heterogeneity CEO tenure 11 2010 63 11 1196 1201 http://www.sciencedirect.com/science/article/B6V7S-4XPXT65-1/2/0d9f2c5f73b5bdbbdd0b60e267eaf3b0 Ozer, Mine

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:533-5402011-03-29RePEc:eee:jbrese

article Even as customer value research in business-to-business markets burgeons, scholars still circumscribe its progress to studies performed in domestic, Western markets and call attention to the ongoing lack of consensus for how to model customer value. To advance the validity and usefulness of this emerging core construct in marketing, this study investigates the measurement equivalence and modeling of customer value perceptions with business managers across five culturally-diverse countries. Analyses draw clarity to the divergent modeling of customer value in the literature by exploring alternative measures and model specifications within structural equations modeling (SEM) and partial least squares (PLS). Comparisons of eight models reveal several valid and invalid conceptualizations reported previously in the literature and generate guidance for managers and scholars modeling customer value in various research contexts. Customer value measurement Cross-cultural Services 5 2011 64 5 533 540 http://www.sciencedirect.com/science/article/B6V7S-506YX10-1/2/77ecb5f3d5ea866d4bb33b1383c08fc1 Blocker, Christopher P.

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1148-11552011-03-29RePEc:eee:jbrese

article Gaining and sustaining brand loyalty is a key challenge in increasingly competitive markets. Many marketing researchers as well as practitioners emphasize the critical role of the interpersonal interaction between the customer and the salesperson in influencing customer satisfaction, generating favorable brand attitudes and strengthening the bond between the customers and the brand. So far, empirical research that investigates how sales encounters impact brand loyalty by enhancing customer satisfaction with the sales encounter is lacking. Using data from 154 dyads of customers and salespersons of a large automobile brand, this study shows the perceptions of both the customer and the salesperson regarding the impact of sales encounter performance on satisfaction. Sales encounter satisfaction, in turn, leads to brand loyalty by enhancing brand attitude and salesperson loyalty. Brand loyalty Brand attitude Sales encounter Sales encounter satisfaction Salesperson loyalty 11 2010 63 11 1148 1155 http://www.sciencedirect.com/science/article/B6V7S-4XP3BW7-1/2/27c71156a407af00c2f0f5c74d756834 Brexendorf, Tim Oliver Mühlmeier, Silke Tomczak, Torsten Eisend, Martin

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:157-1632011-03-29RePEc:eee:jbrese

article This paper examines whether or not XBRL (eXtensible Business Reporting Language) adoption reduces information asymmetry in a stock market context. Student t-tests and multiple regression analysis were employed to examine the effect of XBRL adoption on information asymmetry in the capital market. A significant and negative association exists between XBRL adoption and information asymmetry, which implies that the adoption of XBRL may lead to the reduction of the information asymmetry in the Korean stock market. In addition, the effect of XBRL adoption on reducing information asymmetry is stronger for large-sized companies than for medium-sized and small-sized companies. Based on these findings, the demand for XBRL-enabled applications and services in the capital market is expected to grow while governments should promote XBRL adoption for business reporting. XBRL Information asymmetry Corporate disclosure Firm size Korean stock market 2 2011 64 2 157 163 http://www.sciencedirect.com/science/article/B6V7S-4YC39RK-1/2/109f53fb4f5c8ee2e6902e01aa3241a4 Yoon, Hyungwook Zo, Hangjung Ciganek, Andrew P.

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:394-4002011-03-29RePEc:eee:jbrese

article Drawing from both resource-based view and dynamic capabilities theory, this research investigates how customer resources (i.e., knowledge and network size) influence firm performance through marketing program implementation. The current research shows that customer resources are critical to the development and execution of marketing programs, which can then lead to firm success. Through surveying 269 retailers, this study finds that while customer knowledge directly affects marketing program implementation, it does not directly influence firm performance. In contrast, customer network size not only directly contributes to marketing program implementation and firm performance, but also serves as a significant moderator. Customer knowledge Customer network size Marketing program implementation Retailing 4 2011 64 4 394 400 http://www.sciencedirect.com/science/article/B6V7S-51F816B-1/2/9d72e13b132ea805c1cbbc1768ede688 Lee, Ruby P. Naylor, Gillian Chen, Qimei

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1254-12602011-03-29RePEc:eee:jbrese

article Building on information-processing perspectives and the Japanese contextual factors, this study investigates the relationships between firm strategy and executive bonus pay as well as the moderating role of foreign ownership on the strategy-compensation relationship in Japanese firms. We focus on R&D investment and product diversification as strategy variables and investigate their direct effects on executive bonus pay. Further, we examine the moderating effects of foreign ownership on the strategy-pay sensitivity. The results, based on a sample of the 148 largest industrial firms in Japan for the 1990-1997 period, show that both R&D investment and product diversification are positively related to executive bonus pay. Our findings also indicate that foreign ownership negatively moderates the relationships between the strategy variables and executive compensation, suggesting that foreign investors play an active monitoring role, reducing cash bonus payments when their invested firms choose to increase R&D or pursue diversification strategy. Corporate governance Firm strategy Executive compensation Information-processing perspective Ownership structure 11 2010 63 11 1254 1260 http://www.sciencedirect.com/science/article/B6V7S-50G5H4K-1/2/0337cc41434fd2e3752e5c1e9951a7e7 Yoshikawa, Toru Rasheed, Abdul A. Del Brio, Esther B.

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:363-3702011-03-29RePEc:eee:jbrese

article This research examines the relationship between mentoring functions received by employees and their organizational citizenship behavior (OCB), and the moderating effects of perceived quality relationships with mentoring function providers in China. Results of Study 1 from a sample of 385 supervisor-subordinate dyads reveal that role modeling received by protégés positively relates to their OCB, and perceived mentoring relationship quality moderates the association between career support received and protégés' OCB. Moreover, nonprotégés and protégés who receive high levels of overall mentoring functions perform more OCB than protégés who receive low levels of mentoring functions. Results of Study 2 from 258 supervisor-subordinate dyads show that role modeling received by subordinates positively relates to their OCB directed at individuals (OCBI) and at the organization (OCBO) while career support received positively relates to OCBO. Additionally, leader-member exchange moderates the linkages of role modeling with OCBI and OCBO. Mentoring functions Organizational citizenship behavior Relationship quality China 4 2011 64 4 363 370 http://www.sciencedirect.com/science/article/B6V7S-501CG6M-1/2/7ab5e231152d30c3269b570d2e0f3a11 Kwan, Ho Kwong Liu, Jun Yim, Frederick Hong-kit

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:3-62011-03-29RePEc:eee:jbrese

article This study examines the impact of increasing the number of images in a print advertisement on affective and cognitive responses. In advertisements with both positive and negative pictures, increasing the number of positive (negative) images increases positive (negative) affect. However, consistent with theory regarding the mechanism underpinning affect integration in a simultaneous presentation context, in advertisements with only positive or only negative images, increasing the number of positive (negative) images of similar affective intensity does not increase positive (negative) affect. For both types of advertisements, additional pictures have no effects on attitude toward the ad when they exemplify a product attribute or benefit that an existing picture(s) already depicts. Images Print advertising Scope effects Affect Attitude 1 2011 64 1 3 6 http://www.sciencedirect.com/science/article/B6V7S-4XJN4TH-2/2/632e2267ec08e8c7d7998507ef8248ac Chowdhury, Rafi M.M.I. Olsen, G. Douglas Pracejus, John W.

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1282-12892011-03-29RePEc:eee:jbrese

article This paper analyzes market share changes in automobile and light truck submarkets. We find that new product, as measured by restyling, represents the most consistent, dominant determinant of demand. On average a 10% reduction in relative price would yield only one-tenth the market share impact of a restyling. Alternatively, one would have to double one's relative advertising expenditures to match the impact of a restyling. Several demand determinants not previously modeled, including rebranding and warranty curtailments, were detrimental to domestic manufacturer market shares. Safety appliance adoptions and changes in vehicle reliability had minimal impact on demand. Automobile pricing Warranty Safety appliances Rebranding Reliability 12 2010 63 12 1282 1289 http://www.sciencedirect.com/science/article/B6V7S-4XF7XVN-3/2/2d73ac048136a287c3fe13230bd290d6 Korenok, Oleg Hoffer, George E. Millner, Edward L.

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:401-4072011-03-29RePEc:eee:jbrese

article This study investigates natural environmental attitude linkages held by strategic decision makers and hypothesizes that the interaction between market orientation and managerial natural environmental attitudes serves to enhance the effect of market orientation on firm innovativeness. Using questionnaire responses from 284 owners or chief executive officers residing in the food processing industry, the findings establish evidence of (1) a positive linkage between market orientation and firm innovativeness, and (2) the moderating effect of managerial attitudes of top managers toward the natural environmental in the market orientation to firm innovativeness relationship. The results provide insight into the nature of the cultural values on which a market orientation is based in relation to the natural environment. Natural environment Market orientation Innovativeness 4 2011 64 4 401 407 http://www.sciencedirect.com/science/article/B6V7S-517PKSW-1/2/2748dc74e6bb38b08fa7c1822477ec44 Dibrell, Clay Craig, Justin B. Hansen, Eric N.

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1073-10782011-03-29RePEc:eee:jbrese

article Consumer online resale is becoming increasingly common for transactions of secondhand goods. However, when accompanied by a preconceived intention to resell a product after using it, the initial consumer purchasing decision for self-use is complicated by the estimated resale value of that good. We applied the principles of mental accounting to develop and evaluate a new concept that may influence consumer resale and purchase intention: external resale reference price (ERRP). The study examines how online consumer sellers' economic psychology of buying affected their expectation of future online resale outcome. The results indicate that (1) consumers' awareness of future online resale potential can influence their purchasing decisions; (2) ERRP, which is mediated by the estimated resale return, can increase purchase intention; and (3) the effects of ERRP on purchase intention are moderated by online resale likelihood, but are minimal when consumers are aware that resale possibility is extremely low. Consumer online resale C2C e-commerce Mental accounting Resale reference price 9-10 2010 63 9 1073 1078 http://www.sciencedirect.com/science/article/B6V7S-4X1XYHW-1/2/8fb2a9d49c0d57cdff27a66b42920115 Chu, Hsunchi Liao, Shuling

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:840-8482011-03-29RePEc:eee:jbrese

article Business relationships provide means for creating and appropriating superior value in the marketplace. To date, research pertains almost exclusively to the value after relationship creation and sharing among exchange partners. Consequently, the interaction between value creation and value appropriation remains relatively unknown in collaborative relationships. Drawing on equity theory, this study proposes a conceptual model that positions value creation and value appropriation as focal variables within the nomological net of business relationships. Data collected from industrial customer-supplier projects reveal that value appropriation is the strongest driver of project satisfaction. Customer firms perceive value creation as positive only if they appropriate a larger slice of the bigger value pie. Information exchange moderates customer firms' evaluations of value creation and appropriation efforts. In contrast to the highly competitive nature at the project level, embedding the supplier project in an ongoing sourcing relationship reveals cooperative elements in the customer-supplier interaction. Greater relational satisfaction favors less aggressive value appropriation efforts. These insights help bridge the gap between managerial metrics that focus on successful value appropriation and academic models that attend to variables that capture the quality of ongoing relationships. Customer-supplier relationships Value creation Value appropriation Survey Structural equation modeling 8 2010 63 8 840 848 http://www.sciencedirect.com/science/article/B6V7S-4YCNJT5-1/2/109dc1a60eb8a8221a7591d1300ad728 Wagner, Stephan M. Eggert, Andreas Lindemann, Eckhard

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1041-10492011-03-29RePEc:eee:jbrese

article A laboratory experiment examines the effects of electronic word-of-mouth (e-WOM) on consumer consideration and choice of an experience product. Specifically, we manipulated the number of consumer recommendations and the optimality of the recommended product in a realistic online shopping environment. The results indicate that e-WOM is likely to result in more time considering the recommended product. For consumers more motivated to process information, e-WOM recommendations lead to more time spent on the choice task overall. Further, consumers with less motivation to process information make suboptimal decisions based on e-WOM recommendations. Consumers with a high motivation to process information are willing to accept recommendations and switch from declared attribute preferences, but choose only optimal products. Electronic word-of-mouth Consumer recommendations Internet buyer behavior Online decision making Choice quality Choice optimality 9-10 2010 63 9 1041 1049 http://www.sciencedirect.com/science/article/B6V7S-4X4XGKK-1/2/1d9f679679f44e250b40598bd0a6f233 Gupta, Pranjal Harris, Judy

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1295-13002011-03-29RePEc:eee:jbrese

article This paper evaluates the significance and research impact of Arnould and Wallendorf's (1994), "Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation" (A&W). A&W provides a comprehensive theoretical aspect of market-oriented ethnography which is useful to marketing practitioners in formulating marketing strategy. A citation analysis is conducted to assess the scholarly impact of A&W. In the 13 year period (1996-2009), A&W receives 204 citations in Google Scholar and 86 citations in Scopus. In total 43 journals include citations to A&W. The findings show that the cited authors are referencing the work of A&W mainly in two aspects: (1) using an ethnographic approach as an exemplar qualitative methodology; and (2) using an etic/emic perspective to provide deeper insights in a cultural context. Evidence in this report supports the assertion that A&W is a seminal contribution to advancing alternative research methods in marketing in general that go beyond the continuing dominant logic of empirical positivism. Market-oriented ethnography Ethnography Etic/emic Multi-layered interpretation 12 2010 63 12 1295 1300 http://www.sciencedirect.com/science/article/B6V7S-4X9NCCK-1/2/141bfb996db888d712510cfac31cb0f2 Chong, Josephine L.L

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article Many companies relay on contractors to execute different tasks of the value chain. This paper develops an agency model subject to moral hazard to study the general structure of the contract offered by a firm (the principal) to several contractors (agents) that perform the same task. A Generalized Least Squares regression tests the model with a panel data of 58 carriers that work for a shipper in Santiago, over 93 weeks. The regression verifies that the principal rewards some performance dimensions, but neglects others. The regression also confirms that contracting prices are sensitive to the alternatives available for the company and the contractors. Contractors Agency relationship Incentives 3 2011 64 3 338 343 http://www.sciencedirect.com/science/article/B6V7S-4YM7N0R-1/2/714ef6a835c5cc7ce25b01e3e1c5d233 Singer, Marcos Donoso, Patricio

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article Drawing on 20 long interviews (McCracken, 1988) with general consumers, this research suggests that the impact of various kinds of un/ethical business practices of a given company on consumers' perceived ethicality (CPE) is asymmetrical. The resulting taxonomy identifies three distinct dimensions of varying directions and impacts on CPE, with the personal interest of the evaluating person moderating and mediating the dimensions' slopes: (1) Monovalent ethical dissatisfiers which have a negative effect; (2) Bivalent ethical dis/satisfiers that either favorably or unfavorably influence ethical perceptions, commensurate with a company's efforts; and (3) Monovalent ethical satisfiers, capable of generating a positive impact. The achievement of positive CPE appears highly challenging for a variety of reasons identified. Only one instance of perceived misconduct can be sufficient to contaminate a company/brand's CPE, despite otherwise exemplary behavioral records or altruistic engagement. The article concludes with a discussion of the implications for managers and academics. Corporate ethics Perception and impression formation Corporate social responsibility (CSR) Qualitative research Ethical consumption Sustainable consumption Consumer perceived ethicality (CPE) 2 2011 64 2 134 141 http://www.sciencedirect.com/science/article/B6V7S-4YJ146Y-1/2/91298e16317fe80e24c17f95935fa99c Brunk, Katja H. Blümelhuber, Christian

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:231-2352011-03-29RePEc:eee:jbrese

article This paper summarizes the best papers of the Strategic Management in Latin America (SMLA) conference which took place in January 2009 in Sao Paulo. Within a context of economic crisis that started in 2008 the authors find that the matters of business strategy within Latin America, addressed in the paper of this special issue, are relevant today just as when the authors submitted their papers. The strategic choices made by individual firms independent of the ever changing economic climate in which they find themselves is the key to the firm. The papers in this special issue cover a variety of topics encompassed within the area of strategic management: competitiveness, strategy formulation and execution, functional business disciplines and institutional strength in Latin America. Strategic management Competitiveness Institutional strength Latin America 3 2011 64 3 231 235 http://www.sciencedirect.com/science/article/B6V7S-4Y1WK35-2/2/c746f7d9536a69bb0760266492cb7dd8 Brenes, Esteban R. Metzger, Michael Requena, Bernardo

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:579-5852011-03-29RePEc:eee:jbrese

article This paper explores the anticipations consumers have before service experiences. Consumers think ahead about future service experiences and may foresee problems or discomfort. This research examines the strategies consumers engage in to minimize the impact of these anticipated problems or discomforts. Qualitative interviews and the critical incident technique with a content analysis provide the tools of this study. In Study 1, planning and preparation, avoidance and adjustment, and seeking support emerge as three problem-solving behaviors. In Study 2, the same three problem-solving behaviors emerge, while a fourth category, gathering information, also appears. In addition, worry, as an emotional response to perceived risk, provides understanding to service anticipation issues. Social risk plays a particularly important role as well. Anticipation Worry Discomfort Critical incident technique Social risk Perceived risk 6 2011 64 6 579 585 http://www.sciencedirect.com/science/article/B6V7S-50H3RNG-2/2/83c26713c66d6e590af5e755318e4aff Harrison, Mary P. Beatty, Sharon E.

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:87-952011-03-29RePEc:eee:jbrese

article Despite increasing awareness of the importance of customer behaviors in service delivery, understanding consequences relating to employees receives little attention. Therefore, using data from a large electronic firm relating to customers, employees, and managers, this study examines the effects of customer participation and citizenship behavior on employee performance, satisfaction and commitment, as well as indirect effects on turnover intention. Furthermore, the study examines how similarity and likeability moderate the effects of customer participation and citizenship behavior on employee satisfaction. The study also includes a laboratory experiment and provides further support for causal direction. The article discusses marketing implications of the results. Customer participation behavior Customer citizenship behavior Employee performance Employee satisfaction Employee commitment Turnover intention 1 2011 64 1 87 95 http://www.sciencedirect.com/science/article/B6V7S-4Y4XHMS-1/2/c7e512c7aea8d7b7eac89454cab4c50e Yi, Youjae Nataraajan, Rajan Gong, Taeshik

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:227-2292011-03-29RePEc:eee:jbrese

article Wu and Lin (2010) extend several prominent themes in the experience and subsidiary performance literature in their empirical examination of the foreign expansion of Taiwanese MNEs. This commentary essay considers the themes in Wu and Lin (2010) against the backdrop of the considerable volume of research that has been conducted on experiential learning and firm performance in both the international business and strategy literatures. Five weak axioms about the relationships between experience, foreign market entry strategy, and performance emerge in this review. Based on these weak axioms, the commentary concludes that scholars need to concentrate future research on understanding the management and process-related issues that concern the effective management of a firm's experiential learning processes to foster better capability and knowledge development from a firm's experience, as well as translate such developments into improved performance prospects for a firm. Foreign expansion Performance Experiential learning International business Subsidiary 2 2011 64 2 227 229 http://www.sciencedirect.com/science/article/B6V7S-4YB84PT-1/2/a0f0377cf5c3b243f2c69a45734c0b14 Delios, Andrew

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article Terror management theory (TMT; Greenberg et al., 1986) suggests that reminders of death intensify the desire to express cultural norms leading to culturally prescribed behavior such as charitable giving, church attendance, and exorbitant spending. Living up to these norms provides high levels of self-esteem, which can serve as a buffer against existential anxiety. The present paper argues that people can experience an extra self-esteem boost when they act in accordance with cultural norms while others can observe this behavior. More specifically, the present studies hypothesized and found that the presence of others (i.e., social presence) moderates mortality salience effects on consumption-related behavior. Study 1 demonstrates that consumers, under conditions of mortality salience, express more favorable attitudes towards a luxury brand (valued in Western cultures) when they know that other can observe their behavior. Study 2 extended these results to non-luxury brands. Under conditions of mortality salience, consumers express less favorable evaluations of non-luxury (non-valued brands) when they are aware of the presence of others. These results imply that consumers derive self-esteem indirectly from the knowledge that others observe their appropriate behavior rather than directly from following the cultural values or norms of one's society. Terror management theory Social presence Self-esteem Consumer behavior Brand evaluation 1 2011 64 1 29 33 http://www.sciencedirect.com/science/article/B6V7S-4XG3DB8-1/2/b9e68e059e1a062f48ac92260e0bc13b Fransen, Marieke L. Smeesters, Dirk Fennis, Bob M.

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:105-1122011-03-29RePEc:eee:jbrese

article Two studies investigate the impact of retail density and time pressure on shoppers' store attitudes and behavioral intentions. In a goods setting, experiment 1 results show a curvilinear pattern as the level of retail density increases. That is, individuals prefer a medium level of crowding to a store with low or high crowding. This inverted-U shaped crowding effect has not previously been tested in the retailing literature. Experiment 2 employs a service setting, where the relationship between retail crowding and outcome variables is found to be linear rather than curvilinear, except under conditions of time pressure. In contrast to the goods setting, individuals have more favorable attitudes and expect to pay more for a service as the level of crowding increases. Thus, our study findings suggest that the optimal level of crowding depends on the type of retail setting. Crowding Density Retail Goods Services 2 2011 64 2 105 112 http://www.sciencedirect.com/science/article/B6V7S-4YJCTNF-1/2/096b5e349a652662d332f308a8c164a7 Pan, Yue Siemens, Jennifer Christie

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:325-3272011-03-29RePEc:eee:jbrese

article These teaching notes accompany the case entitled "Village Banking Development Model: FINCA Costa Rica." They provide a guided outline on the case and begin with key words and the context. The notes then include a list of learning objectives and a guideline on the case analysis. This analysis has four sections including: Challenges for FINCA Costa Rica, FINCA Costa Rica as a microfinance provider, CCE model advantages and disadvantages and EDESA's financial results. Trainers may emphasize one or all of the analytical points depending on the specific class objectives. Teaching note Costa Rica Village banking Learning objectives 3 2011 64 3 325 327 http://www.sciencedirect.com/science/article/B6V7S-4YC8RFH-1/2/e89083de651149f0790e9ded59ff56a6 Perez, Felipe Gonzalez, Connie Aaronson, Xavier

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article Wright and Lynch (1995) propose that the medium that best communicates the type of attributes is the one most congruent with that type of information. This paper extends on this media congruence hypothesis by examining the impact of word-of-mouth (WOM) communication on the WOM recipient's ratings of search and credence attributes in two different service contexts. Results from two experiments suggest that negative WOM (but not positive WOM) is more effective in changing the evaluation of credence attributes than that of search attributes for unfamiliar brands. This finding implies that marketers of such unfamiliar brands need to have different approaches to deal with the impact of negative WOM on different attribute types. Word-of-mouth communication Search attributes Credence attributes Services Attribute evaluation Media congruence hypothesis 1 2011 64 1 18 23 http://www.sciencedirect.com/science/article/B6V7S-4XHT4CT-4/2/20720aed4d379e3f30e52cbdedb686b1 Lim, Boon C. Chung, Cindy M.Y.

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:460-4662011-03-29RePEc:eee:jbrese

article We investigate similarities and differences among prominent types of social exchange (psychological contract fulfillment, perceived organizational support, trust in the organization, leader-member exchange, and trust in the supervisor) and propose that two higher-order factors represent social exchanges with the organization and with the supervisor. We investigate their prediction of important employee work attitudes, citizenship behaviors, and performance. Based on data from 448 employees, empirical tests support the existence of organization- and supervisor-directed social exchanges. Tests using structural equation modeling support unique predictions of attitudinal and behavioral work outcomes. Social exchanges POS LMX Psychological contracts Trust Employee attitudes and behaviors 5 2011 64 5 460 466 http://www.sciencedirect.com/science/article/B6V7S-4YR8B27-2/2/870c4a50b81ceff3d2facadca56ecd40 Tekleab, Amanuel G. Chiaburu, Dan S.

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:926-9342011-03-29RePEc:eee:jbrese

article This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and pre-purchase evaluations. These relationships were tested and confirmed in the context of a pharmaceutical website. Further, men and women differed in web navigation behavior, with men engaging in less exploratory behavior and developing less website involvement than women. However, across the two sexes, entertainment, challenge, and effectiveness of information content were the key drivers of website attitudes. The findings provide several guidelines for online communication strategy. Web experience Web atmospherics Website exploratory behavior Website involvement Modeling Gender 9-10 2010 63 9 926 934 http://www.sciencedirect.com/science/article/B6V7S-4XBF8SN-1/2/c4b75c073d3b0644dea5e8d33e99cb25 Richard, Marie-Odile Chebat, Jean-Charles Yang, Zhiyong Putrevu, Sanjay

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1237-12442011-03-29RePEc:eee:jbrese

article This paper investigates how ads for extensions can trigger different reactions with respect to consumers' attitudes towards new line and brand extensions of familiar brands. Using a structural equation model, the authors research the influence of attitude towards the ad (Aad), parent brand quality, and perceived fit on attitude toward the extension (Aext), and resulting feedback effects on attitude toward the parent brand (Apb) with a sample of 509 Belgians. Results are compared between two types of advertising strategies (informational vs. positive emotional). The findings indicate that informational appeals, in comparison to emotional appeals, reduce the effects of parent brand quality and fit, but Aad is all the more important. In terms of feedback effects to the parent brand, Aext transfers more easily to Apb with an informational appeal than with a positive emotional appeal. On the other hand, Aad directly influences Apb for positive emotional appeals, but not informational appeals. Advertising Aad Extensions Parent brand feedback effects 11 2010 63 11 1237 1244 http://www.sciencedirect.com/science/article/B6V7S-4XY4SGV-1/2/284ffd94a6a839913aec60843a98aeca Dens, Nathalie De Pelsmacker, Patrick

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:617-6242011-03-29RePEc:eee:jbrese

article This study examined how an ethical work climate influences salespersons' organizational identification, supervisory trust, organizational commitment, turnover intentions, and turnover. Using a sample of 393 salespeople, the results found that facets of an ethical work climate are related directly to supervisory trust and organizational identification. One aspect of an ethical work climate, ethical norms, was related directly to turnover. These results indicate that an ethical work climate can directly affect salespersons' job attitudes and outcomes. The results indicate the importance of measuring ethical work climate from a multi-dimensional perspective. Ethical work climate Organizational identification Supervisory trust Organizational commitment Turnover intentions Turnover 6 2011 64 6 617 624 http://www.sciencedirect.com/science/article/B6V7S-50K53S5-1/2/7add203e4ced339ce59f8c91f0b4d4b9 DeConinck, James B.

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article The global market for luxury brands has witnessed dramatic growth over the last two decades but the current challenging economic environment contributes to the difficulty brand owners experience in ensuring that customers perceive sufficient value in their luxury brands to compensate for the high prices. According to recent service-oriented research, customers and suppliers co-create value as a result of a shift from a firm- and product-centric view of value creation to one that focuses on personalized brand experiences. In this paper, the authors develop a theoretical framework of types of value for luxury brands, and use case study research to identify processes of value creation in this particular setting. The findings highlight the variety of interactions taking place between luxury brand owners, their customers and members of their respective networks, which help to differentiate luxury brands and co-create a superior value proposition. Value Co-creation Types of value Customer value framework Luxury brands 11 2010 63 11 1156 1163 http://www.sciencedirect.com/science/article/B6V7S-4XKXRPC-2/2/deef29b1df845a732666f35b8fdfd619 Tynan, Caroline McKechnie, Sally Chhuon, Celine

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:979-9852011-03-29RePEc:eee:jbrese

article Across three studies we examine the relative importance of online versus offline information for Internet purchases. Study 1 reveals that the relative importance of online information is higher for utilitarian products (computer hardware and software) than for hedonic products (books, music, and movies). Study 2 shows that, in the case of online purchases, the relative importance of online information decreases with increasing consumer Internet experience. Consequently, offline information becomes relatively more important for consumers with high levels of Internet experience. In addition, the relative importance of online information is higher for utilitarian products than for hedonic products, supporting Study 1 results. Study 3 suggests a possible mechanism for the effect of Internet experience on decreasing importance of online information, showing that consumers' trust of online search engine information decreases with increasing Internet experience. We conclude with implications of our results for firms that sell products on the Internet. Online purchases Online behavior Information importance Internet experience 9-10 2010 63 9 979 985 http://www.sciencedirect.com/science/article/B6V7S-4XBP97J-1/2/c501038c45ca4bb841f80416c1368d17 Cheema, Amar Papatla, Purushottam

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article This study considers the role of corporate reputation and its relation to quality, perceived value, and loyalty in an online context. This milieu potentially challenges the relevance of the reported findings from the more traditional retail marketing situations. In this respect, a number of important questions are raised concerning how perceived value and quality impact on online loyalty and the effect corporate reputation has on this process. Research was conducted among customers of two diverse online vendors, one dealing in books and the other in shares. Findings from the two samples suggest that corporate reputation has a direct effect on online loyalty and provides an important mediating effect for perceived value and aspects of quality in terms of their impact on online loyalty. Online retailing Loyalty Corporate reputation Value Quality 9-10 2010 63 9 1103 1110 http://www.sciencedirect.com/science/article/B6V7S-4X36TS1-1/2/a97d14f5c00ab252951e99b2e786546c Caruana, Albert Ewing, Michael T.

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:490-4962011-03-29RePEc:eee:jbrese

article Among six major lines of inquiry on motivations, two theories are especially pertinent to consumer behavior studies: values and goals. Several studies show that consumer behavior can be predicted on the basis of values or goals; this study examines which are the stronger predictors by presenting a cross-cultural comparison of the values and goals that may influence the behavioral intentions of U.S., Chinese, and French students to study abroad. As a service, study abroad has financial implications, represents a choice, and competes with other educational products. Therefore, goals appear to explain behavioral intentions better than do values, except among U.S. students. The goals and values associated with behavioral intentions differ across cultures and have different perceived dimensions, such that items cluster on those dimensions with specific meanings, depending on the culture. The different influences of values and goals on behavioral intentions may help marketing managers design more efficient marketing strategies in international markets. This paper thus contributes to the marketing literature by suggesting that national cultures moderate the effect of values and goals on consumer intentions. Consumer behavior Behavioral intentions Goals National culture Values 5 2011 64 5 490 496 http://www.sciencedirect.com/science/article/B6V7S-50338SP-1/2/1b781044a5aa75220019a37617ebed5a Fornerino, Marianela Jolibert, Alain Sánchez, Carol M. Zhang, Mengxia

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:280-2852011-03-29RePEc:eee:jbrese

article Family business continuity plans commonly establish a governance structure for the family and for the family business. The purpose of those structures is to improve strategy and control mechanisms of the family business and, to organize the communication and relationship between family owners and business executives. This research focuses on assessing the impact of those structures on family business performance. Specifically, the study assesses the impact a professional board of directors has on a company's performance. The research team selected a set of 22 family businesses. Some of these families have undergone a process of developing a family protocol over the last seven years. The authors captured the relevant information for this research by sending out a survey to each family member and to each non-family director or executive. Corporate governance Professional board of directors Family businesses 3 2011 64 3 280 285 http://www.sciencedirect.com/science/article/B6V7S-4Y29SYK-2/2/827251ab5bbd13452f9eb2bea5f92983 Brenes, Esteban R. Madrigal, Kryssia Requena, Bernardo

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1324-13272011-03-29RePEc:eee:jbrese

article We examine whether security selection is influenced by the name letter effect--a psychological predisposition to select items that start with leading own name letters. Two sets of tests reveal evidence that the name letter effect influences investors' security selection decisions. First, breadth of ownership (as measured by the number of institutional investors holding the security) is positively related to U.S. name letter frequency, e.g., stocks that begin with the common name letter "M" exhibit a greater number of institutional shareholders than stocks that begin with the less common name letter "X." Second, undergraduate students managing university endowment funds are more likely to select securities for evaluation when the stock's name begins with the same letter as their name. Name letter effect Security selection Investor bias Role of emotions 12 2010 63 12 1324 1327 http://www.sciencedirect.com/science/article/B6V7S-4Y0C2DV-2/2/3f401e87b3d8d5ffa55de74fbc12f2ba Knewtson, Heather S. Sias, Richard W.

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:113-1182011-03-29RePEc:eee:jbrese

article In two studies we introduce Attachment theory as a fresh consumer research perspective on the study of gift giving perceptions among individuals in romantic relationships. We explore the intricacies of romantic gift giving as affected by the interplay between long-lasting individual dispositional variables and relationship-specific variables. In Study 1 we show that when provided with descriptions of unknown persons' attachment orientations and their emotional needs in romantic relationships, participants can accurately predict those persons' gift giving perceptions. In Study 2 we directly assess the links between dispositional attachment orientations and gift giving perceptions as well as the underlying processes through self-reports of participants currently in romantic relationships. We find that self-esteem and relationship satisfaction influence the link between attachment orientations and gift giving perceptions. We also provide implications for future research and practitioners. Attachment theory Gift giving Anxious Avoidant Secure 2 2011 64 2 113 118 http://www.sciencedirect.com/science/article/B6V7S-4YH9YMP-1/2/3c44b90b1026cb3327efba00ab1968aa Nguyen, Hieu P. Munch, James M.

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article Management literature frequently proposes the use of a set of managerial practices in order to facilitate the management of organizational change processes. This paper analyses differences in perception in the use of such practices, between change strategists and change receptors, and the impact these practices have on the outcomes of organizational change programs and on organizational results, in a sample of 90 organizations in Chile. Results show that, for the same change processes, change strategists report a higher use of change management practices than change receptors. Results also show that, during organizational change processes, firms use more frequently practices related to the change preparation stage in comparison to practices related to the change implementation stage. Finally, results show that, after controlling for organizational size, change program intensity, and service versus manufacturing industries, the use of change management practices has a significant impact on the accomplishment of the change program objectives and deadlines, but results do not show an impact on perceived organizational outcomes (changes in sales, financial results of the firm, operational productivity, and employee performance). Organizational change Change management practices 3 2011 64 3 266 272 http://www.sciencedirect.com/science/article/B6V7S-4Y6B1SM-1/2/ddb19eb2aadd2aa906186c695102d37b Raineri, Andrés B.

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article Amid the increasing consumption of digital music and generally declining sales of recorded music, physical formats persist as the preferred means of storing and listening to music for many consumers. The purpose of this paper is to increase the understanding of the relationship between music involvement and preference for tangible music formats. To achieve this, we test a research model and perform a segmentation analysis based on music involvement. Findings indicate that high music involvement is positively correlated with subjective music knowledge, tangibility preference, and portable player use. Quite naturally, involvement increases music consumption in all formats, including digitized forms, but high involvement appears connected to a perception of tangible records as more valuable. The behavior of highly involved consumers suggests that digital music is not necessarily eradicating physical formats but possibly fulfilling different needs; for example, sampling and complementing vs. collecting and displaying. Music Involvement Tangibility Consumer behavior 9-10 2010 63 9 1088 1094 http://www.sciencedirect.com/science/article/B6V7S-4X1GG00-1/2/a3a8e84307ca21bb5341b3b42b546f48 Styvén, Maria Ek

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article We discuss the reasons why this call for papers was issued and describe the process of selecting the three articles presented in this special section. We argue that maximizing stakeholder welfare and not just consumption maybe a new goal for marketing that will be consistent with emerging societal trends. Three articles on volunteerism, price assurances, and direct-to-consumer advertising result from our call and are presented in this section. This introduction is an overview of the three articles. Societal welfare Stakeholder welfare Social responsibility Consumption Volunteerism Price Direct advertising 1 2011 64 1 59 60 http://www.sciencedirect.com/science/article/B6V7S-4XK31VS-1/2/35bb37d2696aed1da1e9bad54b768dca Iyer, Easwar S. Bhattacharya, C.B.

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:306-3082011-03-29RePEc:eee:jbrese

article This case exposes students to strategy issues for an electronic business that is subject to a particularly complex set of laws and regulations. This note explains the teaching objectives of the case and how to use the case in class. Instructors can organize its discussion around four questions which guide the students from the analysis of the industry and a characterization of different forms of competition in sports gambling, to the strategy of BetonSports and the political calculations that serve as basis for this strategy. A more complete teaching guide is available from the authors upon request. Online gambling Sportsbooks WTO Over-roundness Frictionless markets 3 2011 64 3 306 308 http://www.sciencedirect.com/science/article/B6V7S-4Y34MB6-1/2/1936767af7593b5d0a6da668d643e79b Raventós, Pedro Zolezzi, Sandro

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1364-13672011-03-29RePEc:eee:jbrese

article This article responds to key questions that Shea (2010) and Cohn (2010) raise on Brunk's (2010a) work on consumer perceived ethicality (CPE) of a company or brand and expands on suggestions for further research. In particular the response here (1) considers concerns of generalizability, impact of cultural context, and transiency of the domain of CPE framework, (2) offers new insights into the complex and dynamic nature of CPE and its formation, (3) discusses issues relating to ethical consumption behavior, and (4) concludes with a debate on managerial implications including real-life strategic as well as operational challenges of effective CSR management. Corporate ethics Corporate social responsibility (CSR) Qualitative research Ethical perception Ethical consumption Consumer perceived ethicality (CPE) Brand perception Brand misconduct 12 2010 63 12 1364 1367 http://www.sciencedirect.com/science/article/B6V7S-51024D0-4/2/918710480012ac17d8fbd4472b417840 Brunk, Katja H.

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:199-2062011-03-29RePEc:eee:jbrese

article This paper examines the risk/return relations in eleven Asian Pacific stock markets and explores if the 1997 Asian financial crisis significantly influenced market behavior in the region. We use a plain vanilla time-series regression approach as well as various GARCH models. Although results significantly vary across model specifications, the overall evidence from GARCH models supports a significantly positive risk/return relation in several markets but only prior to the Asian financial crisis. These results accord with Glosten et al. (1993) and Harvey (2001) and suggest that the relative risk aversion is sensitive to both model specifications and structural breaks. Relative risk aversion Structural breaks Asian Pacific markets 2 2011 64 2 199 206 http://www.sciencedirect.com/science/article/B6V7S-506H0TT-1/2/01e659e159429a529f8b50e4f4340cec Darrat, Ali F. Gilley, Otis W. Li, Bin Wu, Yanhui

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1179-11852011-03-29RePEc:eee:jbrese

article The relationship between innovation and firm performance has been uncertain. In previous empirical tests of both causal directions of the organizational performance and innovation relationship, the temporal sequence of research designs has often been flawed. We meta-analytically test both temporal sequences of this relationship using 158 effect sizes from 55 empirical studies. We find that many empirical studies hypothesized one temporal sequence (e.g. innovation and future performance), but used data based on the opposite temporal sequence (e.g. past performance and innovation). Correcting the studies based on the actual temporal sequence used reveals that while the relationship between innovation and future performance is positive (based on economic rent-seeking), the relationship between past performance and innovation is less clear, especially when the study's framing is taken into account. Focusing on temporal sequencing suggests new research avenues on the organizational performance and innovation relationship. Innovation Meta-analysis Performance Temporal sequence 11 2010 63 11 1179 1185 http://www.sciencedirect.com/science/article/B6V7S-4XMC045-2/2/d61b39405c4d7b6091b8f435a30238a3 Bowen, Frances E. Rostami, Mahdi Steel, Piers

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:61-662011-03-29RePEc:eee:jbrese

article This article examines the relationship between company size and support for employee volunteering. Based on organizational ecology and organizational stages theory, the study hypothesizes that larger versus smaller companies demonstrate greater formalization and codification of their support for employee volunteering. Similarly, larger versus smaller companies use employee volunteering efforts more strategically; this finding is consistent with a need to justify decisions. These outcomes in turn impact the nature of volunteering and the organizations benefiting from such programs. Survey data from a size-stratified sample of 990 randomly selected Canadian businesses indicates that large companies support employee volunteerism in a more formalized and strategic manner than small companies. This behavior includes having formal policies and programs, as well as exercising greater influence over the causes which benefit from employee volunteering. Additionally, large companies are more likely to tie other forms of charitable support to employee volunteering. The article discusses how the more formalized approach of large companies may impact society. Volunteerism Company-supported volunteerism Corporate volunteerism Corporate social responsibility Organizational ecology Organizational stages theory Nonprofits 1 2011 64 1 61 66 http://www.sciencedirect.com/science/article/B6V7S-4XHT4CT-7/2/8f91c1d84d55fa134f85d3cb70b6965d Basil, Debra Runte, Mary Basil, Michael Usher, John

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:437-4452011-03-29RePEc:eee:jbrese

article The issue of control is central to many conceptualizations of work and work organization. Although the body of research on organizational culture control is growing, this literature has a number of limitations. This article encourages theory building by supplying generalizable empirical evidence of the practices of organizations that aim to enhance management-espoused cultural control as well as developing insights into how such efforts impact on employees. The analysis of the responses to a survey of one thousand firms finds a number of significant associations between the three antecedent factors and cultural control as well as three associations with consequences. The article culminates with a discussion of the contributions and implications of these findings. Management-espoused cultural control Control Survey method Service workers Structural equation modeling 5 2011 64 5 437 445 http://www.sciencedirect.com/science/article/B6V7S-4YR8B27-1/2/4ebaab201db7d33c86d317d3b7e4a325 Harris, Lloyd C. Ogbonna, Emmanuel

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1336-13412011-03-29RePEc:eee:jbrese

article Online consumer product reviews, a form of electronic word-of-mouth (eWOM), have attracted increased attention from researchers. This paper examines the persuasiveness of eWOM. Drawing on regulatory focus theory, the authors propose that the consumption goals that consumers associate with the reviewed product moderate the effect of review valence on persuasiveness. Data from lab experiments and actual online retailers suggest that consumers who evaluate products associated with promotion consumption goals perceive positive reviews to be more persuasive than negative ones (i.e., a positivity bias). Conversely, consumers who evaluate products associated with prevention consumption goals perceive negative reviews to be more persuasive than positive ones (i.e., a negativity bias). Consumer product reviews eWOM Self-regulatory focus Persuasiveness 12 2010 63 12 1336 1341 http://www.sciencedirect.com/science/article/B6V7S-4Y6K064-1/2/33a96069492178ec8d46babc95522c61 Zhang, Jason Q. Craciun, Georgiana Shin, Dongwoo

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:418-4262011-03-29RePEc:eee:jbrese

article In contrast to the Affect Infusion Model, popular advertising planning grids suggest that emotional advertising is effective for low involvement and hedonic products, but not for high involvement or utilitarian products. In two experiments, 400 and 392 consumers respectively evaluate a non-emotional and a product-congruent or product-incongruent emotional appeal promoting four different product types. In a third study, 909 respondents evaluate 323 existing TV commercials. The findings confirm expectations based on the Affect Infusion Model and indicate that for none of the product types negative effects of emotional advertisements appear. However, emotional ads do work better for some than other product types. In addition to clearing out the moderating role of product type, this paper contributes to the literature by showing that previous poorer results of emotional ads for some products may be partly due to less positive attitudes towards the products themselves instead of to the inappropriateness of the appeal. Ad effectiveness Emotional advertising Involvement Hedonic-utilitarian 4 2011 64 4 418 426 http://www.sciencedirect.com/science/article/B6V7S-4YN4X5T-1/2/7b82e1c73518a14b04b9a066df64ea29 Geuens, Maggie De Pelsmacker, Patrick Faseur, Tine

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:793-8002011-03-29RePEc:eee:jbrese

article Interactions with retail salespersons in stores contribute to building trust and profits. Within the largely impersonal Internet, an interactive animated character or avatar, playing the social role of an online sales assistant, should provide a potent source of social presence and so have the potential to replace some of these interactions. This investigation tests whether avatars with social- or task-oriented communication styles contribute to user trust and patronage intentions. Further tests explore the moderating effects of product/service type. The study includes an online experiment and survey, involving 636 participants, mainly from North America, Oceania and Europe, allocated randomly to different treatments. Task-oriented communications contribute to trust, which in turn contributes to patronage intentions, especially for search goods/services. Social-oriented communications also contribute directly to trust and to patronage intentions, most strongly for credence goods/services. The authors recommend a three-fold approach to avatar implementation, involving requirements captured to define appropriate appearance, role, interaction style and content for the task. Conclusions include further suggestions for development and research. Avatars Interaction style Communication style Internet shopping Trust Online experiment 8 2010 63 8 793 800 http://www.sciencedirect.com/science/article/B6V7S-4XDFDM4-1/2/d3d744e7145fea05d58d84d8b72e0cc3 Keeling, Kathleen McGoldrick, Peter Beatty, Susan

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:67-732011-03-29RePEc:eee:jbrese

article Retailers attempt to assure consumers that their deals are bargains using a variety of marketing tactics. Because consumers continue information and price searches until satisfied with the amount of the information to make a purchase, such bargain assurances (BAs) can change consumers' shopping behavior. This article identifies twelve common BAs and reviews extant marketing literature to derive evidence of how BAs affect consumers' purchasing behavior. It then examines how these practices are regulated to prevent consumer deception or a reduction in competition. This article concludes by offering three policy recommendations: BAs influence consumers and require regulation; the regulation of BAs demands a comprehensive rather than a piecemeal approach; and consumer policy should facilitate and encourage accurate price comparisons. Deception Pricing Competition Marketing tactics Search behavior Legal 1 2011 64 1 67 73 http://www.sciencedirect.com/science/article/B6V7S-4XJF371-1/2/61dd0d14f5bd017bad483eeab0f6a285 Lindsey-Mullikin, Joan Petty, Ross D.

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1113-11202011-03-29RePEc:eee:jbrese

article This paper investigates the effects of brand misconduct on a consumer-brand relationship. Brand misconduct describes a brand's behavior that disappoints consumers' expectations of the brand, for example the alleged use of child labor in soccer ball factories contracted by Adidas, Nike and Puma. Based on relationship and congruency theory, this paper develops a model to explain consumer-brand relationship and its impact on consumers' repurchase intentions. According to this model, functional congruence, actual and ideal self-congruence, partner quality and brand relationship quality represent factors determining repurchase intention. An empirical investigation with regard to jeans brands serves to test the postulated relationships in two distinct situations: before and after brand misconduct. On the one hand, the findings provide a deep insight into the consequences of brand misconduct. On the other hand, the results enable practitioners to develop sustainable brand strategies and create lasting brand preferences. Consumer-brand relationships Brand misconduct Repurchase intention Relationship theory Congruency theory Empirical study 11 2010 63 11 1113 1120 http://www.sciencedirect.com/science/article/B6V7S-4XMC045-1/2/bd951ee06603b48a83eaa0311b4840ef Huber, Frank Vollhardt, Kai Matthes, Isabel Vogel, Johannes

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1018-10242011-03-29RePEc:eee:jbrese

article The research examines the relationships between three common trust considerations (vendor, Internet and third parties) and attitudes towards online purchasing. The study incorporates privacy and security concerns as a moderating variable and finds that these relationships vary depending on the level of concerns a consumer has when purchasing online. The study suggests that "fears" surrounding the Internet as a place to do business still hinder the use of it for e-commerce purposes, but that the presence of a reputable agent might in some manner mitigate this risk. In the context of business to consumer relationships trust in the vendor is important for the consumer to accept any risk associated with a transaction. Theoretical implications for online customer behavior theory are also discussed. Privacy and security Trust Online purchasing behavior 9-10 2010 63 9 1018 1024 http://www.sciencedirect.com/science/article/B6V7S-4X7YXBF-1/2/3cb3d85db9245816e387cd52215961d2 McCole, Patrick Ramsey, Elaine Williams, John

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:250-2572011-03-29RePEc:eee:jbrese

article This study presents a taxonomic classification of manufactured products exporters based on strategic orientation which is the result of an analysis of a sample of 414 Brazilian exporters of manufactured goods. The analyses used Cluster analysis, MANOVA, ANOVA, post-hoc tests and crosstabs. The study identified four patterns of strategic orientation of Brazilian exporters and provided indications of correlations with firm and manager characteristics. The article includes a discussion of implications for export performance. Findings suggest that joint attention to planning and differentiation seems to pay off, but planning alone is insufficient to ensure winning results. The study has contributed to the literature by identifying clearly discernible patterns of strategic orientation of Brazilian exporters and their association with firm and manager characteristics. The study also discusses how export performance correlates with strategic orientation. Brazil Exporter Strategic orientation Manager Firm 3 2011 64 3 250 257 http://www.sciencedirect.com/science/article/B6V7S-4Y34MB6-2/2/9c4cc519f1f3f72e2a3c3cf938a89598 Carneiro, Jorge da Silva, Jorge Ferreira da Rocha, Angela

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:427-4352011-03-29RePEc:eee:jbrese

article This paper seeks to answer two questions about environmental uncertainty. (1) How does environmental uncertainty differ across sectors? (2) How can environmental uncertainty impact on managers' perceptions of the natural environment as a competitive opportunity? The analysis of the nature, sources and extent of environmental uncertainty serves to identify its different components, which fall into two main categories. These categories associate with the information-related environmental uncertainty approach and with the natural resource dependence theory. A multiple case study helps highlight the similarities and differences in the perceptions of environmental uncertainty of the managers of eight Spanish firms belonging to primary, secondary and tertiary sectors. The findings show that environmental uncertainty is inherent in managerial decisions in two ways: in the changes that managers identify in the business environment; and in the changes that the managers themselves produce as a result of the initiatives they undertake in response to the business environment. The paper finishes with some recommendations for managers. Environmental management perception Environmental uncertainty Information uncertainty approach Resource dependence theory Sectors Multiple case study 4 2011 64 4 427 435 http://www.sciencedirect.com/science/article/B6V7S-51R519S-1/2/1e327f6569c5225173a1447807160460 López-Gamero, María D. Molina-Azorín, José F. Claver-Cortés, Enrique

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:801-8082011-03-29RePEc:eee:jbrese

article This article is a theory-building exploratory study conducted to investigate how female shoppers make meaning in a branded-retail store shopping experience. This study extends research on retail consumers' decision-making and the retail shopping experience using hermeneutic phenomenology. The authors conducted in-depth interviews with respondents, who were self-identified customers of a leading intimate apparel retailer. The results suggest that consumers' retail shopping decision-making incorporates a complex set of interactive components that are brand-driven and simultaneously affect and are affected by the interaction of in-store shopping and retail setting. The findings show a rich understanding of the consumer decision-making process is achievable by including the actual in-store experience, consumers' prior contextual experiences and expectations regarding retail visits. Brand-driven retail Female consumers Decision-making Qualitative research In-depth interviews 8 2010 63 8 801 808 http://www.sciencedirect.com/science/article/B6V7S-503RCSS-1/2/9a581f9686aabd64684f8e6fc7f1fd8f Granot, Elad Greene, Henry Brashear, Thomas G.

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1033-10402011-03-29RePEc:eee:jbrese

article Virtual communities (VCs) represent popular social environments in which people interact by exchanging resources such as information, ideas, and advice about their common interests. Existing research lacks an explication of why people help others in VCs and how such voluntary behaviors drive subsequent attitudes (VC commitment) and behavioral intentions (online co-shopping). This article adopts resource exchange theory to examine how two routes of interactivity (structural vs. experiential) influence reciprocity and affect commitment and co-shopping. Using a netnography study and an online survey, the authors confirm the significant effects of structural and experiential routes of interactivity on reciprocity. Reciprocity has critical effects on social system maintenance by enhancing commitment to the community and intention to co-shop. The results also identify partially mediated relationships among various variables, which suggest that the effects of the experiential route on VC commitment and co-shopping operate partly through reciprocity. Virtual community Reciprocity Resource exchange theory Interactivity Structural route Experiential route 9-10 2010 63 9 1033 1040 http://www.sciencedirect.com/science/article/B6V7S-4X3DS01-1/2/28cb23542881358ceda7e97c662b6de1 Chan, Kimmy Wa Li, Stella Yiyan

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:150-1562011-03-29RePEc:eee:jbrese

article The article discusses various complex and interrelated quality issues mediating reviewers' expectations and standards. Authors must meet or exceed reviewers' and editors' expectations of providing convincing arguments and support of the importance and relevancy of the research topic and questions, evidence of scientific rigorousness, and meaningful and usefulness of the findings making substantial and/or incremental contributions to the scientific body of marketing knowledge. Marketing scholars struggling to publish their research in high-quality marketing journals will definitely benefit from the insights in this article. Scientific article Writing and publishing insights Journal quality image Review process Important-relevant contributions 2 2011 64 2 150 156 http://www.sciencedirect.com/science/article/B6V7S-4YDYW9F-1/2/006b0e52facd147fb67bcd4b5e30d078 Ortinau, David J.

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:316-3242011-03-29RePEc:eee:jbrese

article The village banking institution, Fundacion Integral Campesina (FINCA) in Costa Rica implements an innovative village banking model in its effort to create financially-sustainable solidarity groups. FINCA trains small community groups in a 22-module program to form Community Credit Enterprises (CCE). These small enterprises, or companies, permit members to buy shares as shareholders and generate capital to offer sustainable credit and business models. FINCA has great success with this model locally and regionally and wonders how best to use its gained experience to expand the program in order to continue creating sustainable businesses through training, business and microfinance services. Costa Rica Village banking Small community groups Sustainability Credit Firm 3 2011 64 3 316 324 http://www.sciencedirect.com/science/article/B6V7S-4YDTRW1-1/2/98000296b8c82661c4435bf69fb40bde Perez, Felipe Gonzalez, Connie Jones Aaronson, Xavier

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1079-10872011-03-29RePEc:eee:jbrese

article Prior research identifies the influential factors for patronage intentions as product classes, retailer attributes, and risk perceptions. The Internet's ability to offer easy information search, therefore to reduce certain types of risk for products mandates evaluation of a new product classification framework called Search, Experience, and Credence. To test the nomological validity of the SEC-framework, this study investigates whether the SEC-products influence the (1) level of importance consumers place on retailer attributes, (2) level and types of risks consumers perceive, and (3) consumer patronage intentions for Internet and physical stores. The relationships between the (4) importance consumers place on retailer attributes and their risk perceptions, and (5) risk perceptions and patronage intentions for Internet and physical stores are investigated. The findings indicate while the importance of retailer attributes is equally significant across the four product classes, the SEC-products influence consumer risk perceptions and purchase-intentions for online and physical-stores. The relationship between important retailer attributes and risk perceptions is also significant. Search Experience Credence Perceived risk Retailer attributes 9-10 2010 63 9 1079 1087 http://www.sciencedirect.com/science/article/B6V7S-4X30C52-1/2/507b46beb17cd28743042c84f7cf36fd Girard, Tulay Dion, Paul

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1261-12662011-03-29RePEc:eee:jbrese

article This paper investigates experienced exporters' use of export environmental information in decision making, specifically examining the cognitive structure export managers manifest when contemplating market alternatives in the international arena. The authors develop and test a cognitive structure consisting of three levels of export market information, including (1) primary environmental constructs, (2) secondary export concepts, and (3) specific export market decision variables. Findings indicate experienced export managers do manifest a distinct cognitive export information structure, and they consider information related to exporting environments hierarchically when analyzing international markets. Implications for practicing exporters, future exporters and facilitators of exporting are drawn from the results. Exporting Cognitive structures International market evaluation 12 2010 63 12 1261 1266 http://www.sciencedirect.com/science/article/B6V7S-4Y29SYK-3/2/e32bb0270961315912c04e0941bc7250 Wood, Van R. Karriker, Joy H. Williams, Larry J.

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:24-282011-03-29RePEc:eee:jbrese

article This research assesses the relative impact of a long-term brand management instrument (brand personality) and a short-term marketing mix instrument (sales promotions) on brand equity formation. The authors measure consumer perceptions of promotional intensity and brand personality and model their impact on brand equity. They find a positive impact of brand personality and a negative impact of sales promotion intensity on brand equity at the aggregate level. In line with research that identifies varying consumer responses to promotional deals, this study posits that the relative impact of the two elements varies across consumer groups. Three homogeneous consumer groups differ according to the relative impact of brand personality and consumer promotions on brand equity, following an application of a finite mixture partial least squares procedure. Brand personality Promotional deals Brand equity Finite mixture-PLS models 1 2011 64 1 24 28 http://www.sciencedirect.com/science/article/B6V7S-4XJN4TH-3/2/0c7f8c399902841f04cfabd78203ffde Valette-Florence, Pierre Guizani, Haythem Merunka, Dwight

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1050-10572011-03-29RePEc:eee:jbrese

article This paper uses online users' reviews and sales information from May 2003 to March 2007 to study a new experiential product: online video game (or virtual world). The results suggest that, first of all, for a hedonic product such as an online video game, the availability of online review system could not fully transform experience attributes into search attributes. The empirical study confirms that negative word-of-mouth has more significant impact than positive reviews. The study empirically verifies that the existence of direct network externalities (i.e. a product's value increases when more consumers join the network) is crucial for a hedonic product. The size of the user base signals the quality of the game, and works like a search attribute for potential users. A large user base will reduce the negative impact from unfavorable reviews. Experiential goods Hedonic goods Network externalities Word-of-mouth Virtual worlds Experience attributes 9-10 2010 63 9 1050 1057 http://www.sciencedirect.com/science/article/B6V7S-4X6V9Y8-1/2/5d3ea15f775c723fb1eaf774ba91f6b2 Yang, Jun Mai, Enping (Shirley)

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:180-1862011-03-29RePEc:eee:jbrese

article This study investigates gender diversity among the top managers of Fortune 500 firms and its effect on agency costs. The study finds that firms with a greater percentage of female officers present lower agency costs but that the negative relation is not robust when considering the endogeneity of diversity. The study also finds that external governance influences the relationship. Although increasing diversity does not reduce agency costs for all firms, the evidence shows that diversity is significantly negatively related to agency costs in firms in less competitive markets. The results suggest that increasing diversity in management can have beneficial effects for firms where strong external governance is absent. Gender diversity Female officers Agency costs Corporate governance Firm performance Competitive product market 2 2011 64 2 180 186 http://www.sciencedirect.com/science/article/B6V7S-4Y7NJN7-1/2/1c550ffc5d573d4b753d61198e1e49bd Jurkus, Anthony F. Park, Jung Chul Woodard, Lorraine S.

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1317-13232011-03-29RePEc:eee:jbrese

article We examine the underpricing of U.S. firms that went public globally (Global IPOs) between 1986 and 2003. Our results suggest that, when compared to their peers that went public at home, U.S. issuers did not enjoy an advantage in issue costs from their global offerings. Their offers experienced substantial increases in underpricing, which exceeded that of their peers since the late nineties. We observe that the increased underpricing was accompanied by an overwhelming proportion of Global IPOs being underwritten by prestigious underwriters and backed by venture capitalists. In addition, Global IPOs accounted for an increasing percentage of total issues of U.S. firms in the late nineties. Further findings suggest that Global IPOs may be motivated by expanding investor demand under favorable overseas market conditions and increasing visibility through global placement. Global IPOs Underpricing Underwriters Analyst coverage 12 2010 63 12 1317 1323 http://www.sciencedirect.com/science/article/B6V7S-4Y53NDD-1/2/af5f2790edf2f393cead272f221bc317 Cai, Kelly Nianyun Lee, Hei Wai Valero, Magali

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:45-502011-03-29RePEc:eee:jbrese

article This study proposes a two-stage method to elicit consumers' price acceptability range. The method combines a conjunctive stage to elicit price acceptability limits with a utility-based stage to choose a preferred product variation. The method is efficient in choice situations entailing many multi-attribute product variations under partial information conditions. A semi-compensatory model complements the method by jointly representing the conjunctive stage with multiple ordered-response models and the choice stage with a multinomial logit model. A case study of ceiling reservation price (CRP) elicitation for students' rental apartment choice shows (i) CRP distribution for different product variations, (ii) model estimation unraveling CRP determinants, and (iii) linkage between CRP and transaction price. Price acceptability range Ceiling reservation price Direct elicitation methods Two-stage model 1 2011 64 1 45 50 http://www.sciencedirect.com/science/article/B6V7S-4XFNCTK-1/2/48679376ca54a7017a95ebb7e8f76881 Kaplan, Sigal Bekhor, Shlomo Shiftan, Yoram

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:236-2412011-03-29RePEc:eee:jbrese

article This article analyzes the concept of complexity from an epistemological point of view, drawing a distinction between complexity (contextual complexity) and complication (procedural complexity). This article explores some organizational consequences of increasing complexity in organizational environments as management must cope with complexity at three different levels -- internal, transactional environment, and contextual environment. The authors propose a model of managerial competencies in terms of complexity requirements and overview some consequences of this model for organizational learning and competence building processes. Environment Context Competence Complexity Process Management 3 2011 64 3 236 241 http://www.sciencedirect.com/science/article/B6V7S-4Y29SYK-1/2/0a67199835e6be5bf2b7859b3b811936 Vasconcelos, Flávio C. Ramirez, Rafael

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:172-1792011-03-29RePEc:eee:jbrese

article Although prior studies suggest that technology competencies play a significant role in firm innovation and competitiveness, what and how technology competencies interacted with competitive environment affect firm innovation has not been fully understood. This paper fills this research gap through a questionnaire survey of 165 firms together with a number of interviews drawn from the Taiwan's information and communication technology (ICT) industry. The results suggest that capabilities of exploring or exploiting technological opportunities, core technology capability, and autonomy of R&D decisions are particularly important to firm innovation in a highly competitive environment, whereas over commitments to existing technologies may constrain a firm's innovation especially in such environment. Moreover, different types of competitive environment require different types of technological competencies to enhance firm innovativeness. This paper contributes to the existing theory by examining the joint effect of technology competency and competitive environment on a firm's innovation. Technology capability Innovation Competitive environment Dynamic capability 2 2011 64 2 172 179 http://www.sciencedirect.com/science/article/B6V7S-4YDYW9F-2/2/b9bf0d5cedcac9684c5468a1fe33d124 Huang, Kuo-Feng

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article Consumer services such as airlines and hotels include a proliferation of bookings through Internet-proprietary and Internet-third party sites. The other dominant channel for making airline and hotel purchases is via telephone. This research investigates differences in how buyers utilize the three channels in terms of internal and external price search, number of alternatives searched, brand loyalty, purchase frequency, risk of unavailability at the time of purchase, and Internet experience and usage. Results indicate that telephone buyers employ the least external search, consider the fewest number of alternatives during search, are the most brand loyal, are the most frequent buyers, and perceive the lowest level of risk of unavailability at the time of purchase. Conversely, Internet-third party buyers utilize the most external search, consider the largest number of alternatives, are the least brand loyal, are the least frequent buyers, and perceive the highest level of risk of unavailability. Managerial implications and suggestions for future research are provided. Brand loyalty Consumer services Information search Internet buying Purchase channels Purchase frequency 6 2011 64 6 543 550 http://www.sciencedirect.com/science/article/B6V7S-50HWJ6P-2/2/fcaf1cce8ae72b02d6b134ebe4378588 Magnini, Vincent P. Karande, Kiran

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1066-10722011-03-29RePEc:eee:jbrese

article e-commerce allows for many innovations in pricing: some have been embraced by consumers, others rejected. Using an online experiment, we explore the role of norms in predicting consumer responses to differential pricing arrived at either by violating an established pricing norm (dynamic posted pricing; setting prices based on individual consumer demand) or not (two retailers pricing differently). Our findings support the critical role of norms, such that belief in the norm is a strong predictor of negative responses (i.e., fairness, trust, purchase, search and complaint intentions) and priming people to consider norms generally increases the negative response. We also find that prior trust in the firm acts as a partial buffer against the negative response to norm breaking but at a diminishing rate as prior trust increases. e-commerce Social norms Dynamic pricing Differential pricing 9-10 2010 63 9 1066 1072 http://www.sciencedirect.com/science/article/B6V7S-4X1XYHW-2/2/c3982fae7d164e3a86c27bae7d36a064 Garbarino, Ellen Maxwell, Sarah

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article This issue contains a reinterpretation of the pleasure-arousal-dominance (PAD) model that states only pleasure is pertinent and that cognition precedes pleasure (see Massara et al., 2010). However, such a reinterpretation of the PAD model, in which emotion is a simple signal of the need for an adjustment, suffers from some serious challenges. According to appraisal tendency theory, the theoretical framework should include many more dimensions, as well as individual variables that moderate the link between arousal and pleasure. From a methodological perspective, the utilitarian scenario (grocery shopping in a virtual store) actually appears in an emotional framework, and the atmospherics are sufficiently invasive to stimulate a cognitive appraisal of the situation. 8 2010 63 8 903 904 http://www.sciencedirect.com/science/article/B6V7S-4XDKCC8-2/2/7467dd07cbd5a18eb7f20739c0fc65f2 Desmet, Pierre

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:142-1492011-03-29RePEc:eee:jbrese

article The meanings held by events are sometimes transferable to a brand through sponsorship. The perceived sponsor-property fit affects brand evaluations. This research hypothesizes that in the case of a sponsorship portfolio, the source of image transfer can be composite, and brand image association may depend on the perceived fit between sponsorships. Building on theories of social cognition and categorization, this research proposes two dimensions of fit: sponsorship category relatedness and event personality fit. Two experiments show that categorical relatedness between sponsorships not only leads to the creation of a unified brand personality for the sponsor, but also enhances brand meaning consistency and clarity. Central category-related traits cue a category membership framework that integrates sponsorships in the portfolio. Under conditions of category ambiguity, the impact of event personality fit emerges. Interestingly, the findings suggest that sponsored properties having a "spiky" brand personality (having both high and low performance on dimensions) may communicate most clearly in a portfolio. Sponsorship Portfolio Perceived fit Brand image Brand personality 2 2011 64 2 142 149 http://www.sciencedirect.com/science/article/B6V7S-4YKFMTD-1/2/83ae74a9d58eba0b01ecc9c89d9154da Chien, P. Monica Cornwell, T. Bettina Pappu, Ravi

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1015-10172011-03-29RePEc:eee:jbrese

article This second special issue of the Journal of Business Research on Internet consumer behavior features twelve articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to advances in internet consumer behavior and marketing strategy, and the contributions are regrouped into four broad categories: influence of trust and role of virtual communities; understanding the role of electronic word-of-mouth; understanding consumer reactions to pricing on the internet; consumer issues in marketing strategy. It concludes with future research directions. Internet Consumer behavior Trust Virtual communities e-WOM Pricing 9-10 2010 63 9 1015 1017 http://www.sciencedirect.com/science/article/B6V7S-4X2BV57-1/2/def2a2fc122be45e9b1bc74643a31528 Laroche, Michel

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:126-1332011-03-29RePEc:eee:jbrese

article The premise underlying most of the research on strategic consensus is that a higher degree of consensus has a positive impact on organizational performance. Empirical studies, however, have produced inconsistent results for the strength and direction of this relationship, as well as for the role of potential moderators. With this meta-analysis, we provide empirical support for a positive effect of strategic consensus on organizational performance, and offer evidence for the existence of several moderators of the aforementioned relationship, which we then discuss as fruitful avenues for future research. This study enhances our understanding of this important strategy process construct and benefits managerial practice by discussing means for improving the realization and implementation of strategies. Strategic consensus Organizational performance Meta-analysis Strategy implementation 2 2011 64 2 126 133 http://www.sciencedirect.com/science/article/B6V7S-4YFT58N-1/2/35e6bc48e4043ed0adc501fe275faf6c Kellermanns, Franz W. Walter, Jorge Floyd, Steven W. Lechner, Christoph Shaw, John C.

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:377-3842011-03-29RePEc:eee:jbrese

article In this research paper, we assume a retailer-multi-channel manufacturer (with online and traditional retail channels) supply chain where both the multi-channel manufacturer and the retailer have private information about the state of consumer demand. In this setting, we examine the effect of an information sharing strategy on both firms' performance. Our results show that the multi-channel manufacturer always benefits from an information sharing strategy. When the product is highly compatible with the online channel, information sharing becomes much more valuable to the multi-channel manufacturer. On the other hand, the retailer's performance is not impacted by an information sharing strategy. Thus, a bargaining model is utilized to implement profit sharing for the multi-channel manufacturer and retailer so that an information sharing equilibrium can be reached. Based on our results, we derive optimal market strategies and identify probable paths of future research. Online marketing Asymmetric information Information sharing Retailing Supply chain management Game theory 4 2011 64 4 377 384 http://www.sciencedirect.com/science/article/B6V7S-51MCG66-2/2/3aa03328ffcaf1b168991139b64476e6 Yan, Ruiliang Pei, Zhi

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article This article proposes a revised technology acceptance model to measure consumers' acceptance of Internet banking, the Internet banking acceptance model (IBAM). Data was collected from 618 university students in the United Kingdom and Saudi Arabia. The results suggest the importance of attitude, such that attitude and behavioral intentions emerge as a single factor, denoted as "attitudinal intentions" (AI). Structural equation modeling confirms the fit of the model, in which perceived usefulness and trust fully mediate the impact of subjective norms and perceived manageability on AI. The invariance analysis demonstrates the psychometric equivalence of the IBAM measurements between the two country groups. At the structural level, the influence of trust and system usefulness on AI varies between the two countries, emphasizing the potential role of cultures in IS adoption. The IBAM is robust and parsimonious, explaining over 80% of AI. Internet banking Technology acceptance Cross-market examination Saudi Arabia United Kingdom 9-10 2010 63 9 957 963 http://www.sciencedirect.com/science/article/B6V7S-4X6M9FM-1/2/63ca567c0ce579bafdf0aafbebf813aa Alsajjan, Bander Dennis, Charles

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:286-2912011-03-29RePEc:eee:jbrese

article Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes toward national brand promotions and store brands have similar or different conceptual antecedents. The study presents and tests a model of the effects of shoppers´ characteristics (price and non-price-related) on attitudes toward store brand and national brand promotions. The results support that constructs relating to price impact both store brand attitude and national brand promotion attitude, but the strength of some of these relationships differ. Other shopper characteristics like brand loyalty and store loyalty, have similar negative and positive effects, respectively. These slight differences suggest that promotions of national brands might be a good tool for fighting back store brands, but manufacturers need to design and target these promotions carefully in order to avoid head-to-head competition. Store brand attitude National brand promotion attitude Branding Retailing 3 2011 64 3 286 291 http://www.sciencedirect.com/science/article/B6V7S-4Y3K155-1/2/16dc63873977643cb3a3cd4b7eaec14f Manzur, Enrique Olavarrieta, Sergio Hidalgo, Pedro Farías, Pablo Uribe, Rodrigo

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:74-802011-03-29RePEc:eee:jbrese

article Despite the rapid growth of automobile industry in China, much remains to be known about the governance structure especially the inter-firm relationship within the Chinese automobile groups. Against China's changing institutional environment and compared to the established knowledge on automobile group governance in Japan, this study provides a case analysis of the evolving nature of inter-firm relationship in one of China's major automobile groups, Tianjin Automotive Group (TAG). A top-down hierarchical administration characterizes the inter-firm relationship in TAG before 1999 due to the heavy influence of the old institutional arrangement. Over time, especially entering 2000, weakening institutional ties between the state and TAG forced the group to be more responsive to market changes and to systematically learn Japanese-style supplier management from a joint venture with Toyota Group. The paper provides rare insights into the evolution of governance structure among the emerging Chinese automobile groups and extends the institution-based view of strategy into the studies of inter-firm relationship in automobile industry. Automobile groups China Hierarchy Hybrid Inter-firm governance 1 2011 64 1 74 80 http://www.sciencedirect.com/science/article/B6V7S-4Y41V06-1/2/1638651dcfee1dc93e71e2164bebce16 Wang, Yue Tanaka, Akira

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article Bove, Pervan, Beatty and Shiu (2009) develop and test a latent variable model of the role of service workers in encouraging helpful behaviors by customers towards the service business (OCBs). Farrell (2010) questions these findings due to an incorrect application of the Fornell and Larcker (1981) discriminant validity test. The authors respond to Farrell's criticism by discussing the options available for assessing discriminant validity, the current use of these options in top journals, the underlying assumptions of these assessments, and the appropriateness of the alternative assessments under different types of situations. Finally, the authors address the specific concerns raised in Farrell (2010) in regard to Bove et al. (2009). Discriminant validity Average variance extracted Latent variable modeling Customer citizenship behavior 5 2011 64 5 497 500 http://www.sciencedirect.com/science/article/B6V7S-502WG39-1/2/352ed617f0f02922496e86c43628a885 Shiu, Edward Pervan, Simon J. Bove, Liliana L. Beatty, Sharon E.

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1142-11472011-03-29RePEc:eee:jbrese

article Perceptions of private label brands (PLBs) reside in consumer memory along with national brands (NBs). When a consumer engages in a choice situation, both PLBs and NBs rely on links to retrieval cues in consumer memory to give them a chance of purchase. This study examines the underlying competition between NBs and PLBs across different retrieval cues. The findings show that PLBs link to the same attributes as NBs and so compete with NBs for retrieval. However, while any brand typically competes most with the brands more commonly associated with any specific cue, the study finds evidence of PLB sub-categorization. That is, if a consumer elicits one PLB for a certain cue, he/she has four times the propensity to elicit other PLBs than elicit a NB for that same cue. This heightened propensity suggests that when a consumer learns that one PLB has a particular quality, the consumer generalizes that quality to other PLBs. Therefore, retailers should realize that the image of competitor retailers' PLBs affects the image of their own PLBs. Private label brands National brands Retrieval cues Evoked set Duplication of Purchase Law 11 2010 63 11 1142 1147 http://www.sciencedirect.com/science/article/B6V7S-4XN0SCW-2/2/2b80a2370a2b4f7f56e5c755f15cd25a Nenycz-Thiel, Magda Sharp, Byron Dawes, John Romaniuk, Jenni

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:625-6272011-03-29RePEc:eee:jbrese

article Cross-cultural research (CCR) is extremely important for advancing understanding of the range and limits of theoretical constructs and frameworks across different cultural contexts. CCR also provides an important understanding of the differences between countries and cultures. This commentary essay examines the review conducted by Engelen and Brettel (2010) and comments on shortcomings, as well as identifying areas where more needs to be done. A critical first step is to properly define the unit of analysis. This step is particularly critical as the concept of "national culture" is becoming increasingly less relevant and the appropriate culture unit for examination is often a smaller, more homogeneous grouping within a given geographic location. This view allows more meaningful inferences to be made and controls for possible contextual confounds, as well as providing a richer understanding of the limits of national culture in an increasingly global economy. Cross-cultural research Culti-unit Whiteness theory Self-referent cultural bias National culture 6 2011 64 6 625 627 http://www.sciencedirect.com/science/article/B6V7S-50G0F3C-2/2/1c328a365acad335042859fcf2340502 Craig, C. Samuel Douglas, Susan P.

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1342-13482011-03-29RePEc:eee:jbrese

article Adolescents are an important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on depth interviews conducted with adolescent girls in France and the United States for the purpose of identifying dimensions of adolescent consumption autonomy based on adolescents' perceptions. Four dimensions of adolescent consumption autonomy are identified, including attitudinal, emotional, functional and financial. Similarities and differences between the two cultures are discussed, and implications for marketing and future research are identified. Adolescent consumers Consumption autonomy Cross-cultural Shopping 12 2010 63 12 1342 1348 http://www.sciencedirect.com/science/article/B6V7S-4Y9C18T-1/2/a91584bfd54cc2cc30322bc7a43a9ca3 Palan, Kay M. Gentina, Elodie Muratore, Isabelle

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:943-9492011-03-29RePEc:eee:jbrese

article This study proposes and empirically validates a model that incorporates the interaction effects of consumer's shopping orientation (utilitarian/recreational) and attitudes towards the online store atmospheric qualities (information related cues, navigation cues, aesthetic cues) on online shopping behavior. The use of an underutilized technique for detecting interaction effects unveils the superiority of interaction effects over direct effects in explaining online shopping behavior. Results reveal significant interaction effects during the information search stage but not during the purchase stage. Furthermore, the interaction effects were significant only for utilitarian shoppers but not for the recreational ones. The results signify the distinctive nature of online shopping compared to the offline one, and the need for retailers to distinguish online and offline store atmosphere management. Online stores Atmospheric qualities Shopping orientation Interaction effects Internet Banking 9-10 2010 63 9 943 949 http://www.sciencedirect.com/science/article/B6V7S-4X5YWPY-2/2/a98d19bb41d5a58266e1da2c2fa5cf03 Gounaris, Spiros Koritos, Christos Vassilikopoulou, Katerina

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1328-13352011-03-29RePEc:eee:jbrese

article This study evaluates parental and peer influences on teen purchase decisions by applying social power theory, which has not been examined in the teen context. The conceptual model examines how family socialization practices might impact teens' perceptions of social power influences from parents and peers. For example, family communication environment may promote teens' reliance on particular bases of social power influence. This study also examines the relationship between the bases of perceived social power and the purchase of different types of products (e.g., luxury/necessity, public/private). Results are generally consistent with predictions, demonstrating that teens from high socio-oriented communication environments are subject to greater perceived peer reward/coercive and referent power, whereas teens from high concept-oriented communication environments perceive greater parental expert and legitimate power. Finally, perceived bases of social power influence differ depending on the type of product purchased. Interpretation of findings and implications are discussed. Teen Purchase Social Influence Parent Peer 12 2010 63 12 1328 1335 http://www.sciencedirect.com/science/article/B6V7S-4Y0TDSF-3/2/3013c6ca225c3381ad341a0d2c81eef5 Goodrich, Kendall Mangleburg, Tamara F.

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:194-1982011-03-29RePEc:eee:jbrese

article This paper offers a retrospection of the impact of Wallendorf & Brucks' (W&Bs') (1993) contribution. The present article considers W&Bs' contributions to theory and research and uses citation analyses to consider W&Bs' impact in the literature. The number of citation references indicates that the article has substantial impact on introspection scholarship. An analysis of the contents of references confirms W&Bs' unique importance to introspection theory and research. W&Bs' influence on introspection studies is diverse and substantive, spanning a wide range of topics that W&B explicate. These contributions move W&B from noteworthy scholarship to seminal status in its contributions to introspection research. Introspection Research approach Citation impact Seminal 2 2011 64 2 194 198 http://www.sciencedirect.com/science/article/B6V7S-4Y718YR-1/2/f7e893217ae9ed158bd57c6b023c8767 Emile, Renu

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article New media, such as the Internet or interactive digital television (a merger of television and Internet technology), often combine different sensory inputs and different types of media content simultaneously. These combined information cues may interfere with each other or reinforce the processing of each other. Two experiments explore perceptual and semantic interference and reinforcement mechanisms and their impact on self-reported attention and clicking behavior. Experiment 1 shows that in the case of an interactive ad containing text and pictures, a simultaneous audiovisual program context leads to less attention and clicking than an auditory context. Experiment 2 indicates that in the case of goal-directed browsing, a congruent program context leads to more attention and clicking than an incongruent context. Interactivity Multimedia Simultaneous exposure Perceptual interference Semantic interference Interactive digital television 9-10 2010 63 9 972 978 http://www.sciencedirect.com/science/article/B6V7S-4X6V9Y8-2/2/2e90638cb34b19c0e613f1da47e82f66 Cauberghe, Verolien De Pelsmacker, Patrick Janssens, Wim

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:1-22011-03-29RePEc:eee:jbrese

article 1 2011 64 1 1 2 http://www.sciencedirect.com/science/article/B6V7S-4XJN4TH-1/2/562636feb753518aadfa8591182b06f6 De Barnier, Virginie Janiszewski, Chris A. Merunka, Dwight R. van Osselaer, Stijn M.J.

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1121-11282011-03-29RePEc:eee:jbrese

article Copycat brands try to gain acceptance from consumers by imitating the trade dress of a leading, incumbent brand, and a crucial question thus is which conditions determine the perceived similarity between a copycat and a leading brand. Two experimental studies, across different product categories and countries, reveal that, as hypothesized, the copycat strategy (copying visual attributes versus themes) and the mindset of the consumer (featural versus relational focus) interact to determine perceived similarity. Consumers in a relational mindset perceive a theme-based copycat to be more similar to a leading brand than consumers in a featural mindset do. These findings have implications for similarity theory and branding practice. Copycat Similarity Imitation Branding Mindset 11 2010 63 11 1121 1128 http://www.sciencedirect.com/science/article/B6V7S-4XM6NDD-1/2/935d226cf7f70becc642b49e40b3d8a8 Miceli, Gaetano "Nino" Pieters, Rik

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:299-3052011-03-29RePEc:eee:jbrese

article Betting on sports is widespread. Book making can be profitable but the practice is illegal in the United States. The internet allows this activity to move to offshore locations like Costa Rica. The internet also lowers entry barriers and makes pricing more transparent which could lead to hyper competition. Using odds for four World Cup soccer games the case reader can calculate the expected profitability for several bookies (sportsbooks). Price dispersion does not disappear with the internet, even for gambling which entails no movement of merchandise. Strategy is important. Sportsbooks must decide on segments, product mix and geographic scope. Online gambling Sportsbooks WTO Over-roundness Frictionless markets 3 2011 64 3 299 305 http://www.sciencedirect.com/science/article/B6V7S-4Y34MB6-3/2/ae1a3011445982d9e85fb11250613dba Raventós, Pedro Zolezzi, Sandro

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article This study tests two competing views (namely, institutional theory and organizational learning theory) regarding the role of social networks on firms' new practice adoption from 1999 to 2008 in Taiwanese high-tech sector firms that operate under the Original Equipment Manufacturer (OEM) supplier model. Empirical data analysis shows that the sampled suppliers adopt customer relationship management (CRM) systems mostly to gain legitimacy, while they adopt supply chain management (SCM) systems with joint desires of gaining legitimacy and seeking knowledge in the OEM network. The findings indicate that social networks provide firms with a dedicated mechanism for assessing the logic of adopting new practices. New practice adoption Social networks OEM supplier 8 2010 63 8 824 831 http://www.sciencedirect.com/science/article/B6V7S-4XHT4CT-6/2/a4d95dc72c9a9516a25212e896229334 Cheng, Hsiang-Lin

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article Applying concepts from the behavioral complexity literature ([Ashby, 1952] and [Denison et al., 1995]) we examine if supply managers' multiple roles (behavioral repertoire) and the ability to shift among these roles (behavioral differentiation) are related to their interpersonal relationships with account executives of key suppliers. A series of interviews identified four roles that are enacted when managing supplier relationships: negotiator, facilitator, supplier's advocate, and educator. Survey data were gathered from 70 matched pairs of supply managers and key suppliers' account executives. Results show that a broader behavioral repertoire is positively related to interpersonal relationship quality but behavioral differentiation is negatively related to interpersonal relationship quality. Buyer-supplier relationships Behavioral complexity Supply management 8 2010 63 8 817 823 http://www.sciencedirect.com/science/article/B6V7S-4WXXV7K-1/2/6b3e6517c3518764b2a8c44702440908 Wu, Zhaohui Steward, Michelle D. Hartley, Janet L.

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:55-582011-03-29RePEc:eee:jbrese

article Two experiments examine the effect of the visual size of a gift in a free gift promotion on consumer judgments. Results show that promotional offers that highlight the free gift (rather than the product) are less effective than those that highlight the product to be purchased. Increasing the visual size of the free gift leads to perceptions of poorer product quality and has unfavorable consequences for purchase intentions of the offer. We propose that the larger the size of the gift in a promotional ad, the higher the perceived component of gift value in the total promotional offer, and accordingly the lower the value of the promoted product. Therefore, visually larger gifts can backfire and hurt the overall promotional offer. The presence of price information about the product moderates these effects. Implications for the use of visual cues to draw inferences, and managerial implications for advertising free gift offers are discussed. Consumer promotions Inferences Free gifts Visual information processing 1 2011 64 1 55 58 http://www.sciencedirect.com/science/article/B6V7S-4XJ13S7-1/2/07c6a3ce60f4c903e1032f547701cca8 Raghubir, Priya Celly, Kirti Sawhney

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:888-8942011-03-29RePEc:eee:jbrese

article Existing studies on women directorships present equivocal results on the association between appointing women directors and firm performance. These studies tend to focus on western countries and largely ignore investors' reactions to such appointments. This paper applies the financial event study method and finds that investors generally respond positively to the appointment of women directors in Singaporean firms. Regression analyses also reveal that investors are most receptive when the women are independent directors and are least receptive when the directors assume the CEO role. This study not only tests the theory of gender diversity in an Asian context but also examines whether investors react systematically to the different positions that women directors hold on corporate boards, a question that has received little attention in prior studies. Firm performance Gender diversity Investors' reactions Women directors 8 2010 63 8 888 894 http://www.sciencedirect.com/science/article/B6V7S-4WS224C-3/2/3fc203daaf735f52d02d46b88e506b63 Kang, Eugene Ding, David K. Charoenwong, Charlie

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:34-382011-03-29RePEc:eee:jbrese

article Recently, e-contact centers have gained popularity among online companies as a preferred channel to communicate with their customers. E-contact centers are respected among e-retailers and online customers because they provide customers value within a social construct. This research suggests that an e-contact center serves as an effective marketing vehicle, which can be used for establishing and maintaining desired relationships with customers. E-contact centers enhance the relationship between e-retailers and online customers by providing social values and quality interpersonal service to customers. Despite the strategic importance of e-contact centers in relation to customer loyalty, little attention has been given to the topic. To remedy this, the primary objective of this study is to assess the impacts of social elements (i.e. perceived social value and interpersonal service quality) delivered by e-contact centers on customers' loyalty formation processes. Loyalty formation process is parsimoniously explained by an integrative model, which incorporates interpersonal service quality, social value, retailer satisfaction, and e-contact center satisfaction constructs. E-contact center Interpersonal service quality Social value Satisfaction Loyalty 1 2011 64 1 34 38 http://www.sciencedirect.com/science/article/B6V7S-4XJN4TH-4/2/d6943ae71579cb987cbde5ff8098c809 Park, JungKun Chung, HoEun Rutherford, Brian

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:586-5932011-03-29RePEc:eee:jbrese

article Outdoor advertisements, billboards especially, represent important advertising vehicles yet they receive little attention from marketing researchers. Many managers assume that the medium has limited segmentation potential beyond geographical, yet this study reveals major differences. Based on two sets of focus groups and a survey of over 1600 users of heath service facilities in Louisiana, Black Americans appear significantly more receptive than White Americans to billboards, using measures of awareness, information conveyance, influence, and overall views. These differences persist across most education/income level combinations; significant interaction effects emerge between receptiveness, race, education, and income. The authors draw from socialization theory to explain some of the difference but suggest the high exposure of Black Americans to billboards, plus their greater openness to advertising, also contribute. Many advertisers target Black Americans and this targeting is a subject of public policy concern, giving these findings implications for marketers, researchers, and policy makers. Outdoor advertising Billboard advertising Black Americans Advertising receptiveness Socialization theory Public policy 6 2011 64 6 586 593 http://www.sciencedirect.com/science/article/B6V7S-50HN7CD-1/2/c213510e8514611ac09826e145fdaaa1 Fortenberry Jr., John L. McGoldrick, Peter J.

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:187-1932011-03-29RePEc:eee:jbrese

article We investigate the relationship between firm strategy and the use of performance measures in executive compensation. Our analysis shows that there is an increased emphasis on sales in the determination of executive compensation for firms pursuing a cost leadership strategy, which seek to achieve their competitive advantage through low price and high volume. In contrast, there is a decreased emphasis on accounting measures in firms pursuing a differentiation strategy, which require investments in brand recognition and innovative products, investments that are subject to unfavorable accounting treatment. These results indicate that compensation committees link executive rewards to firm strategy. Executive compensation Firm strategy Cost leadership Differentiation 2 2011 64 2 187 193 http://www.sciencedirect.com/science/article/B6V7S-4YC8RFH-3/2/5e3b26a412c1eeeec45b74b3ba78cf25 Balsam, Steven Fernando, Guy D. Tripathy, Arindam

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:356-3622011-03-29RePEc:eee:jbrese

article This paper investigates the effect of management entrenchment on the cost of equity capital. Using the Bebchuk et al. (2009) entrenchment index data from 1989 through 2002, and using mainly the Ohlson and Juettner-Nauroth (2005) method to estimate the cost of capital, we find that increases (decreases) in management entrenchment are associated with increases (decreases) in costs of equity capital. Cost of capital Management entrenchment Governance risk 4 2011 64 4 356 362 http://www.sciencedirect.com/science/article/B6V7S-4YPGJ08-1/2/2f7b6dbee01e28b5d8ed181f39b42d3b Collins, Denton Huang, Henry

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1215-12212011-03-29RePEc:eee:jbrese

article This paper contributes to the knowledge of the impact of the multi-channel strategy by analyzing its effects on one key aspect of the behavior of financial services customers. We analyze the factors influencing the extent of multi-channel shopping. Using a customer database, the study estimates one latent class regression model to control for heterogeneity, finding that customers' acquisition of diverse financial products and services and the total number of financial services are antecedents of multi-channel behavior. The study contributes a new measure to better assess the level of multi-channel consumer behavior. Multi-channel behavior Entropy Financial services Latent class regression 11 2010 63 11 1215 1221 http://www.sciencedirect.com/science/article/B6V7S-4XPXT65-5/2/2fd209cf3e2d1ed3c542007ada4b0df6 Cortiñas, Mónica Chocarro, Raquel Villanueva, María Luisa

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:96-1022011-03-29RePEc:eee:jbrese

article Despite the tremendous growth in consumer boycotts, marketing has paid relatively little attention to consumer boycott motivations. Addressing this deficiency, this study uses netnography to investigate boycott motivations and perceived boycott participation costs by analyzing consumer comments submitted to an online boycott petition. The results show that boycott pledgees explicitly express their desire for the target to abolish its egregious behavior, their anger about the behavior in question, and their desire for punitive actions. Signatories also pledge participation for moral reasons and identify with the cause reflected by the boycott. Boycott motivations also include the belief that consumers have the power to impact the boycott target's bottom line and/or behavior as well as the belief that the boycott will succeed in forcing the target to cease its egregious behavior. Signatories, however, rarely refer to the costs of boycott participation. Consumer boycott motivations Canadian Seafood Boycott 1 2011 64 1 96 102 http://www.sciencedirect.com/science/article/B6V7S-4Y4XCR5-1/2/003f550be2c6c7c6c16f02f526c47b2f Braunsberger, Karin Buckler, Brian

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1229-12362011-03-29RePEc:eee:jbrese

article This study examines how technology and complementary resources are bundled to form capabilities that foster durable customer relationships. Drawing from the literature in marketing, strategic management, and information systems, the first outcome is a theoretically grounded conceptualization of CRM technology capability comprised of three complementary resources: technology, business, and human resources. The second key finding is that CRM technology capability and customer orientation have a positive association with the development of durable customer relationships. These resources also have a positive interactive effect on customer-linking capability, highlighting the importance of aligning strategic business and technology resources. Finally, the authors find that customer-linking capability has a positive relationship with customer relationship performance and that the rapidity of changes in the external environment moderates this relationship. This study addresses these research questions in a cross-sectional study of 215 organizations using a partial least squares modeling approach. Customer relationship management Customer orientation Information technology Marketing capabilities 11 2010 63 11 1229 1236 http://www.sciencedirect.com/science/article/B6V7S-4XT7YYJ-1/2/9aa34c4eb507704a6ab496996ad8d23a Rapp, Adam Trainor, Kevin J. Agnihotri, Raj

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1301-13092011-03-29RePEc:eee:jbrese

article This study investigates an inverted U-shaped relationship between host country experience and subsidiary performance, and further explores the contingent relationship of host country experience and subsidiary performance under industrial and environmental contexts. In examining a sample of the 1596 Taiwan's electronics MNEs, this study finds that host country experience shows an inverted U-shaped effect on subsidiary profitability. When considering the industry similarity, this result demonstrates that the host country experience has stronger diminishing marginal returns on a focal subsidiary profitability in similar industries at high levels of experience. This study further examines the interaction effect of environmental contexts and host country experience on subsidiary profitability in similar industries, the results shows that the interaction effect of environmental difficulties and host country experience positively impacts subsidiary profitability, while the interaction effect of cultural distance and host country experience insignificantly affects on subsidiary profitability. Host country experience Subsidiary performance Industry similarity Environmental difficulties Cultural distance 12 2010 63 12 1301 1309 http://www.sciencedirect.com/science/article/B6V7S-4XCH142-1/2/d7e9da1f6f7bbec3cc95fa3db65a727c Wu, Wann-Yih Lin, Ching-Yi

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:345-3472011-03-29RePEc:eee:jbrese

article This comment uses the Democratic Party's nomination race from the 1924 U.S. Presidential election to develop a better understanding of Armstrong and Graefe's (2010) Biographical Index. Well-established causal indicators are necessary before actions are taken to nominate, select, or improve the standing of candidates running for election. Forecasting devices such as a Biographical Index cannot eliminate from consideration unworthy candidates. Nonetheless, the Armstrong and Graefe scale appears to have the smallest error of competing forecasting devices. Forecasting Biographical Index Elections Democratic Party William Gibbs McAdoo 4 2011 64 4 345 347 http://www.sciencedirect.com/science/article/B6V7S-51024D0-3/2/0a84f69313cc9599741104b3df8142b6 Voss, Kevin E.

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:572-5782011-03-29RePEc:eee:jbrese

article This paper describes the development and validation of a measure of organizational investments in social capital (OISC). The scale development process is carried out over three stages (item generation, scale purification, scale validation), with two separate data collection phases involving a total of 735 working adults from multiple and diverse service-related workplace settings. As such, the data provide evidence for the face, content, discriminant, convergent and nomological validity, dimensionality and reliability of the OISC measure. The OISC measure is a concise, unidimensional scale that has the potential for significant usage in the development and testing of theory, as well as practical application in retail and other service provision contexts. Social capital Scale development Scale validation Service employee Job satisfaction Commitment to service quality 6 2011 64 6 572 578 http://www.sciencedirect.com/science/article/B6V7S-50G0F3C-4/2/d18c4aff7547e6e5153b6f3a0b0c90f5 Ellinger, Alexander E. Bas, Ayse Banu Elmadag Ellinger, Andrea D. Wang, Yu-Lin Bachrach, Daniel G.

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:849-8552011-03-29RePEc:eee:jbrese

article Customer relationship management (CRM) technology has attracted significant attention from researchers and practitioners as a facilitator of organizational performance. Even though companies have made tremendous investments in CRM technology, empirical research offers inconsistent support that CRM technology enhances organizational performance. Given this equivocal effect and the increasing need for the generalization of CRM implementation research outside western context, the authors, using data from Korean companies, address the process concerning how CRM technology translates into business outcomes. The results highlight that marketing capability mediates the association between CRM technology use and performance. Moreover, a customer-centric organizational culture and management system facilitate CRM technology use. This study serves not only to clarify the mechanism between CRM technology use and organizational performance, but also to generalize the CRM results in the Korean context. CRM technology use Marketing capability Customer-centric organizational culture Customer-centric management system 8 2010 63 8 849 855 http://www.sciencedirect.com/science/article/B6V7S-4X84MR0-1/2/b132e6e2b106ff95eade6ac765f420a4 Chang, Woojung Park, Jeong Eun Chaiy, Seoil

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:610-6162011-03-29RePEc:eee:jbrese

article Personal nostalgia provides an emotionally engaging means for bonding a donor to a nonprofit organization. Yet, little is known about the relationship between personal nostalgia and charitable giving; this research seeks to fill this gap. A review of the extant literature is integrated with the findings from thirteen focus groups (Study 1) to develop a conceptual model. This model is tested in Studies 2 (using 457 older public television donors) and 3 (with a broader sample of 502 donors) using structural equations modeling. The findings indicate that discontinuity, recovery from grief, and loneliness, along with previous life experiences influence the level of personal nostalgia felt by a donor and associated with a charitable organization. This personal nostalgia provides emotional and familial utility to the donor. The research establishes that the effect of personal nostalgia on the donor's commitment is mediated by the emotional and familial utility that the nostalgia generates. Personal nostalgia Charitable giving Not-for-profit marketing Fundraising 6 2011 64 6 610 616 http://www.sciencedirect.com/science/article/B6V7S-50H3RNG-3/2/7329e69f25c38cf05bf0f5374d26b82c Merchant, Altaf Ford, John B. Rose, Gregory

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:385-3932011-03-29RePEc:eee:jbrese

article Are workplaces with a high percentage of women in management run differently? This paper uses data from the British 1998 Workplace Employee Relations Survey (WERS98) to analyze empirically the relationship between the percentage of female workplace managers and people-management practices. The results show that workplace management teams with a higher proportion of women monitor employee feedback and development more intensely. Such teams also tend to promote more interpersonal channels of communication and more employee participation in decision-making, although the evidence is weaker for these last two practices. Overall, the findings suggest that the concept of good workplace management practices converges on female leadership styles when the percentage of female managers increases. Women in management People-management practices Managerial behavior 4 2011 64 4 385 393 http://www.sciencedirect.com/science/article/B6V7S-51GHK88-1/2/eebcdee951ad0555bdbe590e9a0133cc Melero, Eduardo

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:640-6482011-03-29RePEc:eee:jbrese

article While the relation between equity-based compensation and firm performance has been widely discussed, the findings on how executive stock options (ESOs) affect firm value are still inconclusive. This research examines the risk-taking effect of ESOs on firm performance by taking into consideration managers' personal risk aversion. A three-stage-least-squares approach is adopted to examine a simultaneous system of equations describing option compensation, risk-taking, and firm performance. Evidence confirms that ESOs increase managerial risk-taking, but such risk-taking is constrained by managers' personal risk aversion. In addition, evidence indicates that managerial risk-taking induced by ESOs would increase both long-term and near-term stock returns. The negative impact on near-term and the positive impact on long-term returns on investment imply that it takes time for accounting performance to reflect the risk-taking effect of ESOs. These results further indicate that managers focus their concerns more on stock risk and return rather than near-term accounting results. Executive compensation CEO stock options Managerial risk-taking Risk aversion Firm performance 6 2011 64 6 640 648 http://www.sciencedirect.com/science/article/B6V7S-4YK893D-1/2/0595bbc346c00d53f6b8f04b5694cb0b Chen, Yenn-Ru Ma, Yulong

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:348-3552011-03-29RePEc:eee:jbrese

article As an increasing number of customers choose to interact with service firms via technology, there is an urgent need to understand whether consumers react differently to technology-based failures/recovery efforts than human failures/recovery efforts. Using resource exchange theory as a framework, the present investigation examined the role of failure mode (SST vs. face-to-face encounter) and recovery mode on customers' fairness perceptions. Results from Study 1 suggest that compensation offered by a front-line employee might be more effective in restoring justice with traditional failures (match condition) than with SST failures (mismatch condition). Findings from Study 2 further support the matching hypothesis in terms of distributive justice. On the other hand, human touch seems more effective in restoring interactional fairness than on-line recovery. The follow-up study extends the matching hypothesis to satisfaction with problem handling and repurchase intent. Managerial implications of these findings are discussed. Self-service technology Justice Resource exchange theory 4 2011 64 4 348 355 http://www.sciencedirect.com/science/article/B6V7S-4YK893D-2/2/2af163ad89ad2fbf427c67cc7cafdc7a Mattila, Anna S. Cho, Wonae Ro, Heejung (Cheyenne)

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:565-5712011-03-29RePEc:eee:jbrese

article Teenagers often use labels to describe each other (i.e., cool, geek, hottie) as shorthand that sums up a teen in the minds of his or her peers. Marketers use the same kind of heuristic devices to describe segments in target markets. Currently measuring over 30 million strong, today's teens are the adult consumers of tomorrow. Therefore, marketers need the ability to divide this teen market into unique segments. In this study, the authors develop a psychographic retail shopping typology of American teens' retail channel preferences depending on levels of self-esteem (SE), extraversion, and interpersonal communication (IC). Three distinct market segments evolve - Social Butterflies, Confident Techies, and Self-Contained Shoppers - and link to channel shopping, spending, and future intentions. These segment descriptions should be valuable to retailers in determining primary teen markets and how to best market to them. Teen Typology Self-esteem Extraversion Interpersonal communication Retail 6 2011 64 6 565 571 http://www.sciencedirect.com/science/article/B6V7S-50NH07V-1/2/7589f1cc17723b7df296c559f7919344 Breazeale, Michael Lueg, Jason E.

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:879-8872011-03-29RePEc:eee:jbrese

article The manuscript reports on an integrative assessment of exporting research published in 821 academic articles during the period 1960-2007. Such an undertaking is deemed necessary due to the voluminous, multifarious, and fragmented nature of knowledge in this crucial field of international business. The study includes an analysis of each article on four major grounds (i.e., research design, scope of research, research methodology, and thematic areas), aiming to obtain a holistic picture of and identify trends in the subject. The content analysis reveals that:(a) the vast majority of exporting studies adopted a cross-sectional, field-oriented, and survey approach, while there was a steady increase of research with a formalized and causal character; (b) research into exporting had gradually shifted outside North America, involved multiple industries, and used exporters as the unit of analysis; (c) recent exporting studies have employed probability sampling designs, larger samples, construct validation procedures, and advanced analytical methods more extensively; and (d) export performance was the most widely examined topic, attracting continuous attention over time. Several conclusions are derived that can contribute to the field's theoretical and practical advancement. Exporting International business Review Content analysis 8 2010 63 8 879 887 http://www.sciencedirect.com/science/article/B6V7S-4YC8RFH-2/2/adef7191658174975bb8bed23362e41e Leonidou, Leonidas C. Katsikeas, Constantine S.

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:292-2982011-03-29RePEc:eee:jbrese

article E-commerce is a strategy for rapid growth, especially by small and medium sized businesses (SMEs). However, the adoption rate of e-commerce by SMEs in Latin America is still undersized. The authors compare the theory of planned behavior (TPB) and the theory of reasoned action (TRA) using structural equation modeling to determine which is better at predicting e-commerce adoption intentions among 210 SME managers/owners in Chile. Contrary to previous research with American respondents, the study does not find significant differences between the two theories. Thus, academics should select the more parsimonious model (TRA) to study e-commerce adoption issues in developing countries. E-commerce Theory comparison Structural equation models Chile 3 2011 64 3 292 298 http://www.sciencedirect.com/science/article/B6V7S-4Y0TDSF-1/2/de607b91d50f3483aab8aa09cc6409d9 Grandón, Elizabeth E. Nasco, Suzanne A. Mykytyn Jr., Peter P.

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1129-11342011-03-29RePEc:eee:jbrese

article The premise of segmentation theory is that different segments each have a discrete customer profile and behavioral characteristics. At a conceptual level, the recent branding literature recognizes that different sub-cultures or segments could experience different meanings of an organization's brand. However, few quantitative studies address the issue. The current paper combines branding and segmentation theory and offers a new perspective on whether all segments have the same brand meaning. A leading discount retailer, Wal-Mart, is the focus of this Canadian-based investigation. Two segments of Wal-Mart customers are the basis of the study -- one segment preferring Wal-Mart and one less attached. The research quantifies the two networks of brand meaning that the two segments associate with the Wal-Mart (corporate) brand. Empirically, brand morphing of the corporate brand occurs, with different brand meanings across the two segments. Brand morphing Brand polysemy Segments Retailer as a brand Multiple corporate brand meanings 11 2010 63 11 1129 1134 http://www.sciencedirect.com/science/article/B6V7S-4XJN4TH-5/2/2131f1781f45ce5803f079f06e656029 Merrilees, Bill Miller, Dale

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:328-3372011-03-29RePEc:eee:jbrese

article This article studies optimal portfolio decisions with (long-term) liabilities for small open economy based investors, including the optimality of currency hedging (Walker (2008a). Chile is the home country of the representative investor, but results are likely to hold more generally. The problem is set up as in (Sharpe & Tint, 1990) and (Hoevenaars et al., 2007). Hedging the liabilities and the consumption currency may imply optimal close-to-home biases, defined as overweighting asset classes which are highly correlated with local ones. The implementation challenges include: developing a methodology to estimate expected returns in local (real) currency; estimating the covariance matrix allowing for serial and crossed-serial correlations; and checking the results' robustness using a resampling method. The findings are: (i) portfolios always have optimal close-to-home biases, beyond the investment in local fixed income to hedge liabilities; (ii) currency hedging reduces investment in close-to-home asset classes, (iii) but has ambiguous effects on welfare -- detected with the resampling method; (iv) currency hedged long-term US bonds are useful for hedging local interest rate risk; and (v) liabilities give access to high risk-return portfolios, not affecting otherwise the overall shape of the efficient regions. This article can be useful to investors based on small open economies, including pension funds, insurance companies, sovereign wealth funds and Central Banks. Asset allocation Hedging Liabilities Resampling Home bias Interest rate risk Currency risk Small open economies Emerging markets Chile 3 2011 64 3 328 337 http://www.sciencedirect.com/science/article/B6V7S-4Y648FF-1/2/c7c582018ffcddf4f8db87a26ecaef65 Varas, Felipe Walker, Eduardo

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:809-8162011-03-29RePEc:eee:jbrese

article This research conceptualizes and experimentally tests differences in pre-negotiation behavioral influences, negotiation processes, negotiation outcomes, and post-negotiation dispositions involving buyers and sellers negotiating under the expectation of future negotiation interaction (EFNI) versus no expectation of future interaction (Non-EFI). EFNI bargainers have lower aspiration levels, expect the negotiations will be friendlier, and predominantly use a problem-solving bargaining style compared to Non-EFI bargainers. Perforce, EFNI appears to have a strong moderating effect on satisfaction as Non-EFI bargainers' satisfaction is strongly predicated on their monetary outcomes (expectation-disconfirmation paradigm), while EFNI bargainers' satisfaction is not. Further, while EFNI negotiations take longer than Non-EFI negotiations, they also produce greater parity between buyers' and sellers' satisfaction, which leads to fewer bargainers being dissatisfied. Thus, compared to one-time negotiations, bargainers in EFNI contexts are more likely to be disposed to bargain again, to enter into negotiations with a harmonious disposition and seek solutions that benefit both parties. Expectation of future interaction Negotiations Bargaining styles Satisfaction Expectancy disconfirmation Aspirations 8 2010 63 8 809 816 http://www.sciencedirect.com/science/article/B6V7S-4X4XGKK-2/2/b41a19a2d442376e998c1fa74206b121 Patton, Charles Balakrishnan, P.V. (Sundar)

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1007-10142011-03-29RePEc:eee:jbrese

article Prior studies investigate factors that affect consumer preferences in online shopping websites. However, prior studies, due to their methodological limitations, do not thoroughly investigate consumer preference structures that reflect the relative importance of attributes and features of shopping websites. By synthesizing prior literature, this research proposes and investigates a comprehensive list of attributes and features of shopping websites that increase consumer purchase intention. This research used IT-based platforms for data collection, and collected data from university students. Data analysis enabled us to categorize consumers that use online shopping websites into three groups based on the attributes they prefer. Consumers with different levels of computer expertise also showed differing preference structures. This research has implications in both research and practice. Online purchase intention Technology factors Shopping factors Product factors Conjoint analysis Test platform 9-10 2010 63 9 1007 1014 http://www.sciencedirect.com/science/article/B6V7S-4X71NT5-1/2/4bb575cb63ec687d72664293bd0a4eab Chen, Ying-Hueih Hsu, I-Chieh Lin, Chia-Chen

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:911-9132011-03-29RePEc:eee:jbrese

article The discussion that follows responds to Haugland's (forthcoming) questions regarding the justification for using the I-R framework, the appropriateness of using the framework's implied taxonomy as the basis for formulating hypotheses and conducting empirical tests of differentiated fit, and the usefulness of the implications thereby derived. This response also discusses the applicability of the alternative structural model proposed by Haugland from a theoretical and empirical point of view. The discussion shows that the fit approach by Lin and Hsieh (forthcoming) may better explain subsidiary strategies and management than Haugland's model does. This response demonstrates the appropriateness and extends the applicability of the I-R framework. I-R framework Subsidiary management International strategy 8 2010 63 8 911 913 http://www.sciencedirect.com/science/article/B6V7S-4X3VM00-1/2/4c42eb1c6247a1b556fdb4a0e998e0b5 Lin, Shao-Lung Hsieh, An-Tien

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:935-9422011-03-29RePEc:eee:jbrese

article This study examines the effects of the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, on consumers' perceived online service quality and satisfaction during service encounter. The findings showed that, between task-oriented and task-free consumers, the patterns of the effects of the two dimensions of web aesthetics on perceived online service quality and satisfaction are dissimilar. However, regardless of the presence or absence of purchase tasks, aesthetic formality significantly influences perceived online service quality, and aesthetic appeal significantly influences satisfaction. In addition, the effect of aesthetic appeal on satisfaction is negative for task-oriented consumers. Managerial implications on how to manipulate web aesthetics to achieve superior online service quality and high consumer satisfaction are offered. Web aesthetics Web atmospherics Online service quality Satisfaction Internet surfer behavior Internet shopper behavior 9-10 2010 63 9 935 942 http://www.sciencedirect.com/science/article/B6V7S-4X8YMJ2-1/2/1ee5aac6c5cefdb56530008f7cb434e9 Wang, Yong Jian Hernandez, Monica D. Minor, Michael S.

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:915-9182011-03-29RePEc:eee:jbrese

article This first special issue of the Journal of Business Research on Internet consumer behavior features thirteen articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to new developments in modeling Internet consumer behavior, and the contributions are regrouped into three broad categories: modeling based on the S-O-R paradigm, modeling based on the TAM model and advances in online consumer information processing. It concludes with future research directions. Internet Consumer behavior Modeling SOR TAM Online information processing 9-10 2010 63 9 915 918 http://www.sciencedirect.com/science/article/B6V7S-4X8BP96-3/2/60382a43059957042f7ad68aa36af559 Laroche, Michel

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1095-11022011-03-29RePEc:eee:jbrese

article Sharing Copyrighted or Unauthorized Replications (SCOURing) is a common activity among some 80 million online file-swappers. Unfortunately, SCOURing is also an illegal activity. A better understanding of SCOURing could help to mitigate its practice. To that end, results from an empirical study of US and UK consumers suggest SCOURing is explained by motivations (justification, believed pervasiveness by peers, believed risklessness, and experiential reasons) and ability (tech-savviness). If true, then companies' efforts to reduce SCOURing by legal action or trying to educate consumers about the victims of SCOURing may be ineffective. Sharing copyrighted Material unauthorized replications Motivation Internet abilities Legal remedies 9-10 2010 63 9 1095 1102 http://www.sciencedirect.com/science/article/B6V7S-4X5YWPY-1/2/bf69c543dfc2374cd825daf84047889d Shanahan, Kevin J. Hyman, Michael R.

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:309-3152011-03-29RePEc:eee:jbrese

article Transaction costs limit the supply of credit to small and medium-sized firms (SMEs). From a sample of 65,535 SME credit proposals submitted to a large Brazilian bank between January 2004 and September 2006, this research analyzes credit granting decisions. Results suggest that small firms face credit rationing and that low risk credit contracts with liquid collateral are their primary source of credit. Also, the bank captures private information through its lending relationships with borrowers, which affects its credit granting decisions. The findings reveal that the bank under study faces difficulties in expanding the supply of credit to small firms mainly because of cost, collateral-dependency and constraints due to asymmetric information. Credit rationing Small and medium-sized enterprises (SMEs) Small business financing Asymmetric information Transaction costs 3 2011 64 3 309 315 http://www.sciencedirect.com/science/article/B6V7S-4Y0C2DV-1/2/e6a46a7d9a9525b73f43da0b07a59eab Zambaldi, Felipe Aranha, Francisco Lopes, Hedibert Politi, Ricardo

oai:RePEc:eee:jbrese:v:64:y:2011:i:3:p:273-2792011-03-29RePEc:eee:jbrese

article The debate about the impact of environmental constraints on firm performance in developing countries is relevant for business enterprises and governments. However, the academic literature offers limited empirical evidence comparing firm performance in emerging and developed countries. This paper performs a statistical analysis based on a sample of more than 10,000 firms in a 10-year span. A cross-classified 3-level hierarchical linear model allows the estimation of country, industry and country-industry interaction effects, which have roughly the same relative importance each. The analytical procedure is able to estimate the influence of each specific country on firm performance and produce a ranking of nations based on this effect. Country effects have a greater positive influence on firm performance in emerging countries than in more developed economies. Country effect Multilevel models Firm performance 3 2011 64 3 273 279 http://www.sciencedirect.com/science/article/B6V7S-4Y0TDSF-2/2/184af7bb25dafb0fd2b3022106d8160c Goldszmidt, Rafael G. Burstein Brito, Luiz Artur Ledur de Vasconcelos, Flávio Carvalho

oai:RePEc:eee:jbrese:v:64:y:2011:i:4:p:371-3762011-03-29RePEc:eee:jbrese

article The external business environment is a major determinant of which sources firms select to obtain financial capital. We examine how the regulatory, political, and financial dimensions of the institutional environment influence the extent to which firms rely on informal sources of financial capital. The analyses of data from 2869 firms in twenty-six transition economies in Central and Eastern Europe (CEE) indicate that ineffective regulatory system, underdeveloped financial system, and government corruption are strong determinants of firms' reliance on informal channels for financial capital. We also find that smaller firms are more vulnerable when the local financial system is underdeveloped and the regulatory institutions are less effective in these transition economies. A subgroup analysis of firms' forms of establishment shows that private firms are sensitive to the level of development of the local financial system and state-owned enterprises are particularly sensitive to the degree of corruption. Financial capital Institutional environment Network Transition economies 4 2011 64 4 371 376 http://www.sciencedirect.com/science/article/B6V7S-51509FV-1/2/ac4db50e7b8e6e0386166c67b6eefced Li, Dan Ferreira, Manuel Portugal

oai:RePEc:eee:jbrese:v:64:y:2011:i:5:p:467-4752011-03-29RePEc:eee:jbrese

article Existing export performance models do not explicitly address the role of the importer in achieving economic success. This research explores importer role performance as a mediator between relationship quality and export performance, and uncovers the darker side of cross-border relationships by showing that relationship quality has concomitant opposite effects on export performance. The findings augment the relational paradigm to export performance by the demonstrating the vital importance of the importer role and by discriminating and explaining the positive and negative influences of interfirm relationship quality. The study uses structural equations modeling with data from two random samples of French and Slovene exporters to test hypotheses. Export performance Exporter-importer relationships Importer role performance Mediating effects 5 2011 64 5 467 475 http://www.sciencedirect.com/science/article/B6V7S-50G0F3C-1/2/304ea3d23e2195699e048be0c4f3e840 Obadia, Claude Vida, Irena

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:558-5642011-03-29RePEc:eee:jbrese

article Retail markets are increasingly competitive and retailers continuously look to differentiate their retail offering. One way to differentiate is by providing a pleasant and exciting shopping ambience. This paper experimentally tests the effects of music (volume high or low) and aroma (vanilla scent present/absent) on young fashion shoppers in a real retail setting. Results show that volume of music and the presence of a vanilla aroma both have a significant impact on shoppers' emotions and satisfaction levels. Additional analysis reveals that the arousal induced by music and aroma results in increased pleasure levels, which in turn positively influences shopper behaviors, including time and money spend, approach behavior, and satisfaction with the shopping experience. Direct effects of arousal on behaviors as well as an interaction effect between music and aroma on pleasure and time spent in the store are also present. The paper contributes to the better understanding of shoppers' emotions and shopper behaviors in response to in-store atmospherics and offers retailers practical insights into how to create competitive advantage by customizing the atmosphere in their stores. Music Aroma Emotions Shopping experience Shopper behavior Satisfaction 6 2011 64 6 558 564 http://www.sciencedirect.com/science/article/B6V7S-50G0F3C-3/2/319713449ae9f3a1c3b89b51c2ab1108 Morrison, Michael Gan, Sarah Dubelaar, Chris Oppewal, Harmen

oai:RePEc:eee:jbrese:v:64:y:2011:i:2:p:213-2192011-03-29RePEc:eee:jbrese

article This paper addresses an important and underresearched issue in the economics and marketing literatures: what are the managerial and social consequences when firms use business models that are based on the dissemination of free samples? We develop an analytical model of free samples for both digital and physical goods that addresses three fundamental managerial and social questions. First, what is the effect of different market structures (i.e., monopoly and oligopoly) and cost structures on optimal marketing policy and prices? Second, what is the effect of different behavioral modes on prices and free samples? Third, how do different market structures and behavioral modes affect social welfare? The main conclusion is that a number of standard results do not hold when firms have the option of selling products and of distributing free samples. For example, the optimal strategy for oligopolists who produce homogeneous goods and coordinate their marketing policies is to increase - not decrease - the quantity of sold output. Similarly, under well-defined cost and demand conditions, monopoly can lead to a socially inferior outcome to competition. From a policy viewpoint, the managerial and social welfare implications of free samples depend on the type of market structure (monopoly or oligopoly) and the behavioral modes chosen by the firms in an industry (e.g., whether to coordinate their free sample policies or to behave non-cooperatively). Behavioral modes Samples Social welfare Spillover effects Cournot-Nash equilibrium Semi-cooperative game Promotion Public good 2 2011 64 2 213 219 http://www.sciencedirect.com/science/article/B6V7S-4YGHKD3-1/2/e89347e1c98c0fde6f35d85c138159fe Jagpal, Sharan Spiegel, Menahem

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1173-11782011-03-29RePEc:eee:jbrese

article This manuscript provides insights to help identify the nature, scope and domain of the business strategy-consumer behavior-societal welfare link, and ways to explore the trade-offs between individual and societal gains. In this manuscript, stakeholder theory serves as a lens to analyze these issues in the context of a case study of direct-to-consumer advertising (DTCA) for prescription drugs. The case study adds support to the (Wilkie and Moore, 1999) and (Wilkie and Moore, 2003) premise that the marketing system, unlike many other institutions, is thoroughly embedded in the routines and expectations of our society. Marketing, and in particular, advertising, not only reflects the assumptions and priorities of society, but also influences the way individuals and organizations understand and act upon contemporary social issues. A discussion of insights and implications emerging from the analysis suggests several potential areas for future research. Marketing and society Direct-to-consumer advertising Stakeholder relations Societal welfare Prescription drug marketing 11 2010 63 11 1173 1178 http://www.sciencedirect.com/science/article/B6V7S-4XK31VS-2/2/811f882cc7ce3bd54efbd9a27b59a631 Matear, Margaret Dacin, Peter A.

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:986-9922011-03-29RePEc:eee:jbrese

article The authors investigate consumers' motivations for placing items in an online shopping cart with or without buying, termed virtual cart use. While retailers offer virtual carts as a functional holding space for intended online purchases, this study, based on a national online sample, reveals other powerful utilitarian and hedonic motivations that explain the frequency of consumers' online cart use. Beyond current purchase intentions, the investigated reasons for why consumers place items in their carts include: securing online price promotions, obtaining more information on certain products, organizing shopping items, and entertainment. Based on empirical findings, the authors offer managerial suggestions for enhancing online shopping-to-buying conversion rates. E-commerce Online buying Online shopping motivations Online consumer behavior 9-10 2010 63 9 986 992 http://www.sciencedirect.com/science/article/B6V7S-4X8BP96-1/2/b526950cef609c775098d8cc278921b6 Close, Angeline G. Kukar-Kinney, Monika

oai:RePEc:eee:jbrese:v:63:y::i:9-10:p:1058-10652011-03-29RePEc:eee:jbrese

article In two studies, we investigate the interrelationship between return policy leniency and retailer quality. In the first study, we content analyze the return policies of e-tailers randomly selected from those listed at BizRate.com. Then we relate the return policy characteristics to these quality ratings. Consistent with signaling theory, we find that as the ratings of e-tailer quality increase, return policy leniency increases in non-consumable product categories. However, the positive quality/return policy leniency relationship does not hold in consumable product categories. In a follow-up experiment, we investigate how consumers interpret the return policy signal. Specifically, we find that consumers' ability to control their shopping experience and their general trust of e-tailers moderate their reactions to return policies that differ in leniency. Finally, we discuss the theoretical and managerial implications of this research. Internet E-commerce Signaling theory Return policies Perceived control Trust 9-10 2010 63 9 1058 1065 http://www.sciencedirect.com/science/article/B6V7S-4XF7XVN-1/2/6c41d429b65da3060a1ec92f3d9f00e9 Bonifield, Carolyn Cole, Catherine Schultz, Randall L.

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:594-6002011-03-29RePEc:eee:jbrese

article This research investigates bilingual consumers' evaluation of brand name translations from logographic-Chinese to alphabetic-English language systems. The research examines four possible methods of translation -- semantic, phonetic, phonosemantic and Hanyu Pinyin. Consumers' chronic differences in language proficiency levels and the presence of situational primes relating to phonological or semantic processing jointly influence preferences for the translation methods. In addition to findings consistent with the premise that phonological/semantic processing is effective in alphabetic/logographic languages, this research shows that consumers who are strong in Chinese and weak in English prefer Pinyin translations across all conditions. Translation preference Bilinguals Language proficiency Priming 6 2011 64 6 594 600 http://www.sciencedirect.com/science/article/B6V7S-50MMT4P-1/2/b39963aae53baad3f8a6c2a8d5f0ced9 Kum, Doreen Lee, Yih Hwai Qiu, Cheng

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1267-12682011-03-29RePEc:eee:jbrese

article Brunk (2010) investigates consumer's perceptions of corporate ethics. The topic of the manuscript is an important one and congratulations to Brunk is due on a job well done. Particularly, a great job is done of delineating a comprehensive set of issues that may evoke un/ethical perceptions of corporations. Brunk (2010) set out to answer this question, "What are the business practices and transactions that are judged to be right or wrong and act as sources of un/favorable consumer perceived ethicality (CPE)?" Her research finds that consumers consider a variety of corporate ethical behaviors when making consumer decisions. This commentary essay develops some ideas for future research that can begin with the taxonomy for "Exploring Origins of Ethical Company/Brand Perceptions -- A Consumer Perspective of Corporate Ethics." A first thought when reading the article is to question how consumers know about ethical or unethical actions of corporations. Second, after reading this article, I began to envision a research stream that delineates CPE and consumer heuristics, as well as CPE and consumer neutralizations. Research can consider whether all ethical and unethical actions are equally treatable. Still further, once a company is perceived as unethical or having a shady past (e.g., connections to Nazis during WWII), what, if anything, can be done to change unfavorable CPE? CPE Corporate ethics Consumers Consumer perception of ethics Brand misconduct 12 2010 63 12 1267 1268 http://www.sciencedirect.com/science/article/B6V7S-4XDCP1R-1/2/a5f26f07abc5a28fe8e8a45960886dba Cohn, Deborah Y.

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:908-9102011-03-29RePEc:eee:jbrese

article In the Journal of Business Research, Koonmee, Singhapakdi, Virakul, and Lee (2010) empirically explore the notion that institutionalized ethics and quality of work life can be utilized in companies to prompt different positive work outcomes. This commentary essay considers the theoretical and practical contributions of this research, as well as the study's virtues and limitations, and offers several suggestions for future inquiry based on the findings. As a whole, the HR field should more fully consider how a variety of positive personnel consequences might be prompted from an ethical context developed through beneficial human resource management practices. Institutionalized ethics Quality of work life Human resource management 8 2010 63 8 908 910 http://www.sciencedirect.com/science/article/B6V7S-4XBP97J-2/2/88bc8754357326b9f0432136ba8c479d Valentine, Sean

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:787-7922011-03-29RePEc:eee:jbrese

article We develop a more comprehensive measure of discretionary, extra-role behaviors that customers engage in to help a company. While customer helping behaviors have been studied previously, attempts to develop valid measures have been limited. We use the validation process for the Organizational Citizenship Behavior scale as a model to develop and validate a new scale measuring a comprehensive range of customer helping behaviors. We identify multiple dimensions of customer helping behaviors that are engaged in by the same customers, driven by the same antecedents, and collectively form a helping behaviors scale. Using student samples and customers of a non-profit organization, we demonstrate a consistent scale structure, reliability, and nomological and external validity. We present two variations of the scale, one for for-profit companies and one for non-profit organizations. This scale is intended to be used as a dependent behavioral measure to enable researchers to capture multiple customer helping behaviors. Customer helping behavior Customer commitment Scale development 8 2010 63 8 787 792 http://www.sciencedirect.com/science/article/B6V7S-4XX26F5-1/2/a9be4901e8a84629b9435c421467cd61 Johnson, Jennifer Wiggins Rapp, Adam

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:895-9022011-03-29RePEc:eee:jbrese

article Since February 2001, the Chinese Securities Regulatory Commission allowed domestic trade in foreign-currency denominated shares (B-shares) whose trade was originally restricted to foreign investors. We investigate possible effects of lifting the ownership restriction on the B-share discounts and explore why the discount persists even after removing the restriction. The discount is the percentage by which the B-shares are priced less than the otherwise identical Chinese-currency denominated shares held by domestic investors (A-shares). The results suggest that prices in the B- and A-share markets are closely linked over the long-run and that this equilibrium relationship strengthened in the post-lifting period. Our results further rule out information asymmetry as a reason for the continuation of the discount and support instead the importance of firm size and relative supply of the B-shares. Dual-listed shares Chinese stock markets B-share price discounts 8 2010 63 8 895 902 http://www.sciencedirect.com/science/article/B6V7S-4YMBW2N-1/2/dad1db90cba2f56c898dad5c750c9c1a Darrat, Ali F. Gilley, Otis Wu, Yanhui Zhong, Maosen

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:649-6552011-03-29RePEc:eee:jbrese

article This paper analyzes the influence of the tax effect on small and medium-sized enterprise (SME) debt maturity structure. This study builds a dynamic adjustment model which endogenizes optimum structure and assumes the existence of adjustment costs. Using Spanish data, the model is estimated using a system-GMM regression to a complete panel (11,028 firms) covering 1997-2004. SMEs adjust to their target at a speed of about 37% annually, the equivalent of employing about 20 months to cover only half of the existing gap. This rate is lower than those reported in other similar papers studying large companies with publicly tradable equity. Small and medium-sized enterprises Debt maturity structure Dynamic model Tax effect System-GMM 6 2011 64 6 649 655 http://www.sciencedirect.com/science/article/B6V7S-50H3RNG-1/2/b0ed2cd5c53b4149abb8564964d45a88 López-Gracia, José Mestre-Barberá, Reyes

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1186-11952011-03-29RePEc:eee:jbrese

article Recent meta-analyses of the channels relationship literature show gaps in the research. The current study seeks to fill several of those gaps by examining the effect of cultural characteristics on relational constructs in retail buyer-supplier settings in the U.S. and Japan. The study also investigates the under-researched construct of conflict, and the role conflict plays in mediating relationship satisfaction. Results of the analysis of structural equation models indicate that for the antecedents of conflict, little differences exist between cultures. However, differences in how those antecedents affect conflict and conflict's role as a mediator are elucidated. Channel relationships Cross-cultural Supply chain Coercion Conflict Satisfaction 11 2010 63 11 1186 1195 http://www.sciencedirect.com/science/article/B6V7S-4XN0SCW-3/2/613a5f43acf4037876cf8b1363098985 Runyan, Rodney C. Sternquist, Brenda Chung, Jae-Eun

oai:RePEc:eee:jbrese:v:63:y:2010:i:11:p:1135-11412011-03-29RePEc:eee:jbrese

article The industry literature is full of the idea of winning back lapsed customers. Yet marketing practitioners and academics know very little about what happens to customers after they stop buying the brand. This research investigates the brand equity of lapsed customers of five major financial institutions. The analysis compares the propensity for positive and/or negative brand associations, overall brand evaluation, and the propensity to consider the brand in the future across the main segments of lapsed customers. The results show that the group of lapsed customers is not homogenous, but consists of distinct segments. Customers who defected for different reasons also differ in their post-defection brand equity. The paper concludes with implications for winback strategies for lapsed customers and brand equity measurement and management. Reasons for defection Lapsed customers' winback Customer brand equity 11 2010 63 11 1135 1141 http://www.sciencedirect.com/science/article/B6V7S-4XK31VS-3/2/0242f922806f25dc075d3348233df781 Bogomolova, Svetlana

oai:RePEc:eee:jbrese:v:64:y:2011:i:1:p:7-112011-03-29RePEc:eee:jbrese

article Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by researchers. Second, no research has identified the ideal combination of self-efficacy and fear appeal warnings that should be inserted on cigarette packs, according to Protection Motivation Model principles. The exploratory study we conducted with French consumers to test the effectiveness of new graphic warnings proposed by the European Union in 2004 clearly demonstrates that visual messages, as opposed to text warnings, are more effective. This study also enabled us to identify the most effective themes of the European set: health warnings and social messages. Regarding future public health applications, if fear appeals are used, they need to be combined with self-efficacy and cessation support messages since they provoke avoidance reactions. Social marketing Visual warnings Fear appeal Tobacco 1 2011 64 1 7 11 http://www.sciencedirect.com/science/article/B6V7S-4XGCHWX-1/2/a8186bdc6e9a26f96db2b4cc9becd0f8 Gallopel-Morvan, Karine Gabriel, Patrick Le Gall-Ely, Marine Rieunier, Sophie Urien, Bertrand

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:628-6302011-03-29RePEc:eee:jbrese

article This essay discusses Chien, Cornwell, and Pappu's (forthcoming) paper, "Sponsorship portfolio as brand image creation strategy." Although Chien et al. (forthcoming) seek to enhance understanding of the impact of a brand's sponsorship portfolio on its brand image they are not completely successful in this endeavor. One of their key constructs, the event personality fit (EPF) construct, has no significant effect on brand meaning. This essay suggests that this finding is because of limitations in the brand personality metrics in the study and because of the tautological nature of the hypotheses proposals. Their sponsorship category relatedness (SCR) construct, however, is a useful construct for those seeking to assemble a portfolio of sponsored products that builds positive brand meaning for the sponsor's brand. Sponsorship Portfolio Perceived fit Brand image Brand personality 6 2011 64 6 628 630 http://www.sciencedirect.com/science/article/B6V7S-508FKSN-2/2/e54a9208d542b0509f0bbacbd5c5be58 Bibby, David N.

oai:RePEc:eee:jbrese:v:64:y:2011:i:6:p:541-5422011-03-29RePEc:eee:jbrese

article This JBR Special Issue on Retailing includes several high quality research studies presented at the 10th and 11th Society for Marketing Advances Retail Strategy and Patronage Behavior Symposiums. The articles cover a wide range of interesting and important retailing topics including topics such as atmospherics, self-esteem and advertising. This introduction offers a few comments on the 2007 and 2008 Symposiums' content including a brief overview of each article. Retailing Strategy Evolution Advertising Customer Self-esteem 6 2011 64 6 541 542 http://www.sciencedirect.com/science/article/B6V7S-50J9VV0-1/2/6282090668ff4d7160ad97e58c281346 Ortinau, David J. Babin, Barry J. Chebat, Jean-Charles

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:772-7772010-07-23RePEc:eee:jbrese

article Performance expectations influence business decisions such as investment decisions and demand for supplies, particularly in small firms with limited strategic planning. Despite widespread use of performance expectations by firms and governments when making sales forecasts and economic outlooks, surprisingly little research exists about how small firms form performance expectations. This paper contributes to reduce this knowledge gap by analyzing performance expectations of small firm managers operating in markets with radical product innovations. This paper proposes a model and hypotheses, which explain performance expectations of small firm managers based on firms' current success, radical product innovation, and variables that indicate firms' ability to respond to customer needs for radical product innovation. Data from 200 decision-makers in a real decision-making context support the model. The results show that performance expectations in small firms are only to a limited extent a naïve extrapolation of current success: radical product innovation and small firm's ability to respond to customer needs for radical product innovation influence performance expectations. Performance expectations Small firms Radical product innovation Market orientation Entrepreneurial orientation 7 2010 63 7 772 777 http://www.sciencedirect.com/science/article/B6V7S-4WRD67W-1/2/df495c55ac07ee1b413c7aa5bb250c2f Verhees, Frans J.H.M. Meulenberg, Matthew T.G. Pennings, Joost M.E.

oai:RePEc:eee:jbrese:v:63:y:2010:i:5:p:510-5182010-07-23RePEc:eee:jbrese

article The present study provides evidence on the mobility effects of researchers from the public R&D system with regard to firm's innovation process. This issue is particularly novel and important as these researchers contribute to the production and transfer of knowledge previously developed and accumulated in the public R&D system. The findings confirm that scientific knowledge which public researchers provide has a positive influence on both inputs and outputs of the firms' innovation process. The fact that firms have access to additional knowledge which is complementary to that they already hold represents a spur for exploiting and applying this new knowledge. The firms in this study continually increased their in-house R&D investments. As a result of these investments firms create new knowledge of a unique and valuable type. The study draws two important conclusions geared to providing a greater efficiency in human resource management and to improve the design of technology policies. Innovation management Scientific knowledge transfer Knowledge management Public researchers' mobility R&D 5 2010 63 5 510 518 http://www.sciencedirect.com/science/article/B6V7S-4W6FNGS-4/2/0f19249b5591e978684baccc6c0f965c Herrera, Liliana Muñoz-Doyague, Maria Felisa Nieto, Mariano

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:716-7202010-07-23RePEc:eee:jbrese

article This paper proposes and tests a model of the influence of managerial dispositional optimism on the propensity to search. The model developed in this article was tested using a business simulation exercise and survey method. Results show support for the positive influence of optimism on search; in addition, the relationship appears curvilinear. Search Strategic decision-making Top management teams Personality 7 2010 63 7 716 720 http://www.sciencedirect.com/science/article/B6V7S-4WKJ5F2-1/2/557561c3eddf2e024ae53b7921095605 Papenhausen, Chris

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:754-7622010-07-23RePEc:eee:jbrese

article The stories told by charitable organizations are typically designed to take the consumer through different emotional stages. This research probes the view that following exposure to the inciting incident or problem statement in the appeal for a particular charity, the consumer feels negative emotions. These feelings convert into anticipated positive emotions when the consumer is given the opportunity to help the person in need through a donation. Feedback that donors receive from the charitable organization will help to strengthen the emotional pay-off and enhances future donation intentions. The research utilizes an experimental design and data from 319 undergraduate students in a large U.S. university to confirm these hypotheses. Theoretical and managerial implications are then presented. Storytelling Fundraising Charitable giving Emotions Not-for-profit marketing 7 2010 63 7 754 762 http://www.sciencedirect.com/science/article/B6V7S-4WSWYHX-1/2/ed978b21c6228e2fcc06a0a689508c1c Merchant, Altaf Ford, John B. Sargeant, Adrian

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:667-6722010-07-23RePEc:eee:jbrese

article As emerging markets open, they attract large domestic and international retailers, which compete with traditional local small stores. This study investigates whether this influx of large stores is inevitable, by focusing on consumers' motivation for selecting a retail store, and the association between these motivation dimensions and the shopping patronage. The results from an empirical study conducted in Mexico indicate that consumer's preference for small stores is positively motivated by functional benefits and familiarity with small stores; and negatively associated with the functional benefits offered by large stores. These motivational dimensions are also positively associated with the share of wallet spent at small stores. While gender exhibits mixed effect on preference for small stores and the share of wallet, women do feel that large stores provide better functional benefits and support for the local economy. Finally, the study details the research and managerial implications of the findings. Emerging market Mexico Small store Large store Consumer motivation 7 2010 63 7 667 672 http://www.sciencedirect.com/science/article/B6V7S-4WBB6YY-5/2/0e70e0e6e4d4231bf88b656a43d8dfea Paswan, Audhesh Pineda, María de los Dolores Santarriaga Ramirez, Francisco Carlos Soto

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:763-7712010-07-23RePEc:eee:jbrese

article Practices of knowledge management are context-specific and they can influence organizational effectiveness. This study examines the possible mediating role of knowledge management in the relationship between organizational culture, structure, strategy, and organizational effectiveness. A survey was conducted of 301 organizations. The results suggest that knowledge management fully mediates the impact of organizational culture on organizational effectiveness, and partially mediates the impact of organizational structure and strategy on organizational effectiveness. The findings carry theoretical implications for knowledge management literature as they extend the scope of research on knowledge management from examining a set of independent management practices to examining a system-wide mechanism that connects internal resources and competitive advantage. Knowledge management Organizational culture Organizational structure Organizational strategy Organizational effectiveness 7 2010 63 7 763 771 http://www.sciencedirect.com/science/article/B6V7S-4WRKF7T-2/2/01f137b2dbabd5d499d599e5e97cf3ea Zheng, Wei Yang, Baiyin McLean, Gary N.

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:690-6962010-07-23RePEc:eee:jbrese

article This paper contributes to the marketing research literature by proposing an application of hedonic modeling to consumer packaged goods using store scanner data. While other studies have applied hedonic price modeling to CPG, the interpretation of their results might have been flawed. This paper, by proposing an extension of the traditional approach to account for sales quantity, makes the hedonic modeling results based on CPG scanner data acquire their intended interpretation. Hedonic modeling provides an additional alternative in the toolkit of the applied marketing researcher to assist revealing markets' relative preferences. To illustrate the use of hedonic modeling in CPG, the paper focuses on Premium Carbonated Soft Drinks. It uses a full year of weekly store scanner data from grocery stores sampled across the U.S. Hedonic models Consumer packaged goods Scanner data Brand equity Attribute preferences 7 2010 63 7 690 696 http://www.sciencedirect.com/science/article/B6V7S-4WGKKN0-1/2/9837ce5aa9f158079b4976e0fb22dea5 Martínez-Garmendia, Josué

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:741-7472010-07-23RePEc:eee:jbrese

article This paper analyzes the decision process of venture capitalists. The study focuses on aligning the evaluation uncertainty in the decision criteria of venture capitalists with the progress of the process. The reasoning builds from the concept of search, experience and credence qualities, which was developed in the economics of information and allows the identification of the varying uncertainty of a single decision criterion compared to other criteria, along with uncertainty variations throughout the process. Exploratory empirical evidence suggests that in the early steps of the process in particular, management criteria are uncertain, while at the end of the process other criteria couple with uncertainty. Venture capital Investment criteria Venture capital process Uncertainty 7 2010 63 7 741 747 http://www.sciencedirect.com/science/article/B6V7S-4WR0CXF-2/2/389ed6f3cf6c471dc0101f1ac9e0cc93 Kollmann, Tobias Kuckertz, Andreas

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:697-7062010-07-23RePEc:eee:jbrese

article This study examines the impact that downsizing of suppliers' sales and support personnel has on business customers' satisfaction. The study investigates what influence cultural differences may have on business customers' evaluations of satisfaction with and loyalty toward downsized suppliers. Survey data collected from 435 purchasing professionals in the United States, France, and The Netherlands provide answers to these research questions. Findings indicate that business customers are not satisfied with downsized suppliers' performance. However the results relating to cultural influence are mixed. This report suggests possibilities for future research efforts in this area. Value Satisfaction Loyalty Downsizing Cultural differences 7 2010 63 7 697 706 http://www.sciencedirect.com/science/article/B6V7S-4WGT623-1/2/00a27517c4aafad774da1edddb11b326 Lewin, Jeffrey E. Biemans, Wim Ulaga, Wolfgang

oai:RePEc:eee:jbrese:v:63:y:2010:i:7:p:729-7342010-07-23RePEc:eee:jbrese

article We investigate the impact of pay on CEO turnover from two perspectives. One is managerial power perspective that focuses on power in the setting of CEO pay. The other is tournament theory that treats CEO pay as a top prize designed to motivate executives to work hard for the top position. Building on research that highlights the impact of power dynamics at the top of the firm on CEO turnover, we propose that managerial power perspective suggests a negative impact of CEO pay on CEO turnover, while tournament theory suggests a positive impact. Using data from a sample of 313 large U.S. companies from 1988 to 1997, we find that both the level of CEO pay and its ratio over the average pay of the firm's four other highest paid executives have a negative impact on CEO turnover. Executive pay Executive turnover Managerial power Tournament theory 7 2010 63 7 729 734 http://www.sciencedirect.com/science/article/B6V7S-4WK3YJJ-1/2/582053631603332df29c804f4016b001 Shen, Wei Gentry, Richard J. Tosi Jr., Henry L.

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article This study evaluates how state regulation of noncompetition agreements affects merger and acquisition activity. Noncompetition agreements put restrictions on postemployment activities, thereby reducing management mobility and forcing top managers to bear the long-term consequences of their corporate decisions. In this sense, state regulation of noncompetition agreements functions as a mechanism to align management's interests with those of the shareholders when management makes major corporate decisions. To examine this hypothesis empirically, this study tests whether the legal enforcement of noncompetition agreements across states affects the choice of payment methods, the premium paid for targets, and the acquirers' abnormal returns on their merger or acquisition activity. The results suggest that stricter enforcement of noncompetition agreements significantly reduces the likelihood of using stock in takeovers and the premiums paid for targets. In addition, the study documents that stronger enforcement of noncompetition agreements is related with more favorable market reactions for large acquirers. Managerial labor market Noncompetition agreements Acquirer returns Corporate governance 7 2010 63 7 721 728 http://www.sciencedirect.com/science/article/B6V7S-4WK4B25-1/2/3d7e0a7e12e95b8a0f0fd3544f21b67a Kobeissi, Nada Sun, Xian Wang, Haizhi

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article The processes for absorbing external knowledge become an essential element for innovation in firms and in adapting to changes in the competitive environment. Despite the huge growth in the absorptive capacity literature, a methodological gap still remains about a certain ambiguity in the definition of the construct specifying its theoretical domain and dimensionalization, and a lack of validation of the construct in most studies. The aim of this paper is to contribute to the literature on absorptive capacity through the creation and validation of two scales, justified with a thorough analysis of the literature, to measure the key components of the absorptive capacity construct: potential and realized absorptive capacities. The study includes confirmatory factor analysis on a sample of 952 Spanish firms to verify that the scales meet the psychometric properties the literature requires. The study results confirm the validity of the proposed scales and support their consolidation as a commonly used instrument with which to measure absorptive capacity. Absorptive capacity Knowledge management Dynamic competences Multi-item measurement scales Structural equation modeling 7 2010 63 7 707 715 http://www.sciencedirect.com/science/article/B6V7S-4WK6TK7-1/2/e1385433896cd339be6b2b27085b712e Camisón, César Forés, Beatriz

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article This paper focuses on the simultaneous mediating and moderating effects of different governance mechanisms on the relationship between conditions for alliance formation and outcome. Alliance governance takes two distinct forms: contractual integration and procedural coordination. While contracts may help set the legal parameters of the alliance agreement, it is day-to-day coordination of activities and processes that determine the effectiveness of such contracts. The proposed framework explains how knowledge outcome of collaborative relationships may be determined by the match of partner motives, influenced by the mix of contractual and procedural governance. A series of testable propositions helps answer the following question. Do combinations of contractual and procedural governance mechanisms, given specific strategic fit, explain knowledge performance differentials? Strategic alliance Procedural governance Contractual governance Exploration Exploitation 7 2010 63 7 682 689 http://www.sciencedirect.com/science/article/B6V7S-4WH0JSC-1/2/0cb9877ef6f4a20bdab7c3844a70fb5f Nielsen, Bo Bernhard

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article One way to generate more traffic in a mall is to build a strong mall image perceived by shoppers as delivering a unique bundle of benefits. Such effort has to be guided by a performance metric, namely a comprehensive measure of mall image. We hypothesize that mall image can best be conceptualized in terms of five major dimensions a la Ailawadi and Keller [Ailawadi K.L., Keller K.L. Understanding Retail Branding: Conceptual Insights and Research Priorities. J Retail 2004; 80 (Winter):331-342.] retail branding dimensions: access, store atmosphere, price and promotion, cross-category assortment, and within-category assortment. The predictive (nomological) validity of the mall image measure was tested in relation to mall attitude, mall patronage, and word-of-mouth communications. We validated the mall image measure using data generated with mall-intercept surveys in two different malls in a large city in Canada (N = 861). The data provided support for the predictive validity of the mall image measure. Managerial implications of the mall image measure are also discussed. Mall image Access Store atmospheres Price and promotion Cross-category assortment Within-category assortment 7 2010 63 7 735 740 http://www.sciencedirect.com/science/article/B6V7S-4WN8H8D-1/2/3f938acd575f5dd92c4492f38218e3d3 Chebat, Jean-Charles Sirgy, M. Joseph Grzeskowiak, Stephan

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article Marketers who launch innovative products need to identify consumers who are willing to learn about, buy, and use these innovations. To optimize marketing campaigns, practitioners need to know the characteristics of this key segment in the diffusion process. Previous research, however, provides confounding results about antecedents of innovativeness because of two limitations: (1) previous studies have conceptualized innovativeness on different levels of abstraction (2) previous studies have not taken into account the influence of the product category. The present paper suggests a conceptual framework to overcome these shortcomings. Based on this framework, the paper suggests a theoretically founded cognitive model of domain-specific innovativeness for a product category with a utilitarian benefit. This model is empirically tested in the field of automotive interior. To this end, 521 German car drivers were surveyed. The results of structural equation modeling show that domain-specific innovativeness for utilitarian products is mainly influenced by specific need for cognition, special interest media usage and domain-specific opinion leadership. Domain-specific innovativeness Need for cognition Media usage Automotive industry Utilitarian benefit 7 2010 63 7 778 785 http://www.sciencedirect.com/science/article/B6V7S-4WR0CXF-4/2/51bdde6413ae10f5d76d084ff9871288 Hoffmann, Stefan Soyez, Katja

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article Using qualitative research methods this article explores the relationship between the point-of-purchase brand rhetoric and the consumers' reading of the poetry of packaging. The findings emphasize the myth-making function of commercial storytelling, identify the consumer as co-creator of marketplace myths, and theorize the process of myth-making as a projectable field that remains open to interpretations by consumers. Instead of producing a single mono-myth, the research demonstrates, package narratives produce multiple micro-myths. These postmodern fragmented micro-myths more fully connect consumers with brands. Package narratives Marketplace myths Brand stories Food Qualitative research 7 2010 63 7 748 753 http://www.sciencedirect.com/science/article/B6V7S-4WR0CXF-1/2/b8e08aa65ec94b99561e5ef42ee67f2d Kniazeva, Maria Belk, Russell W.

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article Using hierarchical regression analysis on a sample of UK service firms, this study tests the impact of asset specificity on outsourcing relationship performance within a disaggregated methodological framework that allows to discern the specific effects of various buyers and suppliers' individual dimensions of asset specific investments. The results indicate that the impact of asset specific investments on outsourcing relationship performance varies according to the particular specificity dimension examined. While all statistically significant dimensions of buyers' asset specificity have a negative impact on relationship satisfaction, suppliers' human and dedicated asset specific investments exert a positive and significant influence. The results also show that, in three interaction instances, reciprocal specific investments are positively associated with outsourcing relationship performance. These findings have profound theoretical and methodological implications. Asset specificity Outsourcing relationship performance 7 2010 63 7 657 666 http://www.sciencedirect.com/science/article/B6V7S-4WC4WK1-2/2/2286215173a5be4f71a1c4cb7d8c34a0 De Vita, Glauco Tekaya, Arafet Wang, Catherine L.

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article This paper extends current thinking on the relationship between consumers and the retail environment by assessing a theory of consumer-environment interaction that reinterprets arousal and dominance, two dimensions of the PAD model (Mehrabian, Albert, Russel, James A., An approach to environmental psychology. Cambridge, MA: MIT Press, 1974.), as appraisal dimensions (affective expectations). According to the new account, the more specific the task, the less tolerant consumers are about discrepancies between expected and experienced arousal and dominance. The study evaluated the effects of matching or mismatching appraisals on judgments of emotional dimensions as participants shopped within a virtual store environment. Appraisals were manipulated by combining two goal conditions (goal specificity vs. goal ambiguity) with two levels of store arousal (high vs. low) to produce four separate hypothetical states: hedonic fit (ambiguous goal and high arousal), utilitarian fit (specific goal and low arousal), rational control (ambiguous goal and low arousal), and emotional submissiveness (specific goal and high arousal). When perceptual and cognitive appraisals matched (i.e., hedonic or utilitarian fit), participants judged pleasure to be significantly greater than when expectations mismatched (i.e., rational control or emotional submissiveness). Affective expectations concerning arousal and dominance thus are a strong determinant of consumer predisposition toward the environment. Store atmosphere PAD Cognitive appraisals Environmental adaptation Shopping goals In-store experience 7 2010 63 7 673 681 http://www.sciencedirect.com/science/article/B6V7S-4WJ2CGR-1/2/162ced3d84397fbe3c11a70db98eb2d3 Massara, Francesco Liu, Sandra S. Melara, Robert D.

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article Decision support systems (DSS) have played an important role in organizations for many years. As DSS continue to be developed for industry applications, a number of business programs in universities offer a specialized course aimed at helping students better understand and develop DSS systems to support decision making. Spreadsheet software coupled with an application programming language can serve as a useful DSS generation software package for such courses. To help students develop their technical skills for spreadsheet-based DSS, the principles underlying Bloom's taxonomy of educational objectives can serve as a guiding framework for instructional design. This article describes how Bloom's taxonomy has been used to support the design of two different DSS courses, an undergraduate course and an MBA course. Student survey data collected over the past four years from students enrolled in nine sections of the DSS courses are reported. Based on the survey findings, as well as the instructor's observations, it appears that a teaching strategy based on Bloom's taxonomy offers a worthwhile framework for instructors who teach a spreadsheet-based DSS course. Spreadsheet software Decision support systems Bloom's taxonomy Management education 2 2010 63 2 207 216 http://www.sciencedirect.com/science/article/B6V7S-4W4JR25-1/2/be8f7a3d987f394a734bec4782a47b07 Tyran, Craig K.

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article Under the fierce pressures of the fast changing environments that characterize emerging economies, firms must develop dynamic capabilities to survive the competition. This study examines how strategic orientation helps build dynamic capability and its contingencies in China's emerging economy. A survey of 380 firms indicates strategic orientations are important drivers of adaptive capability, a key element of dynamic capabilities. The effectiveness of strategic orientations is contingent on market dynamics. In particular, when market demand becomes increasingly uncertain, customer orientation has a weaker impact, whereas technology orientation has a stronger effect on adaptive capability. As competition intensifies, both competitor and technology orientations build adaptive capability more effectively. Strategic orientation Dynamic capability Adaptive capability Emerging economies China 3 2010 63 3 224 231 http://www.sciencedirect.com/science/article/B6V7S-4W0R3FH-1/2/48a151d03ecece60d6c374621cf5c990 Zhou, Kevin Zheng Li, Caroline Bingxin

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article This research improves the field's understanding of subsistence consumers by investigating how low socioeconomic class relates to expectations of complexity from new products. The study tests a model of the relationship between consumer socioeconomic class, self-esteem, self-assessed capabilities, and knowledge about product domains, and the influence of self-esteem, self-assessed capabilities, and product domain knowledge on consumer expectations of complexity when facing a new product technology. A sample of 266 Colombian consumers representing different socio-economic classes is used to test the model using structural equation modeling. The results show that self-esteem, self-assessed capabilities, and product domain knowledge are predictive of expectations of complexity, with low self-esteem, low capabilities, and low product knowledge leading to higher complexity expectations. Socioeconomic status relates closely to self-esteem, self-assessed capabilities, and product domain knowledge and can be used as a surrogate for the individual-level constructs. Adoption of new product technology Complexity expectation Subsistence markets 6 2010 63 6 538 547 http://www.sciencedirect.com/science/article/B6V7S-4WRKF7T-1/2/5975ef43d72797c0fca7a22cbc75d33c Trujillo, Carlos A. Barrios, Andrés Camacho, Sonia M. Rosa, José Antonio

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article In spite of rapidly increasing professional interest and involvement, the extant literature concerning social marketing sponsorships remains scant. In order to begin to address this gap, the purpose of the current research is to investigate the concept of the social marketing sponsorship. The research in this paper (a) reviews the sponsorship literature and theory - specifically focusing on what is meant by sponsorship when used in social marketing; and (b) reports the results of empirical case research on the formation and implementation of a sponsorship designed to support a social marketing program aimed a reducing stigma and changing behaviors around mental health. The paper reports on how social marketing sponsorships compare to commercial sponsorships in terms of (a) the identification of key stakeholders and their roles, (b) the objectives of the stakeholders involved, and (c) how sponsorships are formed, developed, and implemented. Social marketing Sponsorships Partnerships Case research Mental health 2 2010 63 2 133 139 http://www.sciencedirect.com/science/article/B6V7S-4VR1T73-1/2/4d9891025d3ec6b503e15ef370b91a9d Madill, Judith O'Reilly, Norm

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article Now that we live in a world full of cutting-edge breakthroughs, technology management seems to be particularly essential. The Journal of Business Research has published a special issue entitled "Essential Research in Technology Management." This special issue includes 11 papers. Six of them are from the 2007 Chinese Society for Management of Technology Annual Meeting and Conference held at Feng Chia University, Taiwan, while the other five are invited. All of them went through double-blind reviews and revisions. These papers contribute to various perspectives of technology management in different countries. Diffusion Innovation process R& D Profitability 5 2010 63 5 451 453 http://www.sciencedirect.com/science/article/B6V7S-4W6FNGS-2/2/ae0d83c8db629fa8c0b4ba885994595f Huarng, Kun-Huang

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article Growth models are applicable to mobile telephony diffusion. Although cross-sectional performance comparisons of models are numerous, varying stages of the S-shaped diffusion curve have not been analyzed by longitudinal studies. This study determines whether the best model applies to an entire diffusion life span. Mobile telephone subscriber data for Taiwan during 1988-2007 are analyzed to compare the performance of three popular diffusion models and one well-known forecasting model--the Gompertz, Logistic, Bass, and time-series autoregressive moving average (ARMA) models, respectively. Empirical results indicate that the Gompertz model outperforms the other models before diffusion take-off, and the Logistic model is superior after inflection and over the aggregate range of the diffusion. Network externalities are the dynamics of the Logistic model and account for its excellence. This longitudinal study is the first to present empirical evidence indicating that the appropriate diffusion model for mobile telephony is stage-dependent, complementing the case dependency of the appropriate diffusion model demonstrated by cross-sectional studies. Mobile communications Mobile telephony Diffusion model Forecasting 5 2010 63 5 497 501 http://www.sciencedirect.com/science/article/B6V7S-4W9S2SX-1/2/78565001fe1d6c273cc826b082f970ab Wu, Feng-Shang Chu, Wen-Lin

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article Over 4 billion people live in what is commonly referred to as the "bottom of the pyramid" or as subsistence marketplaces. These individuals and families live in substandard housing, with limited or no access to sanitation, potable water, and health care, have low levels of literacy, and earn very low incomes. Scholars and practitioners alike suggest that the problems existing in subsistence marketplaces demand the attention and involvement of responsible businesses and that doing business with consumers in such marketplaces can be both socially responsible and profitable. This research explores the strategies and tactics currently being used across commercial and social enterprises engaged in subsistence marketplaces. The analysis leads to recommendations about marketing practices currently used by companies and organizations that are successfully operating in subsistence marketplaces. Subsistence marketplaces Subsistence consumers Bottom of the pyramid 6 2010 63 6 559 569 http://www.sciencedirect.com/science/article/B6V7S-4WS224C-1/2/c845b857e4f5954b69b92b8a23e7fac5 Weidner, Kelly L. Rosa, José Antonio Viswanathan, Madhu

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article In the face of the global challenges of rapid transitions in technologies and markets, R&D activity has become one of the main ways for companies to engage in innovation. In addition, minimizing transaction cost is no longer sufficient to ensure a company's survival; therefore, companies must investigate and acquire resources to facilitate innovation within the organization. This study investigates corporate motivation and the performance of R&D alliances among machinery manufacturers in Taiwan. To explore the relationships between motivation and performance, this study adopts two distinct but complementary perspectives on R&D alliances: transaction-cost economics (TCE) and resource-based theory (RBT). This study includes the administration of a survey to explore the issues of motivation of companies participating in R&D alliances, types of governance structure in alliances, relationships between governance structure and performance, and relationships between motivation and performance of an R&D alliance in Taiwan's machinery industry (the TMI). The results in this study assert that corporate motivation as derived from both TCE and RBT perspectives has a significant positive relationship with the performance of R&D alliances; however, the other moderating variables, such as types of governance structure and corporate attributes, do not have a significant impact on the performance of R&D alliances in the TMI. R& D alliances Transaction-cost economics (TCE) Resource-based theory (RBT) Machinery industry Taiwan 5 2010 63 5 490 496 http://www.sciencedirect.com/science/article/B6V7S-4WBB6YY-1/2/9e25906c4de3e3b3b4bb639342882bc8 Lai, Wen-Hsiang Chang, Pao-Long

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article This paper empirically investigates the antecedents of growth through mergers and acquisitions (M&As) in a typical continental European country, Belgium. The article reports on a study using data on 484 private and listed bidders engaging in 990 M&As during 1997-2007, and matches this sample with companies that did not pursue any external growth. By analyzing firm characteristics, industry, and aggregate financial market variables, the study can also discern the motives that are important in the decision to acquire. The results show that neither the firm's cash position nor its cash-generating abilities influence its choice to grow externally. Yet, intangible assets affect the M&A decision positively, whereas ownership concentration and bank loans have a negative effect. In industries where incumbents are operating at a lower scale and in more highly concentrated industries, the odds of firms participating in M&As are larger. Industry deregulation, industry growth, and financial market conditions have no influence. These findings are largely comparable across listed and private firms. Yet, the data do reveal that the operating scale of industry incumbents and industry concentration matter only in horizontal and domestic takeover decisions. Mergers and acquisitions Growth Motives Ownership Financing 4 2010 63 4 392 403 http://www.sciencedirect.com/science/article/B6V7S-4WNPDKB-1/2/cd7636fe67dd1b7b39695437acf295ff Huyghebaert, Nancy Luypaert, Mathieu

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article Channel relationships within and across diverse markets have been investigated for quite some time. Yet findings from these studies over the last forty years or so have been far from conclusive. Channel researchers Runyan, Sternquist, and Chung (forthcoming) investigate interrelationships between the behavioral constructs of role performance, dependence, conflict, satisfaction, and influence strategy in the U.S. and Japanese context. Reading this paper leads credence to the adage, "The more things change, the more they stay the same." Indeed, a review of representative comparative channels research literature from the 1980s and post-2000 brings to surface striking similarities in terms of shaky conceptual frameworks, less than robust construct measures, and insufficient caveats in explaining and applying research findings. For channels research to gain relevance in today's globalized marketplace, greater sophistication is necessary in formulating and implementing comparative studies. An overarching framework is necessary to explain, if not incorporate, similarities and differences in channel interactions around the globe. Channel relationships Culture Power Influence strategy Satisfaction 4 2010 63 4 439 441 http://www.sciencedirect.com/science/article/B6V7S-4XPXT65-3/2/830a9d9c570ead21fa0462a0488a3253 Kale, Sudhir H.

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article This study proposes and tests a three-step model of business' contribution to quality of life 5 years after a devastating national economic crisis in a developing country. The model incorporates both a beneficent dimension of the marketplace (represented by consumer attitude toward marketing -- CATM) and a non-maleficent dimension (represented by consumer trust for market-related institutions -- CTMRI). This study compares how the poor and the non-poor draw differently on these two dimensions in forming their perceptions about how business contributes to their quality of life. Beginning with the exogenous construct attitude toward changes in marketing practices since the last economic crisis (5 years ago), this study 1) proposes a causal model that introduces a first-order construct -- Business' Contribution to My Quality of Life (BCM-QOL), and 2) explains how BCM-QOL serves as a mediator between marketplace perceptions of both beneficence and non-maleficence and quality of life. Results reveal differences between how the poor and the non-poor in a developing country think about the effects of market changes after an economic crisis. Consumers living below the Turkish poverty line, although not within the UN-defined ranks of the global poor (e.g., $2 per-day earnings) tend to see their place in the market in a manner similar to subsistence consumers. Business' contribution to QOL Consumer trust for market-related institutions Consumer attitude toward marketing Quality of life QOL Economic crisis Subsistence marketplaces 6 2010 63 6 548 558 http://www.sciencedirect.com/science/article/B6V7S-4WR5NPM-1/2/16aaa2b881382f1764cc29418eccdcc1 Peterson, Mark Ekici, Ahmet Hunt, David M.

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article This paper examines the relationship between the diversity of independent outside directors and the valuation of Korean firms after Korea's 1998 corporate-governance reforms. First, the study finds consistent positive relationships between firm valuation and the proportion of independent outside directors with government experience, but finds negative relationships between firm valuation and the proportion of independent outside directors who are accountants. Second, the study finds that the diversity of independent outside directors' academic majors or age has consistently positive effects on firm valuation. This result implies that not only the quantity but also the quality of independent outside directors affects the valuation of Korean companies. Corporate-governance reform in Korea Diversity Firm valuation Human capital Independent outside directors 3 2010 63 3 284 291 http://www.sciencedirect.com/science/article/B6V7S-4W3871P-2/2/aeccefe64dd20304885b01cfe67d7ce2 Kim, Haksoon Lim, Chanwoo

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article This paper builds on consumer storytelling theory and childhood memory research by proposing that earliest childhood memory stories are useful for developing brand myths and providing relevance to iconic brands. This article investigates consumers' childhood memories with Coca-Cola and finds that memories from early childhood are more predictive and insightful for understanding current brand attitudes than memories coming from adolescence. A focus group is unable to elicit memories from as early in life as the childhood memory session. In addition, the memories elicited by the group interviewer are not as relevant and meaningful to participants. When participants read experiences coming from the childhood memory session, those who connect with the earliest childhood memory stories have the strongest attitudes toward Coca-Cola. A discussion describes how this research method aids in generating insights about iconic brands and brands aspiring to become iconic. Childhood Memory Myth Icon Coca-Cola Qualitative Brand 3 2010 63 3 328 336 http://www.sciencedirect.com/science/article/B6V7S-4WR0CXF-3/2/81dd63160ba8f913beb7b10f8837caf3 LaTour, Kathryn LaTour, Michael S. Zinkhan, George M.

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article This paper uses data from a controlled laboratory environment to study the impact of transparency (i.e., complete information versus incomplete information) and repeated interactions on the level of trust and trustworthiness (reciprocity) in an investment game setting. The key findings of the study are that transparency (complete information) significantly increases trusting behavior in one-shot interactions. This result persists in repeated interactions. Further, transparency appears important for trustworthiness in one-shot interactions. In addition, repeated interaction increases trust and reciprocity with or without transparency. These results suggest that transparency is important in building trust in business environments such as alliances and joint ventures which are loosely connected organizational forms that bring together otherwise independent firms. It also provides support for the Sarbanes-Oxley Act of 2002 (SOX) and similar legislation elsewhere which attempt to regain investors' trust in corporate management and financial markets by stipulating enhanced disclosures. Transparency Trust Reciprocity Repeated interaction Business alliances SOX 3 2010 63 3 241 247 http://www.sciencedirect.com/science/article/B6V7S-4W0SS9C-1/2/40e1e12641b745f5668da6bd3f7c734a Kanagaretnam, Kiridaran Mestelman, Stuart Nainar, S.M. Khalid Shehata, Mohamed

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article e-Business tools Adoption Reseller benefits Social enforcement Relationship-technology fit Mediation Manufacturer-reseller relationships 3 2010 63 3 217 223 http://www.sciencedirect.com/science/article/B6V7S-4WBY53N-1/2/6baf68faca3fa9efeded432f903b3bea Osmonbekov, Talai

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article In this article we offer Excel as an introductory tool to high end business intelligence (BI) and decision support system (DSS) applications. Because it is ubiquitous, Excel can be used by all managers and business students for exploratory data analysis. We provide three key points in this utilization of Microsoft® Excel 2003: (1) manipulating records using Excel as a database, (2) creating PivotTables® and PivotCharts® using Excel for analysis, and (3) importing data using Excel as an automation container. The basic skill set defined by the above three items allows users to begin to use Excel to its full potential in finding information in business data, and it offers a key tool for future research in improving the utilization of information across organizations. Excel data tools Pivot tables Data analysis Quantitative business education Exploratory data analysis Pivot charts 2 2010 63 2 191 206 http://www.sciencedirect.com/science/article/B6V7S-4W0WM7K-1/2/c543fdc56d797448eeb82b6e318e6ec5 Palocsay, Susan W. Markham, Ina S. Markham, Steven E.

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article In 2004/5, 62% of men, 45% of women and 19%-23% of children and adolescents in Australia were overweight or obese [Australian Bureau of Statistics. 4364.0 -- 2004/5 National Health Survey Summary of Results. Viewed March 2007, <abs.gov.au>, 2006a]. The worldwide societal changes particularly in the adoption of more sedentary lifestyles have been marked as a major contributor to the obesity epidemic. Surprisingly little is known about what the underlying cognitions that are associated with increasing levels of sedentary behavior among adults are, specifically those aged 18-24 years. With this understanding, social marketing campaigns and government policies can enlist a change in consumers' behaviors towards a reduction in sedentary behavior, reducing their risk of obesity and all-cause mortality. A self-administered survey was completed by a sample of 310 young respondents. Major findings from this study indicate that: this group of 18-24 year olds engages in sedentary activities for almost eight hours per day and their cognitive behaviors are independent of personal characteristics such as age, gender and weight. Obesity Inactivity Australia Sedentary behavior Students Social cognitive theory 2 2010 63 2 116 120 http://www.sciencedirect.com/science/article/B6V7S-4W4S353-1/2/0cb9dff333c304adb0dd3ff1b2652baa Hawley, Luke Harker, Debra Harker, Michael

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article Based on the theory of organizational design and on the theory of knowledge, this paper analyzes how the traditional variables which define a firm's organizational structure (formalization, complexity, and centralization) influence knowledge performance (the degree to which a firm generates knowledge internally and uses it to reach a competitive advantage). The paper tests three hypotheses using a sample of 164 large Spanish firms. The results show that organizational complexity and centralization exert a positive and a negative influence, respectively, on knowledge performance, which confirms the two hypotheses related to these variables. However, the analysis reveals no empirical evidence to confirm the hypothesis according to which formalization and knowledge performance have a positive relationship. Formalization Complexity Centralization Knowledge performance Knowledge management 3 2010 63 3 310 320 http://www.sciencedirect.com/science/article/B6V7S-4W80C95-1/2/ea363f875f50c5429b70c71d84c506f4 Pertusa-Ortega, Eva M. Zaragoza-Sáez, Patrocinio Claver-Cortés, Enrique

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article This paper examines data from four Australian National Health Surveys and shows that decline in tobacco smoking prevalence experienced in Australia since World War II may not have continued as might have been inferred from the Lopez et al. model. The decline may have stabilized at approximately 20% of the adult population despite active anti-smoking campaigns. The data also suggest that changes in smoking status have not been consistent across all segments of the population despite all segments being exposed to the same fear-based campaign strategy. The data also suggests that while this health-scare approach may have coincided with improvements in the proportions of some groups of smokers who successfully quit the habit, an increase in the proportion of young females who have, at some stage, commenced to smoke has begun. If smoking prevalence is to be eradicated in Australia or other similar markets, campaigns must address cessation and prevention. Tobacco Smoking Prevalence Fear-appeal Prevention Cessation 2 2010 63 2 161 165 http://www.sciencedirect.com/science/article/B6V7S-4WCK097-1/2/81745ea9b6337303e36c276e5c8a2b4f de Meyrick, Julian

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article The study explores the factor structure of the Sirgy et al. [Sirgy MJ, Johar JS, Gao T. Toward a code of ethics for marketing educators. Journal of Business Ethics 2006; 63(1): 1-20] measure of marketing faculty's perceptions of unethical behavior and tests its predictive validity. We surveyed members of the Academy of Marketing Science regarding their perceptions of acceptability of 142 behaviors that marketing faculty may encounter in their roles as teacher, researcher, administrator, consultant, professional colleague, and college professor. We used exploratory factor analyses to reveal the factor structures of the items grouped by four faculty roles: teaching, research, administrative service, and professional service. We then tested the measure's predictive validity by testing for demographic differences (gender, age, rank, tenure, and level of education) with respect to the 23 types of unethical faculty behaviors. The final measure can be used by marketing-related associations to gauge the norms of faculty conduct, which in turn can help them develop their own academic code of ethics. Academic ethics Unethical behavior of faculty Perceptions of unethical conducts Marketing academe Unethical behavior of educators Marketing faculty Marketing professors 4 2010 63 4 366 371 http://www.sciencedirect.com/science/article/B6V7S-4W9V7H3-2/2/9460a4945921a28deb793b463a455731 Gao, Tao (Tony) Sirgy, M. Joseph Johar, J.S.

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article This article examines the effects of network board capital (i.e., human capital and relational capital) on total, radical and incremental network innovative performance. Results from a five-year longitudinal study of network boards in 53 strategic networks suggest that a network board's diversity, education level, and interlocking directorates with other such networks affect network innovative performance. The degree of board diversity and interlocking directorates primarily influence incremental innovation, whereas education level influences radical innovation. The study finds that a network board's diversity of expertise and education level are important for improving all components of innovative performance (total, radical and incremental) in smaller networks. Managerial implications of these findings are discussed. Board capital Human capital Relational capital network board Network innovation 3 2010 63 3 265 275 http://www.sciencedirect.com/science/article/B6V7S-4W2M6RP-1/2/05f7118eb62eae82f13f28590ae47c35 Wincent, Joakim Anokhin, Sergey Örtqvist, Daniel

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article Like other western countries, Germany too reports record numbers of overweight and obese individuals with young German adults in a particularly high-risk position. As such, this study sought to investigate if food choice varied by the place of residence (dependent or independent) of these young adults. Using a self-administered questionnaire, analyses of quantitative data from 305 German students between the ages of 18 to 24 years indicate that students living in the family home consume more serves of both fruit and vegetables each day in comparison to young adults living independently. Further, higher proportions of dependent students eat more serves of every food group each day in comparison to their independent counterparts. The study finds a significant difference in mood, weight concern, and attitudes towards healthy eating between students under 21 years old and those above 21 years old. This study demonstrates clear implications for a number of stakeholders. The individuals themselves must better develop skills in both food choice and food management, including budgeting. Parents can facilitate this development whilst the children are in the family home and then encouraging empowerment once the student makes the transition to college or university. The article includes implications for marketers and social marketers; the former must offer more information and guidance on food choice, for example, through better food labelling, the latter must address these message issues for future attitude and behavioural change campaigns. Obesity intervention strategies Germany Residence students Eating behavior 2 2010 63 2 111 115 http://www.sciencedirect.com/science/article/B6V7S-4VRWNKJ-2/2/35a8aeaf0c4a99432f8755075307e59a Harker, Debra Sharma, Bishnu Harker, Michael Reinhard, Karin

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article This special section of the Journal of Business Research includes papers on advances in teaching spreadsheet and database software. After a blind review process, four papers were accepted for the special section. Other papers examine whether database instruction can assist with transferring problem-solving skills from one setting to another, incorporating spreadsheet training in the marketing curriculum, using spreadsheets for exploratory data analysis, and using spreadsheets as a decision support system. The authors of each paper discuss the implications for the university business curriculum. Spreadsheet software Database software Computer training 2 2010 63 2 173 174 http://www.sciencedirect.com/science/article/B6V7S-4W73H62-1/2/78b8984540173132e34591df1f4dd58c Brookshire, Robert G.

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article Reducing strategic risk has become an issue of paramount importance to corporations. One way to reduce such risk is through international operations. However, published research reports conflicting findings on the relationship between international operations and risk reduction. In addition, the literature leaves one avenue largely unexplored, namely, industry influence. Using a sample of 367 firms, this study tests for the relationship between internationalization and risk across global and multi-domestic industries. Study findings indicate a negative relationship between risk and internationalization, indicating that firms are benefited by reduced risk through internationalization. Additionally, regression models indicate the incremental rate of benefits due to internationalization is greater in the case of global industries, compared to multi-domestic industries. International operations Strategic risk Global and multi-domestic industry 3 2010 63 3 303 309 http://www.sciencedirect.com/science/article/B6V7S-4W9V7H3-1/2/5aa7032aa3131576887ae2712e799d19 Elango, B.

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article In order to quantitatively target media to markets, media planners need a data base that contains both target market membership and media usage variables. In the absence of single-source data, containing both kinds of variables, researchers have sought to synthesize, or integrate, these data through a variety of different approaches. One of the most elegant is microsegmentation. While the approach has been shown to consistently underestimate the concentration of target market members in the most selective media vehicles, this study suggests that the method might produce a proper ordering, or better yet, a proportionate evaluation of media. This, in turn, suggests that a regression equation might be used to adjust initial estimates of target market concentrations, thus providing a better means of linking target market and media data bases. Market research Data integration Microsegmentation Media-market matching Single-source data 4 2010 63 4 424 430 http://www.sciencedirect.com/science/article/B6V7S-4WC4WK1-1/2/39f09e2bbf9ebbc11790599e563f7a9c Cannon, Hugh M. Williams, David L. Yoon, Sung-Joon

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article This paper discusses revenue management; a technique that focuses on decision making that will maximize profit from the sale of perishable inventory units. New technologies management plays an important role in the development of revenue management techniques. Each new advancement in technology management leads to more sophisticated revenue business capabilities. Today decision support revenue management systems and technologies management are crucial factors for the success of businesses in service industries. This paper addresses the specific case of customer groups in hotels. This paper introduces a new decision support system that sets the revenue maximization criteria for a hotel. The aforementioned system includes a set of demand forecasting methods for customers and addresses a general case considering individual guests and customer groups. The system also incorporates deterministic and stochastic mathematical programming models that help to make the best decisions. The actual revenue depends upon which reservation system the hotel uses. A simulation engine makes a comparison between different heuristics of room inventory control: the results include performance indexes such as occupancy rate, efficiency rate, and yield; it compares results and chooses one of them. The system proves its suitability for actual cases by testing against actual data and thus becoming an innovative and efficient tool in the management of hotels' reservation systems. Revenue management Customer groups Hotels 5 2010 63 5 519 527 http://www.sciencedirect.com/science/article/B6V7S-4W8KHNG-2/2/409b47c72588b868f8bbeb578fc02937 Guadix, José Cortés, Pablo Onieva, Luis Muñuzuri, Jesús

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article "Consumer Perceived Ethicality" presents a framework of perceived consumer ethicality as summarized from in-depth interviews with 20 citizens of the United Kingdom and Germany. The framework identifies six broad domains and 36 sub-items (6 for each domain) that serve as examples of consumer-generated "unethical corporate behaviors." This commentary highlights the contributions, discusses the limitations and presents an alternative perspective on the study of consumer perceived ethicality. Ethicality Corporate social responsibility Consumer perceptions 3 2010 63 3 263 264 http://www.sciencedirect.com/science/article/B6V7S-4WBB6YY-4/2/fca097b5ba948cec4a8d56065f2f0b0c Shea, Linda J.

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article Impulse buying and variety seeking are low-effort feelings-based behaviors, yet the similarities and differences in their socio-psychological origin are under-explored. This article addresses this gap with a conceptual framework incorporating several individual and situational factors with a focus on three relevant consumer traits -- consumer impulsiveness (CI), optimum stimulation level (OSL), and self-monitoring (SM). Findings from a survey with retail shoppers about their actual purchase decisions show that both CI and OSL have a positive association with the level of impulse buying and variety seeking. However, CI is more strongly associated with impulse buying and OSL with variety seeking. Moreover, SM relates negatively with impulse buying and positively with variety seeking; it also moderates the influence of CI and OSL on both the behaviors in opposite directions. Finally, the article discusses the contribution of this research, its limitations and some directions for future research. Change-seeking Impulse buying Impulsiveness Optimum stimulation level Self-monitoring Variety seeking 3 2010 63 3 276 283 http://www.sciencedirect.com/science/article/B6V7S-4W4BMJS-1/2/ee5b4c780b93f30bc209338839b2f1af Sharma, Piyush Sivakumaran, Bharadhwaj Marshall, Roger

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article The agency theory, transactional cost economics, and traditional strategic management perspectives have provided several key corporate financial policies. However, these policies have generally been discussed and established separately. This study explores the causal structure of corporate financial strategies for the high-tech firms in Taiwan and China. By employing path analysis and directed graphs model, this paper explores the causal relationships among investment, financing, dividend policies, and corporate performance. The results show that the investment expenditures by Taiwan's firms positively affect financial performance and the increased borrowings jeopardize company's profits. However, the financing decisions of China's firms have a positively effect on their capital expenditures. The findings suggest that firms across the Strait adopt different strategies in financial decision environments. Causal relationship Directed graphs model Financial policy Path analysis 5 2010 63 5 486 489 http://www.sciencedirect.com/science/article/B6V7S-4W7HP0N-1/2/94d573ec9621257c33432aab5b718b6f Wang, David Han-Min

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article This paper analyzes high-technology firms within the European Union to determine the factors that influence performance through business productivity. The study examines six different factors that are representative of entrepreneurial activity, firstly from a purely business standpoint, and subsequently from the areas of production and technology, human resources, strategy and marketing and, lastly, the economic-financial area. Results indicate a direct relation between productivity and factors such as private borrowing, dynamism or using price as a strategic factor, while the reverse is true for concepts such as family resources, level of investment in R&D or training programs. Management Model Performance 5 2010 63 5 463 470 http://www.sciencedirect.com/science/article/B6V7S-4W6FNGS-1/2/4d135abd2776fe8a38c9638fd970f2c5 Soriano, Domingo Ribeiro

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article This article provides the background and the events leading up to this special issue, and the composition of articles that follow. This special issue includes articles that take a bottom-up approach in understanding and explaining subsistence marketplaces, focusing on individual, communal, and cultural factors that influence consumers and entrepreneurs who live at or near subsistence, and who comprise a majority of the world's population. This bottom-up focus is distinct and complementary to the macro-level economic development and mid-level business strategy (e.g., base of the pyramid) approaches to the role of business in poverty alleviation. This special issue consists largely of papers based on presentations at the second subsistence marketplace conference held in Chicago in 2008, with articles and essays reflecting a healthy commingling of disciplinary perspectives that cuts across social and commercial enterprises. Subsistence marketplaces Base of the pyramid 6 2010 63 6 535 537 http://www.sciencedirect.com/science/article/B6V7S-4WP4BH9-1/2/2270efcddf5e2893e1fa2ee741f1e5e4 Viswanathan, Madhu Rosa, José Antonio

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article Ever since Schumpeter first identified industry cycles as the characteristic form of capitalist development, with upturns creating opportunities for profit and downturns providing scope for restructuring, the topic has attracted occasional interest by business researchers - but never the sustained interest that the subject warrants. Most studies in cyclical dynamics focus on the macroeconomy, and largely deal with forecasting. This article focuses by contrast on cyclical dynamics at the sectoral level, where cyclical upturns and downturns create essential and unavoidable strategic issues for management. This introductory paper discusses the fundamentals of industry cycle identification, and analysis in both the time domain and the frequency domain with a view to drawing strategic insights. The study illustrates these approaches with industrial data from the global semiconductor industry. The argument is that the study of cyclical industrial dynamics provides the foundation for wider studies of innovation and technology management. Cyclical industrial dynamics Industry cycles Semiconductor industry Counter-cyclical investment 5 2010 63 5 454 462 http://www.sciencedirect.com/science/article/B6V7S-4WCK097-2/2/a7ae19fc8b193b8cba8f131eb9797ccc Tan, Hao Mathews, John A.

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article This article provides a review of the study by Roth and Diamantopoulos (2009), "Advancing the country image construct," with a view towards highlighting the gaps in the broader country-of-origin literature. The literature mostly ignores pivotal points that should influence both the direction and the design of country-related research in international marketing. At least six key considerations in country-of-origin research deserve concurrent attention in future studies. They include: (1) the globalization of markets, (2) ecologically appropriate designs, (3) country-of-origin knowledge, saliency, and use, (4) labeling practices and requirements, (5) a focus on appropriate segments, and (6) the role of country of origin in foreign direct investment process. This commentary essay explores these issues with a view towards enhancing the relevance, ecological validity, and the quality of future research efforts. Country-of-origin research Globalization Country image Brand origin 4 2010 63 4 442 445 http://www.sciencedirect.com/science/article/B6V7S-4X5HY6M-1/2/33cfb22c54f1eac27c25cf2272d6cf6a Samiee, Saeed

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article This commentary essay explores the joint effects of internal context and external search for knowledge on new management practices. Mol and Birkinshaw's (Mol, M.J., Birkinshaw, J., The sources of management: when firms introduce new management practices. Journal of Business Research; forthcoming.) research provides an interesting discussion regarding management innovation studies and will likely create promising future research opportunities. 3 2010 63 3 321 323 http://www.sciencedirect.com/science/article/B6V7S-4WBB6YY-3/2/a4b4c87514f71778f758b95f0a99ad4f Wu, Lei-Yu

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article Studies of productivity often ignore measurement error and fail to distinguish between exogenous and endogenous factors in adjusting for the environment. This failure may misguide managerial decisions on benchmarking, ranking, and remuneration. For example, common relative efficiency techniques such as data envelopment analysis (DEA) assume away the measurement error. This article combines DEA with stochastic frontier analysis in a synergistic multiple-stage analysis to purge the estimate of managerial performance of measurement error and exogenous factors. Removing the impact of measurement error indicates the largest rise in productivity. Removing the impact of exogenous factors raises discriminatory power. The method offers a number of innovations over other studies in the literature. The article is also the first to investigate the profit efficiency of the commercial banks in the United Arab Emirates. Productivity Purging data Measurement error Environment 3 2010 63 3 294 302 http://www.sciencedirect.com/science/article/B6V7S-4W68DYK-1/2/4c47b938a5ca7ff09f0c538929e52788 Avkiran, Necmi K. Thoraneenitiyan, Nakhun

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article Managerial ownership Corporate performance Semi-parametric regression 3 2010 63 3 292 293 http://www.sciencedirect.com/science/article/B6V7S-4W55T3K-1/2/c22b6f209213f04aea7c2f53c692eb7d Cheung, Adrian Wai-kong

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article The study on which this article is based, examined whether fear appeal advertising increases the likelihood of adopting appropriate behavior and whether different racial groups perceive fear appeals pertaining to HIV/Aids communication differently. The extent of fear, attitude towards the advertisements, as well as threat and efficacy were also investigated to ascertain the influence of different levels of fear appeals. Social marketing programs address various pandemics and anti-social behavior, where citizens act in conflict with accepted social conduct. The use of fear as a motivation in advertising places emphasis on the severity of the threat. Marketing practitioners, believing the message is too difficult to implement, have questioned the use of fear appeal advertising messages. The findings of this study indicate differences among racial groups pertaining to levels of fear and attitude towards advertisements, as well as differences in threat and efficacy experienced after exposure to high fear appeals compared to other appeals. Social marketing communication Advertising Fear appeals HIV/Aids South Africa 2 2010 63 2 121 125 http://www.sciencedirect.com/science/article/B6V7S-4VPV8RW-2/2/92ce8a363d03dfdcb5b03278087e2108 Terblanche-Smit, Marlize Terblanche, Nic S.

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article This paper examines performance implications of the flexibility-efficiency tradeoff in the turbulent environment. We test the relationship between resource utilization and firm performance among the Chinese state-owned enterprises (SOEs) during China's economic transformation. The study finds that (1) overall efficiency enhances performance; (2) different measures of efficiency all exhibit curvilinear relationship with performance; and (3) differences exist between high efficiency and low efficiency subgroups of firms. The results reveal that efficiency as well as flexibility has a positive impact on firm performance only within a certain range. Beyond a certain point, the cost of maintaining flexibility overwhelms the benefit, causing performance to decline. China Flexibility-efficiency tradeoff Resource-based view Dynamic capabilities State-owned enterprises 4 2010 63 4 356 362 http://www.sciencedirect.com/science/article/B6V7S-4W8KHNG-3/2/c1b0f73947df95e817049428d9074c89 Tan, Justin Wang, Liang

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article This research evaluates a theoretical model that explains the growth and internationalization of 76 small pottery subsistence businesses in two communities in Oaxaca, Mexico as an agency problem. The model complements resource-based explanations of growth and internationalization for small firms. Based on in-depth interviews and industry sector data, descriptive statistics, Pearson correlation, and partial correlation are used to confirm the viability of the model. Results suggest that government actions have countervailing positive and negative relationships to sales growth. In both communities, government programs are positively associated with desired outcomes such as net profits and growth because they reduce the merchants' perceived financial risks. Concurrently, government programs are negatively associated to growth because subsistence entrepreneurs' perceptions of the government's political and self-serving motivations hinder their adopting and taking full advantage of government programs. Agency problems and incentives Subsistence entrepreneurs Growth and insertion of SMEs Government 6 2010 63 6 630 638 http://www.sciencedirect.com/science/article/B6V7S-4WN1YG2-1/2/3eba582e42eed8f62614de18d18e5a21 Toledo, Arcelia Hernández, José de la Paz Griffin, Denis

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article Despite a worldwide growth in the number of boycott campaigns, the results of studies are inconclusive as the motives behind individual participation are still largely ignored. Drawing on a socio-cognitive theory, the theory of planned behavior, this research investigates whether the direct variables of attitude, subjective norm and perceived behavioral control, help predict consumers' boycott intention. Conducted in Lebanon, this work employs a survey design administered to a randomized systematic sample of 500 Muslim and Christian consumers. The sample is split into two sub-samples reflecting the main religious groups in the Middle-East. Results show that although the Muslim participants appear more prone to participate in the boycott, still attitude, subjective norms, and perceived behavioral control are all significant predictors of intentions in both communities with the attitudinal component carrying the most weight. This application of a social psychology theory to the consumers' passive resistance to purchasing yielded significant contributions at the theoretical, empirical, and managerial levels. Consumer attitudes Market intelligence Boycotting intentions Theory of planned behavior 4 2010 63 4 347 355 http://www.sciencedirect.com/science/article/B6V7S-4WCK097-3/2/bc12c917dc1286ed995b69dc1fc40c4c Farah, Maya F. Newman, Andrew J.

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article International marketers face the challenge of understanding the decision making process that consumers in subsistence marketplaces go through when choosing which products to buy. The unique characteristics of these marketplaces pose distinct challenges which researchers need to address in order to understand what motivates consumers in these markets to make purchases. This paper identifies the potential influencers of purchase by subsistence consumers using a study conducted in Zimbabwe. The findings from this study indicate a set of purchase influencers which motivate consumers to buy products, discussed in terms of their order of importance. Consumer purchase decision making Subsistence markets Purchase drivers Zimbabwe 6 2010 63 6 643 650 http://www.sciencedirect.com/science/article/B6V7S-4WS85VK-1/2/8600228e1fcc2b7fbb31bab012635f30 Chikweche, Tendai Fletcher, Richard

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article Drug abuse, smoking, and disordered eating literature reveal that some health promoting messages can induce unintended or harmful effects on the target audience. Scholars recommend careful messaging in social marketing campaigns, by shifting the focus away from health outcomes. This study tests the effects of adolescent-targeted obesity prevention messages (body-image, health benefit) with positive experience and unrelated messages on health behavior intentions and unintended effects. A pre-post experiment (N = 95) reveals that body-image public service advertisements (PSAs) may increase anxiety when compared to unrelated PSAs (no main effect, significant planned comparisons are found). Health benefit PSAs are more readable (F = 4.59, p < .05) than all other PSA groups and show higher healthy eating planning (F = 3.19, p < .05) compared to unrelated ones. No significant weight attitudes, self-esteem, and stages of change differences are found by message type. Overall, health benefit messages are not less effective. Adolescent obesity Obesity prevention messages Health promoting messages Social marketing 2 2010 63 2 154 160 http://www.sciencedirect.com/science/article/B6V7S-4VVN4T7-1/2/21dd9a3bb943df247b2496cc7918ad48 Dooley, Jennifer Allyson Deshpande, Sameer Adair, Carol E.

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article Bove, Pervan, Beatty, and Shiu [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] develop and test a latent variable model of the role of service workers in encouraging customers' organizational citizenship behaviors. However, Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.] claim support for hypothesized relationships between constructs that, due to insufficient discriminant validity regarding certain constructs, may be inaccurate. This research comment discusses what discriminant validity represents, procedures for establishing discriminant validity, and presents an example of inaccurate discriminant validity assessment based upon the work of Bove et al. [Bove, LL, Pervan, SJ, Beatty, SE, Shiu, E. Service worker role in encouraging customer organizational citizenship behaviors. J Bus Res 2009;62(7):698-705.]. Solutions to discriminant validity problems and a five-step procedure for assessing discriminant validity then conclude the paper. This comment hopes to motivate a review of discriminant validity issues and offers assistance to future researchers conducting latent variable analysis. Average variance extracted Discriminant validity Latent variable modeling 3 2010 63 3 324 327 http://www.sciencedirect.com/science/article/B6V7S-4WDNBTW-2/2/09a80630635ba19d9d74bbf57b482e60 Farrell, Andrew M.

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article This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms. Ethics institutionalization Quality of work life Esprit de corps Organizational commitment Small business 4 2010 63 4 418 423 http://www.sciencedirect.com/science/article/B6V7S-4W99NNM-1/2/81ff819e53d663bf097f1462ad52f749 Singhapakdi, Anusorn Sirgy, M. Joseph Lee, Dong-Jin

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article This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner's products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners' push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system. Retailer loyalty Push strategy Pull strategy Perceived value Asset specificity 4 2010 63 4 431 438 http://www.sciencedirect.com/science/article/B6V7S-4W5M0C3-1/2/4cd3ae66605f6beba64c1e4ea12adaa9 Chiou, Jyh-Shen Wu, Lei-Yu Chuang, Min-Chieh

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article This study evaluates the capital-structure determinants of Latin American firms using a comprehensive sample covering seven countries. Firms in the region have debt levels similar to those of U.S. firms, which is puzzling, given that Latin American firms experience relatively lower tax benefits and higher bankruptcy costs. This study argues that ownership-concentrated firms avoid issuing equity because they do not want to share control rights. Latin American firms have high ownership concentration, which creates an ideal setting to study how ownership concentration explains firms' capital structure. Consistent with the control argument, this study finds a positive relation between leverage and ownership concentration, when losing control becomes an issue. Also, the study shows a positive relation between leverage and growth. In addition, the study reports that other determinants that do not proxy for control rights are consistent with previous findings. Firms that are larger, have more tangible assets, and are less profitable are also more leveraged. Capital structure Ownership control Emerging markets Latin America 3 2010 63 3 248 254 http://www.sciencedirect.com/science/article/B6V7S-4W50K1N-1/2/56455df8697977193cbf46b0a9a0b76c Céspedes, Jacelly González, Maximiliano Molina, Carlos A.

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article The paper, "A socio-cognitive approach to exploring consumer boycott intelligence," effectively explores issues surrounding the boycott behavior of Muslim and Christian consumers in Lebanon. This commentary is to promote further development of the research domain, both the specific topic of this paper as well as wider issues of boycott behavior, by considering the limitations and discourse of the adopted methodology, the positioning of the paper within the extant literature, and future development of methodology. This commentary considers several frameworks and research traditions identifying a need for a longitudinal research strategy of which Farah and Newman [Farah, MF, Newman, AJ. A socio-cognitive approach to exploring consumer boycott intelligence. J Bus Res 2009-this issue.] is only one part within a particular situation and context. The commentary suggests potential prospective research strategies for further development of the topic. Boycotting Theory of planned behavior Mixed methods Replication 4 2010 63 4 363 365 http://www.sciencedirect.com/science/article/B6V7S-4W9V7H3-3/2/3f3c20b8ce9f1fb2f817da7eb1b07edf James, Victoria K.

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article This study illustrates the factors that affect a firm's intention to engage in foreign direct investment (FDI) in China, using Taiwanese firms in the Information Technology (IT) sector as an example. By building upon the literature, we investigate a firm's decision to engage in FDI by taking industry and firm factors into consideration. This study applies an event history technique to perform an empirical analysis, taking into account the conditional probability of the element of time. These factors are analyzed in a dynamic context using a sample of 667 Taiwanese firms in 10 industries between 1996 and 2005. We find that network linkages, the expansion of markets, and China's incentive policies positively affect the intention to engage in FDI. A firm with a higher degree of export orientation and larger firm size also has a strong effect on motivating FDI. Foreign direct investment Industry factor Firm factor 5 2010 63 5 479 485 http://www.sciencedirect.com/science/article/B6V7S-4W6FNGS-3/2/204b9be6e0c4c6d184e2d06b9628c604 Lin, Feng-Jyh

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article This study examines the effects of creative workforce density and organizational slack on innovation performance. This article suggests an inverse U-shaped relationship between creative workforce density and innovation performance and proposes two governing forces relating to this relationship. Moreover, this study suggests that different slacks vary in affecting innovation. When adding absorbed and unabsorbed slacks as moderators, the relationship between creative workforce density and innovation performance becomes strengthened or attenuated respectively. Comprehensive secondary data on 305 Taiwanese firms in IT sector support the prediction. This article also discusses the managerial implications and highlights future research directions. Creative workforce Organizational slack Innovation performance 4 2010 63 4 411 417 http://www.sciencedirect.com/science/article/B6V7S-4WBB6YY-2/2/932c0cb7ec4d1ff2c24e03d467aebfc0 Chen, Chung-Jen Huang, Yi-Fen

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article Growing evidence suggests unconscious thinking (e.g., [Bargh, John A., (2002), "Losing consciousness: automatic influences on consumer judgement, behavior, and motivation." J Consum Res, 29 (2), 280-285.]) affects most decision-making. Tapping into this process requires a methodology that helps informants retrieve memories from their unconscious memories. Using McCracken's [McCracken, Grant, (1988), The long interview. Newbury Park: Sage.] long interview method, data are collected to demonstrate retrieval of subconscious myths and interpretations of their meanings. Levy [Levy, Sidney J. Interpreting consumer mythology: a structural approach to consumer behavior. Journal of Marketing 1981;45(3):49-61.] suggests that unconscious memories are stored as little myths-pieces of stories-and offers interpretive guidelines for analysis. Using a modified version of Levy's method, the paper interprets thick, written descriptions of long interviews of Japanese tourists visiting Hawaii's Big Island (BI). The results provide insights on Japanese tourist behavior inaccessible through conventional research methods. Both emic (self) and etic (researcher) interpretations of visitor experiences uncover important insights on leisure travel decisions and tourist behavior. Long interviews of Japanese tourists visiting Hawaii's Big Island are mapped and compared to the visitor's plans, motivations, decisions, and consequences. This paper extends Levy's [Levy, Sidney J. Interpreting consumer mythology: a structural approach to consumer behavior. Journal of Marketing 1981;45(3):49-61.] methodology to expand understanding of the tourist decision-making process. Long interviews Unconscious memory Storytelling and myths Japanese tourist behavior Hawaii Emic interpretations Etic interpretations 4 2010 63 4 372 383 http://www.sciencedirect.com/science/article/B6V7S-4WDNBTW-1/2/5b874a9aa859ff1cded8342c76bf3707 Martin, Drew

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article This paper examines the different motivations behind strategic choice in base of the pyramid or subsistence markets. Two strategies are examined through comparative analysis: market extension and strategic intent. Using two commercial bank's micro-lending business strategies in Sri Lanka, a comparative case study suggests that strategic intent is motivated by building capabilities over time that results in successful poverty alleviation, whereas market expansion is motivated by an immediate desire to expand overall sales revenue. This conclusion may help reframe subsistence market or BoP arguments away from such false choices as appropriate size (e.g., multinational corporations versus small and medium size enterprises) toward more useful discussion on understanding why firms participate in subsistence markets and what is the motivation behind their strategic choice. By considering more than just size and scope and studying the motivations behind long-term solutions to poverty alleviation, firm success can be better understood and achieved. Subsistence marketplaces Base of the pyramid Poverty alleviation Micro-lending Microfinance Sri Lanka 6 2010 63 6 651 655 http://www.sciencedirect.com/science/article/B6V7S-4WVCT09-1/2/b5ff4b112319e3e26b8e7a8eadaf2042 Elaydi, Raed Harrison, Charles

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article This article responds to the issues Samiee (2010-this issue) raises in his recent comment on Roth and Diamantopoulos (2009). The overall focus of the criticism (Samiee, 2010-this issue) on the missing critical considerations of the study is somewhat surprising. Samiee (2010-this issue) criticizes Roth and Diamantopoulos (2009) not on what they did but on what they did not do. Such criticism would, at least in principle, be justifiable if directed at omissions that are directly relevant to the core construct of Roth and Diamantopoulos' (2009) paper, namely the country image (CoI) construct. However, most of the critical issues Samiee (2010-this issue) raises apply to research on country-of-origin (CoO) effects in general and not to Roth and Diamantopoulos' (2009) study that provides concrete guidelines on how to conceptualize and operationalize CoI in future research. This response first highlights how Roth and Diamantopoulos' (2009) study, centering on the CoI construct, differs from studies on the CoO effect. The article then directly addresses the specific critical issues Samiee (2010-this issue) raises and also discusses the relevance of CoI and CoO research. The paper concludes by suggesting that, while demanding rigor in CoO and CoI research is indeed timely and important, completely rejecting this research stream is both premature and unwise. Country image (CoI) Country-of-origin (CoO) Research Relevance Globalization Brand origin 4 2010 63 4 446 449 http://www.sciencedirect.com/science/article/B6V7S-4XDKCC8-1/2/623bfd911f063feb2b56b37b5bbe2646 Zeugner-Roth, Katharina P. Diamantopoulos, Adamantios

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article Understanding and measuring electronic service quality including its dimensions has become crucial since a growing volume of business takes place in the cyber world. This paper focuses on measuring electronic service quality and service recovery issues by means of E-S-QUAL and E-RecS-QUAL scales in a pure service oriented setting and across a culturally different consumer group than the original scale. This research covers 2017 customers' assessment of the electronic service quality offered by 13 banks in Turkey. Findings suggest a refined and more stable version of the E-S-QUAL scale for the internet banks. Comprehensive psychometric tests also suggest that E-RecS-QUAL is an appropriate tool to evaluate online service recovery in consumer research. Electronic service quality E-S-QUAL E-RecS-QUAL Online banking Internet banking 3 2010 63 3 232 240 http://www.sciencedirect.com/science/article/B6V7S-4VYMP2P-1/2/7e4cb167f537424c15fd8dc50f78a467 Akinci, Serkan Atilgan-Inan, Eda Aksoy, Safak

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article This article describes exploratory research on how consumers and small entrepreneurs navigate subsistence marketplaces, with particular emphasis on social networks, a central characteristic of these contexts. Existing studies have characterized subsistence contexts as 1-to-1 interactional marketplaces due to the prevalence of face-to-face interactions among consumers and sellers when evaluating products, making purchases, and operating small businesses. This research uses survey methods to study these networks, paying particular attention to how individuals interact within them, the kind of information being shared, their influence on purchase decisions and business decisions, and finally, their impact on the marketplace skills of subsistence consumers and entrepreneurs. Consideration of both consumers and entrepreneurs provides perspective on the role of social networks from both sides of the business transaction. The article also discusses implications for business research and practice. Subsistence marketplaces Subsistence consumers Subsistence entrepreneurs 6 2010 63 6 570 581 http://www.sciencedirect.com/science/article/B6V7S-4WW16TT-1/2/67f410816ea0ec1af158cbf4d52a4218 Viswanathan, Madhu Sridharan, Srinivas Ritchie, Robin

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article This article summarizes the articles found in this special issue, which were inspired by the 2008 Social Marketing Conference in Brighton, England. This special issue provides readers with an interesting mix of social marketing topics and methods. Both conceptual and empirical articles are represented. Social marketing practitioners will find some good ideas and new approaches. Social marketing researchers will be presented with some of the latest thinking in social marketing, and perhaps will obtain insights for future research. 2 2010 63 2 97 98 http://www.sciencedirect.com/science/article/B6V7S-4VPV8RW-3/2/93e412d7fa68d9dad8625a4f89004493 Wymer, Walter

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article The base of the pyramid (BoP) literature is grounded in the proposition of mutual value creation, an important but not yet well-tested relationship between business development and poverty alleviation. This paper begins to address this gap by assessing how business ventures serving BoP producers address local constraints and create mutual value. Using a case study methodology, sixty-four ventures are analyzed to identify the constraints faced by BoP producers. These are classified into productivity and transactional constraints. While the former set of constraints inhibits local value creation, the latter severely diminish the value capture potential of BoP producers. An in-depth analysis of eleven agricultural ventures provides insight into the strategies that ventures use to address constraints and enhance value creation and capture by BoP producers. The findings also indicate that alleviating constraints creates value not only for local producers, but also for the ventures themselves. Base of the pyramid Poverty alleviation Mutual value creation 6 2010 63 6 582 594 http://www.sciencedirect.com/science/article/B6V7S-4WT39SD-1/2/7bfad71cdc104cff08fd0ea0d727f5c7 London, Ted Anupindi, Ravi Sheth, Sateen

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article The main goal of teaching a database application is to prepare students to use the application as a tool to gather information and to solve problems. This study investigated two approaches to teaching problem solving with database applications with the goal of preparing students to transfer their problem solving and database skills to solve an ill structured business problem. The findings reveal that neither the problem solving instruction approach nor the problem solving discovery approach improved students' transfer of problem solving skills. Students continue to have difficulty selecting efficient database procedures to support their problem solving processes. Further research is recommended. Database software Skill transfer Problem solving 2 2010 63 2 175 181 http://www.sciencedirect.com/science/article/B6V7S-4VXT0X6-1/2/579a296e17bd745b4ded8e59622ec34c Chen, Catherine

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article This paper responds to the need for greater research in subsistence markets that engage new and innovative approaches to scholarship, in particular those that involve initiatives based on interactions between scholars and communities. On the basis of an analytic autoethnography conducted at a social venture in Accra, Ghana, the author empirically explores third space, or third space at work. Third space is defined as a momentary space between one's day-to-day world and other worlds. Building on recent literature that argues for a conception of third space that is less temporary and that allows one to be both here and there, this study uses blending, resistance, and negotiation to demonstrate the on-going making of theory and practice. The study also reveals that third space at work may occur on a continuum of in-betweenness and may be shared. The findings are relevant to scholars, practitioners, and global citizens. African subsistence markets Social ventures Third space Analytic autoethnography 6 2010 63 6 608 616 http://www.sciencedirect.com/science/article/B6V7S-4WTHB41-1/2/cc953c4262d73d2c9285b918452cecc7 DeBerry-Spence, Benét

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article This paper explores the development of market roles and transactions in fuel-efficient stoves in Darfur from 1997 to 2008 as a grounded example of how subsistence markets are socially constructed in post-conflict settings. Using a combination of archival texts, interviews, and real-time discourses by protagonists, this study explains the who, what, why and how of emergent marketplaces by showing how development interventions come to imbue market participants and transactions with socially (re)constructed meanings. The fitful emergence of subsistence marketplaces for fuel-efficient in Darfur is punctuated by development interventions which at times under- or misrepresent market participants and by successes and failures in bringing together trainers, producers, sellers, consumers and users of fuel-efficient stoves. Subsidies and handouts delay and distort the emergence of grassroots demand, choices, and prices; a plurality of competing development interventions re-shape the supply. By the end of 2008, the subsistence market for fuel-efficient stoves catches momentum, engaging over 52% of the Darfuri communities in market transactions for the product. As market participants gain voice and influence they reshape the market to favour mud stoves over metal stoves. Reports by several development organizations suggest that among fuel-efficient stove users, 90% use mud models, and 49% of women who own both mud and metal stoves prefer mud stoves. Subsistence marketplaces Critical discourse analysis Development interventions 6 2010 63 6 617 629 http://www.sciencedirect.com/science/article/B6V7S-4WS224C-2/2/638cdb5839554bfaf5bb8c3beb40ee2c Abdelnour, Samer Branzei, Oana

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article In this study, two data sets were used to test the validity of the Babin, Boles, and Robin (Babin BJ, Boles JS, Robin DP. Representing the perceived ethical work climate among marketing employees. J Acad Mark Sci 2000;28(3):345-358.) measure of ethical work climate and its relationship with role stress, pay satisfaction, supervisor satisfaction, organizational commitment, performance, and turnover. The results indicated that ethical work climate is a multidimensional construct and that its dimensions influence marketing employees' job attitudes and job behaviors. Facets of job satisfaction and organizational commitment mediated the relationship between ethical work climate and turnover intentions and turnover. Ethical work climate Job satisfaction Role stress Performance Turnover 4 2010 63 4 384 391 http://www.sciencedirect.com/science/article/B6V7S-4WKS6GC-1/2/c1da3cbb85f2766278b7545ceb9c214e DeConinck, James B.

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article In the economics and strategy fields, researchers seek to understand the antecedents of firm profitability. How and why do certain private enterprise firms develop competitive advantages in environments of rapid technological change while other firms do not? This study extends recent variance decomposition research in three ways. First, this work compares IT sectors in Taiwan and South Korea by using the Standard & Poor's Compustat® Global Vantage database. Second, this investigation tests industry and firm effects using both the multilevel approach of hierarchical linear modeling (HLM) and the conventional variance components approach (VCA). Third, this study explores the question of why there are significant profitability differences among technological firms even with similar industrial structural characteristics and leveraged resources and capabilities in the same IT industry. This study uses data from the U.S. Patent Office to estimate technological diversification at the level of firm resources for knowledge-based relatedness for the IT firms of Taiwan and South Korea. The empirical results find that firm effects have great impact on performance of the IT sectors of Taiwan and South Korea when estimated by either HLM or VCA. However, industry effects dominate firm effects on South Korea's IT sectors when the variance is estimated by HLM. From the perspective of conducting patents innovation, both of the specialized and diversified corporate strategies are matter to the development of these IT sectors, and South Korea's IT firms are more technologically diversified than those firms in Taiwan. Performance Industry organization Strategic management Technological diversification Hierarchical linear modeling 5 2010 63 5 471 478 http://www.sciencedirect.com/science/article/B6V7S-4W7RJXM-1/2/8e69e87620cb4482d8f38c66360d7d57 Chen, Yi-Min

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article This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general consumers, and conceptualizes potential sources of consumer perceived ethicality (CPE) of a company/brand by investigating consumers' ethical perceptions of business behavior. The developed taxonomy delineates six domains and 36 sub-domains of CPE origin, relating to the impact corporate behavior has on: (1) consumers, (2) employees, (3) the environment, (4) the overseas community, (5) the local economy and community, and (6) the business community. Findings demonstrate disparities between the consumer and the business perspective and highlight the fact that sources of CPE prove considerably more diverse and complex than the literature suggests, therefore presenting a vital extension to existing research. By providing business managers with a comprehensive assembly of issues which may evoke un/ethical perceptions, the framework may serve as a code of business conduct to prevent, contain, or combat negative CPE. Corporate ethics Corporate social responsibility (CSR) Qualitative research Ethical consumption Brand misconduct Consumer perceived ethicality (CPE) 3 2010 63 3 255 262 http://www.sciencedirect.com/science/article/B6V7S-4W441D0-1/2/65944ae2423718db9a8f1d45b5eb2c99 Brunk, Katja H.

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article This study examines the relationship between chief executive officer (CEO) pay fairness and future stakeholder management (SM) as well as the effect of the board of directors on this relationship. The results show that CEO pay fairness has an effect on future SM such that when underpaid, CEOs decrease SM and when overpaid, CEOs increase SM. Additionally, the relationship between CEO pay fairness and SM becomes stronger as the ratio of inside directors on the board increases, which suggests that as both management control increases and board diversity decreases, the CEO's control over SM increases. Implications for SM and CEO pay are discussed. CEO compensation Fairness Stakeholder theory Stakeholder management Board of directors 4 2010 63 4 404 410 http://www.sciencedirect.com/science/article/B6V7S-4W9S2SX-2/2/21fe6e60cc12edbc9927debad92368d4 Fong, Eric A.

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article Extant literature suggests that a key problem with marketing is a lack of financial accountability, and a possible way of improving the situation is to use spreadsheets to inculcate marketing accountability among future marketing executives. This study attempts to enhance our understanding of how to impart spreadsheet skills and encourage an accountability mindset among undergraduate marketing students by focusing on a course called Marketing and Money. Assessment data indicate that the course, which captures the spirit of the behavioral model of learning, does in fact enhance students' spreadsheet skills in a consistent manner. In addition, the analysis suggests that in order to increase students' self efficacy, instructors ought to try to make the course perceptually more useful rather than try to reduce its difficulty. Marketing education Spreadsheet software Financial accountability 2 2010 63 2 182 190 http://www.sciencedirect.com/science/article/B6V7S-4W3871P-1/2/d8e221bd9ad2d494bc1ad7827282eb05 Ganesh, Gopala Paswan, Audhesh K.

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article One problem in implementing risk regulation has to do with asymmetries in information between regulators and licensees. A possible solution is to provide incentives (e.g., more lenient standards) if violations (e.g., risk levels above some specified standard) are disclosed voluntarily by regulated firms, rather than being discovered through the regulator's monitoring efforts. This study adapts game-theoretic work in regulatory economics (where firms are usually viewed as being either compliant or non-compliant) to apply to the case of risk regulation (where firms can be described by continuously varying risk levels). This article derives equilibrium solutions for the self-reporting mechanism under different model formulations, and discusses the conditions under which these solutions are better than a traditional direct-monitoring regulatory scheme. For example, when firms can benefit (in the form of reduced costs) by increasing their risk levels, the results show that offering a loosened standard to encourage voluntary disclosure of risk levels is worthwhile only when a sufficiently large proportion of firms is believed to have high risk levels. Risk-informed regulation Self-reporting Game theory Optimization 5 2010 63 5 528 534 http://www.sciencedirect.com/science/article/B6V7S-4W7RJXM-2/2/610ae8ace45de62857109c71b1148bc8 Lin, Shi-Woei

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article In contrast to sociology, economics, and above all, business economics has not yet discovered disaster management as a research topic even though this subject affects many areas of economics due to its interdisciplinary character. The enormous economic losses suffered by private parties, businesses and public institutions in crisis events, the huge amounts of money which are spent in disaster prevention, as well as the challenges that providing emergency management and disaster control present, contain many issues and have an increasing social and economic relevance. This article takes a close look at the concept of disaster from an economic and management point of view to mitigate the impact on human beings and environment. Based on the rational choice approach the study analyzes the state of preparedness that is mainly responsible for good or poor disaster prevention and presents a theoretical framework for a comprehensive disaster management including examples of practical applications. The conclusion outlines several important areas of future research in business economics. Disaster management Theoretical framework Research Risk Prevention Response 4 2010 63 4 337 346 http://www.sciencedirect.com/science/article/B6V7S-4WDFCB4-1/2/bf2ca129895ca87e16a5b78bf8081cd5 Schenker-Wicki, Andrea Inauen, Matthias Olivares, Maria

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article Social marketing is based on the adaptation of the contemporary commercial marketing theory and practice as a means of guiding and aiding social change campaigns. This paper draws on recent developments in commercial marketing theory and prior work in social marketing definitions to create a new definition of social marketing which integrates the commercial definitions of the American Marketing Association (AMA) and Chartered Instituted of Marketing (CIM) with established social marketing definitions from the past thirty years of social marketing conceptual development. The development of the definition is supported through the use of qualitative research technique of text mining which uncovered a core series of principles consistent to the historical definitions of social marketing. Finally, the new definition also introduces clarification of several key subcomponent elements as part of an expanded definition of social marketing. Social marketing definition Marketing definition Leximancer 2 2010 63 2 147 153 http://www.sciencedirect.com/science/article/B6V7S-4VS3P20-1/2/f667d667c15b808d34b5ef19f5eea58a Dann, Stephen

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article The Village Network is a unique model of poverty alleviation involving the collaboration of a host subsistence market community and a nonprofit organization, typically a university, with a multidisciplinary academic module. All parties in this partnership stand to gain from collaboration. The subsistence market benefits from the skill set and labor provided by the university. The university benefits by placing their students in a position to apply theory guided by the social and economic development experience and insights of the indigenous village leadership. The coordinating organization improves relationships and fosters growth in developing communities. The discussion then focuses on insights about subsistence marketplaces that emerge from this initiative. Subsistence marketplaces Service learning Experiential education Multidisciplinary Interdisciplinary International development Poverty alleviation Collaboration 6 2010 63 6 639 642 http://www.sciencedirect.com/science/article/B6V7S-4WN1YG2-2/2/c7419556836a39242f04b05ce892bb8a Crawford-Mathis, Krista Darr, Stephen Farmer, Amy

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article In some areas of public health concern, corporate marketing activities may negate social marketing messages targeting individuals. Traditional social marketing campaigns may be ineffective when commercial marketing activities create an environment that encourages and maintains unhealthy behaviors. This article explores the role of social marketing in these instances. Social marketing Public health Advertising 2 2010 63 2 99 103 http://www.sciencedirect.com/science/article/B6V7S-4VPV8RW-5/2/921ab0018ab99864dc484fccd5e5667e Wymer, Walter

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article Marketing as exchange has been the sine qua non of the field for over thirty years. While buyer-seller dyads dominate traditional conversations, other forms of transactions are included as long as value transfer occurs. The most logical extension is Stakeholder Theory, an approach with the same basic structure for understanding, maintaining, and advancing important relationships among firms and their constituencies. Together, they posit that self-contained individuals or units have a marked impact on one another, which passes across defined boundaries at discrete periods of time. Yet the failure to capture organic and dynamic ways in which such entities interact necessities a new approach, such as the naturological perspective that recognizes porous boundaries and reverberating consequences of marketing exchanges, especially among consumers and other impacted parties who survive at or near the proverbial bottom of the economic pyramid. Subsistence marketplaces Base of the pyramid Stakeholder theory Naturological approach 6 2010 63 6 602 607 http://www.sciencedirect.com/science/article/B6V7S-4WMD2JT-1/2/58732e7ab341e272b826b71ad85687dd Hill, Ronald Paul

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article This paper deals with emotions in order to demonstrate that recycling behavior is associated more with positive emotions than with cognitions. The resulting model displays a marked contrast to the classic cognitive paradigm in the sense that this perspective highlights the idea that consumers act on the basis of their affective reactions, with cognitive factors playing a minor role. In addition, showing alternative routes to achieve both recycling involvement and behavior depending on both the emotional and cognitive characteristics of individuals within the hedonic process. Social marketing Recycling Fear appeal Emotions 2 2010 63 2 104 110 http://www.sciencedirect.com/science/article/B6V7S-4VRWNKJ-1/2/aade43eec1bdb7c519b2b7e9ef81ebfa Meneses, Gonzalo Díaz

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article Literature on acquisition places more concern on the consequence of an acquisition event and pays less attention to what factors influence the motive for initiating the acquisition strategy of a firm. Through the lenses of organizational learning and corporate governance theories, the study examine whether the prior acquisition experience and board characteristics affect firms' acquisition behavior. Hypotheses are tested on a sample of 92 acquisition events of Taiwanese electronics firms during the period from 1997 to 2007 by employing the survival function model. Empirical results indicate that business acquisition experience positively influence the inclination of the acquirer adopting a subsequent acquisition, while board characteristics do not relate to the likelihood of the acquirer making a subsequent acquisition. These findings provide theoretical and managerial implications for organizational learning and corporate governance theories in general and acquisition management in particular. Acquisition Experience effect Boards of directors Organizational learning Corporate governance 5 2010 63 5 502 509 http://www.sciencedirect.com/science/article/B6V7S-4W8KHNG-1/2/40cefa493119ee74fcccc3b762ca1394 Peng, Yu-Shu Fang, Chung-Ping

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article Communication in the media regarding a potential avian influenza epidemic can serve to accurately and effectively inform the public OR misinform and contribute to unnecessary public panic and subsequent undesirable responses. Governments have time to develop communication strategies and specific messages that can effectively convey desired information at different stages of the anticipated pandemic. Effective social marketing incorporates the concepts of formative research, audience segmentation, and consumer focus. Based on the findings from earlier research on public awareness and understanding of bird flu, the collaborators of the project developed evidence-based advertising messages for two primary time-points in pandemic preparation and tested in a series of focus groups; modified them based on the findings; and then re-tested the final campaign. These findings provide important recommendations for the development of future social marketing campaigns in the event of pandemics or other public health crises. Social marketing Health communication Ad-testing Pandemic 2 2010 63 2 126 132 http://www.sciencedirect.com/science/article/B6V7S-4VPV8RW-4/2/98fa65a5ee949c810adcb1a952521e13 Jones, Sandra C. Waters, Louise Holland, Omnia Bevins, John Iverson, Don

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article Scholars indicate significant interest in business models that support entrepreneurial behavior in developing markets [Wankel C., editor. Alleviating Poverty through Business Strategy. New York: Palgrave Macmillan 2008]--particularly as they relate to job creation. This research introduces microfranchising as a business model adaptation that helps low-income individuals overcome non credit-related barriers to entry in obtaining employment. This study reveals a clear challenge for researchers--to better understand microfranchising and the extent to which the practice creates employment and enables individual business success. Largely unanswered questions concern the profiles of typical microfranchisees as well as the impacts of microfranchising on low-income individuals in subsistence marketplaces. This preliminary research focuses on one type of microfranchise operating in Accra, Ghana. Using data from microfranchises enables the exploration of whether workers in subsistence markets benefit from the microfranchise model. In comparing a microfranchise business with comparably-sized non-franchised businesses, this analysis finds preliminary evidence that the microfranchise creates starter jobs. Baseline results highlight microfranchisee characteristics and indicate that this form of microfranchising positively impacts savings and profits. Subsistence markets Entrepreneurship Microcredit and microfranchising 6 2010 63 6 595 601 http://www.sciencedirect.com/science/article/B6V7S-4WSG2T1-1/2/916cd929e6d78fa1a90603c4e192d2eb Christensen, Lisa Jones Parsons, Helen Fairbourne, Jason

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article Hotels are increasingly sponsoring social marketing programs to encourage voluntary reduction of towel and linen use. These programs reduce water usage thus benefiting the environment. They also reduce hotels' laundering costs. Two controlled experiments were conducted to assess behavioral intentions and attributions as a result of such programs. Results demonstrate that response is most positive when savings from the program are donated to charity. When evidence is provided suggesting that a majority of hotel guests participate (social proof), the impact of how savings are used is reduced. This is especially pronounced for those traveling on business. Fit between the charity and the reuse program is inconsequential. The authors discuss implications. Social marketing Hotel reuse campaigns Corporate social responsibility Environmental programs Social proof CSR 2 2010 63 2 166 172 http://www.sciencedirect.com/science/article/B6V7S-4VT1C7M-1/2/bf338409bd66ec703d92eafae7e32550 Shang, Jingzhi Basil, Debra Z. Wymer, Walter

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article This paper presents the results from a qualitative study of income support recipients with regard to how they feel about advertising which overtly appeals to their sense of fear, guilt and shame. The motivation of the study was to provide formative research for a social marketing campaign designed to increase compliance with income reporting requirements. This study shows that negative appeals with this group of people are more likely to invoke self-protection and inaction rather than an active response such as volunteering to comply. Social marketers need to consider the use of fear, guilt and shame to gain voluntary compliance as the study suggests an overuse of these negative appeals. While more formative research is required, the future research direction aim would be to develop an instrument to measure the impact of shame on pro-social decision-making; particularly in the context of close social networks rather than the wider society. Compliance Fear Guilt Shame advertising message appeals Social marketing 2 2010 63 2 140 146 http://www.sciencedirect.com/science/article/B6V7S-4VPV8RW-6/2/91c53a15600b144ea887b4bda9d92ab4 Brennan, Linda Binney, Wayne

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article Young, Meterko, Mohr, Schwartz, and Lin empirically examine how service employees interpret behavioral cues and assess customers' satisfaction in the context of a large healthcare system. This commentary explores the authors' contribution to the multidisciplinary service quality literature. The commentary also considers how Young et al.'s findings align with important, emerging work in the healthcare domain. Customer service Healthcare management Service management Service quality 11 2009 62 11 1136 1138 http://www.sciencedirect.com/science/article/B6V7S-4TRR8VD-1/2/cf9613f6352e82435a1709e4401d30d0 Seiders, Kathleen

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article Extant research offers two alternative mechanisms for relating the asset specificity of a cooperative relationship to partnership performance. Transaction cost economics argues that the specific assets invested in a partnership increase the hazards of opportunism. As firms select appropriate governance structures to reduce opportunistic behavior, performance increases. On the other hand, relational exchange theory suggests that asset specificity enhances the trust between partners, which in turn leads to more cooperative behavior and higher partnership performance. This paper tests both mechanisms simultaneously on a sample of procurement relationships between Hong Kong trading firms and their Chinese suppliers using SEM methods. Our results support the predictions of relational exchange theory more than those of transaction cost economics. The paper also discusses the role of the Chinese context on theory application. Asset specificity Transaction cost Relational exchange Contract Trust 11 2009 62 11 1214 1219 http://www.sciencedirect.com/science/article/B6V7S-4THJ6F2-2/2/d5ddf54e3921f7be349ddde0309bb561 Lui, Steven S. Wong, Yin-yee Liu, Weiping

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article This paper examines the effects of a firm's interorganizational network characteristics and a CEO's interpersonal network ties on a firm's strategic adaptive capability in a transition economy. Using a unique survey dataset of 250 Chinese firms, the paper focuses on the compositional diversity of a firm's interorganizational network and the structural holes in a CEO's interpersonal network. The results show that an interorganizational network that is diverse in composition and an interpersonal network that is rich in structural holes have significantly positive effects on a firm's strategic adaptive capability in China's transition economy. However, a negative interaction effect occurs between interorganizational network diversity and interpersonal network structural holes. The results suggest that managers simultaneously consider both the individual and joint effects of interorganizational and interpersonal network characteristics when developing firm strategies. Network diversity Structural hole Strategic adaptive capability Transition economy Alliance 11 2009 62 11 1087 1095 http://www.sciencedirect.com/science/article/B6V7S-4TSC3YJ-2/2/a03238be43758ee79799a45cb165c843 Ma, Xufei Yao, Xiaotao Xi, Youmin

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article Outsourcing refers to the practice of a firm entrusting to an external entity the performance of an activity that was performed erstwhile in-house. Although off-shoring and offshore outsourcing to suppliers have dominated much of the recent discussion and debate on outsourcing in scholarly journals and the business press, the nature and scope of outsourcing that does not transcend national boundaries, and outsourcing to entities other than to suppliers is quite substantial. Against this backdrop, a five sources outsourcing framework delineating a broad array of outsourcing avenues available to firms is proposed. For the most part, lowering costs as a motive underlying off-shoring and offshore outsourcing have dominated recent discussion. Furthermore, in the aftermath of the rapid growth in offshore outsourcing in the services sector, the technological forces underlying these developments have been extensively written about. Against this backdrop, the relevance of considerations other than cost in the outsourcing decisions of firms, and the role of technology in automating and thereby either making redundant an erstwhile outsourced activity or performing the activity in-house are discussed. Outsourcing Offshore outsourcing Off-shoring Micro-outsourcing 11 2009 62 11 1165 1172 http://www.sciencedirect.com/science/article/B6V7S-4TT1G3D-1/2/e2b2efe6151da92c53a4a2edc11f008c Varadarajan, Rajan

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article We examine a sample of strategic alliances made by financial services firms during 1986 to 2003. The market reacts positively to the announcements of alliances and seems to incorporate the information about the value of alliances at the time of alliance announcements. We find no evidence of abnormal stock performance after announcements. Our results also suggest that strategic alliances usually are used as a final form of cooperation rather than as a first step towards closer cooperation between firms. For instance, only about 5% of alliances are followed with joint ventures or mergers of partner firms. Nevertheless, strategic alliance firms are more likely to form joint ventures or merge than randomly selected and matched firms. Furthermore, the market reacts more favorably to the alliance announcements by firms that are subsequently acquired by the alliance partners. Strategic alliances Financial services Joint ventures Mergers and acquisitions 11 2009 62 11 1193 1199 http://www.sciencedirect.com/science/article/B6V7S-4TGGCS5-1/2/5eb55b94390014f673da30a3223e74b3 Marciukaityte, Dalia Roskelley, Kenneth Wang, Hua

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article We consider the problem of pricing event tickets for initial sale when demand is uncertain. It is a standard industry practice for a performer to contract with a promoter who underwrites the event and offers the tickets for sale at a posted price that is sticky in that it is either fixed or costly to adjust once sales begin. Promoters, therefore, bear price risk, and we show that bearing the risk associated with posting a sticky offer price amounts to writing a put option on the ticket revenue. Further, we show that optimal posted-offer prices can be expected to result in rationing (surpluses) if price uncertainty and price elasticity of demand are material (immaterial), even when the demand forecast is accurate. Our results have implications for a more general set of pricing problems in which items are offered for sale at sticky posted prices. Rationing Decision making under risk and uncertainty Option pricing Marketing 11 2009 62 11 1187 1192 http://www.sciencedirect.com/science/article/B6V7S-4TSSYHJ-1/2/a95dff60e38fdf37ac65fcdb1bdf7499 Jones, Steven L. Yeoman, John C.

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article This study examines the relationship between the erosion of first-mover advantages and the competitive behavior of pioneer and follower firms in a service industry--in this case, the European mobile telecommunications industry. The research analyzes the role of market actions related to innovation, pricing and promotion, and non-market actions related to judicial issues. The study finds that first movers enjoy a sustainable market share advantage in this service industry, but that this advantage depends on the type of actions taken by pioneers and followers. Specifically, followers that take more market actions than the pioneer are not able to erode the first-mover's advantage. However, followers taking more non-market actions - such as litigation and complaints - are successful at taking market share from the pioneer. Pioneer advantage Market actions Innovation Non-market actions Legal actions Service industries Telecommunications industry 11 2009 62 11 1139 1145 http://www.sciencedirect.com/science/article/B6V7S-4TVJ055-1/2/ab224ee136ad976391f1053d8b77e39a Usero, Belén Fernández, Zulima

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article This commentary is about the article, "Satisfaction with Service Recovery: Perceived Justice and Emotional Responses" (Rio-Lanza, Vázquez-Casielles, and Diaz-Martin, this issue). Never before have so many services been bought, sold, and consumed as they are today. Competition today is fierce. More and more services include a technology component that may limit customer/employee contacts and make services more complex. Retaining customers, therefore, becomes a very relevant issue that makes Rio-Lanza et al.'s research important. Researchers in service management have studied service recovery considerably. This article describes some of the general trends in research about customer satisfaction in connection to service recovery as well as Rio-Lanza et al.'s contribution. 11 2009 62 11 1220 1222 http://www.sciencedirect.com/science/article/B6V7S-4V09BWW-5/2/ad08381c95d673dcfcc559be398b2d25 Gustafsson, Anders

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article This study examines an important, yet understudied relationship between CEO duality and corporate diversification. Results based on the data collected from Fortune 1000 U.S companies indicate that CEO duality is positively associated with corporate diversification into unrelated industries. Further analyses reveal that this relationship is moderated by a number of corporate governance mechanisms. We find that board equity ownership and institutional ownership concentration weaken the initially positive relationship between CEO duality and unrelated diversification while CEO tenure and board independence strengthen this relationship. CEO duality Unrelated diversification Corporate governance mechanisms 11 2009 62 11 1173 1180 http://www.sciencedirect.com/science/article/B6V7S-4V1D7PJ-1/2/e857e4cb96ec7b819e5c7500d633be12 Kim, Kong-Hee Al-Shammari, Hussam A. Kim, Bongjin Lee, Seung-Hyun

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article This paper reexamines the psychological process underlying the relationship between customer satisfaction and customer retention in a relational service context. It is based on a composite model of the attitude-behavior relation, which takes both attitude toward target and attitude toward behavior into account. Data were collected from a survey with a sample of 209 clients from a major credit counseling organization in the USA. Account data indicating those clients' actual retention behavior were matched with the survey data. A two-step structural equation modeling (SEM) procedure was employed to establish the construct validity and test the hypotheses. The results revealed that the effect of customer satisfaction on retention is mediated by the more proximal determinants of the actual retention behavior. Specifically, customer satisfaction has both direct and indirect effects on customers' attitudes toward remaining in the Debt Management Program (DMP), which is the proximal predictor of customer retention. In addition, satisfaction alone cannot guarantee customer retention. Customers' perceived behavioral control exerts direct effects on their intention to remain and retention. Attitude toward target Attitude toward behavior Customer satisfaction Customer retention Relational service 11 2009 62 11 1152 1159 http://www.sciencedirect.com/science/article/B6V7S-4V0VC0M-2/2/10378ffd5fb57b331dc7b5782b3813f6 Guo, Lin Xiao, Jing Jian Tang, Chuanyi

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article This editorial offers some thoughts on wider criteria of evaluation than journal and article impact metrics. The editorial suggests that the measurement of journal and article impact metrics simply confirms the status quo rather than the promotion of resonance between practice, research and theory. The editorial proposes a more holistic recognition of impact, influence and usefulness that elevates the importance of three further dimensions of application, context and involvement. The editorial considers the value of scientific research to business practitioners and students concluding that an ingenuous and on-going scheme of exchange between scholars and practitioners would lead to cross-fertilization of ideas and experience and enhance empathy, learning and understanding. The alternative pursuit of scientific "respectability" by scholars in the most myopic academic sense has become less and less useful to students as well as the business community leaving the suspicion of business schools obsessed with making money whilst pretending to pursue knowledge and produce future citizens to make the world a better place. Impact factor Journal Author Practice, research and theory Application, context and involvement Business practitioners 11 2009 62 11 1160 1164 http://www.sciencedirect.com/science/article/B6V7S-4TY4MSS-1/2/b6f7108ff7880a7ef450816fbe4347d4 Ellson, Tony

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article We develop a framework to look at mentoring as a consequence of employees' values and beliefs, as well as to explore its role in determining the employees' attitudes towards their organizations. Based on social exchange theory, we hypothesize that employees' levels of individualism, collectivism, and trust in supervisor influence the level of supervisory mentoring received. Moreover, mentoring influences employees' affective commitment and intention to quit, as well as mediates the relationships between the proposed antecedents and outcomes. Using structural equation modeling to examine these relationships, we find that within supervisor-subordinate dyads, subordinates report more mentoring when they have collectivist personal values and trust their supervisor. Additionally, more mentoring is positively related to subordinates' affective commitment towards the organizations and negatively related to their intention to quit. We also find that mentoring mediate the relationship between both collectivism values and trust in supervisors and both organizational commitment and intention to quit. Mentoring Social exchange Trust Organizational commitment Dyadic relationships 11 2009 62 11 1110 1118 http://www.sciencedirect.com/science/article/B6V7S-4TSFRW6-1/2/2d781e891b49535a1b87a848dc71b73c Richard, Orlando C. Ismail, Kiran M. Bhuian, Shahid N. Taylor, Edward C.

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article To date, the majority of studies on job satisfaction use either a global measure or the JDI measure. To extend current research, this study uses the seven dimensions of job satisfaction as described by Churchill et al. [Churchill, G.A., Ford, N.M., Walker, O.C. Measuring the job satisfaction of industrial salesmen. J Mark Res 1974; 11 (3): 254-260.] to explore the relationship between job satisfaction, emotional exhaustion, organizational commitment and propensity to leave. Findings suggest that: 1) emotional exhaustion only relates to certain dimensions of job satisfaction and 2) job satisfaction dimensions related to organizational commitment and propensity to leave are not necessarily the same. Overall, this research provides an argument for the use of the seven dimension job satisfaction scale, as opposed to global measures or the JDI measure. Job satisfaction Emotional exhaustion Commitment Turnover 11 2009 62 11 1146 1151 http://www.sciencedirect.com/science/article/B6V7S-4V09BWW-3/2/937277b652477e9aa42b1dae258fe2b9 Rutherford, Brian Boles, James Hamwi, G. Alexander Madupalli, Ramana Rutherford, Leann

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article Anti-brand web sites are online spaces that focus negative attention on a specific targeted brand. Although anti-consumption movements on the internet have been gaining in numbers and in strength, research has not fully uncovered the nature of such sites and their impact on brand value and consumer anti-consumption. We present a conceptual framework describing online anti-branding and investigate causal relationships in two empirical studies. Study 1 investigates the brand value's impact on likelihood of the presence of anti-brand sites. Strong brands are more likely to have anti-brand sites. Study 2 is a content analysis of a representative sample of anti-brand sites that assesses the nature of the language used by such sites. Anti-brand sites use three types of language -- market, ideological and transactional speech. The study finds that market speech is most prevalent and relates to brand value. Internet Branding Anti-consumption Online consumption Hate sites 11 2009 62 11 1119 1126 http://www.sciencedirect.com/science/article/B6V7S-4TW9WFR-1/2/ef1aebc6d8e5755aebb82fb1326692e8 Krishnamurthy, Sandeep Kucuk, S. Umit

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article Using social information processing theory, we examined the congruence between employee and customer assessments of organizations' service quality. The setting was a public health care delivery system. Contrary to expectations, employee assessments of service quality were lower than those of their customers. Also unexpectedly, employees with professional training had less congruent assessments than other employees. As expected, employees with longer tenure and those in departments with stronger customer service work climates had more congruent assessments relative to their customers. The results have implications for both management theory and for managers interested in developing customer-centered organizations. Social information processing theory Quality management Customer satisfaction Bayesian statistics Veterans Health Administration Congruence research 11 2009 62 11 1127 1135 http://www.sciencedirect.com/science/article/B6V7S-4V75HKY-1/2/c10bc4798785818e7e043a565a201619 Young, Gary J. Meterko, Mark M. Mohr, David Shwartz, Michael Lin, Hai

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article This study contends that the association between corporate cash holdings and corporate governance is subject to the investment environments that firms face. For example, firms with an abundance of investment opportunities have a strong incentive to hold cash in order to maintain their competitive positions. Shareholders accept high levels of cash holdings in such growing firms if corporate governance can protect their interests. This study examines the effects of corporate governance on cash holdings for a sample of high-tech firms. The results show that CEO ownership, the directorship of venture capitalists (VCs), and independent directors play critical roles in corporate cash policy. In addition, the boards are more effective when the firms' CEOs are also their founders or when VCs hold a large stake of company shares. The effects of corporate governance are more significant in younger firms while the effects of firm-specific economic variables are more significant in older firms in the sample. Cash holdings Ownership Board of directors Founder CEO Venture capital 11 2009 62 11 1200 1206 http://www.sciencedirect.com/science/article/B6V7S-4T1SFM4-2/2/f8f08f7e9200a2e7f9051ac61a13cae4 Chen, Yenn-Ru Chuang, Wei-Ting

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article Herington, Johnson, and Scott propose a model of firm-employee relationship strength and delineate means by which this model can be tested. This commentary focuses on the contribution [Herington Carmel, Johnson Lester W., Scott Don. Firm-employee relationship strength -- a conceptual model. Journal of Business Research forthcoming.] provide in drawing from social and organizational psychology literatures and in advocating a closer look at the organizational behavior literature where trust and commitment are cornerstones of relationship building. In addition, the commentary calls for a separation of the predictors of the firm-employee relationship and the strength of the relationship itself. Trust Commitment Relationship strength Employees 11 2009 62 11 1108 1109 http://www.sciencedirect.com/science/article/B6V7S-4V1MFGF-2/2/0cfed88679aa0c4e8bb0b7ee5445378d Tan, Hwee Hoon

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article This article sets out a research program that examines the dynamics of gifting behavior of long-term committed dyadic relationships--married couples. Our research considers the findings of a study in which the reported gifting behavior of couples reveals two gifting rulebooks; the first rulebook consisting of a set of symbolic communication rules, and a second rulebook consisting of economic exchange rules. Most importantly, we develop a consumer gifting classification of marital dyads. Finally suggestions are offered for future research and implications are drawn for marketing strategy. Consumer behavior Gift giving Decision making 11 2009 62 11 1054 1062 http://www.sciencedirect.com/science/article/B6V7S-4VB55BT-1/2/89092962d298d8d1792444bd1b83614c Schiffman, Leon G. Cohn, Deborah Y.

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article This article adds to extant literature by examining the contingent effect of two cross-functional processes on the relationship between the use of an innovation strategy and firm performance, namely, task conflict and political activity. The authors examine the effects of these processes with a sample of 260 firms. The positive relationship between the use of an innovation strategy and firm performance is stronger for higher levels of cross-functional task conflict and lower levels of cross-functional political activity. Furthermore, the authors find support for a configurational hypothesis: the innovation strategy-firm performance relationship is strongest for the high task conflict/low political activity configuration and weakest for the low task conflict/high political activity configuration. The results unveil two important cross-functional mechanisms influencing the extent to which the benefits of an innovation strategy can be reaped. Innovation strategy Task conflict Political activity Strategy implementation 11 2009 62 11 1046 1053 http://www.sciencedirect.com/science/article/B6V7S-4V0VC0M-3/2/3ccb49e859eb339a3c0ff946476e10e0 Clercq, Dirk De Menguc, Bulent Auh, Seigyoung

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article Many studies have analyzed employee turnover. The study expands our understanding of turnover by including leader-member exchange in a model of turnover among retail buyers. Controlling turnover is especially important among retail buyers where it can exceed 30%. The results indicate that leader-member exchange influences turnover indirectly through certain facets of job satisfaction (supervisor satisfaction and pay raise satisfaction). Leader-member exchange Job satisfaction Organizational commitment Turnover 11 2009 62 11 1081 1086 http://www.sciencedirect.com/science/article/B6V7S-4TYPJCB-1/2/53da9611cf8f4f1e68646bab5c0c1974 DeConinck, James B.

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article Recent trends in online retailing suggest that "33% of buyers often or sometimes make unplanned purchases" [Annual Retail Consumer Survey Report. Jupiter Research 2003.]. Findings based on online retailing trends also suggest that both search engines and infomediaries are beginning to play a strong role in leading consumers to online retail sites. Additionally, some practitioner studies find that about half of online consumers use comparison shopping sites before choosing a retailer. Retailers therefore need to understand whether search engines or infomediaries play a stronger role in bringing unplanned consumers. This is the issue that we investigate in this research. Our results indicate that, retailer and consumer factors, category characteristics and the consumer's past relationship with the retailer do play a role in the store choice decisions of online consumers. Between search engines and infomediaries, however, search engines play a far stronger role than infomediaries. The effect is, in fact, more than twice that of infomediaries. Online retailing Unplanned purchases Search engines Comparison sites Household production Human capital 11 2009 62 11 1039 1045 http://www.sciencedirect.com/science/article/B6V7S-4V09BWW-4/2/24af9dd13ef4d72762999bcf20c00ceb Papatla, Purushottam Liu, Feng (Oliver)

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article This study examines why the stock price of a parent company reacts positively to the announcement of a carve-out. The study also focuses on the gains associated with the combinations of carve-outs and each of four subsequent events: M&A activity, secondary offerings, spin-offs, and reacquisitions. The study finds that these secondary events are useful in evaluating the potential market reactions to carve-out announcements. By analyzing 201 carve-outs conducted by nonfinancial firms in the U.S., this study finds that the stock market reacts favorably toward the stock of a parent company when the parent-subsidiary relationship is preserved after a carve-out. However, this reaction changes when secondary events occur. To be precise, the market does not have a significantly positive reaction to the parent company's stock when the announcement concerns only M&A. These results indicate that the stock market expects secondary events when companies announce carve-outs and that it evaluates the combination of events upon the announcement of the carve-outs. In addition, this study finds that the market expects M&A as a secondary event. Equity carve-outs M& A Spin-offs Corporate restructuring 11 2009 62 11 1207 1213 http://www.sciencedirect.com/science/article/B6V7S-4V5GCVX-1/2/c42be2023a45d497cef8082559ee836d Otsubo, Minoru

oai:RePEc:eee:jbrese:v:62:y:2009:i:11:p:1096-11072009-09-15RePEc:eee:jbrese

article This paper posits a model of firm-employee relationship strength that permits the future measurement of an index of the strength of intra-firm relationships between the firm and the employees of that firm. The relationship marketing literature currently provides no clear direction as to how to represent and measure the strength of firm-employee relationships. The proposed model emerges from an examination of previous marketing and non-marketing literature through exploration of possible concepts to represent measuring strong and productive work relationships, focusing on relationship strength as the construct of interest. The review of the literature on the concept of relationship strength results in the development of an index model of firm-employee relationship strength predicted by cooperation, balanced power, communication, attachment, shared goals and values, trust and the absence of damaging conflict. The article concludes with a list of contributions that the model provides to the relationship marketing literature, as well as suggestions for future research. This includes examination of the impact of the relationship that a firm has with employees on external firm relationships, most particularly with customers. Firm-employee relationships Firm-employee relationship strength Relationship marketing Model development Commitment 11 2009 62 11 1096 1107 http://www.sciencedirect.com/science/article/B6V7S-4TT7144-1/2/e889b28f3335fb7657a70720187f460c Herington, Carmel Johnson, Lester W. Scott, Don

oai:RePEc:eee:jbrese:v:62:y:2009:i:11:p:1071-10802009-09-15RePEc:eee:jbrese

article Organizations are finding that their ability to respond to unpredicted changes in the market is becoming a key factor in survival. The ability to adjust e-business processes to customer preferences (flexibility) has become a necessity for online systems. Despite the interest in e-business flexibility the academic literature has not kept pace with industrial developments. This research study builds upon previous work through two investigations. First, the results of five case studies are used to develop a seven (alliance/joint decision management and intelligence, enterprise-wide change management, organizational learning, process oriented agility, network centric information management, leadership of transformation and knowledge exchange meetings) factor model that depicts the influences of flexibility on organizational effectiveness in e-business environments. Second, this paper illustrates how the model can be used as a benchmarking tool and has the potential to become a key learning mechanism. The authors discuss the conclusions and managerial implications of the findings. E-business Flexibility Performance Effectiveness Benchmarking 11 2009 62 11 1071 1080 http://www.sciencedirect.com/science/article/B6V7S-4V4PMCD-1/2/623e3bdf1876d8195fa66c22a2741e24 Phillips, Paul A. Wright, Claire

oai:RePEc:eee:jbrese:v:62:y:2009:i:11:p:1181-11862009-09-15RePEc:eee:jbrese

article Women have made major inroads in the upper echelons in recent years, and not surprisingly, this trend has caught the attention of researchers in the management discipline. Recent empirical evidence reveals that greater the representation of women on top management teams, higher is the performance of the organization. Representation on the team needs to be investigated in the context of managerial turnover since turnover can have an adverse impact on organizational performance. Most turnover studies have focused on the determinants and consequences of turnover among managers on the top management teams without specifically isolating the effects for men and women. This can partly be attributed to the minimal to negligible presence of women on the teams. However, as women have ascended the top ranks of organizations in large numbers in recent years, it is important to examine what causes them to turnover at twice the rate of male managers as anecdotal evidence reveals. In this study, I examine the factors that cause turnover among women of Fortune 1000 companies. Also, following turnover, I examine the paths of the women managers who left their organizations. Top management teams Turnover Women Fortune 1000 firms Performance 11 2009 62 11 1181 1186 http://www.sciencedirect.com/science/article/B6V7S-4TPND39-1/2/c426184833700563206ef9dac34eae3a Krishnan, Hema A.

oai:RePEc:eee:jbrese:v:62:y:2009:i:11:p:1063-10702009-09-15RePEc:eee:jbrese

article This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry -- the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likely to adopt both a customer and a competitor orientation; if the firm thinks its customers are price sensitive, the firm tends to develop a competitor orientation. Moreover, the greater a firm's customer orientation, the more the firm is able to develop a competitive advantage based on innovation and market differentiation. In contrast, a competitor orientation has a negative effect on a firm's market differentiation advantage. Finally, innovation and market differentiation advantages lead to greater market performance (e.g., perceived quality, customer satisfaction) and in turn, higher financial performance (e.g., profit, market share). 11 2009 62 11 1063 1070 http://www.sciencedirect.com/science/article/B6V7S-4TW539R-1/2/4453bdb47e16dd048856ac6115361c60 Zhou, Kevin Zheng Brown, James R. Dev, Chekitan S.

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:696-6982011-05-27RePEc:eee:jbrese

article Armstrong and Graefe apply the index method to predict presidential elections. They imply that the technique is also useful for business decision making. Their idea has merit and may be relevant when the decision context is dynamic, has few prior "observations," and where domain knowledge exists. However, Armstrong and Graefe fail to adequately explain the variable selection process, clarify the conditions when the index method is appropriate, or identify the types of problems most amenable to the index method, and fail to discuss how the index method can be calibrated to help make single option decisions. Index method Forecasting Judgment 7 2011 64 7 696 698 http://www.sciencedirect.com/science/article/B6V7S-51024D0-2/2/9e1b28aa0ed30481159d7369b4103c7e Cote, Joseph A.

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:672-6792011-05-27RePEc:eee:jbrese

article Affinity marketing collaboration is a growing practice in the marketplace, yet theories to explain its influence are scarce in the literature. This study suggests two complementary cause-related effects stemming from an organization's connection with its members to explain the underlying mechanism of affinity marketing. The convergent findings of a survey and an experiment reveal that the responses of consumers in affinity marketing are both empathetic and particularistic. These characteristics distinguish affinity marketing from general commercial co-branding and from cause-related strategies which call for sympathetic and altruistic responses. These effects are more pronounced among individuals with a high interdependent orientation in collectivistic cultures. The dual influence of these effects makes affinity marketing an ideal marketing strategy for improving customer loyalty in the more interdependent societies in Asia. Affinity marketing Cause-related effect Empathy Obligation Loyalty Interdependent orientation 7 2011 64 7 672 679 http://www.sciencedirect.com/science/article/B6V7S-514FVYW-1/2/ee547cdff708a229b6d215d9443bb35b Fock, Henry Chan, Allan K.K. Yan, Dengfeng

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:757-7642011-05-27RePEc:eee:jbrese

article This study examines the association between corporate governance and cash policy within family-controlled firms. Family businesses are complex, because, in addition to dealing with common business requirements and opportunities, they must consider the needs and desires of the family owners. The results of this study show that the impact of corporate governance, with its separation of control rights and cash flow rights, director-ownership-in-pledge ratio and proportion of independent directors on cash policy, differs between family-controlled and nonfamily-controlled firms. Separation of seat control rights and cash flow rights, as well as chair duality, significantly affects the cash policy within different levels of cash holdings in firms. Cash holdings Family-controlled firms Corporate governance 7 2011 64 7 757 764 http://www.sciencedirect.com/science/article/B6V7S-50X30X8-1/2/daa2dec241e0f77fb4080501a33d2cd9 Kuan, Tsung-Han Li, Chu-Shiu Chu, Shin-Herng

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:707-7132011-05-27RePEc:eee:jbrese

article Poor service encounters have the potential to leave customers feeling angry at the frontline service employee who serves them, angry at the organization, or angry at both parties. The 25 in-depth interviews (Study 1) and experimental work (Study 2) demonstrate how distributive (outcome fairness), procedural (response time) and interactional (treatment received) justice dimensions differentially affect where the customer targets her or his anger, either at the frontline employee or at the organization as a whole. Further investigation reveals sins-of-omission (when the service provider failed to act) and interactional justice mediate the effect of response time on anger at the employee. Interactional justice also partially mediates the effect of outcome fairness on anger at the organization whereas sins-of-omission do not. Customer anger Service recovery Interactional justice Sins-of-omission 7 2011 64 7 707 713 http://www.sciencedirect.com/science/article/B6V7S-513XWY8-1/2/b1f04fb30629280d85ecec5c8f44499e McColl-Kennedy, Janet R. Sparks, Beverley A. Nguyen, Doan T.

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:687-6922011-05-27RePEc:eee:jbrese

article This paper reviews a high impact article, "Checking the success of manipulations in marketing experiments" (Perdue and Summers, 1986). The article considers Perdue and Summers' (1986) contribution to experimental research and uses citation analysis to assess its value, usefulness, and impact on the body of marketing experiment literature. Woodside's (2009) citation analysis and Armstrong's (2003) criteria of importance indicate that Perdue and Summers' (1986) article receives high citation references and substantial influence on experimental studies. The main contribution of Perdue and Summers' article is demonstrating ways to enhance validity of experimental research by appropriate manipulation and confounding checks before and during the experiment. The secondary contribution comes from initiating debates in marketing literature on demand artifact consideration, timing, informational value of manipulation, and confounding checks in theory testing. Perdue and Summers' article earns a seminal status within marketing experimental literatures through citation references and its usefulness. The review concludes by updating the current state of manipulation and confounding check measure in marketing experiments, and extends and qualifies Perdue and Summers' (1986) study. The update uses the same procedure utilised by Perdue and Summers' (1986) study to assess the use of validity measures in experimental research reported in the Journal of Marketing Research for 1987 to 1996. Experiments Validation Manipulation check Confounding check Demand artifacts 7 2011 64 7 687 692 http://www.sciencedirect.com/science/article/B6V7S-511KB4S-2/2/b785595f064d6911af73dbdfb2cca3b1 Khan, Jashim

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:749-7562011-05-27RePEc:eee:jbrese

article Due to the challenges associated with reaching consumers using traditional marketing approaches, firms increasingly rely on relational marketing tactics to increase customer patronage with the firm. Yet, consumers often actively avoid relational devices. Thus, firms have a heightened interest in factors that affect customer engagement in relationship marketing efforts. This research provides an empirical test of a model based on equity theory and previous findings regarding psychological engagement. The model predicts whether customers are willing to engage in different relational tactics offered by firms, measured by a formative, actionable Relationship Program Receptiveness (RPR) Index. The results indicate customer perceptions of the inconvenience and anticipated benefits, two factors controlled by the firm, affect RPR. In addition, customer factors, including general privacy concerns, involvement and shopping frequency, affect RPR. Managerially, the results suggest specific actions firms can take to increase the likelihood that consumers engage in relational marketing efforts. Loyalty programs Relationship marketing Equity theory 7 2011 64 7 749 756 http://www.sciencedirect.com/science/article/B6V7S-50TJP09-1/2/b64902348163f7937df594b1959de6d4 Ashley, Christy Noble, Stephanie M. Donthu, Naveen Lemon, Katherine N.

oai:RePEc:eee:jbrese:v:63:y:2010:i:12:p:1368-13712011-05-27RePEc:eee:jbrese

article Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing "importer role performance." The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida's paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT. Export performance Exporter-importer relationships Importer role performance ICT Relationship governance Equivalence 12 2010 63 12 1368 1371 http://www.sciencedirect.com/science/article/B6V7S-51024D0-5/2/bd99cbb19e45ddf088cc11ff5d6dae48 Sinkovics, Rudolf R. Jean, Ruey-Jer 'Bryan' Pezderka, Noemi

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:774-7812011-05-27RePEc:eee:jbrese

article This paper explores the factors that influence individuals' decisions to jointly shop. Drawing from qualitative interviews and relevant theories, the researchers present a model of couple's likelihood of joint shopping. The model includes utilitarian motives (product purchase relevance and perceived financial risk), hedonic motives (expected shopping pleasure with one's partner), and a situational motive (time availability), along with two moderators (gender and relationship length). Online survey respondents answer questions relative to an experimental scenario involving the purchase of furniture or electronics. Results indicate that while all variables studied are influential, expected shopping pleasure and relevance of the purchase to both parties are the most influential aspects in the decision to shop together. Additionally, for males perceived financial risk has a stronger effect on their decision to jointly shop than it does for females. Couple shopping Hedonic shopping Utilitarian shopping Social shopping Joint shopping Expected shopping pleasure 7 2011 64 7 774 781 http://www.sciencedirect.com/science/article/B6V7S-50R63MH-1/2/a2ea09bb41efa0c9422d46bd799d071b Lim, Junsang Beatty, Sharon E.

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:737-7442011-05-27RePEc:eee:jbrese

article This study integrates extant research relating to store-related cognitions, customer emotions (arousal and pleasure), satisfaction, and loyalty into one framework. The researchers administer a survey to 274 customers in four coffee shops of a major chain. Using these data, the researchers test the hypotheses and model with structural equation modelling. The findings suggest that (a) store-related cognitions differentially affect emotions and customer outcomes (satisfaction and loyalty) and (b) the two emotions of arousal and pleasure differentially mediate the relationships between store-related cognitions and customer outcomes. Emotions Loyalty Mediation Satisfaction Store-choice criteria Store-environmental cues 7 2011 64 7 737 744 http://www.sciencedirect.com/science/article/B6V7S-514Y84K-1/2/809e77cfb623acd05ae6aea9af01c5a5 Walsh, Gianfranco Shiu, Edward Hassan, Louise M. Michaelidou, Nina Beatty, Sharon E.

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:782-7842011-05-27RePEc:eee:jbrese

article This article responds to the major concerns Craig and Douglas (2011) raise in their commentary essay on the content analysis of cross-cultural marketing research from Engelen and Brettel (2011). Based upon theoretical arguments and empirical findings in the extant literature, this reply argues that national borders are an appropriate major level at which to study the culture construct. This reply also shows that empirical research on consumer acculturation supports the idea that "whiteness" is present in cross-cultural marketing research. Cross-cultural research Cross-cultural marketing National culture Whiteness 7 2011 64 7 782 784 http://www.sciencedirect.com/science/article/B6V7S-50MMT4P-2/2/8633f5afbcf36b41e671e70291d1634a Engelen, Andreas Brettel, Malte

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article Firms use sales contests to motivate salespeople; however, knowledge of their impact on salespeople is scarce. Acceptance of the contest, according to goal-setting theory, is essential for a contest to motivate salespeople (Hile-Hart et al., 1989). Yet attitude toward (or preference for) the contest is an important factor in motivating effort (Murphy and Dacin, 1998). In an experiment with financial services salespeople, this study examines the compliance effect (Chowdhury, 1993) and propositions that Murphy and Dacin (1998) suggest. Results support goal-setting theory, but also the importance of salesperson's attitude to the contest. While the study partially confirms Chowdhury's (1993) results regarding the influence of contest difficulty, his suggestion that difficulty leads to goal acceptance was not. Valence for winning does not relate to attitude significantly in the study here, contrary to Murphy and Dacin's (1998) propositions. The article develops an integrative model with implications for research and practice. Sales contest Motivation Incentive Salespeople Compliance effect Goal-setting theory 7 2011 64 7 664 671 http://www.sciencedirect.com/science/article/B6V7S-514YXVN-2/2/8bede819e81f749cc9e064e38e810017 Poujol, F. Juliet Fournier, Christophe Tanner Jr., John F.

oai:RePEc:eee:jbrese:v:62:y:2009:i:10:p:955-9622011-05-27RePEc:eee:jbrese

article Based on the extant literature on the cultural/subcultural differences in socialization goals and parental practices in the childrearing process, this study compares Chinese-Canadian and Caucasian-Canadian families with respect to three issues central to consumer socialization - family communication patterns, children's consumer decision-making styles, and children's influence in family purchase decisions. Some significant results include: (1) Chinese-Canadian children perceived both of their parents as more socio-oriented than Caucasian-Canadian children perceived theirs whereas no significant between-group difference was found on the perceived level of concept-orientation for either parent; (2) Chinese-Canadian children, relative to their Caucasian-Canadian counterparts, exhibited more utilitarian and confused-by-overchoice consumer decision-making orientations but less social/conspicuous and impulsive orientations; and (3) Chinese-Canadian children exercised greater purchase influence than their Caucasian-Canadian counterparts for the adolescent 'convenience' product category but no difference was found for the adolescent 'durable' product category. Consumer socialization Family communication patterns Decision-making styles 10 2009 62 10 955 962 http://www.sciencedirect.com/science/article/B6V7S-4TY3XYD-2/2/2cbb84b662d42d13dfcd396fe715eec5 Kim, Chankon Yang, Zhiyong Lee, Hanjoon

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:723-7272011-05-27RePEc:eee:jbrese

article When a firm launches a market-creating innovation, it launches a new product for which there are no close product substitutes. Thus, the new product causes a shift in the existing product-market structure of an industry. This paper reports on the findings of the analysis of 51 large pharmaceutical firms and their market-creating activities. The study suggests that market-creating firms have capabilities in both R&D and marketing. Furthermore, market-creating firms enjoy stronger efficiencies, manage costs better and make more profitable use of their assets. Market creation Innovation Marketing capabilities R& D capabilities Pharmaceutical industry 7 2011 64 7 723 727 http://www.sciencedirect.com/science/article/B6V7S-511BPHH-1/2/d1f0f4d05649261d60cd2c34a29d5ce3 Darroch, Jenny Miles, Morgan P.

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:657-6632011-05-27RePEc:eee:jbrese

article Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are not necessarily aware of, or prepared for, this extra-role assignment, indicating a gap in research and a managerial challenge. The purpose of the present article is to identify how employees' awareness of their impact on their employers' reputation is influenced by pride, job satisfaction, affective commitment, and perceived corporate reputation. An online survey of employees working for firms ranked in Fortune's America's Most Admired Companies Index provides empirical evidence. The findings underline the prominent effect pride in membership has regarding employees' awareness of their impact on corporate reputation. Study findings further deliver insights into opportunities and risks for managers who wish to use internal reputation building strategies to enhance corporate reputation. Corporate reputation Pride Internal brand building Internal marketing Internal reputation building 7 2011 64 7 657 663 http://www.sciencedirect.com/science/article/B6V7S-514FVYW-2/2/c407d68dfe54526f5d5ca5c34098aa7c Helm, Sabrina

oai:RePEc:eee:jbrese:v:60:y:2007:i:12:p:1290-13022011-05-27RePEc:eee:jbrese

article This study measures the travelers' perceived change in utility by accepting one of the modes of transport air, rail, or bus as one component of a packaged city trip. The part-worth values for the trip product elements are expected to depend on a number of traveler characteristics. The predictors hypothesized are city travel experience, general modal preference, socio-economic status, and car ownership. In the survey, the combinations of trip attributes differed between the two subgroups of leisure and business travelers. The leisure travelers rated three levels of mode, length of stay, and price, but only one level of the hotel category. The business travelers were shown four mode alternatives and only two levels for each of the other trip product elements. The conjoint measurements were elaborated by fitting an Extended Bradley-Terry Model. Demonstrating the application of the EBTM is the main purpose of the paper. The EBTM offers several advantages over the more popular versions of conjoint analysis. It correctly treats ties and allows for simultaneous estimation of the trip package ('object') parameters, object covariates (trip attributes), subject covariates (traveler characteristics) and their interactions. For both the business and the leisure travelers, the mode of transport dominated the assessment of a city trip package. For leisure tourists, e.g., switching from train 2nd class to an economy flight boosted the trip package more than twice as much as replacing train for bus. A variation of the package price was much more important for the leisure than for the business travelers. The socio-economic status proved to be an important factor and was particularly influential among the business travelers. In the leisure tourists' sub-sample age was not only important for valuing the mode of transport, but had a preferential impact for all trip components. Finally, the limitations of this demonstration study that discourage extrapolation to city travelers in general are emphasized. Bradley-Terry Model Conjoint analysis Mode of transport 12 2007 60 12 1290 1302 http://www.sciencedirect.com/science/article/B6V7S-4P12787-1/2/366a69eefe97329691921f74f93ff576 Hatzinger, Reinhold Mazanec, Josef A.

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:693-6952011-05-27RePEc:eee:jbrese

article This paper summarizes the key conditions under which the index method is valuable for forecasting and describes the procedures one should use when developing index models. The paper also addresses the specific concern of selecting inferior candidates when using the bio-index as a nomination helper. Political decision-makers should not use the bio-index as a stand-alone method but should combine forecasts from a variety of different methods that draw upon different information. Bio-index Decision-making Index method 7 2011 64 7 693 695 http://www.sciencedirect.com/science/article/B6V7S-511KB4S-1/2/98d90f8882e014c7def5042c9daec562 Graefe, Andreas Armstrong, J. Scott

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:765-7732011-05-27RePEc:eee:jbrese

article Construction industry observers tout the use of financial incentives as promoters of motivation and commitment on projects. Yet, little empirical evidence exists concerning their effectiveness. What are the drivers of motivation on construction projects? The reasons that construction project participants are motivated to pursue voluntary incentive goals are examined through four Australian case studies. The results demonstrate the critical role played by project relationships and equitable contract conditions in promoting the effectiveness of financial incentives. In the context of a construction project, this study finds financial incentives to be less important to motivation and performance than relationship enhancement initiatives. This finding is unexpected and has implications for the design of project procurement strategies. These results suggest that if project clients ignore the importance of relationship quality between participants, the impact of any financial incentive will be compromised. Financial incentives Construction Contracts Motivation Projects 7 2011 64 7 765 773 http://www.sciencedirect.com/science/article/B6V7S-50RV8HV-1/2/0d06d678d919e0985b1465820a25c92e Rose, Timothy Manley, Karen

oai:RePEc:eee:jbrese:v:61:y:2008:i:4:p:323-3312011-05-27RePEc:eee:jbrese

article Resources, strategy, and performance inter-relationships are central to strategic marketing theory. Strategic resources are key inputs to product-market strategy that form the basis of superior firm performance. However, these inter-relationships are subject to 'fit' requirements. This article examines the hypothesis that greater fit between the strategic resources of marketing organizations and product-market strategy encourages superior financial and customer-market performance. This fit is most important to marketing organizations exhibiting either a Defender or Analyzer strategic orientation. No significant relationship is found for fit among Prospectors. 4 2008 61 4 323 331 http://www.sciencedirect.com/science/article/B6V7S-4P9T9FB-2/1/3cfbbdb03a096f7af46e0bd47c9b3826 Hughes, Paul Morgan, Robert E.

oai:RePEc:eee:jbrese:v:61:y:2008:i:4:p:355-3622011-05-27RePEc:eee:jbrese

article As part of the U.S. regulatory requirements, non-U.S. companies registered on U.S. stock exchanges ('foreign registrants') are required to compile financial reports that comply with U.S. Generally Accepted Accounting Principles ('GAAP') or provide a reconciliation of non-U.S. GAAP financial statements to U.S GAAP (20-F reconciliation). The objective of this study is to determine if identical information with respect to U.S. GAAP may be evaluated differently depending on whether the 20-F reconciliation information is presented in a positive (20-F reconciliation gain) or negative (20-F reconciliation loss) way. The research results indicate that the financial professionals' investment recommendations were significantly lower for a firm when it reports a reconciliation loss relative to when it reports a reconciliation gain or when it reports under U.S. GAAP, although the financial results were identical in all cases. Further, consistent with Bradshaw [Bradshaw MT. How do analysts use their earnings forecasts in generating stock recommendations? Account Rev 2004;79(1):25-50.], the financial professionals' expectations of earnings growth were significantly and positively associated with their investment recommendation. 4 2008 61 4 355 362 http://www.sciencedirect.com/science/article/B6V7S-4PGPKWK-2/1/585415a5ef12ed6d29139424653a65c9 Krishnamoorthy, Ganesh Maroney, James J. Ó hÓgartaigh, Ciarán

oai:RePEc:eee:jbrese:v:63:y:2010:i:8:p:832-8392011-05-27RePEc:eee:jbrese

article Services suffer to a great extent from information asymmetries because their attributes are more difficult to grasp in advance. Within services, the tourism industry is an especially notable and interesting case. Akerlof [Akerlof, G. The market for 'lemons': Quality uncertainty and the market mechanism. Quarterly Journal of Economics 1970; 84 (3): 488-500.] suggests the applicability of information asymmetries and counteracting institutions to hotel chains. To reduce these asymmetries different strategies have been proposed. Among them, quality certificates have become one of the most popular tools. However, two questions arise: one, are quality certificates effective tools to reduce information asymmetries in the tourism industry, with its inherent uncertainty? and two, are all types of existing quality certificates equally effective? Thus, the objectives of this study include analyzing the market value variation of a hotel chain due to quality certification, and to test the effect by type of award. The method builds from the event study technique and regression analysis. The results show that the stock market reacts positively to certificates, thus implying that quality certification can be a useful tool for reducing information asymmetry; however, this positive reaction is not equal for all kinds of certificates, the ISO 9000 shows the highest impact. Quality Certification Information asymmetries 8 2010 63 8 832 839 http://www.sciencedirect.com/science/article/B6V7S-4WXGW0G-1/2/3d6207c7e4383774c8f9faf96f1ea408 Nicolau, Juan Luis Sellers, Ricardo

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:699-7062011-05-27RePEc:eee:jbrese

article This study uses 59 biographical variables to create a "bio-index" for forecasting U.S. presidential elections. The bio-index method counts the number of variables for which each candidate rates favorably, and the forecast is that the candidate with the highest score would win the popular vote. The bio-index relies on different information and includes more variables than traditional econometric election forecasting models. The method is useful in combination with simple linear regression to estimate a relationship between the index score of the candidate of the incumbent party and his share of the popular vote. The study tests the model for the 29 U.S. presidential elections from 1896 to 2008. The model's forecasts, calculated by cross-validation, correctly predicted the popular vote winner for 27 of the 29 elections; this performance compares favorably to forecasts from polls (15 out of 19), prediction markets (22 out of 26), and three econometric models (12 to 13 out of 15 to 16). Out-of-sample forecasts of the two-party popular vote for the four elections from 1996 to 2008 yielded a forecast error almost as low as the best of seven econometric models. The model can help parties to select the candidates running for office, and help to improve on the accuracy of election forecasting, especially for longer-term forecasts. Econometric model Election forecasts Index model Political forecasting political marketing Unit weighting 7 2011 64 7 699 706 http://www.sciencedirect.com/science/article/B6V7S-514Y84K-2/2/b90629829461e312b65c5f6fb668f6b0 Armstrong, J. Scott Graefe, Andreas

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:745-7482011-05-27RePEc:eee:jbrese

article Impulse buying and variety seeking seem to emerge from similar personality traits, yet the similarities and differences in the manifestation of these behaviors have not been fully explored. Despite the common origin, research on the two constructs has diverged as definitions of the phenomena have become more elaborate. Previous research on the two constructs shows that they are classifiable as low-effort, feeling-based behaviors with hedonic undertones. A middle-range theory that provides a more comprehensive depiction of how variety seeking and impulse buying are theoretically related is necessary. One way toward such a theory is the addition of a fourth "hidden" socio-normative dimension to the three-dimensional typology of purchase behaviors that Baumgartner (2002) proposes. Impulse buying Variety seeking Impulsiveness Sensation seeking Self-construal Self-monitoring Self-regulation Behavior typology 7 2011 64 7 745 748 http://www.sciencedirect.com/science/article/B6V7S-50V4VP1-1/2/d7b70ab8cb1d9fd3084db0908b92332c Punj, Girish

oai:RePEc:eee:jbrese:v:62:y:2009:i:12:p:1335-13412011-05-27RePEc:eee:jbrese

article Most employers are aware of their legal right to monitor employees' computer activities, and they are increasingly doing so. Yet, few of those who do monitor are aware that exercising this right may impose a legal duty to monitor prudently in order to protect third parties and to report criminal activity to the appropriate authorities. This paper briefly examines employers' legal right to monitor their employees' computer activities. Our subsequent analysis of the ruling in Doe v. XYC Corp. [Doe v XYC Corp., 382 N.J. Super. 122, 887 A.2d 1156 (2005)]. illustrates that those businesses that do assert their rights to monitor may assume a duty to report child pornography to the authorities, as well as a duty of reasonable care when reacting to their employees engaging in so-called cybertorts. We discuss how this ruling may extend the doctrines of 'detours' and 'frolics' into cyberspace. We also discuss the potential for employers' liability for other cybercrimes and cybertorts committed by their employees. We conclude by examining the contours of computer monitoring policies that effectively serve employers' risk management objectives without unduly invading employees' privacy, and the likely consequences of failing to achieve such a balance. Electronic monitoring Information technology Risk management Public policy Organizational justice 12 2009 62 12 1335 1341 http://www.sciencedirect.com/science/article/B6V7S-4VH8Y4C-1/2/0aba8320b663523cb3eba45ac05d65f0 Aalberts, Robert J. Hames, David S. Thistle, Paul D.

oai:RePEc:eee:jbrese:v:62:y:2009:i:2:p:260-2682011-05-27RePEc:eee:jbrese

article This article considers the potential of the discipline of marketing to contribute to consumption reduction from a social marketing perspective. The authors review the difficulties of applying conventional marketing theory and practice in pursuit of more sustainable consumption, and the logic of applying an adapted form of social marketing to promote more sustainable lifestyles and reductions in consumption. This study also uses a health-oriented social marketing campaign to demonstrate the potential of a social marketing approach to address ingrained forms of consumer behavior and to successfully 'de-market' products. Consumption reduction Sustainability Social marketing 2 2009 62 2 260 268 http://www.sciencedirect.com/science/article/B6V7S-4S09517-1/2/7750ab0aa1d5cb01bc5aa09e7590713c Peattie, Ken Peattie, Sue

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:714-7222011-05-27RePEc:eee:jbrese

article Do firms from emerging economies differ from U.S. firms in their foreign market acquisition strategies? A comparison of cross-border acquisitions by firms from the United States and 18 emerging countries shows that (1) firms from both the United States and emerging countries target countries that are culturally closer to their home countries, (2) a strong interaction effect occurs between market potential and cultural distance for emerging country firms as the market potential increases (i.e., at high market potential, firms from emerging economies are willing to overlook cultural distance), (3) no interaction effect occurs between market potential and cultural distance for U.S. firms, and (4) different cultural dimensions affect the market entry strategies of U.S. firms and firms from emerging countries. National culture Market entry Comparative analysis 7 2011 64 7 714 722 http://www.sciencedirect.com/science/article/B6V7S-50X9SBM-1/2/dfebda9f22215207c3d2c298b82b3dc5 Malhotra, Shavin Sivakumar, K. Zhu, PengCheng

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:680-6862011-05-27RePEc:eee:jbrese

article This article summarizes the key points of Eisenhardt's (1989), "Building theories from case study research," and its impact on research in management and marketing. The present article uses citation data from the Web of Knowledge database which shows that Eisenhardt (1989) has 2509 citations to the end of 2008, and that the articles first citing Eisenhardt (1989), most frequently citing Eisenhardt (1989), and most recently citing Eisenhardt (1989) appear in high-ranking journals. The citation impact for Eisenhardt (1989) far exceeds that of other articles appearing in the same issue of the Academy of Management Review. Eisenhardt (1989) continues to receive high numbers of citations annually. The use of citations indicates an increasing engagement with Eisenhardt's (1989) framework, and an influence across several business disciplines. In a comparison with Armstrong's (2003) measure of important findings, this present study concludes that Eisenhardt's (1989) article is important in terms of the replication, validity, usefulness, and surprise values of her findings. Case study Theory building Citation analysis 7 2011 64 7 680 686 http://www.sciencedirect.com/science/article/B6V7S-514YXVN-1/2/9123abef18edb80584c1495747986312 Ravenswood, Katherine

oai:RePEc:eee:jbrese:v:64:y:2011:i:7:p:728-7362011-05-27RePEc:eee:jbrese

article Literature examining how knowledge management (KM) capability helps organizational structures cope with uncertainty is limited. Thus, this study builds and tests an integrated model to investigate the relationship among environmental uncertainty, KM capability, and organizational structure. Data from 161 firms were collected and analyzed. The results from structural equation model analysis support a mediating KM capability between environmental uncertainty and structural attributes. Environmental uncertainty tends to require firms to increase their KM capability, which in turn manifests itself in structural changes. Knowledge management Environmental uncertainty Organizational structure 7 2011 64 7 728 736 http://www.sciencedirect.com/science/article/B6V7S-51024D0-1/2/41a2fbb446f81675755ba9d2f55df3a1 Liao, Chechen Chuang, Shu-Hui To, Pui-Lai

oai:RePEc:eee:jbrese:v:58:y:2005:i:11:p:1590-15982009-04-22RePEc:eee:jbrese

article 11 2005 58 11 1590 1598 http://www.sciencedirect.com/science/article/B6V7S-4F05GBP-2/2/e7ce91d60f4005c92729d768eb9fd7e9 Chebat, Jean-Charles Gelinas-Chebat, Claire Therrien, Karina

oai:RePEc:eee:jbrese:v:57:y:2004:i:12:p:1307-13252009-04-22RePEc:eee:jbrese

article 12 2004 57 12 1307 1325 http://www.sciencedirect.com/science/article/B6V7S-4B3K3XY-1/2/43d15a4b40bd23307888c5760bd68097 Ehrenberg, Andrew S. C. Uncles, Mark D. Goodhardt, Gerald J.

oai:RePEc:eee:jbrese:v:17:y:1988:i:1:p:91-1002009-04-22RePEc:eee:jbrese

article 1 1988 17 8 91 100 http://www.sciencedirect.com/science/article/B6V7S-460P4TH-1G/2/ff1b7c49eb36d900d9b2415afd1c69b2 Hildebrandt, Lutz

oai:RePEc:eee:jbrese:v:55:y:2002:i:11:p:923-9312009-04-22RePEc:eee:jbrese

article 11 2002 55 11 923 931 http://www.sciencedirect.com/science/article/B6V7S-46FJ8DW-B/2/ffff8a05e5f5a4d507ebd120bf282a44 Watson, John Lysonski, Steven Gillan, Tamara Raymore, Leslie

oai:RePEc:eee:jbrese:v:55:y:2002:i:1:p:17-312009-04-22RePEc:eee:jbrese

article 1 2002 55 1 17 31 http://www.sciencedirect.com/science/article/B6V7S-44GR1XW-2/2/03234e56389c1fca0d32b75f4317d405 Brady, Michael K. Cronin, J. Jr. Brand, Richard R.

oai:RePEc:eee:jbrese:v:62:y:2009:i:1:p:31-382009-04-22RePEc:eee:jbrese

article Existing research demonstrates that reference price models can explain a significant amount of the variation in customers' price perceptions and purchase behaviors. This study extends the reference price literature by introducing the price range model, which proposes that price judgments are based on a comparison of the market price to the entire range of currently available prices. Our results demonstrate that the fit of a structural heterogeneity finite mixture model improves when the price range model is included along with internal and external reference price models and that the price range model explains a substantial proportion of customers' purchase histories in the toilet tissue category. Profile analysis indicates that internal reference price shoppers switch brands much less frequently than the other two segments and respond to feature promotions for their preferred brand(s). External reference price shoppers have an intermediate level of brand preference and respond significantly less than the other two segments to feature and display promotions. Price range shoppers have the lowest brand loyalty and respond most strongly to both feature and display promotions. Price range model Reference price Price perception Customer segmentation and profiling 1 2009 62 1 31 38 http://www.sciencedirect.com/science/article/B6V7S-4S0B2PD-2/2/f271658952f41c5b78d57803cd2c6c5e Moon, Sangkil Voss, Glenn

oai:RePEc:eee:jbrese:v:21:y:1990:i:3:p:209-2232009-04-22RePEc:eee:jbrese

article 3 1990 21 11 209 223 http://www.sciencedirect.com/science/article/B6V7S-45K1JVT-FD/2/bf698d73b83d3a865ba560379c65227d McCurley Hortman, Sandra Allaway, Arthur W. Barry Mason, J. Rasp, John

oai:RePEc:eee:jbrese:v:29:y:1994:i:2:p:121-1302009-04-22RePEc:eee:jbrese

article 2 1994 29 2 121 130 http://www.sciencedirect.com/science/article/B6V7S-45K1J8C-6V/2/b1ca2a02732291e3e58022fadc004be2 Cermak, Dianne S. P. File, Karen Maru Prince, Russ Alan

oai:RePEc:eee:jbrese:v:16:y:1988:i:1:p:67-832009-04-22RePEc:eee:jbrese

article 1 1988 16 1 67 83 http://www.sciencedirect.com/science/article/B6V7S-45K6N7K-68/2/032852baffbb73e6440a45ac498c5754 Johnston, Mark W. Parasuraman, A. Futrell, Charles M. Sager, Jeffrey

oai:RePEc:eee:jbrese:v:58:y:2005:i:6:p:787-7962009-04-22RePEc:eee:jbrese

article 6 2005 58 6 787 796 http://www.sciencedirect.com/science/article/B6V7S-4F4H9Y1-1/2/ae714adecdc130fe006404979984884e Chimhanzi, Jacqueline Morgan, Robert E.

oai:RePEc:eee:jbrese:v:38:y:1997:i:2:p:115-1222009-04-22RePEc:eee:jbrese

article 2 1997 38 2 115 122 http://www.sciencedirect.com/science/article/B6V7S-3SWV97X-2/2/4211a00f3fdc6bfed274566a8c53dc79 Patton, W. III

oai:RePEc:eee:jbrese:v:23:y:1991:i:2:p:189-1982009-04-22RePEc:eee:jbrese

article 2 1991 23 9 189 198 http://www.sciencedirect.com/science/article/B6V7S-45K1JR8-CT/2/b35ab17101e26959c0b49bd0e7613854 Planchon, John M. James, William L.

oai:RePEc:eee:jbrese:v:9:y:1981:i:3:p:321-3252009-04-22RePEc:eee:jbrese

article 3 1981 9 9 321 325 http://www.sciencedirect.com/science/article/B6V7S-45K1J69-5Y/2/713c194e97730e04225b0b02df7f5fd3 Eubank, Arthur Jr. Zumwalt, J. Kenton

oai:RePEc:eee:jbrese:v:62:y:2009:i:4:p:484-4942009-04-22RePEc:eee:jbrese

article This study uses a sample of plant closings as the testing stage to examine the financial consequences of variant environmental performance records and stakeholder pressure levels. It compares 117 manufacturing facilities closing down between 1998 and 2000 to 351 facilities surviving through this period, along four measures of environmental performance. It shows that in the ten years prior to closure, closing facilities reduce their toxics emissions relatively more and incur somewhat stronger community and regulatory pressures than surviving ones. The results persist through alternative versions of the model and suggest that the environmental performance of closing facilities is at least as good as that of surviving ones. The mix of environmental practices of closing facilities differs from that of surviving ones with the former engaging in significantly less recycling of waste than the latter. Closing facilities focus more on end-of-pipe measures while surviving ones engage in more pro-active strategies, consistent with evidence in the literature of a positive relation between pro-active environmental practices and performance. Stakeholder pressures, in some cases (e.g., in pollution intensive industries), may be associated with unrecoverable costs to facilities, including closure, depending on the environmental management choices of the facilities. Environmental performance Toxic emissions Stakeholder pressures Plant closings 4 2009 62 4 484 494 http://www.sciencedirect.com/science/article/B6V7S-4S0R6SS-3/2/64d7cc34e5fc91f2cdf062e53e12aa3a Kassinis, George Vafeas, Nikos

oai:RePEc:eee:jbrese:v:2:y:1974:i:3:p:289-3022009-04-22RePEc:eee:jbrese

article 3 1974 2 7 289 302 http://www.sciencedirect.com/science/article/B6V7S-45K6N16-56/2/fa2e9aa17cb57ce6c32cdef34988e2d0 White, Donald D.

oai:RePEc:eee:jbrese:v:16:y:1988:i:3:p:189-1962009-04-22RePEc:eee:jbrese

article 3 1988 16 5 189 196 http://www.sciencedirect.com/science/article/B6V7S-45K6N86-6C/2/bd0e8dbca34858578817491997152a18 Markell, Stephen J. Neeley, Sue E. Strickland, Thomas H.

oai:RePEc:eee:jbrese:v:45:y:1999:i:2:p:173-1852009-04-22RePEc:eee:jbrese

article 2 1999 45 6 173 185 http://www.sciencedirect.com/science/article/B6V7S-3WV9MS4-7/2/d8d2e8b7a098a470b3a57ca59b2f88f0 Parsa, H. G.

oai:RePEc:eee:jbrese:v:58:y:2005:i:8:p:1146-11532009-04-22RePEc:eee:jbrese

article 8 2005 58 8 1146 1153 http://www.sciencedirect.com/science/article/B6V7S-4C7VXV7-2/2/678b4f1c5710bdeff87b482e12232409 Eroglu, Sevgin A. Machleit, Karen Barr, Terri Feldman

oai:RePEc:eee:jbrese:v:57:y:2004:i:12:p:1378-13902009-04-22RePEc:eee:jbrese

article 12 2004 57 12 1378 1390 http://www.sciencedirect.com/science/article/B6V7S-48TKM2B-1/2/389af61d9d4759bd4632387bd9555ead Zuniga-Vicente, Jose Angel de la Fuente-Sabate, Juan Manuel Suarez Gonzalez, Isabel

oai:RePEc:eee:jbrese:v:58:y:2005:i:7:p:863-8732009-04-22RePEc:eee:jbrese

article 7 2005 58 7 863 873 http://www.sciencedirect.com/science/article/B6V7S-4CPVSRY-1/2/8ff3be754b5531180d5034d937213e7d Wind, Yoram (Jerry)

oai:RePEc:eee:jbrese:v:58:y:2005:i:10:p:1437-14452009-04-22RePEc:eee:jbrese

article 10 2005 58 10 1437 1445 http://www.sciencedirect.com/science/article/B6V7S-4D3B3HT-3/2/4e6d3a10150ddce6c95aac5e01a298f8 Laros, Fleur J.M. Steenkamp, Jan-Benedict E.M.

oai:RePEc:eee:jbrese:v:55:y:2002:i:3:p:205-2152009-04-22RePEc:eee:jbrese

article 3 2002 55 3 205 215 http://www.sciencedirect.com/science/article/B6V7S-44MFPK1-3/2/e61c9332592517e7f5f621487843869e Rogers, Patrick R. Bamford, Charles E.

oai:RePEc:eee:jbrese:v:61:y:2008:i:4:p:292-2992009-04-22RePEc:eee:jbrese

article Because of the inherently cross-functional nature of customer relationship management, the use of cross-functional teams in CRM project implementations is virtually mandatory to achieve critical marketing and sales objectives. This study examines the effects of functional membership as well as team and individual performance evaluations on project members' perceptions of disruption and cooperation during CRM project implementations. The results show that IS project members are more likely to perceive internal volatility and manifest interfunctional conflict and less likely to perceive interfunctional cooperation than project members from either sales/marketing or general management. We also find that team performance evaluations are negatively associated with disruption and positively associated with cooperation, while individual evaluations are negatively associated with internal volatility. 4 2008 61 4 292 299 http://www.sciencedirect.com/science/article/B6V7S-4PJD9R7-3/1/42e51c50863fcbfdc9101f227c7fdd7b Cooper, Marjorie J. Gwin, Carol F. Wakefield, Kirk L.

oai:RePEc:eee:jbrese:v:46:y:1999:i:1:p:31-432009-04-22RePEc:eee:jbrese

article 1 1999 46 9 31 43 http://www.sciencedirect.com/science/article/B6V7S-3X6SFJ0-3/2/b8f9e635a378c0a5c582b1b297e4b4a1 Jun, Sung Youl Mazumdar, Tridib Raj, S. P.

oai:RePEc:eee:jbrese:v:61:y:2008:i:10:p:1027-10292009-04-22RePEc:eee:jbrese

article 10 2008 61 10 1027 1029 http://www.sciencedirect.com/science/article/B6V7S-4R0CPYV-3/2/220e8d75c5108f3153a433aca940fd91 Askegaard, Søren Merunka, Dwight R. Sirgy, M. Joseph

oai:RePEc:eee:jbrese:v:61:y:2008:i:3:p:191-2002009-04-22RePEc:eee:jbrese

article 3 2008 61 3 191 200 http://www.sciencedirect.com/science/article/B6V7S-4P481TN-1/2/0d7ab7459a92a5c0ae92094d9a796b58 Chong, Eric

oai:RePEc:eee:jbrese:v:55:y:2002:i:3:p:177-1912009-04-22RePEc:eee:jbrese

article 3 2002 55 3 177 191 http://www.sciencedirect.com/science/article/B6V7S-44MFPK1-1/2/d896ca13f32eddc80d1eb0cd0f6fcf9d Banerjee, Subhabrata Bobby

oai:RePEc:eee:jbrese:v:15:y:1987:i:6:p:491-5012009-04-22RePEc:eee:jbrese

article 6 1987 15 12 491 501 http://www.sciencedirect.com/science/article/B6V7S-4C47H0J-4/2/96550128fe450e0f9572a5af47b375f2 Kinnear, Thomas C. Klammer, Sharon K.

oai:RePEc:eee:jbrese:v:12:y:1984:i:1:p:75-852009-04-22RePEc:eee:jbrese

article 1 1984 12 3 75 85 http://www.sciencedirect.com/science/article/B6V7S-45K6N42-5P/2/1b01b1e55bd5cd2662a8447c0221f9a0 Patton, W. III

oai:RePEc:eee:jbrese:v:58:y:2005:i:10:p:1381-13902009-04-22RePEc:eee:jbrese

article 10 2005 58 10 1381 1390 http://www.sciencedirect.com/science/article/B6V7S-4F02M70-2/2/c007b8bfefc05b42f2aeed050a5abcdf Lewin, Jeffrey E. Donthu, Naveen

oai:RePEc:eee:jbrese:v:55:y:2002:i:2:p:157-1622009-04-22RePEc:eee:jbrese

article 2 2002 55 2 157 162 http://www.sciencedirect.com/science/article/B6V7S-44J1FRX-B/2/bdd8b53a1b839590a4e37d2cc3cfadd3 Petersen, Bent Welch, Lawrence S.

oai:RePEc:eee:jbrese:v:11:y:1983:i:2:p:257-2692009-04-22RePEc:eee:jbrese

article 2 1983 11 6 257 269 http://www.sciencedirect.com/science/article/B6V7S-45K1JKH-B7/2/ba92ec63a01e0a2724171172ffe0acc8 Austin Spivey, W. Michael Munson, J. Locander, William B.

oai:RePEc:eee:jbrese:v:22:y:1991:i:2:p:171-1862009-04-22RePEc:eee:jbrese

article 2 1991 22 3 171 186 http://www.sciencedirect.com/science/article/B6V7S-45K6MWH-4N/2/d90c04846d03f1adced1632a6f8154cb Robinson, John P. Nicosia, Franco M.

oai:RePEc:eee:jbrese:v:16:y:1988:i:1:p:17-302009-04-22RePEc:eee:jbrese

article 1 1988 16 1 17 30 http://www.sciencedirect.com/science/article/B6V7S-45K6N7K-65/2/0b2b153dcc3527be72698a1ecb36383b Fatemi, Ali M.

oai:RePEc:eee:jbrese:v:11:y:1983:i:4:p:489-4992009-04-22RePEc:eee:jbrese

article 4 1983 11 12 489 499 http://www.sciencedirect.com/science/article/B6V7S-463XXSV-17/2/07cda4f3baf5d2fff4a9b5f7e952dd46 Ezzell, John R. Miles, James A.

oai:RePEc:eee:jbrese:v:35:y:1996:i:1:p:69-772009-04-22RePEc:eee:jbrese

article 1 1996 35 1 69 77 http://www.sciencedirect.com/science/article/B6V7S-3VV68VT-6/2/adb05f27207f2b1cf20b59f5c1a9c69f Yasin, Mahmoud

oai:RePEc:eee:jbrese:v:55:y:2002:i:8:p:679-6862009-04-22RePEc:eee:jbrese

article 8 2002 55 8 679 686 http://www.sciencedirect.com/science/article/B6V7S-461X84C-8/2/e815ecc52940e063e571259a4d84f0de Roberts, John H. Morrison, Pamela D.

oai:RePEc:eee:jbrese:v:57:y:2004:i:12:p:1409-14152009-04-22RePEc:eee:jbrese

article 12 2004 57 12 1409 1415 http://www.sciencedirect.com/science/article/B6V7S-46RCC30-2/2/d135e0d4c557e50e9eded143d183816e Gerstheimer, Oliver Lupp, Christian

oai:RePEc:eee:jbrese:v:56:y:2003:i:10:p:791-8032009-04-22RePEc:eee:jbrese

article 10 2003 56 10 791 803 http://www.sciencedirect.com/science/article/B6V7S-46WVR39-3/2/209c460e051c5a7c9b16efe3a5d6227b Larimo, Jorma

oai:RePEc:eee:jbrese:v:60:y:2007:i:1:p:41-492009-04-22RePEc:eee:jbrese

article 1 2007 60 1 41 49 http://www.sciencedirect.com/science/article/B6V7S-4M93P95-3/2/10ef1cd5122b4d3ba0938b0ece458022 Ergeneli, Azize Ari, Guler Sag[caron]lam Metin, Selin

oai:RePEc:eee:jbrese:v:11:y:1983:i:4:p:475-4872009-04-22RePEc:eee:jbrese

article 4 1983 11 12 475 487 http://www.sciencedirect.com/science/article/B6V7S-463XXSV-16/2/5c3b5b0d27c164ffd7a6b7a91ce1790b King, William R.

oai:RePEc:eee:jbrese:v:12:y:1984:i:2:p:257-2702009-04-22RePEc:eee:jbrese

article 2 1984 12 6 257 270 http://www.sciencedirect.com/science/article/B6V7S-45K1HSV-K/2/ec1883ad1678998a88408350056e5940 Khoury, Sarkis J.

oai:RePEc:eee:jbrese:v:18:y:1989:i:3:p:268-2682009-04-22RePEc:eee:jbrese

article 3 1989 18 5 268 268 http://www.sciencedirect.com/science/article/B6V7S-45M2RPJ-10/2/f07c5df810da8a58ac871353a3d2b5c3 Czinkota, Michael R. Ronkainen, Ilkka A.

oai:RePEc:eee:jbrese:v:39:y:1997:i:3:p:195-2082009-04-22RePEc:eee:jbrese

article 3 1997 39 7 195 208 http://www.sciencedirect.com/science/article/B6V7S-3SX0CVX-4/2/a1d28a40b87c031ac4e7cda125238e24 Dubinsky, Alan J. Kotabe, Masaaki Lim, Chae Un Wagner, William

oai:RePEc:eee:jbrese:v:49:y:2000:i:2:p:127-1382009-04-22RePEc:eee:jbrese

article 2 2000 49 8 127 138 http://www.sciencedirect.com/science/article/B6V7S-40PGWFK-5/2/0c26aa56258fc248c3e94f379695b46b Sirgy, M. Joseph Grewal, Dhruv Mangleburg, Tamara

oai:RePEc:eee:jbrese:v:27:y:1993:i:1:p:1-152009-04-22RePEc:eee:jbrese

article 1 1993 27 5 1 15 http://www.sciencedirect.com/science/article/B6V7S-45K1JRN-CX/2/2ea39eb8a39bf4b90c2ac19204820f35 Tamer Cavusgil, S. (Manek) Kirpalani, V. H.

oai:RePEc:eee:jbrese:v:38:y:1997:i:1:p:97-1032009-04-22RePEc:eee:jbrese

article 1 1997 38 1 97 103 http://www.sciencedirect.com/science/article/B6V7S-3T7HM10-C/2/f934967b2721ae7b2cf728e9021feb37 Colburn, Forrest D.

oai:RePEc:eee:jbrese:v:62:y:2009:i:3:p:345-3552009-04-22RePEc:eee:jbrese

article Despite considerable interest in the nature and role of marketing using a service perspective [Vargo S., Lusch R. Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17] there is limited research about branding. Research to date tends to be qualitative [e.g., Berry L. Cultivating service brand equity. J Acad Mark Sci 2000; 28: 128-137; de Chernatony L., Segal-Horn S. The criteria for successful services brands. Eur J Mark 2003; 37 (7/8): 1095-1118] rather than quantitative. This research closes this gap by developing and testing a theory of the influence of the service brand on the customer value-loyalty process. The model includes the traditional influence of brand image plus three additional influences that more fully reflect the broader service perspective (company image, employee trust, and company trust). Using survey data of a sample of 552 airline customers, the analysis shows there is a direct influence of all the aspects of the brand on customers' perceptions of value. In addition brand image, company image and employee trust have a mediated influence on customer value through customers' perceptions of service quality. Finally the analysis shows that a service brand does not have a direct influence on customer loyalty but rather its influence is mediated through customer value. This paper concludes with a discussion of the managerial and research implications. Brand Service Image Reputation Trust Customer value Customer loyalty 3 2009 62 3 345 355 http://www.sciencedirect.com/science/article/B6V7S-4T5V9CG-1/2/800afec2aa18359d9b1ea8e821ac51bd Brodie, Roderick J. Whittome, James R.M. Brush, Gregory J.

oai:RePEc:eee:jbrese:v:41:y:1998:i:1:p:83-932009-04-22RePEc:eee:jbrese

article 1 1998 41 1 83 93 http://www.sciencedirect.com/science/article/B6V7S-3SX6HNS-9/2/4ba5391b1940f59e24935fa206871c5a Krabuanrat, K. Phelps, R.

oai:RePEc:eee:jbrese:v:24:y:1992:i:1:p:51-562009-04-22RePEc:eee:jbrese

article 1 1992 24 1 51 56 http://www.sciencedirect.com/science/article/B6V7S-45K6MGG-3M/2/b8cb10be46a970dd3f548cc819da8a52 Jaworska, Teresa

oai:RePEc:eee:jbrese:v:57:y:2004:i:7:p:714-7232009-04-22RePEc:eee:jbrese

article 7 2004 57 7 714 723 http://www.sciencedirect.com/science/article/B6V7S-461XNHM-3/2/bed2dfeef920bc199b1b8aa223495308 Chatterjee, Patrali

oai:RePEc:eee:jbrese:v:35:y:1996:i:2:p:117-1272009-04-22RePEc:eee:jbrese

article 2 1996 35 2 117 127 http://www.sciencedirect.com/science/article/B6V7S-3VV68XR-N/2/71e9839ca988d0fe6131c21abbeefe2d Germain, Richard

oai:RePEc:eee:jbrese:v:55:y:2002:i:10:p:831-8432009-04-22RePEc:eee:jbrese

article 10 2002 55 10 831 843 http://www.sciencedirect.com/science/article/B6V7S-465RTYV-6/2/da0fb163af28e59892aacc5080a90f7b Ahmed, Zafar U. Mohamed, Osman Johnson, James P. Meng, Leong Yee

oai:RePEc:eee:jbrese:v:4:y:1976:i:4:p:357-3692009-04-22RePEc:eee:jbrese

article 4 1976 4 11 357 369 http://www.sciencedirect.com/science/article/B6V7S-45PMMVH-7/2/2d8c6009348e747a11f4ced8f470329f Sani, Eli Hayya, Jack

oai:RePEc:eee:jbrese:v:24:y:1992:i:2:p:149-1642009-04-22RePEc:eee:jbrese

article 2 1992 24 3 149 164 http://www.sciencedirect.com/science/article/B6V7S-460P526-2R/2/19a99d3fffc2e357a31d0a7ab3e5d659 Ben-Akiva, Moshe Morikawa, Takayuki Shiroishi, Fumiaki

oai:RePEc:eee:jbrese:v:47:y:2000:i:1:p:27-332009-04-22RePEc:eee:jbrese

article 1 2000 47 1 27 33 http://www.sciencedirect.com/science/article/B6V7S-3YS8KXV-4/2/6b38f348ad2f8bc51d0166f7d3cffc9c Butel, Lynne Watkins, Alison

oai:RePEc:eee:jbrese:v:57:y:2004:i:7:p:795-8032009-04-22RePEc:eee:jbrese

article 7 2004 57 7 795 803 http://www.sciencedirect.com/science/article/B6V7S-4619P3K-5/2/8bfdd608dda6dd40398dfcf069f11076 Dailey, Lynn

oai:RePEc:eee:jbrese:v:56:y:2003:i:6:p:453-4632009-04-22RePEc:eee:jbrese

article 6 2003 56 6 453 463 http://www.sciencedirect.com/science/article/B6V7S-4863WR9-6/2/06c9b2a994eb307192dc286fd9949814 Vaidyanathan, Rajiv Aggarwal, Praveen

oai:RePEc:eee:jbrese:v:43:y:1998:i:3:p:157-1682009-04-22RePEc:eee:jbrese

article 3 1998 43 11 157 168 http://www.sciencedirect.com/science/article/B6V7S-3V546B8-6/2/36117e5bd758a457e9124ee0f2992064 Rallapalli, Kumar C. Vitell, Scott J. Barnes, James H.

oai:RePEc:eee:jbrese:v:58:y:2005:i:10:p:1397-14062009-04-22RePEc:eee:jbrese

article 10 2005 58 10 1397 1406 http://www.sciencedirect.com/science/article/B6V7S-4GSC2JK-1/2/b9fc4f09bdf5afcea6ef086f1a438ab1 Yoo, Changjo MacInnis, Deborah

oai:RePEc:eee:jbrese:v:10:y:1982:i:3:p:319-3382009-04-22RePEc:eee:jbrese

article 3 1982 10 9 319 338 http://www.sciencedirect.com/science/article/B6V7S-45K1J90-76/2/57833b4c53fce4c764c9698de799388c Burnkrant, Robert E.

oai:RePEc:eee:jbrese:v:17:y:1988:i:1:p:51-562009-04-22RePEc:eee:jbrese

article 1 1988 17 8 51 56 http://www.sciencedirect.com/science/article/B6V7S-460P4TH-1B/2/31874e9cac32951b3567efe4e459139a Balderjahn, Ingo

oai:RePEc:eee:jbrese:v:16:y:1988:i:1:p:85-872009-04-22RePEc:eee:jbrese

article 1 1988 16 1 85 87 http://www.sciencedirect.com/science/article/B6V7S-45K6N7K-69/2/db30fa3669ce20cb524a126d5cb2f565 Woodside, Arch G.

oai:RePEc:eee:jbrese:v:18:y:1989:i:3:p:195-2052009-04-22RePEc:eee:jbrese

article 3 1989 18 5 195 205 http://www.sciencedirect.com/science/article/B6V7S-45M2RPJ-S/2/3a779b40c03210005399e1ee712354ff Rabino, Samuel

oai:RePEc:eee:jbrese:v:2:y:1974:i:3:p:303-3102009-04-22RePEc:eee:jbrese

article 3 1974 2 7 303 310 http://www.sciencedirect.com/science/article/B6V7S-45K6N16-57/2/1333f53d735d4e49d61caebc55d37a02 Robin, Donald P.

oai:RePEc:eee:jbrese:v:2:y:1974:i:2:p:147-1562009-04-22RePEc:eee:jbrese

article 2 1974 2 4 147 156 http://www.sciencedirect.com/science/article/B6V7S-45JWVBX-20/2/5ec1dc70f451058db7ebdc7bd1936313 Cunningham, William H. Anderson, W. Jr. Murphy, John H.

oai:RePEc:eee:jbrese:v:3:y:1975:i:1:p:33-422009-04-22RePEc:eee:jbrese

article 1 1975 3 1 33 42 http://www.sciencedirect.com/science/article/B6V7S-45K1JT4-DP/2/cef4ec113a37bf97f479b7aaf4dd9565 Bartol, Kathryn M.

oai:RePEc:eee:jbrese:v:38:y:1997:i:3:p:235-2412009-04-22RePEc:eee:jbrese

article 3 1997 38 3 235 241 http://www.sciencedirect.com/science/article/B6V7S-3SWTGJB-5/2/e52536bc50c622b7bdaa4278e3a76e9b Plank, Richard E.

oai:RePEc:eee:jbrese:v:52:y:2001:i:2:p:111-1212009-04-22RePEc:eee:jbrese

article 2 2001 52 5 111 121 http://www.sciencedirect.com/science/article/B6V7S-42VM8WJ-3/2/617741527372a4dfc1af43964fd399b0 Mavondo, Felix T. Rodrigo, Elaine M.

oai:RePEc:eee:jbrese:v:8:y:1980:i:3:p:301-3132009-04-22RePEc:eee:jbrese

article 3 1980 8 9 301 313 http://www.sciencedirect.com/science/article/B6V7S-45K6M54-X/2/dbabeb7790974738648df8b2b1a77bec Peterson, Robert A. Kerin, Roger A.

oai:RePEc:eee:jbrese:v:41:y:1998:i:3:p:195-2032009-04-22RePEc:eee:jbrese

article 3 1998 41 3 195 203 http://www.sciencedirect.com/science/article/B6V7S-3VCHHW4-4/2/0f3342e9a342e966ba2f1f60c89656e3 Klein, Lisa R.

oai:RePEc:eee:jbrese:v:56:y:2003:i:6:p:493-5022009-04-22RePEc:eee:jbrese

article 6 2003 56 6 493 502 http://www.sciencedirect.com/science/article/B6V7S-4863WR9-2/2/082849dc1dcf2044980b06518ceff580 Neelankavil, James P. Alaganar, V. T.

oai:RePEc:eee:jbrese:v:11:y:1983:i:1:p:61-752009-04-22RePEc:eee:jbrese

article 1 1983 11 3 61 75 http://www.sciencedirect.com/science/article/B6V7S-45M2RNN-J/2/8f64dbee0ec3c535238d304a2f4c80c1 Gupta, Nina Jenkins, G. Jr.

oai:RePEc:eee:jbrese:v:55:y:2002:i:6:p:427-4402009-04-22RePEc:eee:jbrese

article 6 2002 55 6 427 440 http://www.sciencedirect.com/science/article/B6V7S-45DB9WK-1/2/55dd092703ad60fdcec9f58e4e7f59eb Kim, Keysuk

oai:RePEc:eee:jbrese:v:59:y:2006:i:3:p:372-3742009-04-22RePEc:eee:jbrese

article 3 2006 59 3 372 374 http://www.sciencedirect.com/science/article/B6V7S-4H877K3-3/2/dd31a68e721795d97d0b723d923c83c5 Brenes, Esteban R. Madrigal, Kryssia Molina-Navarro, German E.

oai:RePEc:eee:jbrese:v:58:y:2005:i:2:p:115-1252009-04-22RePEc:eee:jbrese

article 2 2005 58 2 115 125 http://www.sciencedirect.com/science/article/B6V7S-497HFGY-1/2/3e3d151cd1717f856159eb7b59064e53 McColl-Kennedy, Janet R. Anderson, Ronald D.

oai:RePEc:eee:jbrese:v:25:y:1992:i:2:p:187-1952009-04-22RePEc:eee:jbrese

article 2 1992 25 9 187 195 http://www.sciencedirect.com/science/article/B6V7S-45K1JH8-93/2/2f125f93f0c4ff3a1bfe277712d8617c Walker, Beth A. Olson, Jerry C. Celsi, Richard L. Chow, Simeon

oai:RePEc:eee:jbrese:v:61:y:2008:i:2:p:132-1402009-04-22RePEc:eee:jbrese

article 2 2008 61 2 132 140 http://www.sciencedirect.com/science/article/B6V7S-4P248DB-2/2/6e9fa3e8c1bc9baa327fedc3a2109869 Pehrsson, Anders

oai:RePEc:eee:jbrese:v:26:y:1993:i:1:p:49-612009-04-22RePEc:eee:jbrese

article 1 1993 26 1 49 61 http://www.sciencedirect.com/science/article/B6V7S-4915KXD-6/2/15580333d66067d1131937fada1ecfbf Allen, Natalie J. Meyer, John P.

oai:RePEc:eee:jbrese:v:43:y:1998:i:2:p:79-962009-04-22RePEc:eee:jbrese

article 2 1998 43 10 79 96 http://www.sciencedirect.com/science/article/B6V7S-3V7JCP3-J/2/43084d1ab2028b361c252e6828074403 Samiee, Saeed Athanassiou, Nicholas

oai:RePEc:eee:jbrese:v:23:y:1991:i:2:p:199-1992009-04-22RePEc:eee:jbrese

article 2 1991 23 9 199 199 http://www.sciencedirect.com/science/article/B6V7S-45K1JR8-CV/2/9e74c6dce00fe3618ca565a0cd2df3c5 Bearden, Bill Etzel, Mike

oai:RePEc:eee:jbrese:v:40:y:1997:i:1:p:37-482009-04-22RePEc:eee:jbrese

article 1 1997 40 9 37 48 http://www.sciencedirect.com/science/article/B6V7S-3SX1MG5-4/2/2c17a19b7e30e083edb53124a163cf65 Minton, Ann P. Rose, Randall L.

oai:RePEc:eee:jbrese:v:42:y:1998:i:3:p:253-2632009-04-22RePEc:eee:jbrese

article 3 1998 42 7 253 263 http://www.sciencedirect.com/science/article/B6V7S-3V7JCJB-6/2/5d23a86bb2c5d4b83a6b9b889fed14cc Yoo, Changjo Park, Jonghee MacInnis, Deborah J.

oai:RePEc:eee:jbrese:v:17:y:1988:i:1:p:5-142009-04-22RePEc:eee:jbrese

article 1 1988 17 8 5 14 http://www.sciencedirect.com/science/article/B6V7S-460P4TH-15/2/0c023dedb4ef8f1f5b9d5e208c6dbcbf Balloun, Joseph L. Oumlil, A. Ben

oai:RePEc:eee:jbrese:v:58:y:2005:i:1:p:1-82009-04-22RePEc:eee:jbrese

article 1 2005 58 1 1 8 http://www.sciencedirect.com/science/article/B6V7S-48TKM2B-2/2/528ffe3a1040a4f203bc751fc677a356 Matsuno, Ken Mentzer, John T. Rentz, Joseph O.

oai:RePEc:eee:jbrese:v:22:y:1991:i:1:p:47-632009-04-22RePEc:eee:jbrese

article 1 1991 22 1 47 63 http://www.sciencedirect.com/science/article/B6V7S-45K6N8W-6W/2/68ae83c9d062a7da2d5cd43e46d4f371 Eichenseher, John W. Lobo, Gerald J. Tung, Samuel S.

oai:RePEc:eee:jbrese:v:55:y:2002:i:9:p:771-7732009-04-22RePEc:eee:jbrese

article 9 2002 55 9 771 773 http://www.sciencedirect.com/science/article/B6V7S-464NTSH-8/2/f8d1670cb109168889213410330f84d4 Corriveau, Gilles Tamilia, Robert D.

oai:RePEc:eee:jbrese:v:14:y:1986:i:1:p:19-252009-04-22RePEc:eee:jbrese

article 1 1986 14 2 19 25 http://www.sciencedirect.com/science/article/B6V7S-45K6MHH-3V/2/1c8b57e619be1210d52070f41b55ef4a Remus, William

oai:RePEc:eee:jbrese:v:24:y:1992:i:3:p:191-2072009-04-22RePEc:eee:jbrese

article 3 1992 24 5 191 207 http://www.sciencedirect.com/science/article/B6V7S-45K1J2J-42/2/a0b1ed6f8f2cf002fce7cbc069e892cc Lichtenthal, J. David Wilson, David T.

oai:RePEc:eee:jbrese:v:21:y:1990:i:4:p:309-3332009-04-22RePEc:eee:jbrese

article 4 1990 21 12 309 333 http://www.sciencedirect.com/science/article/B6V7S-45JT2MS-28/2/838dec78f657a870188adff05b75d18c Steenkamp, Jan-Benedict E. M.

oai:RePEc:eee:jbrese:v:51:y:2001:i:3:p:169-1772009-04-22RePEc:eee:jbrese

article 3 2001 51 3 169 177 http://www.sciencedirect.com/science/article/B6V7S-423HJMP-2/2/ebc855fdf21c5bdfc7a3232f27212791 Stickel, Eberhard

oai:RePEc:eee:jbrese:v:60:y:2007:i:9:p:965-9742009-04-22RePEc:eee:jbrese

article 9 2007 60 9 965 974 http://www.sciencedirect.com/science/article/B6V7S-4N9MYTS-3/2/a67d100ec48cf1da9e257bacedd959df Ledden, Lesley Kalafatis, Stavros P. Samouel, Phillip

oai:RePEc:eee:jbrese:v:57:y:2004:i:1:p:79-852009-04-22RePEc:eee:jbrese

article 1 2004 57 1 79 85 http://www.sciencedirect.com/science/article/B6V7S-45SHBJ9-1/2/5948f6a8369dabede26aa85b7fe75143 Fish, Kelly E. Johnson, John D. Dorsey, Robert E. Blodgett, Jeffery G.

oai:RePEc:eee:jbrese:v:62:y:2009:i:3:p:368-3782009-04-22RePEc:eee:jbrese

article The primary purpose of this study is to examine the determinants governing the likelihood of considering the purchase of counterfeit branded products (CBPs) in the context of non-deceptive counterfeiting. The study anticipates and explores the effects of consumer-perceived brand image (i.e., brand personality, product attributes, and benefits/consequences), perceived risk, product knowledge, product involvement, and consumer demographic variables. Focus groups generated the criteria that consumers use to evaluate the studied brands; the main study then collected data from interviews. The results show that among the tested variables, brand personality performs best in determining consideration of the CBP. In general, demographic variables and product involvement do not appear to be significantly influential. The results also provide empirical evidence for Plummer's (Plummer, J.T. How Personality Makes a Difference. Journal of Advertising Research 1985; 24 (6): 27-83 (December/January), Plummer, J.T. How Personality Makes a Difference. Journal of Advertising Research 2000; 40 (6): 79-83 (November/December)) notion of brand image components; furthermore the results also suggest that perceived risks should not be part of the benefit/consequence component of the brand image concept. Counterfeit Brand image Brand personality Consideration set Product involvement Product knowledge 3 2009 62 3 368 378 http://www.sciencedirect.com/science/article/B6V7S-4T2J17M-2/2/4c4524ebadd91134d2f398b554bda6ef Bian, Xuemei Moutinho, Luiz

oai:RePEc:eee:jbrese:v:4:y:1976:i:4:p:313-3242009-04-22RePEc:eee:jbrese

article 4 1976 4 11 313 324 http://www.sciencedirect.com/science/article/B6V7S-45PMMVH-3/2/30fa2c5dbf76372081cf45ce14772b2b Green, Robert T. Cunningham, Isabella C. M.

oai:RePEc:eee:jbrese:v:59:y:2006:i:4:p:432-4482009-04-22RePEc:eee:jbrese

article 4 2006 59 4 432 448 http://www.sciencedirect.com/science/article/B6V7S-4HS3BVW-2/2/6f53feb8ece33bdf288ae41942327fa2 Gounaris, Spiros P.

oai:RePEc:eee:jbrese:v:2:y:1974:i:3:p:311-3242009-04-22RePEc:eee:jbrese

article 3 1974 2 7 311 324 http://www.sciencedirect.com/science/article/B6V7S-45K6N16-58/2/2dc8f68f5c5b8a98875b08dfa547197a Agapos, A. M.

oai:RePEc:eee:jbrese:v:61:y:2008:i:1:p:47-552009-04-22RePEc:eee:jbrese

article 1 2008 61 1 47 55 http://www.sciencedirect.com/science/article/B6V7S-4P8H89X-1/2/b5f155f98c8c3c7431a4e096e5338e3c Shim, Gyu-yeol Lee, Seung-hwan Kim, Yong-man

oai:RePEc:eee:jbrese:v:21:y:1990:i:2:p:109-1172009-04-22RePEc:eee:jbrese

article 2 1990 21 9 109 117 http://www.sciencedirect.com/science/article/B6V7S-45K1J20-3V/2/421606a633e8698ba8842f027002ab93 Varma, Raj Szewczyk, Samuel H.

oai:RePEc:eee:jbrese:v:14:y:1986:i:4:p:301-3072009-04-22RePEc:eee:jbrese

article 4 1986 14 8 301 307 http://www.sciencedirect.com/science/article/B6V7S-45K1JMB-BC/2/bd31fa94acf16ecb94625d5708ea9404 Grzegorczyk, Wojciech Domanski, Tomasz

oai:RePEc:eee:jbrese:v:57:y:2004:i:3:p:291-2962009-04-22RePEc:eee:jbrese

article 3 2004 57 3 291 296 http://www.sciencedirect.com/science/article/B6V7S-44NM8BD-1/2/d42b69a2c0ca4a94edfbd03fe8f951d3 Kosaka, Hiroshi

oai:RePEc:eee:jbrese:v:44:y:1999:i:1:p:37-452009-04-22RePEc:eee:jbrese

article 1 1999 44 1 37 45 http://www.sciencedirect.com/science/article/B6V7S-3V8CTB2-5/2/b9da5abf19a8bceb6f48c46debc6fadc Aubert-Gamet, Veronique Cova, Bernard

oai:RePEc:eee:jbrese:v:12:y:1984:i:1:p:97-1142009-04-22RePEc:eee:jbrese

article 1 1984 12 3 97 114 http://www.sciencedirect.com/science/article/B6V7S-45K6N42-5S/2/48eee6f563e0e985eb55563f87a24742 Lewellen, Wilbur G. Ang, James S.

oai:RePEc:eee:jbrese:v:58:y:2005:i:5:p:593-6012009-04-22RePEc:eee:jbrese

article 5 2005 58 5 593 601 http://www.sciencedirect.com/science/article/B6V7S-4B7D8WY-1/2/04e07843f3c006e3de0a0b0f52d79ca5 Flurry, L. A. Burns, Alvin C.

oai:RePEc:eee:jbrese:v:26:y:1993:i:2:p:133-1482009-04-22RePEc:eee:jbrese

article 2 1993 26 2 133 148 http://www.sciencedirect.com/science/article/B6V7S-45K1JHV-96/2/85155abc467a2dfd67cedd1d2fc84cdb Kroll, Mark Wright, Peter Theerathorn, Pochera

oai:RePEc:eee:jbrese:v:8:y:1980:i:1:p:81-872009-04-22RePEc:eee:jbrese

article 1 1980 8 3 81 87 http://www.sciencedirect.com/science/article/B6V7S-45JWVCJ-2H/2/836007e70f3faf1959bc0c3e70262949 Linke, Charles M. Zumwalt, J. Kenton

oai:RePEc:eee:jbrese:v:61:y:2008:i:5:p:512-5212009-04-22RePEc:eee:jbrese

article Pet expenditures have doubled over the past ten years, reflecting the growing involvement of Americans and their pets. The goal of this research was to explore the meanings and roles pets play in peoples' lives. Consumers caring for multiple animals - ranging from six to 100 - informed this study. Rescuer and caretaker were two themes that emerged from the interviews. Relationship theory helps explain the drivers behind pet-acquisition growth. A consumer-pet relationship framework is used to identify factors that may influence the strength and duration of consumer-pet relationships. 5 2008 61 5 512 521 http://www.sciencedirect.com/science/article/B6V7S-4PJ0C2T-1/1/96a8d34ea7a4fbfe444a61faa7c87d4f Mosteller, Jill

oai:RePEc:eee:jbrese:v:21:y:1990:i:2:p:91-1072009-04-22RePEc:eee:jbrese

article 2 1990 21 9 91 107 http://www.sciencedirect.com/science/article/B6V7S-45K1J20-3T/2/a187157452b0f18921cbb1fdc3d9cfa6 Schneider, Kenneth C. Rodgers, William C.

oai:RePEc:eee:jbrese:v:62:y:2009:i:5:p:557-5642009-04-22RePEc:eee:jbrese

article This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an experiment using a 2 (prior offline brand image)× 2 (online performance) between-subjects design. Results reveal that offline brand image exerts significant effects on online brand image - which, in turn, significantly explains online perceived risk - and online customer loyalty. However, online perceived risk has no significant effect on online customer loyalty after controlling for the effects of online and offline brand images. These results provide implications for the direct and indirect halo effects of offline brand image and the direct effect of online performance that may influence consumers' perceptions, expectations, and loyalty regarding multi-channel retailers. Customer loyalty Multi-channel retailer Brand image Perceived risk 5 2009 62 5 557 564 http://www.sciencedirect.com/science/article/B6V7S-4T5S4H0-2/2/aa45a0a027f9cb2e71146b0cc02b82c3 Kwon, Wi-Suk Lennon, Sharron J.

oai:RePEc:eee:jbrese:v:60:y:2007:i:2:p:98-1072009-04-22RePEc:eee:jbrese

article 2 2007 60 2 98 107 http://www.sciencedirect.com/science/article/B6V7S-4MM261N-1/2/c468278238503f52ce3cfe0307547e68 Guenzi, Paolo Troilo, Gabriele

oai:RePEc:eee:jbrese:v:57:y:2004:i:4:p:392-4042009-04-22RePEc:eee:jbrese

article 4 2004 57 4 392 404 http://www.sciencedirect.com/science/article/B6V7S-45BHK26-1/2/c812f5d25a1d081f3e4a34a489bf52a0 Flie[ss], Sabine Kleinaltenkamp, Michael

oai:RePEc:eee:jbrese:v:58:y:2005:i:3:p:250-2592009-04-22RePEc:eee:jbrese

article 3 2005 58 3 250 259 http://www.sciencedirect.com/science/article/B6V7S-49H7353-5/2/4f5effcb8b9b1d714faa0c296d442b01 Cox, Anthony D. Cox, Dena Anderson, Ronald D.

oai:RePEc:eee:jbrese:v:27:y:1993:i:1:p:51-632009-04-22RePEc:eee:jbrese

article 1 1993 27 5 51 63 http://www.sciencedirect.com/science/article/B6V7S-45K1JRN-D1/2/e8fab6f1fcbb8a7a3c78ff51b45e5124 Germain, Richard

oai:RePEc:eee:jbrese:v:39:y:1997:i:3:p:257-2692009-04-22RePEc:eee:jbrese

article 3 1997 39 7 257 269 http://www.sciencedirect.com/science/article/B6V7S-3SX0CVX-9/2/aab72b47ab0a2fa544e058e04d55effe Lee, Dong Hwan Olshavsky, Richard W.

oai:RePEc:eee:jbrese:v:3:y:1975:i:2:p:157-1642009-04-22RePEc:eee:jbrese

article 2 1975 3 4 157 164 http://www.sciencedirect.com/science/article/B6V7S-45JWV0T-7/2/a573a9728fda8ddef4b472cfe9050122 Lash, Nicholas A.

oai:RePEc:eee:jbrese:v:13:y:1985:i:4:p:361-3732009-04-22RePEc:eee:jbrese

article 4 1985 13 8 361 373 http://www.sciencedirect.com/science/article/B6V7S-45K1J9S-7K/2/dc7117e3a3676d3d01752186791d8912 Jackson, Donald Jr. Burdick, Richard K. Keith, Janet E.

oai:RePEc:eee:jbrese:v:34:y:1995:i:1:p:1-92009-04-22RePEc:eee:jbrese

article 1 1995 34 9 1 9 http://www.sciencedirect.com/science/article/B6V7S-497C6Y6-B/2/849f410bf641e394ae068aed1d1c0295 Sood, James Nasu, Yukio

oai:RePEc:eee:jbrese:v:2:y:1974:i:3:p:349-3672009-04-22RePEc:eee:jbrese

article 3 1974 2 7 349 367 http://www.sciencedirect.com/science/article/B6V7S-45K6N16-5C/2/eb7098045710ba550b4cc3aa8b4b9e1b Schlarbaum, Gary G. Racette, George A.

oai:RePEc:eee:jbrese:v:12:y:1984:i:1:p:87-962009-04-22RePEc:eee:jbrese

article 1 1984 12 3 87 96 http://www.sciencedirect.com/science/article/B6V7S-45K6N42-5R/2/da8d410977ca6ec274d72247e7d6bfe7 Schnabel, J. A.

oai:RePEc:eee:jbrese:v:57:y:2004:i:10:p:1164-11762009-04-22RePEc:eee:jbrese

article 10 2004 57 10 1164 1176 http://www.sciencedirect.com/science/article/B6V7S-463Y55R-2/2/a4b211e9db39312594296c878b10790c Shao, Chris Y. Baker, Julie A. Wagner, Judy

oai:RePEc:eee:jbrese:v:54:y:2001:i:2:p:151-1592009-04-22RePEc:eee:jbrese

article 2 2001 54 11 151 159 http://www.sciencedirect.com/science/article/B6V7S-4459WMD-B/2/c7517c7ada7199a36fce5ba339b8bd31 Woodside, Arch G. Trappey, Randolph III

oai:RePEc:eee:jbrese:v:59:y:2006:i:3:p:391-3932009-04-22RePEc:eee:jbrese

article 3 2006 59 3 391 393 http://www.sciencedirect.com/science/article/B6V7S-4HCDJT8-2/2/2bbe50d96cc03bb1b6bea084b81ee025 Bianchi, Constanza

oai:RePEc:eee:jbrese:v:56:y:2003:i:3:p:241-2412009-04-22RePEc:eee:jbrese

article 3 2003 56 3 241 241 http://www.sciencedirect.com/science/article/B6V7S-4724SNK-2/2/d1014146b9c2e2030ea6ba13d356c9f1 Elenkov, Detelin S.

oai:RePEc:eee:jbrese:v:15:y:1987:i:3:p:201-2032009-04-22RePEc:eee:jbrese

article 3 1987 15 6 201 203 http://www.sciencedirect.com/science/article/B6V7S-47NW022-1/2/9f2a160509b223a5757578d96c720e42 Bradley, M. Frank

oai:RePEc:eee:jbrese:v:47:y:2000:i:1:p:65-742009-04-22RePEc:eee:jbrese

article 1 2000 47 1 65 74 http://www.sciencedirect.com/science/article/B6V7S-3YS8KXV-8/2/7468348880db129eac32068ed176a23d Watkins, Jeff

oai:RePEc:eee:jbrese:v:46:y:1999:i:1:p:15-302009-04-22RePEc:eee:jbrese

article 1 1999 46 9 15 30 http://www.sciencedirect.com/science/article/B6V7S-3X6SFJ0-2/2/c3720c0bba1886050414f8ae9efc2fdd Luo, Yadong

oai:RePEc:eee:jbrese:v:61:y:2008:i:5:p:497-4992009-04-22RePEc:eee:jbrese

article This paper adds another layer of interpretation to the data of Beverland, Farrelly, and Lim (2007). First, I explore the link between Beverland et al. (2007) and the thought of Martin Buber (1923). Then I argue that some respondents see their dogs through the metaphor of human friendship and others through the metaphor of human parenting. I share Beverland et al.'s ethical views that in the highest forms of relationships, people attempt to see the other as they really are. But note an irony - namely, that many of the respondents most committed to individual relationships with their pets anthropomorphize their dogs in ways that work against this kind of honest relationship. 5 2008 61 5 497 499 http://www.sciencedirect.com/science/article/B6V7S-4PCR1NF-2/1/c0c9831167f0dffb7931b75860b3be05 Ahuvia, Aaron

oai:RePEc:eee:jbrese:v:13:y:1985:i:1:p:97-1062009-04-22RePEc:eee:jbrese

article 1 1985 13 2 97 106 http://www.sciencedirect.com/science/article/B6V7S-45K1J0H-3H/2/a6be2b299877aaa4a12939a6c6c0742d Ronkainen, Ilkka A.

oai:RePEc:eee:jbrese:v:45:y:1999:i:2:p:211-2202009-04-22RePEc:eee:jbrese

article 2 1999 45 6 211 220 http://www.sciencedirect.com/science/article/B6V7S-3WV9MS4-B/2/3e729ffc1066559a2a6233097441a150 Bergadaa, Michelle

oai:RePEc:eee:jbrese:v:57:y:2004:i:2:p:95-972009-04-22RePEc:eee:jbrese

article 2 2004 57 2 95 97 http://www.sciencedirect.com/science/article/B6V7S-48V956G-1/2/e59df1c19a65dc26f5cbad421688975d Alford, Bruce L. Engelland, Brian T.

oai:RePEc:eee:jbrese:v:8:y:1980:i:4:p:485-4992009-04-22RePEc:eee:jbrese

article 4 1980 8 12 485 499 http://www.sciencedirect.com/science/article/B6V7S-463XXVN-1K/2/f098d8674eaa491c777072e847f462b3 Busch, Paul Hair, Joseph Jr.

oai:RePEc:eee:jbrese:v:2:y:1974:i:2:p:193-2002009-04-22RePEc:eee:jbrese

article 2 1974 2 4 193 200 http://www.sciencedirect.com/science/article/B6V7S-45JWVBX-23/2/fa0545b22779ce73c63ca5366f9bc991 Reynolds, Fred D. Martin, Warren S.

oai:RePEc:eee:jbrese:v:59:y:2006:i:7:p:866-8752009-04-22RePEc:eee:jbrese

article 7 2006 59 7 866 875 http://www.sciencedirect.com/science/article/B6V7S-4JW1265-3/2/ca7dde2703106d174152e5d46ac95110 Bauer, Hans H. Falk, Tomas Hammerschmidt, Maik

oai:RePEc:eee:jbrese:v:44:y:1999:i:2:p:109-1162009-04-22RePEc:eee:jbrese

article 2 1999 44 2 109 116 http://www.sciencedirect.com/science/article/B6V7S-3V8C93V-4/2/f44b338d34da967e58765b19bebf3a8c Lafferty, Barbara A. Goldsmith, Ronald E.

oai:RePEc:eee:jbrese:v:62:y:2009:i:1:p:61-672009-04-22RePEc:eee:jbrese

article This article examines how the electronic word of mouth (eWOM) information direction (positive vs. negative) and a website's reputation (established vs. unestablished) contribute to the eWOM effect. The article describes a study focusing on the moderating role of the product type (search vs. experience). The results of the experiment show that the eWOM effect is greater for negative eWOM than for positive eWOM, greater for established websites than for unestablished websites, and greater for experience goods than for search goods. The results support the moderating effects of product type on the eWOM information direction-website reputation-eWOM effect relationship. The impact of negative eWOM on the eWOM effect is greater for experience goods than for search goods. Similarly, the impact of website reputation on the eWOM effect is greater for experience goods than for search goods. The findings provide managerial implications for an Internet marketing strategy. Internet marketing Electronic word of mouth (eWOM) Direction Website reputation Search goods Experience goods 1 2009 62 1 61 67 http://www.sciencedirect.com/science/article/B6V7S-4RWBCX4-1/2/8fad92a63ae0365b0a83363d4744007f Park, Cheol Lee, Thae Min

oai:RePEc:eee:jbrese:v:58:y:2005:i:11:p:1573-15802009-04-22RePEc:eee:jbrese

article 11 2005 58 11 1573 1580 http://www.sciencedirect.com/science/article/B6V7S-4DGYJRD-1/2/4b52c948287757c3c5d94ea0ef82e5dd Karande, Kiran

oai:RePEc:eee:jbrese:v:13:y:1985:i:4:p:285-2862009-04-22RePEc:eee:jbrese

article 4 1985 13 8 285 286 http://www.sciencedirect.com/science/article/B6V7S-45K1J9S-7C/2/a1500441ea7f2af7572cffc7a33edf26 DeNisi, Angelo S. Schriesheim, Chester A.

oai:RePEc:eee:jbrese:v:57:y:2004:i:10:p:1108-11152009-04-22RePEc:eee:jbrese

article 10 2004 57 10 1108 1115 http://www.sciencedirect.com/science/article/B6V7S-48DY09F-1/2/0aa1770c9884debb6a691a8ade13cb39 Michalisin, Michael D. Karau, Steven J. Tangpong, Charnchai

oai:RePEc:eee:jbrese:v:62:y:2009:i:3:p:314-3222009-04-22RePEc:eee:jbrese

article The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a key issue of investigation. The literature in this area investigates the nature and the strength of the relationship that consumers develop with brands, as well as the trend of joining brand tribes or brand communities in order to demonstrate and share with others their feelings towards and preference to brands. However, the impact of the overall perceptions of the brands in the form of its reputation and brand tribalism on brand relationships is so far unexplored in the existing literature. Using data collected from 912 respondents, this paper explores the importance of the long term brand reputation and brand tribalism on the strength of brand relationships. The findings suggest that brand tribalism is a better predictor of the strength of brand relationships than the long term brand reputation itself. Branding Brand relationships Brand communities Tribal brands Brand reputation 3 2009 62 3 314 322 http://www.sciencedirect.com/science/article/B6V7S-4T53HM6-1/2/1d2206a926b1e494c9305b5ee6444386 Veloutsou, Cleopatra Moutinho, Luiz

oai:RePEc:eee:jbrese:v:14:y:1986:i:3:p:269-2782009-04-22RePEc:eee:jbrese

article 3 1986 14 6 269 278 http://www.sciencedirect.com/science/article/B6V7S-45JWV9S-1F/2/3c886819e3ea7c19f24903a3e52e795b Dalton, Dan R. Kesner, Idalene F.

oai:RePEc:eee:jbrese:v:17:y:1988:i:1:p:35-412009-04-22RePEc:eee:jbrese

article 1 1988 17 8 35 41 http://www.sciencedirect.com/science/article/B6V7S-460P4TH-18/2/55e30dee8ae30d533b0a7988f198ac94 Hruschka, Harald

oai:RePEc:eee:jbrese:v:54:y:2001:i:3:p:185-1872009-04-22RePEc:eee:jbrese

article 3 2001 54 12 185 187 http://www.sciencedirect.com/science/article/B6V7S-44GR1YS-8/2/eff14db80a18de987911ff27460a8e1d McColl-Kennedy, Janet R.

oai:RePEc:eee:jbrese:v:42:y:1998:i:3:p:271-2852009-04-22RePEc:eee:jbrese

article 3 1998 42 7 271 285 http://www.sciencedirect.com/science/article/B6V7S-3V7JCJB-8/2/06f7ac724802b8f44595061bc276e81c Babin, Barry J. Darden, William R. University, Louisiana State Shreveport Lousiana Babin, Laurie A.

oai:RePEc:eee:jbrese:v:60:y:2007:i:3:p:231-2392009-04-22RePEc:eee:jbrese

article 3 2007 60 3 231 239 http://www.sciencedirect.com/science/article/B6V7S-4MGVJ5Y-1/2/34ba4119b545209f88618d0950ca4b45 d'Astous, Alain Boujbel, Lilia

oai:RePEc:eee:jbrese:v:46:y:1999:i:3:p:291-3012009-04-22RePEc:eee:jbrese

article 3 1999 46 11 291 301 http://www.sciencedirect.com/science/article/B6V7S-3XTDV5R-9/2/b759bb41d231e1afaf649b2346bf8bc8 Andersson, Per Molleryd, Bengt

oai:RePEc:eee:jbrese:v:20:y:1990:i:2:p:83-952009-04-22RePEc:eee:jbrese

article 2 1990 20 3 83 95 http://www.sciencedirect.com/science/article/B6V7S-460P4YD-27/2/7589b24aa12ddccfc549362f9b4f6ff6 Pollay, Richard W. Tse, David K. Wang, Zheng-Yuan

oai:RePEc:eee:jbrese:v:33:y:1995:i:2:p:129-1422009-04-22RePEc:eee:jbrese

article 2 1995 33 6 129 142 http://www.sciencedirect.com/science/article/B6V7S-3YMWF2B-H/2/470fe3611a0e08a20a8615d201b4ef27 Schul, Patrick L. Davis, Peter S. Hartline, Michael D.

oai:RePEc:eee:jbrese:v:19:y:1989:i:3:p:165-1772009-04-22RePEc:eee:jbrese

article 3 1989 19 11 165 177 http://www.sciencedirect.com/science/article/B6V7S-45K1JFM-84/2/2e96438f5c5080a53208eb2d08a8c3d5 Schindler, Robert M. Wiman, Alan R.

oai:RePEc:eee:jbrese:v:19:y:1989:i:4:p:277-2822009-04-22RePEc:eee:jbrese

article 4 1989 19 12 277 282 http://www.sciencedirect.com/science/article/B6V7S-45K1HTG-S/2/b92a6c4bf1e93442fbd0e8e4f7cd563f Robicheaux, Robert A. Boya, Unal O.

oai:RePEc:eee:jbrese:v:58:y:2005:i:12:p:1741-17492009-04-22RePEc:eee:jbrese

article 12 2005 58 12 1741 1749 http://www.sciencedirect.com/science/article/B6V7S-4DV1PR5-1/2/cfe6c695af3ef5bc533f32a509165d4f Hejazi, Walid Safarian, A.E.

oai:RePEc:eee:jbrese:v:8:y:1980:i:3:p:361-3702009-04-22RePEc:eee:jbrese

article 3 1980 8 9 361 370 http://www.sciencedirect.com/science/article/B6V7S-45K6M54-12/2/33f72bc24b20459c960048acc474bb64 Lehmann, Donald R. Gruber, Robert

oai:RePEc:eee:jbrese:v:8:y:1980:i:1:p:1-62009-04-22RePEc:eee:jbrese

article 1 1980 8 3 1 6 http://www.sciencedirect.com/science/article/B6V7S-45JWVCJ-29/2/6ef2678a354db8aaf55e9d11f018c642 Hilliard, Jimmy E. Lloyd, William P.

oai:RePEc:eee:jbrese:v:6:y:1978:i:4:p:295-3102009-04-22RePEc:eee:jbrese

article 4 1978 6 12 295 310 http://www.sciencedirect.com/science/article/B6V7S-45K1J5V-5H/2/c8a3ef4059fe6accdb48c9a53ebc1a28 Anderson, Dan R.

oai:RePEc:eee:jbrese:v:10:y:1982:i:2:p:251-2622009-04-22RePEc:eee:jbrese

article 2 1982 10 6 251 262 http://www.sciencedirect.com/science/article/B6V7S-45K1JV1-F8/2/6a48f24dd313b38f7131195f309080e8 Armenakis, Achilles A. Lett, William L.

oai:RePEc:eee:jbrese:v:59:y:2006:i:8:p:945-9542009-04-22RePEc:eee:jbrese

article 8 2006 59 8 945 954 http://www.sciencedirect.com/science/article/B6V7S-4JWFH00-2/2/2fe17d945d9bfe8c9ac7945b67e9f941 Johnston, Wesley J. Peters, Linda D. Gassenheimer, Jule

oai:RePEc:eee:jbrese:v:55:y:2002:i:11:p:901-9062009-04-22RePEc:eee:jbrese

article 11 2002 55 11 901 906 http://www.sciencedirect.com/science/article/B6V7S-46FJ8DW-7/2/48ff0980736060a3a2e039e2ef851d75 Goldberg, Marvin E. Baumgartner, Hans

oai:RePEc:eee:jbrese:v:4:y:1976:i:1:p:69-742009-04-22RePEc:eee:jbrese

article 1 1976 4 2 69 74 http://www.sciencedirect.com/science/article/B6V7S-45K1HVX-1N/2/eefd114671d0a44d002ea8f92a868577 Loudon, David L.

oai:RePEc:eee:jbrese:v:60:y:2007:i:10:p:1058-10692009-04-22RePEc:eee:jbrese

article 10 2007 60 10 1058 1069 http://www.sciencedirect.com/science/article/B6V7S-4NGBB5D-1/2/82f99552deadf656a3484f96331f2be0 Danes, Sharon M. Stafford, Kathryn Loy, Johnben Teik-Cheok

oai:RePEc:eee:jbrese:v:50:y:2000:i:1:p:3-72009-04-22RePEc:eee:jbrese

article 1 2000 50 10 3 7 http://www.sciencedirect.com/science/article/B6V7S-417FB6N-2/2/6345e169e2e224a49588bf8ecd22019d Brenes, Esteban R.

oai:RePEc:eee:jbrese:v:13:y:1985:i:6:p:511-5362009-04-22RePEc:eee:jbrese

article 6 1985 13 12 511 536 http://www.sciencedirect.com/science/article/B6V7S-463XXN8-V/2/ec0eb110e68670bfcd79f727aac1ca4e Leigh, James H. Futrell, Charles M.

oai:RePEc:eee:jbrese:v:52:y:2001:i:2:p:149-1602009-04-22RePEc:eee:jbrese

article 2 2001 52 5 149 160 http://www.sciencedirect.com/science/article/B6V7S-42VM8WJ-6/2/8cf9fc2bb0ef701c96f6e9fbe0f40983 Lee, Don Y.

oai:RePEc:eee:jbrese:v:15:y:1987:i:1:p:1-162009-04-22RePEc:eee:jbrese

article 1 1987 15 2 1 16 http://www.sciencedirect.com/science/article/B6V7S-45K1JNH-BX/2/56daa3ec02fcac7902eff158304a4b10 Stock, James R. Zinszer, Paul H.

oai:RePEc:eee:jbrese:v:10:y:1982:i:4:p:397-4172009-04-22RePEc:eee:jbrese

article 4 1982 10 12 397 417 http://www.sciencedirect.com/science/article/B6V7S-463XXWB-1S/2/d0243002d7658ae93cee32f73125ce42 Stafford, Edward Jr. Kasulis, Jack J. Lusch, Robert F.

oai:RePEc:eee:jbrese:v:17:y:1988:i:1:p:81-902009-04-22RePEc:eee:jbrese

article 1 1988 17 8 81 90 http://www.sciencedirect.com/science/article/B6V7S-460P4TH-1F/2/f3244998862c623630f5e05e8229381b Gombeski, William Jr. Fay, George W. Niedzielski, Karen R. Weaver, Frank J.

oai:RePEc:eee:jbrese:v:13:y:1985:i:3:p:267-2822009-04-22RePEc:eee:jbrese

article 3 1985 13 6 267 282 http://www.sciencedirect.com/science/article/B6V7S-45K1J6P-66/2/ac583cb3b4a75aa3d1de04edea9fb348 Lam, Chun H. Karwan, Kirk R.

oai:RePEc:eee:jbrese:v:27:y:1993:i:3:p:215-2282009-04-22RePEc:eee:jbrese

article 3 1993 27 7 215 228 http://www.sciencedirect.com/science/article/B6V7S-45JT2F0-1R/2/e52a36e07ab89e1da6341ae8353eaa2a Yoon, Eunsang Guffey, Hugh J. Kijewski, Valerie

oai:RePEc:eee:jbrese:v:59:y:2006:i:5:p:643-6462009-04-22RePEc:eee:jbrese

article 5 2006 59 5 643 646 http://www.sciencedirect.com/science/article/B6V7S-4J90W39-1/2/a30813eb4ddddcffacce968fe0721932 Frew, Elspeth

oai:RePEc:eee:jbrese:v:14:y:1986:i:4:p:355-3692009-04-22RePEc:eee:jbrese

article 4 1986 14 8 355 369 http://www.sciencedirect.com/science/article/B6V7S-45K1JMB-BK/2/236adc0cb09af94df37aa3b7218d5418 Oumlil, A. Ben Balloun, Joseph L.

oai:RePEc:eee:jbrese:v:58:y:2005:i:11:p:1543-15512009-04-22RePEc:eee:jbrese

article 11 2005 58 11 1543 1551 http://www.sciencedirect.com/science/article/B6V7S-4DS839G-2/2/c699192e16c6c14ec15397272c133090 Hung, Shih-Chang

oai:RePEc:eee:jbrese:v:59:y:2006:i:4:p:483-4912009-04-22RePEc:eee:jbrese

article 4 2006 59 4 483 491 http://www.sciencedirect.com/science/article/B6V7S-4HDG9J9-1/2/0c15275b6f6f81471276116e758c4ccf Clemens, Bruce Douglas, Thomas J.

oai:RePEc:eee:jbrese:v:48:y:2000:i:3:p:163-1642009-04-22RePEc:eee:jbrese

article 3 2000 48 6 163 164 http://www.sciencedirect.com/science/article/B6V7S-4096571-1/2/3eb8ce43506ada52e93db8dc9d213815 Balazs, Anne L. Spotts, Harlan E.

oai:RePEc:eee:jbrese:v:60:y:2007:i:8:p:813-8152009-04-22RePEc:eee:jbrese

article 8 2007 60 8 813 815 http://www.sciencedirect.com/science/article/B6V7S-4N6NHJ4-2/2/91e6b812f1b81ca5204cf6daa9c6958b Gilbert, Nigel Jager, Wander Deffuant, Guillaume Adjali, Iqbal

oai:RePEc:eee:jbrese:v:13:y:1985:i:5:p:435-4462009-04-22RePEc:eee:jbrese

article 5 1985 13 10 435 446 http://www.sciencedirect.com/science/article/B6V7S-45K1JB9-7S/2/bbd46bbbed08e876da3b65e77bc2a861 Backhaus, Klaus Meyer, Margit Stockert, Andreas

oai:RePEc:eee:jbrese:v:25:y:1992:i:3:p:231-2412009-04-22RePEc:eee:jbrese

article 3 1992 25 11 231 241 http://www.sciencedirect.com/science/article/B6V7S-45JWV6F-T/2/a0712405430f0b8f8419c6e095ac7de7 Gannon, Martin J. Smith, Ken G. Grimm, Curtis

oai:RePEc:eee:jbrese:v:61:y:2008:i:11:p:1182-11902009-04-22RePEc:eee:jbrese

article 11 2008 61 11 1182 1190 http://www.sciencedirect.com/science/article/B6V7S-4RN48D0-1/2/f0af73be6ca70894cb3e2d11512c2b3e Morrison, J. Bradley

oai:RePEc:eee:jbrese:v:62:y:2009:i:2:p:239-2472009-04-22RePEc:eee:jbrese

article Multinational companies that decide to relocate subsidiaries often appear socially irresponsible. Consumer boycotts are a common response to this type of action, especially in the subsidiary's homeland; however, the factors that motivate individual boycott decisions remain largely unexplored. Consumers' degree of concern and level of trust in the management might influence this reaction. Furthermore, consumers may distinguish between the role of the multinational holding company and that of the subsidiary when making the decision to boycott. Seven hundred and twenty-four subjects were surveyed during an ongoing consumer boycott in Germany providing data that support the assumptions of the study. Multiple-group SEM shows that the intervening variables have a stronger impact on the boycott decision for those subjects who are customers of the company. Lastly, the article provides implications of these findings for managerial strategy. Consumer boycott Factory relocation Concern Reputation Trust Multiple-group SEM 2 2009 62 2 239 247 http://www.sciencedirect.com/science/article/B6V7S-4S02D8S-6/2/bfef575e506b99705be3de5b301da60f Hoffmann, Stefan Müller, Stefan

oai:RePEc:eee:jbrese:v:58:y:2005:i:4:p:518-5252009-04-22RePEc:eee:jbrese

article 4 2005 58 4 518 525 http://www.sciencedirect.com/science/article/B6V7S-49H7353-2/2/0fe09e9afcfa5d921f13cbd902b5432c Foxall, Gordon R. Yani-de-Soriano, M. Mirella

oai:RePEc:eee:jbrese:v:14:y:1986:i:1:p:47-622009-04-22RePEc:eee:jbrese

article 1 1986 14 2 47 62 http://www.sciencedirect.com/science/article/B6V7S-45K6MHH-3Y/2/40395776a788d35ce217c789248ad042 Paksoy, Christie H. Wilkinson, J. B. Barry Mason, J.

oai:RePEc:eee:jbrese:v:44:y:1999:i:1:p:1-42009-04-22RePEc:eee:jbrese

article 1 1999 44 1 1 4 http://www.sciencedirect.com/science/article/B6V7S-3V8CTB2-1/2/7cf1b2aca2aebedf538e31a7653edc15 Pieters, Rik Botschen, Guenther

oai:RePEc:eee:jbrese:v:14:y:1986:i:4:p:329-3432009-04-22RePEc:eee:jbrese

article 4 1986 14 8 329 343 http://www.sciencedirect.com/science/article/B6V7S-45K1JMB-BH/2/c5386367aee8ff748a933b2de532e603 Burnett, John J. Dune, Patrick M.

oai:RePEc:eee:jbrese:v:34:y:1995:i:3:p:161-1692009-04-22RePEc:eee:jbrese

article 3 1995 34 11 161 169 http://www.sciencedirect.com/science/article/B6V7S-3YMWJ59-1/2/56be38d5a826002316fce4ecde339fe8 Parkash, Mohinder Dhaliwal, Dan S. Salatka, William K.

oai:RePEc:eee:jbrese:v:3:y:1975:i:1:p:61-642009-04-22RePEc:eee:jbrese

article 1 1975 3 1 61 64 http://www.sciencedirect.com/science/article/B6V7S-45K1JT4-DT/2/587b29c9683c1a967faf5d8f3c46ec9b McCain, John E. Millar, James A.

oai:RePEc:eee:jbrese:v:36:y:1996:i:1:p:81-892009-04-22RePEc:eee:jbrese

article 1 1996 36 5 81 89 http://www.sciencedirect.com/science/article/B6V7S-3VVVS6B-9/2/27244b660a5929ff94eaa96d6ffe7424 Peters, Michael P. Brush, Candida G.

oai:RePEc:eee:jbrese:v:56:y:2003:i:2:p:105-1112009-04-22RePEc:eee:jbrese

article 2 2003 56 2 105 111 http://www.sciencedirect.com/science/article/B6V7S-47S5NCS-4/2/b854a3819beda59f4fe92e47dcd23e87 Kangis, Peter O'Reilly, M. Dolores

oai:RePEc:eee:jbrese:v:56:y:2003:i:2:p:145-1522009-04-22RePEc:eee:jbrese

article 2 2003 56 2 145 152 http://www.sciencedirect.com/science/article/B6V7S-47S5NCS-9/2/9c9338b9a0dd84567a7849dd52e724a9 Hall, Richard Andriani, Pierpaolo

oai:RePEc:eee:jbrese:v:9:y:1981:i:2:p:221-2302009-04-22RePEc:eee:jbrese

article 2 1981 9 6 221 230 http://www.sciencedirect.com/science/article/B6V7S-45K1HXK-28/2/85f4307814752b6f895f2a04dc3d9548 Sabavala, Darius J. Morrison, Donald G.

oai:RePEc:eee:jbrese:v:60:y:2007:i:3:p:249-2592009-04-22RePEc:eee:jbrese

article 3 2007 60 3 249 259 http://www.sciencedirect.com/science/article/B6V7S-4MJJC6K-2/2/a8ba37117201910983285ce57fc05a33 Cleveland, Mark Laroche, Michel

oai:RePEc:eee:jbrese:v:39:y:1997:i:1:p:23-312009-04-22RePEc:eee:jbrese

article 1 1997 39 5 23 31 http://www.sciencedirect.com/science/article/B6V7S-3SWXNRH-4/2/22abb146d4b776ca80b52c86be6e53a9 Lewin, Jeffrey E. Johnston, Wesley J.

oai:RePEc:eee:jbrese:v:25:y:1992:i:2:p:129-1422009-04-22RePEc:eee:jbrese

article 2 1992 25 9 129 142 http://www.sciencedirect.com/science/article/B6V7S-45K1JH8-8Y/2/652107a6ae7b85b0001cb50703ac982c Ebrahimpour, Maling Johnson, Jean L.

oai:RePEc:eee:jbrese:v:12:y:1984:i:3:p:309-3182009-04-22RePEc:eee:jbrese

article 3 1984 12 9 309 318 http://www.sciencedirect.com/science/article/B6V7S-45K6KVV-4/2/569d20d573334129133d2d7c0a82a2d4 Cagli, Ugur

oai:RePEc:eee:jbrese:v:62:y:2009:i:2:p:279-2882009-04-22RePEc:eee:jbrese

article A major contemporary challenge facing governments and health professionals is that of promoting sustainable and healthy approaches to alcohol consumption in a context where excessive alcohol consumption is the dominant trend [Plant M., Plant M., Binge Britain: the need for courage. Alcoholis 2006; 25, 3: 1.]. This article reports the results of a qualitative study examining the experiences of Higher Education students in the United Kingdom who are identifiable as anti-consumers because of their opposition to the alcohol norms that predominate. The article focuses on how these students deal with the challenges and consequences that can arise from resisting the prevailing norms and practices. This article demonstrates that existing frameworks and categorizations in the contexts of anti-consumption, product and brand avoidance and coping are capable of providing useful theoretical tools for the examination of anti-consumption within the social marketing context. The article identifies some of the implicit tensions of being an anti-consumer in an environment of excessive consumption and provides examples of how consumers seek to manage these tensions. The use of the above theoretical perspectives can usefully inform policy that aims to promote sensible drinking among young people and students in particular. Anti-consumption Alcohol consumption Social marketing Coping 2 2009 62 2 279 288 http://www.sciencedirect.com/science/article/B6V7S-4RYXSPR-1/2/34fd4a04d3e120a77115fecffd23a7b5 Piacentini, Maria G. Banister, Emma N.

oai:RePEc:eee:jbrese:v:50:y:2000:i:3:p:245-2572009-04-22RePEc:eee:jbrese

article 3 2000 50 12 245 257 http://www.sciencedirect.com/science/article/B6V7S-41JTSRW-3/2/0254f153549dc809d92ead0a9cb814d5 Oppewal, Harmen Louviere, Jordan J. Timmermans, Harry J. P.

oai:RePEc:eee:jbrese:v:46:y:1999:i:3:p:245-2572009-04-22RePEc:eee:jbrese

article 3 1999 46 11 245 257 http://www.sciencedirect.com/science/article/B6V7S-3XTDV5R-5/2/09d8cadd79f7d1c83277c79a25ce6b1e Backhaus, Klaus Buschken, Joachim

oai:RePEc:eee:jbrese:v:61:y:2008:i:10:p:1041-10452009-04-22RePEc:eee:jbrese

article 10 2008 61 10 1041 1045 http://www.sciencedirect.com/science/article/B6V7S-4R113NT-1/2/eb518161d410ae94b9ef2887bf5d9b39 Janssen, Loes Fennis, Bob M. Pruyn, Ad Th.H. Vohs, Kathleen D.

oai:RePEc:eee:jbrese:v:60:y:2007:i:4:p:388-3952009-04-22RePEc:eee:jbrese

article 4 2007 60 4 388 395 http://www.sciencedirect.com/science/article/B6V7S-4MSR8R6-1/2/dd12e61e56cc13a6269814639e9ea554 Chung, Hsien-Jui Chen, Chun-Chung Hsieh, Tsun-Jui

oai:RePEc:eee:jbrese:v:52:y:2001:i:1:p:1-142009-04-22RePEc:eee:jbrese

article 1 2001 52 4 1 14 http://www.sciencedirect.com/science/article/B6V7S-42M76H5-1/2/beff7d59d68b45dc0942f9ad7f7ee20b Yoo, Boonghee Donthu, Naveen

oai:RePEc:eee:jbrese:v:58:y:2005:i:10:p:1409-14182009-04-22RePEc:eee:jbrese

article 10 2005 58 10 1409 1418 http://www.sciencedirect.com/science/article/B6V7S-4D7CJB5-1/2/d0daa32f2de436f17e96bbde047d3c5f Walley, Matthew J.C. Fortin, David R.

oai:RePEc:eee:jbrese:v:30:y:1994:i:2:p:161-1742009-04-22RePEc:eee:jbrese

article 2 1994 30 6 161 174 http://www.sciencedirect.com/science/article/B6V7S-45K6NBG-7K/2/28c68140eb59fb2b20ae2093e6815cfa Maute, Manfred F. Locander, William B.

oai:RePEc:eee:jbrese:v:50:y:2000:i:3:p:233-2342009-04-22RePEc:eee:jbrese

article 3 2000 50 12 233 234 http://www.sciencedirect.com/science/article/B6V7S-41JTSRW-1/2/e0d10eef3618d209976fd99137f90ee4 Woodside, Arch G.

oai:RePEc:eee:jbrese:v:2:y:1974:i:4:p:385-3942009-04-22RePEc:eee:jbrese

article 4 1974 2 10 385 394 http://www.sciencedirect.com/science/article/B6V7S-45P0CFG-2/2/3e198ac840fd61897fc1dbe2f323cb09 Ruch, William A.

oai:RePEc:eee:jbrese:v:52:y:2001:i:2:p:189-2022009-04-22RePEc:eee:jbrese

article 2 2001 52 5 189 202 http://www.sciencedirect.com/science/article/B6V7S-42VM8WJ-9/2/53dea17e9adf93569f487ef33e308576 Chow, Clement K. W. Fung, Michael K. Y. Ngo, H. Y.

oai:RePEc:eee:jbrese:v:61:y:2008:i:7:p:732-7382009-04-22RePEc:eee:jbrese

article Due to the effort and expense of recruiting black managers, there is a need to maximize the chances of retaining those that are most productive. Effective mentoring may be one avenue to reach this objective by enhancing job satisfaction and organizational commitment. Using the responses of 139 members of the National Black MBA Association (MBMBAA), this study explored the indirect or mediated effects of demographic (i.e. white mentors-black protégés vs. black mentors-black protégés) and attitudinal (i.e. perceived complementary racial perspectives) similarity on the affective commitment of black managers. The results suggest that attitudinal similarity is a more critical factor than demographic similarity in enhancing mentoring-driven affective commitment among black managers. In addition, the results reveal that in certain circumstances demographic similarity can actually have an adverse impact on the career benefits realized from mentoring relationships. 7 2008 61 7 732 738 http://www.sciencedirect.com/science/article/B6V7S-4R05J92-1/1/0d8c68dd11a99c668f700c2b8781a017 Brown, Brian P. Zablah, Alex R. Bellenger, Danny N.

oai:RePEc:eee:jbrese:v:58:y:2005:i:9:p:1169-11772009-04-22RePEc:eee:jbrese

article 9 2005 58 9 1169 1177 http://www.sciencedirect.com/science/article/B6V7S-4D2N06K-1/2/e391ff63d5d605046bc169ccec3b7c06 Dixit, Ashutosh Braunsberger, Karin Zinkhan, George M. Pan, Yue

oai:RePEc:eee:jbrese:v:58:y:2005:i:10:p:1310-13192009-04-22RePEc:eee:jbrese

article 10 2005 58 10 1310 1319 http://www.sciencedirect.com/science/article/B6V7S-4D2FR37-1/2/6e88b3df15bdc72488886eb3c45bf22f Story, John W.

oai:RePEc:eee:jbrese:v:31:y:1994:i:1:p:11-222009-04-22RePEc:eee:jbrese

article 1 1994 31 9 11 22 http://www.sciencedirect.com/science/article/B6V7S-45K6NF9-7T/2/fbb4960ba010ff6419b0568d226bbaed White, Michael C. Smith, Mark Barnett, Tim

oai:RePEc:eee:jbrese:v:59:y:2006:i:7:p:811-8192009-04-22RePEc:eee:jbrese

article 7 2006 59 7 811 819 http://www.sciencedirect.com/science/article/B6V7S-4JKRTRM-1/2/4fa10b0028716a1dd39651302d0b3211 Muthusamy, Senthil Kumar White, Margaret A.

oai:RePEc:eee:jbrese:v:47:y:2000:i:3:p:191-2072009-04-22RePEc:eee:jbrese

article 3 2000 47 3 191 207 http://www.sciencedirect.com/science/article/B6V7S-3Y51TS4-2/2/9e374f0fd242c65c66db0e25de984dd5 Athanassopoulos, Antreas D.

oai:RePEc:eee:jbrese:v:24:y:1992:i:1:p:11-182009-04-22RePEc:eee:jbrese

article 1 1992 24 1 11 18 http://www.sciencedirect.com/science/article/B6V7S-45K6MGG-3G/2/17205477a97a5968a6dcd2ec7f00fe4d Domanski, Tomasz Guzek, Elzbieta

oai:RePEc:eee:jbrese:v:61:y:2008:i:1:p:75-822009-04-22RePEc:eee:jbrese

article 1 2008 61 1 75 82 http://www.sciencedirect.com/science/article/B6V7S-4P1G8WF-1/2/403156df483717e7a43d7d6517b633e9 Kim, Kyung Hoon Kim, Kang Sik Kim, Dong Yul Kim, Jong Ho Kang, Suk Hou

oai:RePEc:eee:jbrese:v:59:y:2006:i:12:p:1257-12662009-04-22RePEc:eee:jbrese

article 12 2006 59 11 1257 1266 http://www.sciencedirect.com/science/article/B6V7S-4M877G8-1/2/345d2efcdb2eb65ddbb449344b06b75e Lind, Johnny Stromsten, Torkel

oai:RePEc:eee:jbrese:v:13:y:1985:i:1:p:77-852009-04-22RePEc:eee:jbrese

article 1 1985 13 2 77 85 http://www.sciencedirect.com/science/article/B6V7S-45K1J0H-3F/2/1be14d6758dbab5ae9d208c461a3ca6c McDaniel, Stephen W. Futrell, Charles M. Parasuraman, A.

oai:RePEc:eee:jbrese:v:31:y:1994:i:2-3:p:209-2122009-04-22RePEc:eee:jbrese

article 2-3 1994 31 209 212 http://www.sciencedirect.com/science/article/B6V7S-45P4HWK-D/2/0ef9a8465d91cf8e6fd5c0fa7127ddf0 Cappel, Sam D. Wright, Peter Wyld, David C. Miller, Joseph Jr.

oai:RePEc:eee:jbrese:v:40:y:1997:i:2:p:167-1802009-04-22RePEc:eee:jbrese

article 2 1997 40 10 167 180 http://www.sciencedirect.com/science/article/B6V7S-3SX294S-7/2/6af1bfc78c1866ef4266d89e5d8e4797 Goodwin, Cathy Mayo, Michael Paul Hill, Ronald

oai:RePEc:eee:jbrese:v:38:y:1997:i:2:p:161-1702009-04-22RePEc:eee:jbrese

article 2 1997 38 2 161 170 http://www.sciencedirect.com/science/article/B6V7S-3SWV97X-6/2/c85465fbaba7038a5af05667224ddf23 Clark, Terry McKee, Daryl

oai:RePEc:eee:jbrese:v:55:y:2002:i:2:p:149-1552009-04-22RePEc:eee:jbrese

article 2 2002 55 2 149 155 http://www.sciencedirect.com/science/article/B6V7S-44J1FRX-9/2/25c86494f029612e56a34b1d0a68efad Kleinaltenkamp, Michael Jacob, Frank

oai:RePEc:eee:jbrese:v:59:y:2006:i:12:p:1214-12212009-04-22RePEc:eee:jbrese

article 12 2006 59 11 1214 1221 http://www.sciencedirect.com/science/article/B6V7S-4M936M5-4/2/4590e19573f65a52223439a6309cfe9a Merlo, Omar Bell, Simon J. Menguc, Bulent Whitwell, Gregory J.

oai:RePEc:eee:jbrese:v:60:y:2007:i:8:p:858-8672009-04-22RePEc:eee:jbrese

article 8 2007 60 8 858 867 http://www.sciencedirect.com/science/article/B6V7S-4N7YGGM-1/2/f57f99ab6af0dfbd18135e7ae2a0f6e1 Izquierdo, Segismundo S. Izquierdo, Luis R.

oai:RePEc:eee:jbrese:v:44:y:1999:i:2:p:75-922009-04-22RePEc:eee:jbrese

article 2 1999 44 2 75 92 http://www.sciencedirect.com/science/article/B6V7S-3V8C93V-2/2/6b59051dd89960253506d8a6c779c4f8 Yim, Chi Kin Kannan, P. K.

oai:RePEc:eee:jbrese:v:54:y:2001:i:1:p:53-612009-04-22RePEc:eee:jbrese

article 1 2001 54 10 53 61 http://www.sciencedirect.com/science/article/B6V7S-43W0537-5/2/fb39bfd6f7021e6c1427ea3bab02ad13 Grice, John Stephen Ingram, Robert W.

oai:RePEc:eee:jbrese:v:47:y:2000:i:1:p:55-642009-04-22RePEc:eee:jbrese

article 1 2000 47 1 55 64 http://www.sciencedirect.com/science/article/B6V7S-3YS8KXV-7/2/e324353ccca7e3e666e1eacb20845603 Parker, Abdul Rauf

oai:RePEc:eee:jbrese:v:62:y:2009:i:1:p:93-1032009-04-22RePEc:eee:jbrese

article This study examines the effects of technology commercialization, incubator and venture capital supports on new venture performance from the resource-based view. This study uses regression analysis to test the hypotheses in a sample of 122 new ventures. The findings highlight the role of technology commercialization as a mediator between organizational resources, innovative capabilities, and new venture performance. Also, the empirical evidence indicates that incubator and venture capital supports moderate the effects of technology commercialization on the performance of new ventures. Finally, this study discusses managerial implications and highlights future research directions. New venture Technology commercialization Incubator Venture capital Organizational resource Innovative capability 1 2009 62 1 93 103 http://www.sciencedirect.com/science/article/B6V7S-4RTTKTS-1/2/c807dbe38ff6985b38275321daa1b8e7 Chen, Chung-Jen

oai:RePEc:eee:jbrese:v:61:y:2008:i:6:p:651-6562009-04-22RePEc:eee:jbrese

article Corruption has become an increasingly salient issue in recent years due to the increasing pressure placed on top management teams of multinational firms to maintain high moral standards in all facets of their operations. The level and scope of corruption in a particular country is worthy of consideration as companies seek potential export markets and global partners. While macro-level academic research related to causes of corruption has burgeoned in the past decade, there is a lack of depth and breadth with respect to corruption research in Latin America. The current study analyzes patterns of software piracy (a notorious type of corruption) for 20 Latin American nations. Results indicate that economic growth, foreign direct investment, Internet usage, and development assistance relate to software piracy rates in Latin America. 6 2008 61 6 651 656 http://www.sciencedirect.com/science/article/B6V7S-4PS5F7G-1/1/477574fa13a07e7b56376b2580d77926 Robertson, Christopher J. Gilley, K. Matthew Crittenden, Victoria Crittenden, William F.

oai:RePEc:eee:jbrese:v:58:y:2005:i:6:p:777-7862009-04-22RePEc:eee:jbrese

article 6 2005 58 6 777 786 http://www.sciencedirect.com/science/article/B6V7S-4BC2M6J-1/2/ca0706039d54d85f5c422a15983bc4ec Tam, Jackie L. M.

oai:RePEc:eee:jbrese:v:58:y:2005:i:3:p:285-2922009-04-22RePEc:eee:jbrese

article 3 2005 58 3 285 292 http://www.sciencedirect.com/science/article/B6V7S-49FGVST-1/2/1ddc999fdf66a0d4609d00ca284d802b Tihanyi, Laszlo Thomas, Wayne B.

oai:RePEc:eee:jbrese:v:50:y:2000:i:2:p:177-1842009-04-22RePEc:eee:jbrese

article 2 2000 50 11 177 184 http://www.sciencedirect.com/science/article/B6V7S-419BGKP-6/2/223f1e596a72afdde7023c6142c091b0 Hasan, Iftekhar Hunter, William Curt MathisIII, Roswell E.

oai:RePEc:eee:jbrese:v:46:y:1999:i:2:p:167-1802009-04-22RePEc:eee:jbrese

article 2 1999 46 10 167 180 http://www.sciencedirect.com/science/article/B6V7S-3XCFP8K-7/2/3a2151cf5bb19f41f4f15fb5e69d82f1 Mitchell, Vincent-Wayne Davies, Fiona Moutinho, Luiz Vassos, Vassiliades

oai:RePEc:eee:jbrese:v:61:y:2008:i:7:p:778-7892009-04-22RePEc:eee:jbrese

article Mergers and acquisitions (M&A) are probably the most common strategic manoeuvres in business. Given the critical importance of human factors for their success, this study aims to enhance understanding of employee reactions to such projects. This article looks into the way that psychological contract breach affects employee turnover intention and civic virtue, after taking into consideration the mediating role of organizational commitment and the moderating role of coping with changes. Data were obtained from employees at a recently acquired restaurant chain in Athens, Greece. Statistical analyses confirmed all hypotheses, with one exception. 7 2008 61 7 778 789 http://www.sciencedirect.com/science/article/B6V7S-4PYYG82-1/1/98d38a661f67f80ff18896fb005ce465 Bellou, Victoria

oai:RePEc:eee:jbrese:v:8:y:1980:i:2:p:247-2622009-04-22RePEc:eee:jbrese

article 2 1980 8 6 247 262 http://www.sciencedirect.com/science/article/B6V7S-45JT2D4-1C/2/5279f93df809e29748b071d34b060644 Toyne, Brian

oai:RePEc:eee:jbrese:v:15:y:1987:i:3:p:237-2462009-04-22RePEc:eee:jbrese

article 3 1987 15 6 237 246 http://www.sciencedirect.com/science/article/B6V7S-47NW022-4/2/df8c32b5d0efc7be8dd2d8a4e20792e2 Yavas, Ugur Tuncalp, Secil Tamer Cavusgil, S.

oai:RePEc:eee:jbrese:v:44:y:1999:i:1:p:17-242009-04-22RePEc:eee:jbrese

article 1 1999 44 1 17 24 http://www.sciencedirect.com/science/article/B6V7S-3V8CTB2-3/2/29013fc053ae6aee8cebd7066340e138 Munuera, Jose L. Ruiz, Salvador

oai:RePEc:eee:jbrese:v:2:y:1974:i:2:p:223-2272009-04-22RePEc:eee:jbrese

article 2 1974 2 4 223 227 http://www.sciencedirect.com/science/article/B6V7S-45JWVBX-26/2/e3cfe68550076c10bf18ccab6fd866b5 Percival, John R.

oai:RePEc:eee:jbrese:v:40:y:1997:i:3:p:183-1892009-04-22RePEc:eee:jbrese

article 3 1997 40 11 183 189 http://www.sciencedirect.com/science/article/B6V7S-3SX294S-9/2/848c121843145fc135b5ba6aac9802e2 Doucette, William R.

oai:RePEc:eee:jbrese:v:49:y:2000:i:2:p:139-1472009-04-22RePEc:eee:jbrese

article 2 2000 49 8 139 147 http://www.sciencedirect.com/science/article/B6V7S-40PGWFK-6/2/a45e2fd19ba07d75edf67c54ce66a743 Yalch, Richard F. Spangenberg, Eric R.

oai:RePEc:eee:jbrese:v:58:y:2005:i:8:p:1078-10882009-04-22RePEc:eee:jbrese

article 8 2005 58 8 1078 1088 http://www.sciencedirect.com/science/article/B6V7S-4C8PD8M-1/2/3adb3fbc5b67d94702feb9ad8ae8ecae Khan, Raihan Dharwadkar, Ravi Brandes, Pamela

oai:RePEc:eee:jbrese:v:52:y:2001:i:2:p:161-1732009-04-22RePEc:eee:jbrese

article 2 2001 52 5 161 173 http://www.sciencedirect.com/science/article/B6V7S-42VM8WJ-7/2/3c9155739687afa46e1af67b45dd50db Hui, Michael K. Au, Kevin

oai:RePEc:eee:jbrese:v:46:y:1999:i:2:p:159-1662009-04-22RePEc:eee:jbrese

article 2 1999 46 10 159 166 http://www.sciencedirect.com/science/article/B6V7S-3XCFP8K-6/2/03e899ff749e07fc3cf56b451ef9e057 Gabbott, Mark Hogg, Gillian

oai:RePEc:eee:jbrese:v:61:y:2008:i:6:p:648-6502009-04-22RePEc:eee:jbrese

article The present study explores three uncertainty reduction mechanisms that arise in the context of business alliance formation to assess whether these same mechanisms also operate in the development of alliances between non-profits and businesses. Secondary data from field-based case studies of Latin American cross-sector alliances are the focus of this analysis. The findings show that the same mechanisms operate to reduce uncertainty in cross-sector alliance formation and that alliance experience appears to determine the presence of some mechanisms. 6 2008 61 6 648 650 http://www.sciencedirect.com/science/article/B6V7S-4PKG5WP-1/1/590b40c4bf72992a542cd45b53de2c48 Koljatic, Mladen Silva, Mónica

oai:RePEc:eee:jbrese:v:9:y:1981:i:3:p:297-3082009-04-22RePEc:eee:jbrese

article 3 1981 9 9 297 308 http://www.sciencedirect.com/science/article/B6V7S-45K1J69-5W/2/6a3d49d824066b55f00d8127d3257e28 Gahlon, James M.

oai:RePEc:eee:jbrese:v:9:y:1981:i:1:p:49-642009-04-22RePEc:eee:jbrese

article 1 1981 9 3 49 64 http://www.sciencedirect.com/science/article/B6V7S-45M2RMX-6/2/a55a59d5898ebe1b38135c64d6fd8f76 Varadarajan, P. Dillon, William R.

oai:RePEc:eee:jbrese:v:48:y:2000:i:1:p:83-922009-04-22RePEc:eee:jbrese

article 1 2000 48 4 83 92 http://www.sciencedirect.com/science/article/B6V7S-3YS39B5-C/2/1c9b9760f23a45ce80d3b1ee0be9fb67 Easley, Richard W. Madden, Charles S. Dunn, Mark G.

oai:RePEc:eee:jbrese:v:14:y:1986:i:5:p:387-4022009-04-22RePEc:eee:jbrese

article 5 1986 14 10 387 402 http://www.sciencedirect.com/science/article/B6V7S-45K1JN2-BN/2/7b20715fb2748c4b02473f581132af7c Dastmalchian, Ali

oai:RePEc:eee:jbrese:v:51:y:2001:i:1:p:37-512009-04-22RePEc:eee:jbrese

article 1 2001 51 1 37 51 http://www.sciencedirect.com/science/article/B6V7S-41XVB0T-5/2/380a946525cda92dc5310d8ed804c4cf Maignan, Isabelle Ferrell, O. C.

oai:RePEc:eee:jbrese:v:32:y:1995:i:1:p:21-302009-04-22RePEc:eee:jbrese

article 1 1995 32 1 21 30 http://www.sciencedirect.com/science/article/B6V7S-3YKM0CT-S/2/7f5c36217bc32fa6cf6cf5a0b9a36771 Thorelli, Hans B. Glowacka, Aleksandra E.

oai:RePEc:eee:jbrese:v:61:y:2008:i:5:p:574-5782009-04-22RePEc:eee:jbrese

article This commentary responds to Tony Ellson's, "Can we live without a dog? Consumption life cycles in dog-owner relationships" from the point of view of a cat owner and her cats. The author discusses cat-related consumption via a life-cycle framework and notes that consumption extends beyond basic food, veterinarian care, pet supplies, and pet services. Stories or vignettes emanating from subjective personal introspection reveal the complexity and intimacy of the cat-owner relationship and the plethora of needs and wants generated as a result of this relationship. 5 2008 61 5 574 578 http://www.sciencedirect.com/science/article/B6V7S-4PKX5S1-1/1/c6f5d8e6867e77985f2f49abc3b52505 Megehee, Carol

oai:RePEc:eee:jbrese:v:35:y:1996:i:1:p:1-152009-04-22RePEc:eee:jbrese

article 1 1996 35 1 1 15 http://www.sciencedirect.com/science/article/B6V7S-3VV68VT-1/2/8567a788146d9a85226986835614242d Johnston, Wesley J. Lewin, Jeffrey E.

oai:RePEc:eee:jbrese:v:11:y:1983:i:2:p:171-1722009-04-22RePEc:eee:jbrese

article 2 1983 11 6 171 172 http://www.sciencedirect.com/science/article/B6V7S-45K1JKH-B0/2/614afcf41c08af9eef02482a32fa4487 Swinyard, William R.

oai:RePEc:eee:jbrese:v:61:y:2008:i:5:p:422-4232009-04-22RePEc:eee:jbrese

article 5 2008 61 5 422 423 http://www.sciencedirect.com/science/article/B6V7S-4PK8B4H-1/1/06855b370731fabeb3b8bbb330a3b51a Berthon, Jean-Paul Berthon, Pierre

oai:RePEc:eee:jbrese:v:62:y:2009:i:2:p:145-1472009-04-22RePEc:eee:jbrese

article This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anti-consumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption. Anti-consumption Definition Overview Research agenda 2 2009 62 2 145 147 http://www.sciencedirect.com/science/article/B6V7S-4S02JXW-2/2/d6ae93c89111584bbb4f602170a06956 Lee, Michael S.W. Fernandez, Karen V. Hyman, Michael R.

oai:RePEc:eee:jbrese:v:8:y:1980:i:2:p:187-2122009-04-22RePEc:eee:jbrese

article 2 1980 8 6 187 212 http://www.sciencedirect.com/science/article/B6V7S-45JT2D4-18/2/cee77d3e0e4e7ebb4f09d971831dcde2 Raju, P. S. Reilly, Michael D.

oai:RePEc:eee:jbrese:v:26:y:1993:i:1:p:31-472009-04-22RePEc:eee:jbrese

article 1 1993 26 1 31 47 http://www.sciencedirect.com/science/article/B6V7S-4915KXD-5/2/c5368989a583fe1c7e17f9babaa299b9 Gregersen, Hal B.

oai:RePEc:eee:jbrese:v:62:y:2009:i:4:p:474-4832009-04-22RePEc:eee:jbrese

article This study applies the knowledge-based view of the firm to examine the relationships between exploration, characteristics of knowledge stock, and innovative performance. The article argues that the effectiveness of exploration on innovation is contingent upon two dimensions of knowledge stock: knowledge depth and knowledge breadth. Empirical findings from the US electromedical device industry between 1990 and 2000 provide support for this contingency argument. Exploration Knowledge stock Technological innovation 4 2009 62 4 474 483 http://www.sciencedirect.com/science/article/B6V7S-4S02JXW-1/2/f3094182b77174f0bb84e5a1952e1fb0 Wu, Jianfeng Shanley, Mark T.

oai:RePEc:eee:jbrese:v:16:y:1988:i:3:p:261-2742009-04-22RePEc:eee:jbrese

article 3 1988 16 5 261 274 http://www.sciencedirect.com/science/article/B6V7S-45K6N86-6K/2/fa4a1134d14afc43f5c556eeb947199f Moore, William L. Semenik, Richard J.

oai:RePEc:eee:jbrese:v:60:y:2007:i:9:p:975-9782009-04-22RePEc:eee:jbrese

article 9 2007 60 9 975 978 http://www.sciencedirect.com/science/article/B6V7S-4NBXVHY-2/2/eaf2c5ce4bf1d624f24ded0d84f57f6c Kopf, Dennis A.

oai:RePEc:eee:jbrese:v:60:y:2007:i:10:p:1030-10382009-04-22RePEc:eee:jbrese

article 10 2007 60 10 1030 1038 http://www.sciencedirect.com/science/article/B6V7S-4NFXGB2-1/2/fc880821575d6da1b6aacb661d990b9a Chrisman, James J. Chua, Jess H. Kellermanns, Franz W. Chang, Erick P.C.

oai:RePEc:eee:jbrese:v:55:y:2002:i:6:p:531-5322009-04-22RePEc:eee:jbrese

article 6 2002 55 6 531 532 http://www.sciencedirect.com/science/article/B6V7S-45DB9WK-B/2/ffbeb285ebacf7c4c04f7ba6ec713283 Koll, Oliver

oai:RePEc:eee:jbrese:v:56:y:2003:i:11:p:877-8852009-04-22RePEc:eee:jbrese

article 11 2003 56 11 877 885 http://www.sciencedirect.com/science/article/B6V7S-48V870K-5/2/1ce6b5a38a7ce881deed65bed907a7e5 Lee, Khai Sheang Tan, Soo Jiuan

oai:RePEc:eee:jbrese:v:58:y:2005:i:11:p:1495-15052009-04-22RePEc:eee:jbrese

article 11 2005 58 11 1495 1505 http://www.sciencedirect.com/science/article/B6V7S-4DS6K85-1/2/7cf9b2393677897d147f65fa30a11652 Wei, Yingqi Liu, Bo Liu, Xiaming

oai:RePEc:eee:jbrese:v:56:y:2003:i:1:p:69-842009-04-22RePEc:eee:jbrese

article 1 2003 56 1 69 84 http://www.sciencedirect.com/science/article/B6V7S-469GM3J-1/2/d1b1daf2c2851799b1e0d4124d195587 Armstrong, J. Scott

oai:RePEc:eee:jbrese:v:55:y:2002:i:8:p:665-6702009-04-22RePEc:eee:jbrese

article 8 2002 55 8 665 670 http://www.sciencedirect.com/science/article/B6V7S-461X84C-6/2/46643e6b209f640e2938473d1e695eac Mundorf, Norbert Bryant, Jennings

oai:RePEc:eee:jbrese:v:59:y:2006:i:6:p:662-6702009-04-22RePEc:eee:jbrese

article 6 2006 59 6 662 670 http://www.sciencedirect.com/science/article/B6V7S-4J91R6Y-2/2/8754fa31b3124deab0971e2d57663e0a Kozan, M. Kamil Wasti, S. Nazli Kuman, Ayca

oai:RePEc:eee:jbrese:v:4:y:1976:i:4:p:297-3122009-04-22RePEc:eee:jbrese

article 4 1976 4 11 297 312 http://www.sciencedirect.com/science/article/B6V7S-45PMMVH-2/2/397a2a30437051c09c6eecde569dbfa7 Bernhardt, Kenneth L. Kinnear, Thomas C.

oai:RePEc:eee:jbrese:v:20:y:1990:i:4:p:349-3662009-04-22RePEc:eee:jbrese

article 4 1990 20 6 349 366 http://www.sciencedirect.com/science/article/B6V7S-45JT2CN-14/2/718b0a1270859d2e7ec8cb78670b1d58 Kroll, Mark Simmons, Susan A. Wright, Peter

oai:RePEc:eee:jbrese:v:60:y:2007:i:2:p:95-972009-04-22RePEc:eee:jbrese

article 2 2007 60 2 95 97 http://www.sciencedirect.com/science/article/B6V7S-4MH8BFT-1/2/b21ea4c696b84d40350e49f3cbb869ac Ortega, Enrique Gonzalez, Ladislao

oai:RePEc:eee:jbrese:v:58:y:2005:i:12:p:1702-17112009-04-22RePEc:eee:jbrese

article 12 2005